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International markets offer huge Export opportunities for UK businesses. Finding and developing new markets for products is a hugely valuable avenue for expansion and in some sectors in particular, global demand for British brands and products makes international trade an excellent means of growth.
This module aims to develop knowledge and understanding as to how an organisation develops an international trade strategy. It includes establishing export goals, undertaking research into potential markets, developing an international pricing strategy, investigating shipping and logistics, marketing and promotion, documentation, distribution and review and monitoring.