• Professional Development
  • Medicine & Nursing
  • Arts & Crafts
  • Health & Wellbeing
  • Personal Development

2125 History courses in New Milton delivered On Demand

Ace Your Segmenting Positioning Assignments with Our Tailored Help

By Jack Walker

Mastering Segmenting and Positioning in Marketing: A Comprehensive Guide for Success Introduction In the dynamic field of marketing, mastering segmentation and positioning is crucial to developing effective strategies that resonate with target audiences. Whether you are a student navigating complex assignments or a professional refining your skills, understanding the nuances of these concepts is essential. Segmenting Positioning Assignment Help can provide you with the guidance needed to enhance your knowledge and tackle challenging tasks with confidence. Understanding Market Segmentation Market segmentation is the process of dividing a broad consumer or business market into sub-groups based on shared characteristics. These groups could be divided by demographics, psychographics, behavior, or geographic location. The objective is to tailor marketing strategies that cater specifically to each segment, ensuring more targeted and effective communication. Segmentation plays a vital role in helping marketers understand the different needs of various customer groups. By identifying these unique traits, businesses can allocate resources more efficiently, create products that meet customer demands, and develop messaging that resonates with a particular audience. For students, mastering the principles of segmentation is essential for excelling in marketing courses. When tackling your assignments, it’s important to grasp the four main types of market segmentation: Demographic Segmentation: Based on variables like age, gender, income, education, and occupation. Psychographic Segmentation: Focuses on psychological aspects such as lifestyle, values, and personality traits. Behavioral Segmentation: Involves grouping consumers based on behavior patterns like purchase history, brand loyalty, or usage rates. Geographic Segmentation: Divides markets based on location, such as country, region, or city. Acquiring a solid understanding of these categories can give you the edge needed to excel in marketing. However, if you’re finding it difficult to put these theories into practice, Segmenting Positioning Assignment Help can provide the expert guidance required to succeed. The Importance of Positioning in Marketing Strategy Positioning is the next critical step after segmentation. Once a company has identified its market segments, it must determine how to position its products or services within those segments. Effective positioning means that a company’s offerings are clearly differentiated from competitors in the minds of consumers. There are three main approaches to positioning: Competitive Positioning: Emphasizes how a product stands against competitors. Product Feature Positioning: Highlights specific features or benefits that appeal to the target market. Price-Based Positioning: Focuses on offering value through price differentiation, often targeting budget-conscious consumers. Understanding these positioning strategies is critical to creating a strong brand identity. In marketing assignments, you’ll often be asked to develop a positioning strategy that fits with a company’s overall marketing goals and customer expectations. Struggling with positioning concepts? Segmenting Positioning Assignment Help can offer you the in-depth knowledge and practical advice needed to navigate these assignments successfully. How to Apply Segmenting and Positioning in Real-World Marketing Applying segmentation and positioning in the real world goes beyond theory. It requires critical thinking, creativity, and analytical skills to develop a marketing strategy that truly speaks to the target audience. Here’s how you can apply these concepts effectively: Conduct Thorough Market Research: Understanding your target audience through research is the foundation of both segmentation and positioning. Use surveys, interviews, and data analysis to gather insights into consumer behavior and preferences. Identify Key Customer Segments: Based on your research, identify the segments that are most likely to be interested in your product or service. Tailor your marketing efforts to these groups for maximum impact. Develop a Clear Positioning Statement: Craft a message that clearly communicates the unique benefits of your offering. Ensure that it differentiates your product from competitors and resonates with the target segment. Consistently Communicate Your Positioning: Your positioning should be reflected in all aspects of your marketing, from advertising to customer service. Consistency is key to building brand loyalty and trust. Completing assignments that require you to apply these real-world skills can be challenging. Segmenting Positioning Assignment Help can assist you in crafting well-researched and structured assignments that demonstrate a clear understanding of these concepts. The Role of Segmentation and Positioning in Digital Marketing With the rise of digital marketing, segmentation and positioning have become more sophisticated. Online platforms provide marketers with vast amounts of data, enabling them to create more refined segments and develop highly targeted campaigns. Whether through social media, email marketing, or pay-per-click advertising, businesses can now reach specific audiences with laser precision. For students studying digital marketing, it’s crucial to understand how segmentation and positioning are applied in this context. Some key areas to focus on include: Targeted Advertising: Platforms like Google Ads and Facebook allow businesses to target ads based on demographics, interests, behaviors, and locations. This enables more efficient use of marketing budgets and improves conversion rates. Personalization: Modern consumers expect personalized experiences. By segmenting audiences and positioning products effectively, marketers can deliver tailored messages that resonate on an individual level. Data-Driven Decisions: Analytics tools provide valuable insights into consumer behavior, allowing businesses to refine their segmentation and positioning strategies over time. Understanding these digital marketing applications can give you a competitive edge in your assignments. If you need further guidance, Segmenting Positioning Assignment Help is available to offer tailored support for your digital marketing studies. How Segmenting and Positioning Lead to Business Success Businesses that master segmentation and positioning often outperform their competitors. By targeting the right audience with the right message, they can increase customer engagement, build brand loyalty, and drive sales. Some of the key benefits include: Improved Customer Satisfaction: When companies understand the unique needs of their target segments, they can deliver products and services that meet those needs more effectively. Increased Market Share: Positioning a brand as the best solution for a particular market segment can lead to a larger market share and greater profitability. Enhanced Brand Perception: A well-positioned brand is seen as more credible and reliable by consumers, helping to build long-term customer relationships. For students, understanding these benefits is essential for crafting successful marketing strategies in your coursework. If you’re finding it difficult to connect these concepts with real-world business outcomes, Segmenting Positioning Assignment Help can guide you through the process. Conclusion Segmenting and positioning are foundational concepts in marketing that can significantly impact business success. By breaking down broad markets into smaller, more manageable segments and crafting positioning strategies that resonate with those segments, companies can develop highly effective marketing campaigns. If you’re working on assignments that require you to analyze these concepts, don’t hesitate to seek support. Segmenting Positioning Assignment Help is designed to give you the expertise and confidence you need to ace your assignments and build a strong foundation for your future career in marketing.

