Embark on a transformative DevOps journey! This comprehensive course equips you with skills in Ansible, Docker, GitLab, backups, and more. Master the art of self-hosting your infrastructure, streamlining deployments, and boosting efficiency. Launch your DevOps career today and unleash the endless possibilities!
Starting a small business can be a rewarding journey, but it requires careful planning and the right strategies to succeed. From creating a solid business plan to organizing finances and finding the right support, this guide will help you establish a foundation for a thriving business. For entrepreneurs in Calgary, key resources like reliable bookkeeping services can make a significant difference. Here’s how to start a small business and set it up for lasting success. Developing a business plan A clear, well-researched business plan serves as a roadmap for your business. It outlines your goals, target market, competitive advantage, and financial projections. This plan will also help attract investors or secure loans. To create an effective business plan: Define your mission and vision: Explain why your business exists and what you aim to achieve. Identify your target audience: Determine who your customers are and what problems your business will solve for them. Analyze competitors: Study your competitors to understand what they offer and find ways to differentiate your business. Set realistic financial projections: Estimate costs, revenue, and profits. This will give potential investors confidence in your business. Choosing a business structure Selecting the right business structure is essential, as it affects your taxes, liability, and daily operations. Common options include: Sole proprietorship: Simple to set up, with minimal paperwork, but offers no separation of personal and business liability. Partnership: Ideal for two or more owners, allowing shared responsibilities, but partners share liabilities. Corporation: Provides liability protection, but involves more paperwork and regulatory requirements. LLC (Limited Liability Company): Offers liability protection without the complexity of a corporation. Choose a structure that best suits your needs, and consult a legal professional to ensure compliance with Calgary’s business regulations. Securing funding Most small businesses require some level of funding to get started. Consider various financing options to find the best fit: Personal savings or family support: Often the first source of funding for many entrepreneurs. Business loans: Many banks offer small business loans with varying interest rates. Grants and government programs: Explore government grants and programs specifically designed to support small businesses in Calgary. Angel investors or venture capital: For businesses with high growth potential, attracting investors may be an option. Registering your business To operate legally, you’ll need to register your business. This process involves choosing a unique name, filing the necessary documents, and obtaining a business license in Calgary. You may also need specific permits depending on your industry. Completing these steps ensures that your business complies with all local regulations. Organizing your finances Managing finances effectively is crucial for any small business. Accurate bookkeeping keeps your business organized, tracks income and expenses, and prepares you for tax season. Many small businesses in Calgary choose to hire a bookkeeper in Calgary to handle these responsibilities, allowing owners to focus on growth. Working with one of the best bookkeeping services in Calgary can provide: Accurate financial records: Professional bookkeepers help maintain up-to-date records, which is essential for financial health. Compliance with tax laws: Calgary’s best bookkeeping services are familiar with local tax regulations, ensuring that you file correctly and on time. Insights for decision-making: With accurate records, you can make informed decisions on budgeting, spending, and investments. Creating a strong brand identity Building a brand that resonates with your target audience is essential. Your brand identity includes your business name, logo, colors, and messaging, as well as the experience you offer customers. Developing a consistent brand identity sets you apart from competitors and builds trust with customers. Here are some steps to create a strong brand identity: Design a logo and visual theme: Choose a professional logo, color scheme, and design elements that reflect your brand’s personality. Develop a unique brand voice: Whether it’s friendly, professional, or playful, keep your brand voice consistent in all communications. Focus on customer experience: Aim to provide exceptional service that keeps customers coming back and sharing their positive experiences. Building an online presence In today’s digital world, an online presence is crucial for reaching potential customers. Start by creating a professional website where customers can learn more about your products or services. Next, consider establishing a presence on social media platforms that suit your audience. Key components of a strong online presence include: User-friendly website: Make sure your website is easy to navigate, mobile-friendly, and includes essential information about your business. Social media profiles: Engage with customers and share updates on platforms like Facebook, Instagram, or LinkedIn. Google My Business: Setting up a Google My Business profile helps customers in Calgary find you more easily. Building a support network Running a small business can be challenging, and having a