11 Courses in Glasgow

Continuously evolving business and technology landscapes create new and transforming opportunities for entrepreneurs and companies that are prepared.

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Overview This comprehensive course on Branding Fundamentals for New Business will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Branding Fundamentals for New Business comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Branding Fundamentals for New Business. It is available to all students, of all academic backgrounds. Requirements Our Branding Fundamentals for New Business is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 8 sections • 28 lectures • 02:03:00 total length •1.1 Introduction: 00:02:00 •1.2 Why Do People Buy?: 00:05:00 •2.1 Standout as a Business Owner: 00:03:00 •2.2. Hybrid Model: 00:01:00 •2.3. Character Typology: 00:04:00 •2.4 Ikigai: 00:02:00 •2.5. BHAG: 00:02:00 •3.1 Values: 00:08:00 •3.2 Abilities: 00:04:00 •3.3 Mission: 00:08:00 •3.4 Vision: 00:03:00 •3.5 How to Use Mission and Vision: 00:03:00 •4.1. What are Archetypes: 00:04:00 •4.2. Paradise Archetypes: 00:06:00 •4.3. Structure Bringer Archetypes: 00:07:00 •4.4. Connection Seeker Archetypes: 00:06:00 •4.5. Mark Leaver Archetypes: 00:06:00 •5.1. Importance of Naming: 00:06:00 •5.2. Basic Naming Approaches: 00:05:00 •5.3. Special Circumstances on Naming: 00:04:00 •5.4. Naming for Solopreneurs: 00:03:00 •5.5. Brand Architecture: 00:06:00 •6.1. The Importance of Storytelling: 00:02:00 •6.2. How to Write and Use a Brand Story: 00:09:00 •7.1. What is a Visual Identity: 00:03:00 •7.2. Visual Identity Booklet: 00:05:00 •7.3. Working with a designer and Final Notes: 00:06:00 •Resource - Branding Fundamentals for New Business: 00:00:00

Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step

Set your business apart with the 'Branding Fundamentals for New Business' course, a comprehensive program designed to equip budding entrepreneurs and business owners with essential branding skills. This course is a journey through the core principles of effective branding, starting with an introduction to the psychological aspects of why people buy. Each section unfolds a new layer of branding knowledge, from understanding how to stand out as a business owner to mastering the art of storytelling in brand building. The curriculum intricately blends theoretical insights with practical applications, ensuring a well-rounded grasp of branding concepts. Delve into the nuances of brand personality through character typology, the Japanese concept of Ikigai, and the Big Hairy Audacious Goal (BHAG) framework. The course further explores the creation of a strong brand identity, including the development of core values, mission, vision, and their application in real-world scenarios. Learners will also uncover the secrets behind successful naming strategies and brand architecture. The latter sections focus on the power of storytelling and visual identity, including how to collaborate effectively with designers to create a compelling brand image. This course is an essential toolkit for anyone aspiring to create a brand that resonates deeply with its target audience. Learning Outcomes Understand the psychological factors influencing consumer purchases. Develop unique branding strategies to distinguish your business. Master the art of creating and communicating a compelling brand story. Learn the intricacies of visual identity and how to collaborate with designers. Acquire practical skills in naming and building a coherent brand architecture. Why choose this Branding Fundamentals for New Business course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Branding Fundamentals for New Business course for? Entrepreneurs looking to establish a strong brand presence. Business owners seeking to enhance their branding strategies. Marketing professionals aiming to deepen their branding knowledge. Start-up founders wanting to build a distinctive brand identity. Designers and creatives interested in understanding the business aspects of branding. Career path Brand Manager: £28,000 - £50,000 Marketing Strategist: £30,000 - £55,000 Creative Director: £35,000 - £60,000 Brand Consultant: £32,000 - £52,000 Entrepreneur: Variable Graphic Designer: £25,000 - £40,000 Prerequisites This Branding Fundamentals for New Business does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 01 1.1 Introduction 00:02:00 1.2 Why Do People Buy? 00:05:00 Section 02 2.1 Standout as a Business Owner 00:03:00 2.2. Hybrid Model 00:01:00 2.3. Character Typology 00:04:00 2.4 Ikigai 00:02:00 2.5. BHAG 00:02:00 Section 03 3.1 Values 00:08:00 3.2 Abilities 00:04:00 3.3 Mission 00:08:00 3.4 Vision 00:03:00 3.5 How to Use Mission and Vision 00:03:00 Section 04 4.1. What are Archetypes 00:04:00 4.2. Paradise Archetypes 00:06:00 4.3. Structure Bringer Archetypes 00:07:00 4.4. Connection Seeker Archetypes 00:06:00 4.5. Mark Leaver Archetypes 00:06:00 Section 05 5.1. Importance of Naming 00:06:00 5.2. Basic Naming Approaches 00:05:00 5.3. Special Circumstances on Naming 00:04:00 5.4. Naming for Solopreneurs 00:03:00 5.5. Brand Architecture 00:06:00 Section 06 6.1. The Importance of Storytelling 00:02:00 6.2. How to Write and Use a Brand Story 00:09:00 Section 07 7.1. What is a Visual Identity 00:03:00 7.2. Visual Identity Booklet 00:05:00 7.3. Working with a designer and Final Notes 00:06:00 Resource Resource - Branding Fundamentals for New Business 00:00:00