Ace Your Segmenting Positioning Assignments with Our Tailored Help
Delivered Online On Demand
FREE

Level 2 Art Therapy Course

4.9(27)

By Apex Learning

Overview Explore the world of therapeutic practices with the Level 2 Art Therapy Course. Art Therapy is a thriving field, which began by treating children and adults who were emotionally scarred or physically disabled, through art and its creative process. This Level 2 Art Therapy Course, will unfold diverse dimensions of art therapy with every module. This crafted course is an apt choice for people looking to launch a holistic therapy career. ** Completing this course does not imply that you are qualified to work as a Art Therpist. If you are seeking a course that fits the HCPC's standards, please contact the HCPC or the RCSLT. ** How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Level 2 Art Therapy Course. It is available to all students, of all academic backgrounds. Requirements Our Level 2 Art Therapy Course is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management , Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 11 sections • 10 lectures • 03:13:00 total length •Introduction to Art Therapy: 00:17:00 •Psychology and Neuroscience: 00:18:00 •Art Therapy in Practice: 00:18:00 •Creative Therapy: 00:14:00 •Mindful Creativity - Colour and Creation: 00:18:00 •Art Therapy Techniques and Applications: 00:34:00 •Art Therapy for Children: 00:21:00 •Art Therapy for Adults: 00:18:00 •Illness and Art: 00:15:00 •The Art Therapist: 00:20:00

Level 2 Art Therapy Course
Delivered Online On Demand3 hours 13 minutes
£12

Art Therapy Certification

4.9(27)

By Apex Learning

Overview Learn how to heal through art and boost your creativity with different therapeutic art forms by enrolling in our exclusively designed Art Therapy Certification course.Based on a set of therapeutic art principles, this course aims to provide a deeply engaging learning experience with expert training and guidance, providing you with essential therapeutic skills.Therapeutic art helps in multiple ways to open our cabinet of curiosities and relax. This course is the ideal stepping stone to provide you with an in-depth understanding of different forms of therapeutic art, such as face painting, piñata making, meditative painting, contour drawing, pencil shading techniques, and much more. Enrol today to bond and heal through art.** Completing this course does not imply that you are qualified to work as a Art Therpist. If you are seeking a course that fits the HCPC's standards, please contact the HCPC or the RCSLT ** How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Art Therapy Certification. It is available to all students, of all academic backgrounds. Requirements Our Art Therapy Certification is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management , Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 3 sections • 10 lectures • 11:40:00 total length •WHAT IS ART THERAPY?: 01:30:00 •TRAINING: FROM APPRENTICE TO PRACTITIONER: 01:00:00 •THE HISTORICAL BACKGROUND TO ART THERAPY: 01:30:00 •THE EMERGENCE OF ART THERAPY AS A PROFESSION IN THE UK: 01:00:00 •PROFESSIONAL ISSUES: 01:30:00 •FRAMES OF REFERENCE: PSYCHOANALYSIS, ART AND ART THERAPY: 01:30:00 •ART THERAPY IN PRACTICE: 01:30:00 •AN INTERNATIONAL PERSPECTIVE: 01:30:00 •Mock Exam - Art Therapy Certification: 00:20:00 •Final Exam - Art Therapy Certification: 00:20:00