network of support is invaluable. Surround yourself with people who can provide advice, resources, and encouragement. Consider these ways to build a support network: Join local business associations: Groups like the Calgary Chamber of Commerce offer networking opportunities, resources, and workshops. Seek mentorship: Experienced business owners can offer guidance and insights that help you avoid common pitfalls. Hire professionals for specialized tasks: For financial and legal matters, work with professionals like accountants, lawyers, and bookkeepers. Tracking progress and making adjustments As your business grows, it’s essential to review your progress and adjust your strategies. Regularly assessing financial performance, customer feedback, and market trends can help you refine your approach and stay competitive. Working with one of the best bookkeeping services in Calgary can make tracking your financial performance much easier, giving you insight into profit margins, cash flow, and budgeting. Consider these strategies for tracking progress: Set measurable goals: Establish specific goals for growth, such as revenue targets or customer acquisition numbers. Analyze performance data: Use financial statements, sales reports, and customer feedback to assess performance. Stay flexible: Be willing to make changes to products, services, or marketing strategies if they aren’t meeting customer needs. Conclusion Starting a small business takes effort, planning, and ongoing management. By creating a solid business plan, organizing your finances, and developing a strong brand, you can set your business up for success. In Calgary, many new business owners choose to hire a bookkeeper in Calgary to ensure accurate financial management and stay compliant with local regulations. Taking advantage of the best bookkeeping services in Calgary can free up your time, allowing you to focus on growing your business and achieving long-term success. With dedication and the right strategies, your small business can thrive in today’s competitive market.
Getting Started An MBA is a significant milestone for senior managers and aspiring directors, as it combines essential theoretical knowledge with practical skills needed to lead teams and achieve tangible results effectively. Typically pursued after gaining several years of professional experience, an MBA offers numerous benefits, such as enhanced career prospects, a high professional reputation, and an expanded business network. The programme provides access to a global network, a diverse student community, promising career opportunities, and a rigorous academic curriculum. The MBA Advanced Entry route is tailored for individuals with relevant hands-on management experience, a recognised Postgraduate Diploma (PgD) in management, or a comparable qualification. The programme is designed for individuals aspiring to advance their careers in senior management. The programme comprises two phases; the first is the Level 7 Diploma in Strategic Management and Leadership, awarded by OTHM and delivered by the School of Business and Technology London. The second phase is the MBA Advanced Entry, delivered by the London Graduate School and awarded by the University of Buckingham. School of Business and Technology London partners with the London Graduate School to promote this programme. Throughout the programme, students receive support from the academic team, including a dedicated supervisor to guide them through the Consultancy Project Report module. Once the diploma phase is completed, the MBA Advanced Entry route typically takes 6 to 9 months. Upon successful completion, students are awarded the degree of Master of Business Administration from the University of Buckingham. They also have the option to attend the graduation ceremony held in the UK, commemorating their achievements. The programme aims to provide students with comprehensive support and valuable opportunities for personal and professional growth, ensuring they make the most of their investment in their future. About Awarding Body Buckingham is unique. It is the only independent University in the UK with a Royal Charter and probably the smallest, with around 2,700 students (approx 1,600 on campus). The University campus is well known for being one of the most attractive locations in the region. The Great Ouse River, home to much wildlife, winds through the heart of campus. Each student mixes with over 100 other different nationalities, so being at Buckingham is just like being in a mini global village. These contacts, acquaintances and friendships carry on long after life at Buckingham is over. Ranked Top 10 for Student Satisfaction Ranked Top 10 for Graduate Prospect Recognised by World Education Services (WES) OTHM Qualifications are approved and regulated by Ofqual (Office of Qualifications and Examinations Regulation) and recognised by Qualifications Wales. OTHM qualifications have achieved a reputation for maintaining significant skills in various job roles and industries like Business Studies, Leadership, Tourism and Hospitality Management, Health and Social Care, Information Technology, Accounting and Finance, Logistics and Supply Chain Management. OTHM serves the progression option with several UK universities that acknowledges the ability of learners after studying Level 3-7 qualifications to be considered for advanced entry into corresponding degree year/top-up and Master's/top-up programmes. Regulated by ofqual.gov.uk Recognised by World Education Services (WES) Assessment Assignments and Projects No Examinations Entry Requirements To be eligible for the MBA , you must meet the following criteria: A Bachelor's degree or an equivalent higher qualification. Submission of a copy of your valid photo ID to verify your identity. A Statement of Purpose outlining your motivations, career aspirations, and reasons for pursuing the MBA. An updated Curriculum Vitae (CV) demonstrating a minimum of two years of work experience at the graduate level, either in a managerial or professional capacity. By meeting these application requirements, you will take the initial steps towards joining the MBA programme, enabling you to enhance your managerial and leadership skills significantly. English Requirements A pass in English at the A level. Completion of a Bachelor's degree programme conducted and assessed in English. An overall score of 6.5 or higher in the International English Language Testing System (IELTS) with a minimum score of 6.0 in each component. A Test of English as a Foreign Language (TOEFL) score of 72 or higher, with a minimum of 18 in reading, 17 in listening, 20 in speaking, and 17 in writing. This includes scores from the Home Edition of TOEFL. In addition to the requirements above, all applicants must participate in a live virtual interview with a staff member from the London Graduate School. Progression An MBA graduate can pursue a fruitful career in many industries. MBA can open career opportunities in various sectors such as banking and financial services, investment banking, management consulting, insurance, hospitality, media, information technology (IT) and marketing. An MBA is often a pathway to promotion or a career change as you will gain a professional reputation and develop essential skills in the sector you choose to pursue. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure Phase 1 - OTHM Level 7 Diploma in Strategic Management and Leadership Programme Structure Strategic Management Unit Reference Number : A/616/2724 TQT : 200 Credit : 20 This unit aims to enhance learners' grasp of strategic and change management models. It also focuses on their capacity to evaluate strategic plans, suggest alternatives, formulate implementation strategies, and guide organizational transformations. Strategic Leadership Unit Reference Number : R/617/5012 TQT : 200 Credit : 20 This unit offers a comprehensive grasp of leadership principles and practices. It empowers individuals with the necessary knowledge, skills, and attributes to excel as an effective team player and leader. It encourages proactivity in driving innovation and improvement to shape organizational strategy and business planning. Strategic Human Resource Management Unit Reference Number : F/616/2725 TQT : 200 Credit : 20 This unit aims to foster learners' comprehension of how adept strategic management of human resources aligns with achieving organizational objectives in diverse contexts. Learners will assess the impact of strategic human resource management and the implementation of leadership and management theories for organizational advancement. Advanced Business Research Methods Unit Reference Number : J/616/2726 TQT : 200 Credit : 20 This unit seeks to cultivate learners' proficiency in crafting research proposals for various types of academically oriented management research. It fosters a critical understanding of the philosophical, practical, and ethical dimensions of study within the business environment. Strategic Financial Management Unit Reference Number : L/616/2727 TQT : 200 Credit : 20 This unit aims to empower learners with the practical application of financial principles in organizational management. It encompasses the utilization of analytical techniques, theories, and models of management accounting. Additionally, it involves evaluating budgetary processes, suggesting funding sources, and assessing investment alternatives. Supply Chain and Operations Management Unit Reference Number : R/616/2728 TQT : 200 Credit : 20 This unit aims to cultivate learners' comprehension of effective supply chain and operations management in competitive markets. This will be achieved by analysing case studies and real-world industry scenarios. Learners will gain insight into operational processes, techniques, and planning and control systems. Phase 2 - MBA Advanced Entry Programme Structure Research Methods Consultancy Project Report Delivery Methods The programme comprises two phases; the first is the Level 7 Diploma in Strategic Management and Leadership awarded by OTHM and delivered by the School of Business and Technology London. The School of Business and Technology London offers flexible learning methods, including online and blended learning, allowing students to choose the mode of study that suits their preferences and schedules. The programme is self-paced and facilitated through an advanced Learning Management System. Students can easily interact with tutors through the SBTL Support Desk Portal System for course material discussions, guidance, assistance, and assessment feedback on assignments. School of Business and Technology London provides exceptional support and infrastructure for online and blended learning. Students benefit from dedicated tutors who guide and support them throughout their learning journey, ensuring a high level of assistance. The second phase is the MBA Advanced Entry delivered by London Graduate School, awarded by the University of Buckingham through distance learning. You will receive excellent support from academic team of London Graduate School, including your programme manager and your supervisor who will be with you every step of the way. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.
