childs play team
London
About Child's Play Child's Play is an independent publisher, specialising in
whole child development, focused play, life skills and values. Child's Play
products bring out the best in children (and adults) of all levels of ability,
enabling them to work and play together. Our programme consists of books, games,
toys and associated materials. Since the company was founded by Michael Twinn in
1972, our programme of books, games, Storysacks® and audio-visual material has
enjoyed widespread international recognition, with Child's Play companies also
in Australia and the USA, and distributors in many other countries. Philosophy
Child's Play books are developed around the child, taking into consideration
their developing awareness and needs. Child's Play produces children's fiction
in which vocabulary is unrestricted, but structures are natural and simple.
Vibrant illustrations positively portray children of all cultures, religions,
gender and abilities, helping children to develop an understanding of our
diverse society, and promote non-stereotypical traditions and values.
Information books provide real challenges and visual stimulation for enquiring
minds. Interactive books are designed to be purposeful and educational, and any
interactive element is integral to the story.