Art Therapy Certification
Delivered Online On Demand11 hours 40 minutes
£12

Fundamentals of Landscape Paintings

5.0(1)

By Course Gate

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Fundamentals of Landscape Paintings course will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Fundamentals of Landscape Paintings course will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Fundamentals of Landscape Paintings and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Fundamentals of Landscape Paintings course is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Fundamentals of Landscape Paintings course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path The Fundamentals of Landscape Paintings will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Introduction My Introduction 00:02:00 Switzerland Painting Overview 00:01:00 What is the Acrylic and Course Overview 00:02:00 Material for Painting 00:02:00 Section 02: Welcome to Switzerland Big Painting Learn Layout with Drawing 00:06:00 Color and Background Texture 00:06:00 How to Paint Grass, Stone and Tree 00:18:00 Overall Texture Process 00:08:00 Overall Texture with Shadow Process 00:13:00 Detailing of Tree Light and Shadow 00:06:00 How to Paint Water and Mountain Texture 00:09:00 Overall Shadow Process 00:13:00 Overall Color Balance Process 00:18:00 Finishing Big Canvas 00:19:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Fundamentals of Landscape Paintings
Delivered Online On Demand2 hours 3 minutes
£11.99

Understanding Addiction

By traumatraining.uk

Have you ever wondered why some people seem to be more prone to addiction than others? While addiction can affect anyone, certain individuals may have a higher susceptibility due to their personality traits and characteristics. This concept is often referred to as an addictive personality. While the term "addictive personality" may sound simple, it is important to understand that it is not a diagnosis or a definitive label. Instead, it is a set of traits and behaviours that may increase the risk of addiction. The concept of addiction and addictive behaviour has a rich and complex history deeply intertwined with human civilisation. From ancient times to our modern understanding, the evolution of addiction has been shaped by cultural, medical, and scientific developments.

Understanding Addiction
Delivered Online On Demand47 months
FREE

Educators matching "History"

Show all 9
Shine Cancer Support

shine cancer support

5.0(39)

Poole

Shine is the only UK charity that support adults in their 20s, 30s and 40s who have experienced a cancer diagnosis. There is never a good time to have cancer, but we know that younger adults face different issues than their older or younger counterparts. Many of these are not dealt with by traditional cancer support charities and services. Our vision, mission and strategy In January 2022, we finalised a new five-year strategy. We have updated our vision and mission statements and articulated our values. We will use these to underpin five strategic objectives that will guide Shine’s focus and attention between 2022 and 2027. Vision We want every adult in their 20s, 30s and 40s who is diagnosed with cancer to know they’re not alone, and to have the support, knowledge, and confidence to navigate whatever cancer throws their way. Mission There’s never a good time for a cancer diagnosis, but in your 20s, 30s or 40s there are particular challenges to navigate, like work, dating, finances and more. At Shine, we’ve been there and we get it. We’re here to help you deal with everything that your diagnosis brings, before, during and after treatment, and to welcome you into our community. Our values Inclusive – Our services are open to anyone in their 20s, 30s and 40s with a cancer diagnosis, no matter what type or stage, when your diagnosis was, or what your background is. Approachable – We want everyone in Shine’s community to feel welcomed and to feel able to get involved, and we design all our services to be friendly, fun and down-to-earth. Authentic – We’re patient-led and passionate, and we want everyone involved to have a genuine and honest voice, with patients at the heart of our work. Innovative – As a small charity, we’re adaptable and agile, and we are responsive to needs as they change. We listen to what Shine’s community is saying and strive to find practical solutions. Empowering – Our services aren’t about us “doing” to or “for” you. We want to empower you to ask the right questions, get the right information, take control, and make the best decisions for yourself. Our strategic objectives Connect – build a nationwide community of younger adults with cancer and the people around them, reducing isolation and supporting their physical and mental well-being. Inform – ensure that younger adults with cancer have access to the knowledge and support they need to make the best decisions for them. Influence – grow our influencing position and partnerships to shape a healthcare system and wider support that is suitable for the needs of young adults with cancer. Reach – increase the profile and reach of Shine, aiming for every young adult diagnosed with cancer to have access to our services and support. Build – invest in Shine’s internal capacity, governance and sustainability to build firm foundations for growth. Our goal is for these strands to come together to enable better wellbeing for younger adults with cancer, improved relationships and less isolation, more informed decision-making, and systems that are better able to meet our community’s needs. Our history Shine started in Dorset in 2008 as a non-traditional support group for young adults. Emma and Justine were both diagnosed with cancer at a young age and had a hard time finding others that the could relate to. They realised there was a huge lack of support for younger adults with cancer and the idea for Shine was born. Within the first year, they had connected with over 100 young adults in Dorset. In 2010, Emma met Ceinwen. They launched Shine in London and the UK’s first research into the unmet needs of young adults diagnosed with cancer. Ceinwen and Emma then developed events and activities that would support the gaps identified in the research. Shine was registered as a charity in 2012, and has since supported thousands across the UK Shine has local Shine Networks across the UK and runs a number of annual events including Shine Camp, the Great Escape retreat, and Shine Connect, the UK’s only conference for young adults with cancer. Shine also runs a number of highly-rated workshops on topics such as working after cancer and managing anxiety and depression. As a patient-led organisation, Shine works hard to ensure that young adults with cancer play a key role in the design and delivery of all activities. Shine is supported by a Board of Trustees as well as a patron, Oliver Spencer, and a number of corporate supporters including TTA and Travel Insurance Facilities.