This course covers all the key concepts that will help you prepare for and pass the AWS Certified Cloud Practitioner certification exam for the latest CLF-C01. A practical-based course where you will gain practical knowledge about AWS Cloud through videos and demo sessions.
The Principles of Art Conservation course offers a deep dive into the timeless art of preserving cultural heritage. Designed for those with a keen interest in safeguarding art and history, this course will guide you through the fundamental techniques used in art conservation. From understanding materials and their degradation to exploring restoration methods, you’ll gain a solid grounding in the theory and practice of conserving priceless works of art. Through carefully structured modules, the course provides insight into the ethical and scientific considerations that shape the conservation process. You’ll learn how to approach conservation with respect for the original work, ensuring that your decisions align with both modern technology and historical accuracy. By the end of this course, you’ll have the knowledge to assess, conserve, and protect artworks for future generations, all from the comfort of your own space. It’s a compelling opportunity for anyone serious about preserving the treasures that define our collective cultural identity. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum of Principles of Art Conservation Module 01 : Introduction and Fundamentals of Art Conservation Module 02 : Documentation, Examination, and Material Science Module 03 : Static and Dynamic Properties Module 04 : Preventive Conservation and Environmental Control Module 05 : Conservation Techniques, Treatments, and Specialisations Module 06 : Ethics and Legal Issues in Art Conservation Module 07 : Professional Practice, Career Development, and Final Project Learning Outcomes: Grasp the foundational concepts of art conservation for comprehensive understanding. Employ meticulous documentation and examination techniques for precise assessments. Analyze the static and dynamic properties of artworks to inform conservation strategies. Implement preventive measures and environmental controls to ensure long-term preservation. Master an array of conservation techniques and specialized treatments for diverse artworks. Navigate the ethical and legal complexities inherent in the field of art conservation. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Art enthusiasts seeking to preserve cultural heritage. Students with a passion for art history and science. Professionals in museums or galleries aiming to enhance their skills. Aspiring conservators looking to establish a solid foundation. Individuals keen on ethical and legal dimensions of art conservation. Those aspiring to contribute to the long-term preservation of art. Career path Conservator at a prestigious art institution Museum curator specializing in conservation Collections manager in a heritage organization Art conservation consultant for private collectors Environmental control specialist for art storage facilities Conservation researcher focusing on material science. Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
What if your clothing choices could tell a story about your mind? The Psychology of Fashion Course dives into the fascinating relationship between what we wear and how we think. This course explores how fashion influences self-expression, social identity, and emotional behaviour—without a single wardrobe change required. From catwalks to streetwear, you'll uncover the unseen forces behind style trends, colour choices, and buying decisions, all through a psychological lens. Whether you're interested in branding, personal style, or consumer behaviour, this course stitches together fashion and human psychology with insight and a touch of flair. It's designed to spark curiosity and leave you questioning what lies beneath the surface of every outfit. With the fashion industry evolving rapidly and psychology gaining more attention in marketing, media and design, there’s never been a better time to dive into this stylish subject—no mannequin required. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 01: Introduction to Fashion Psychology Module 02: Perception and Fashion Module 03: Fashion and Mind Module 04: Consumer Behaviour in Fashion Module 05: Fashion and Social Psychology Module 06: Fashion and Emotional Psychology Module 07: Fashion and Sustainability Module 08: Future Directions in Fashion Psychology Learning Outcomes: Analyse the psychological impact of fashion on consumer choices. Explore the intricate connections between fashion and social dynamics. Understand the role of perception in shaping fashion preferences. Evaluate the emotional dimensions of clothing choices and expression. Assess the implications of sustainable practices in the fashion industry. Envision future trends and directions in the evolving field of fashion psychology. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Fashion enthusiasts seeking a deeper understanding of human behaviour. Psychologists interested in applying their expertise to the world of fashion. Marketing professionals aiming to comprehend consumer psychology in fashion. Students of psychology or fashion eager to explore interdisciplinary studies. Sustainability advocates interested in the environmental impact of fashion. Career switchers exploring opportunities in the psychology of clothing. Fashion designers wanting to enhance their understanding of consumer preferences. Anyone intrigued by the profound relationship between fashion and the human mind. Career path Fashion Psychologist Consumer Behaviour Analyst in the Fashion Industry Social Psychology Researcher in Fashion Sustainability Consultant for Fashion Brands Trend Analyst in the Fashion Sector Market Researcher for Fashion and Apparel Companies Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
Master the essential tactics of Fraud Detection & Prevention with our comprehensive course. Explore diverse topics such as Banking Frauds, Cyber Fraud, and Bribery Prevention. Acquire skills in risk management, internal controls, and legal compliance. Safeguard your organization with expert knowledge in fraud investigation and response. Join now to become a proactive defender against financial crime.