Overview Branding Fundamentals for New Business Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Branding Fundamentals for New Business Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Section 01 1.1 Introduction 00:02:00 1.2 Why Do People Buy? 00:05:00 Section 02 2.1 Standout as a Business Owner 00:03:00 2.2. Hybrid Model 00:01:00 2.3. Character Typology 00:04:00 2.4 Ikigai 00:02:00 2.5. BHAG 00:02:00 Section 03 3.1 Values 00:08:00 3.2 Abilities 00:04:00 3.3 Mission 00:08:00 3.4 Vision 00:03:00 3.5 How to Use Mission and Vision 00:03:00 Section 04 4.1. What are Archetypes 00:04:00 4.2. Paradise Archetypes 00:06:00 4.3. Structure Bringer Archetypes 00:07:00 4.4. Connection Seeker Archetypes 00:06:00 4.5. Mark Leaver Archetypes 00:06:00 Section 05 5.1. Importance of Naming 00:06:00 5.2. Basic Naming Approaches 00:05:00 5.3. Special Circumstances on Naming 00:04:00 5.4. Naming for Solopreneurs 00:03:00 5.5. Brand Architecture 00:06:00 Section 06 6.1. The Importance of Storytelling 00:02:00 6.2. How to Write and Use a Brand Story 00:09:00 Section 07 7.1. What is a Visual Identity 00:03:00 7.2. Visual Identity Booklet 00:05:00 7.3. Working with a designer and Final Notes 00:06:00 Resource Resource - Branding Fundamentals for New Business 00:00:00

Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback

Duration 1 Days 6 CPD hours This course is intended for This course is primarily designed for business leaders, consultants, product and project managers, and other decision makers who are interested in unlocking new business opportunities and augmenting existing business processes using generative AI. It's also a great starting point for any business professionals who want to investigate generative AI solutions for their own individual tasks and workflows. This course is also designed to assist students in preparing for the CertNexus GenAIBIZ (Exam GAZ-110) credential. Overview In this course, you will identify ways in which generative AI can bring significant value to the organization. You will: Describe the fundamentals of AI and generative AI. Generate text using AI. Generate code using AI. Generate images and video using AI. Generate audio using AI. Identify the challenges of generative AI. Implement organizational strategies for generative AI. This course is designed to demystify generative AI for business professionals, as well as to trace its power to actionable, real-world business goals. It will give you the essential knowledge of generative AI you'll need to elevate the organization in these exciting times. GenAIBIZÿoffers business professionals with the ability to describe the fundamentals of AI and generative AI; generate text, code, images, video, and audio using generative AI; identify the challenges of generative AI; and implement organizational strategies for generative AI. Exam voucher is included.This course may earn you a Credly badge. Lesson 1: AI Fundamentals Topic A: AI Concepts Topic B: Generative AI Concepts Lesson 2: Generating Text Using AI Topic A: Identify Text Generation Concepts Topic B: Solve Business Problems Using Text Generation Lesson 3: Generating Code Using AI Topic A: Identify Code Generation Concepts Topic B: Solve Business Problems Using Code Generation Lesson 4: Generating Images and Video Using AI Topic A: Identify Image and Video Generation Concepts Topic B: Solve Business Problems Using Image and Video Generation Lesson 5: Generating Audio Using AI Topic A: Identify Audio Generation Concepts Topic B: Solve Business Problems Using Audio Generation Lesson 6: Identifying Challenges of Generative AI Topic A: Identify Shortcomings of Generative AI Topic B: Identify Ethical Risks of Generative AI Topic C: Identify Business Concerns of Generative AI Lesson 7: Implementing Business Strategies for Generative AI Topic A: Apply Best Practices for Generative AI in the Organization Topic B: Evaluate the Results of Generative AI Projects

Overview In the organisation, tender and bidding skills are very essential to do new business. It is important that bids and tenders mark the right factor and give a promising argument for the organisation to make a profit.  This course is designed to give knowledge and skills in managing the Tender and bidding process. It highlights key areas to bid and tender efficiently in a competitive environment. It will provide you with all the essential tools that are necessary to increase the rate of success in the bidding process. It will focus on key areas which contracts are searching for during the whole process which is called the client-focused approach.  With this course, they will evaluate and differentiate between different bids while making sure the process is fair and complete. As well as help the participants to gain the essentials of the bidding process and the making of a successful proposal and evaluation

Are you thinking about setting up a new business? Her Biz, the 'virtual' Women's Start-Up programme is returning to support aspiring female entrepreneurs in East Sussex and Kent.