6 Courses in Edinburgh

Bad news - people don't buy your product. Better news - they don't buy anyone else's product either. Best news - they do buy what a product gives them, whether it be removing 'pain' or giving 'pleasure'. So what a challenge it is that every single person buys your product for a slightly different reason! What's the secret to selling in that sort of sales environment? This programme provides a great roadmap. This course will help participants: Build rapport with authenticity Use open questions, listening and summary to properly understand the prospect Use 'impact' questions to 'stack the pain' of remaining with the status quo Convert features into personalised benefits that reflect stated needs Handle objections with calm confidence Identify buying signals Close effectively Convey credible urgency centred on the prospect's - not the salesperson's - interests 1 What makes a customer buy any product? Moving towards 'pleasure' Moving away from 'pain' Robert Cialdini's Psychology of Influence - buying motives Understanding what your product does for customers Why there is never a 'one size fits all' approach What are the real 'unique selling points' and why the salesperson is the real 'USP' At what point does the customer emotionally buy your product? 2 Getting past gatekeepers What gatekeepers' motivations are How to make them your friend rather than your enemy How to make your call harder to block than to put through How to control the gatekeeper with questions, not answers Using Cialdini's 'reciprocity' law to get put through more often Practical exercise in which the trainer poses as gatekeeper 3 Questioning and listening skills How to use open questions to get the customer talking What questions to avoid and why How to 'stack the pain' of the status quo with 'impact questions' Practical 'pain stacking' exercise in pairs What listening is and what it isn't Question funnelling - how to earn deeper disclosure through probing Practical funnelling exercise in pairs The power of summary 4 How to create tailored benefits and not 'dive into solution' What is 'diving into solution'? Examples and analogies Why it is to be avoided Practical exercise in pairs - how it feels to have solutions offered up too early How to avoid 'feature-dumping' What is 'value selling'? How to create tailored benefits How to convert product features into benefits How to deal with the prospect's competitor allegiance 5 Handling objections and testing the water How to overcome the price objection by selling value Common objections the participants encounter and answers that work The objections salespeople carry in their own heads The 'A-C-E' objection-handling model How to uncover objections When - and when not - to trial close 6 Closing skills Why salespeople often close too early How to identify buying signals How to use urgency with skill and effectiveness Four killer closing techniques that work How to avoid buying the product back by careless post-sale talk How to ask for referrals for your product How to 'farm' the account for future opportunities 7 Wrap-up Key learnings from each participant Individual action planning - steps that can and will be implemented in the workplace

This is an essential programme for managers or members of staff (or students) who need to be able to read and summarise information on screen faster and more effectively. The session focuses on the different types of reading style and encourages better retention of written material through the use of specific speed-reading techniques. By the end of this programme participants will be able to: Explain the principles of speed reading Understand the barriers to reading Use different reading styles according to the information being read Read more effectively from tablet and computer screens Co-ordinate eye movements better Minimise any poor reading habits Increase reading speed by over 50%, without losing comprehension Improve retention of information using specific techniques The programme focuses on how to maximise reading from electronic devices by exploring techniques which will reduce eyestrain and improve reading effectiveness. The session also explains different types of reading styles and how to learn new, positive reading habits. 1 An introduction to speed reading The history of speed reading Assumptions about reading The process of reading Schema and its influence on interpretation Eye/brain relationship How our brain processes written information 2 Minimising barriers to reading Understanding eye tics Mouthing The influence of different light sources Body clocks and making use of natural patterns 3 Reading styles Importance of choosing the right reading style Speeds and their influence on retention Reading for pleasure Proof reading Scanning Skimming Reading for retention SQRW principles 4 Reading from electronic devices The challenge of reading from screens Importance of breaks and proper display screen evaluation Calibrating screens and background colours Formatting documents Using eye guides

The 2-hour Baby & Child First Aid class covers CPR, Choking, Bumps, Burns, Breaks, Bleeding, Febrile Seizures and Meningitis & Sepsis Awareness and will give everyone who attends the peace of mind they deserve.

Our *NEW* Mini First Aid Baby Proofing class is our second class, designed for parents and carers of babies and children over 3 months. It can be taken after our 2 hour Baby and Child First Aid class, or in isolation for those parents who are starting their weaning journey, or have a baby on the move!

The 3-hour Baby & Child First Aid class covers CPR, Choking, Bumps, Burns, Breaks, Bleeding, Febrile Seizures and Meningitis & Sepsis Awareness and will give everyone who attends the peace of mind they deserve.

This seminar is aimed at counselling and psychotherapy practitioners working with members of the LGBTI+ community who are presenting material and/or concerns about the use of illicit drugs, such as Methamphetamine, Mephedrone and GHB/GBL in combination with sex (Chemsex).  The seminar will provide insights into the latest research by presenting case material from a PhD project and focuses on fostering a non-stigmatising/pathologising, shame-reducing approach to clinical practice with this client group. Participants will gain an understanding of the phenomenon by examining the practice from within different therapeutic approaches.   ABOUT THE PRESENTER: Peter Hellsten is a psychodynamic (eclectic) psychotherapist in private practice at A Quiet Room and has worked extensively with members of the LGBT+ community. He is a PhD candidate and qualitative researcher at The University of Edinburgh, where he is working on a project concerning gay men’s sexual behaviour and Chemsex.