Stonebridge Associated Colleges

stonebridge associated colleges

4.0(419)

Bournemouth

Stonebridge Associated Colleges is a team of bright and motivated people dedicated to helping learners fulfil their potential and meet their career goals. Set up in 1995, Stonebridge Associated Colleges was initially intended to help people qualify in complementary therapies, such as reflexology and aromatherapy. Gradually, it moved towards more mainstream practices such as teaching, nursing, healthcare, business, nutrition and beauty. Some of the students we helped went on to study Marine Biology at university. Others have chosen teaching assistant courses that have landed them an early promotion. As their needs diversified, so did our curriculum. Two decades later the college became a leading name in the world of further education. Today, Stonebridge Associated Colleges has training facilities in Bude and Birmingham for a few of our vocational courses where our experienced tutors bring a hands-on approach to the teaching. However, there are over 650 online courses that can be completed remotely from anywhere in the world. With 50,000 students currently enrolled, the college is one of the largest distance learning suppliers in the UK. A dedicated support team is also on hand to address student questions regarding enrolment, finances and guidance on the best-suited courses for you. Today we are proud to be part of The Stonebridge Group, a number of companies operating in the distance learning field for both government-subsidised and commercially-funded qualifications.

Regents Park Community College

regents park community college

Southampton

As the Headteacher of this exceptional school, I am extremely proud of our ethos which is based on Respect, Pride, Creativity and Challenge. Staff and students embrace our values and as a result we are, arguably the most improved school on the South Coast. Regents Park is an over- subscribed mixed 11-16 school in the heart of Shirley, Southampton. The school is one of the oldest in Southampton steeped in history and over 100 years old. At Regents Park we provide a wonderful mix of tradition with a modern twist on teaching and learning ensuring that we provide a curriculum that generates interest, challenge and most importantly offers fun and excitement. Ofsted April 2018: ‘Teaching is characterised by highly effective planning, secure subject knowledge among the teachers, the use of a wide range of teaching strategies and the use of detailed information about pupils.’ Our pastoral care is second to none and we pride ourselves in the support and respect that emanates around the school with Student Leadership and Student Voice forming the platform on which the school continues to excel. Ofsted April 2018: ‘The strong messages about respect which flow from the top, and are modelled by all staff, are assimilated by pupils. Accordingly, they treat each other and adults with respect. Pupils’ behaviour around the school is exceptional. Their enthusiasm for learning is admirable, and their conduct in lessons is excellent.’ Our success is built on the commitment we have towards each and every student. As a small community school we understand the needs of each individual and data is used effectively to inspire each child to do their best.