Learn how to build real-world applications using Spring Framework 5 and Spring Boot 2
Ageing is more than grey hairs and free bus passes—it’s a complex psychological journey filled with change, growth, reflection, and adjustment. This Gerontology course takes a deep and thoughtful look at the emotional, cognitive, and social development that occurs in later life. You’ll explore how memory, identity, and relationships evolve with age, and examine the unique psychological needs of older adults in a modern society that’s still catching up with its ageing population. Whether you’re drawn by personal curiosity or professional interest, this course offers an engaging insight into what it truly means to grow older from a psychological point of view. With topics ranging from mental wellbeing to age-related cognitive change, you’ll gain a thoughtful understanding of later-life psychology without any jargon, fluff, or filler. Ideal for learners interested in psychology, elder care, or just understanding the mind’s journey through the later chapters of life. Key Features The Psychology of Older Age: Gerontology course includes the following offers: CPD Quality Standards Accredited Psychology of Older Age: Gerontology Course Lifetime Access No Hidden Fees 24/7 Tutor Support Certificate Available with reasonable price Discover a wealth of learning opportunities with our diverse range of online courses including Psychology of Older Age: Gerontology. From professional development to personal enrichment, we offer courses in a variety of subjects including business, technology, arts, languages, and more. This Psychology of Older Age: Gerontology course is carefully curated by industry experts and delivered through engaging multimedia content, interactive quizzes, and hands-on projects to ensure an immersive learning experience. Curriculum Module 1: Introduction To Gerontology Module 2: Cognitive And Psychological Development In Older Age Module 3: End-Of-Life Issues Module 4: Communication During The End Of Life Module 5: Mental Health And Old Age Module 6: Health And Wellbeing In Later Life Module 7: Spiritual And Psychosocial Care Module 8: Legal Aspects Why This Online Course is Better for You: Unlike traditional classroom settings, our online Psychology of Older Age: Gerontology course offers flexibility and convenience tailored to fit your busy lifestyle. With 24/7 access to Psychology of Older Age: Gerontology course materials and the ability to learn at your own pace, you can study whenever and wherever it's most convenient for you. Plus, our online platform provides a supportive community of fellow learners and dedicated instructors to guide you every step of the way. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Our Psychology of Older Age: Gerontology course is designed for anyone eager to expand their knowledge and skills, regardless of their background or experience level. Whether you're a working professional looking to upskill, a student seeking supplemental education, or an enthusiast pursuing a passion project, our courses are accessible to learners of all ages and abilities. Career path Invest in your future and unlock new career opportunities with our online Psychology of Older Age: Gerontology course. Gain valuable skills and credentials that are in high demand in today's competitive job market. Whether you're looking to switch careers, climb the corporate ladder, or start your own business, This course provide the expertise and certification you need to succeed. Certificates Digital certificate Digital certificate - £9 Hard copy certificate Hard copy certificate - £15 A Hardcopy Certificate (international): £15 + £10 (postal charge) = £25
This coaching programme is for aspiring women leaders in higher education, delivered in real time, fully online. Five workshops have been designed to support you in a group environment to work actively towards realising your professional goals, whatever they may look like, focused on leadership at all levels in higher education. HE needs leaders like you - workshops with Coach Academic will help to propel you to becoming one. For all academics who are female/identify as female. During this coaching experience you will explore and learn from: - your values and beliefs, and how they impact on your professional identity and actions - your beliefs about higher education, leadership, and yourself - your strengths and how to harness them for impact - your areas for development, and embracing the actions you choose to address these - your internal and external blockers, and how to manage these - your motivation - why do you want to lead in HE? From these you will be able to build your confidence and your leadership identity, and take concrete steps towards becoming the leader you aspire to be.