ChamSys Ltd

chamsys ltd

Southampton

ChamSys is commited to meeting the needs of lighting professionals using innovative designs and incorporating latest technology, but always with an eye on our four core design philosophies: Reliability building products that hold up in rigorous touring situations, which are dependable and robust Compatibility designing so that each model and software version plays well with the rest of line. Connectivity supporting a wide range of protocols and third party products Scalability ensuring that there’s an intelligent upgrade path from novice user to seasoned power user Company History Since 2003, ChamSys has harnessed the talents of lighting designers, software engineers and hardware developers to innovate and disrupt the field of lighting control. They knew that to overcome the limitations of traditional consoles, they would have to utilize the latest technology and break some conventions. Those efforts lead to the release of MagicQ software and dedicated consoles, which fulfill the company’s aim creating high performance lighting consoles and softwares engineered to adapt to a wide range of applications for operators at all levels from beginners to professionals. ChamSys has continued to develop new leading edge software and hardware. Here’s a timeline of significant milestones since the company began: Lighting is what drives our passions. Our desire has always been to make products that we would want to use ourselves. Since our software developers are themselves lighting designers, this is a unique strength which ChamSys has harnessed very successfully. Our hardware engineers have wide experience across the lighting industry, including laser consoles, moving light systems, and real time control for industrial and scientific equipment. We have a high level of experience in developing real time systems where reliability and performance are key requirements. MagicQ In Action After extensive testing and feedback from working professionals who were quietly testing our early products, the MagicQ range was launched at PLASA 2004 to a great reception. For over a decade and a half ChamSys has continued that success finding enthusiastic adopters all around the world. MagicQ is used on everything from live music, TV, films, theatre, clubs, bars and architectural installations.

Patchway Dragon Tang Soo Do

patchway dragon tang soo do

Bournemouth

Dragon Tang Soo Do is an Association of friendly family martial arts clubs based predominantly in the South West of England. Tang Soo Do is a traditional Korean martial art which teaches self-defence, fighting skills and weapons, in addition, its many benefits also act as a guide to allow people to live a healthy and harmonious life. Incorporated within the Association is a Japanese based style of martial arts called Wado Ryu. These clubs which are based in Bournemouth joined the Association in 2004 and share our ethos, values and aims. Together we are a strong, united and friendly group of like minded martial artists keen to improve our knowledge and pass on our skills and experience to others. Our clubs cater for people with a wide range of abilities and ages (5 years and above), so whether you want to train to improve your fitness and health, or are keen to learn how to defend yourself, or simply want to find a hobby to relieve stress and make new friends, then we maybe for you! We live in challenging times and nowadays, increasing numbers of people are learning to protect themselves and their families, our martial arts are a very effective tried and tested method of self-defence. However there are many other reasons why men, women and children train with us, our martial art also provides skills such as self-confidence, self-discipline, physical fitness, flexibility, co-ordination and respect, skills that help us all to cope better with the pressures of everyday life. The real benefits of Dragon Tang Soo Do are not the coloured belts you earn, but the positive changes that you will experience, the enhancement of your mind, body and spirit as well as the development of individual character and respect for others. The true goal of Dragon Tang Soo Do is to use the lessons you learn in class to enrich every part of your life. Our Vision The vision of Dragon Tang Soo Do is one where people can practice the Martial Arts in a safe and controlled environment. Dragon Tang Soo Do will strive to retain the important traditional aspects of our style, whilst being adaptable and open to new techniques and ideas. Our Instructors and senior grades will endeavour to provide instruction and guidance in a way that does not prejudice any student and will enhance the development of all, both in and out of the Dojang and Dojo (Training Halls). It is important that people enjoy the learning experience provided by Dragon Tang Soo Do. Goals To develop an individual’s mental and physical health. To build confidence in all who train with us. To have a reputation as an organisation of quality martial artists. To provide scheduled events to support the development of all. To set and maintain high standards. To build healthy relationships with other martial art organisations, in the interest of sharing best practices and continually developing the level of knowledge of the instructors and senior members. To maintain a balance between organisational cost effectiveness and the cost to the practitioner. To provide a challenging, fun environment that keeps the safety of all in mind. Diversity Every single person counts and everyone has a justifiable expectation to be treated with dignity and respect. That’s why through our ‘vision and goals’ the Directors, Masters and Instructors of Dragon Tang Soo Do are committed to ensuring that our Association respects and celebrates diversity and that all members are helped and encouraged to reach their full potential. Central to this we accept that we are all different and believe that everyone should be treated in an honest, fair and transparent manner in which their individuality should be celebrated and not used as a possible means of discrimination or barrier to achievement. If you feel there is anything more we can do to improve the way we treat our students then please speak to an Instructor, Master, Director or Master Thomas our Diversity Lead. History of Tang Soo Do The very first evidence of this ancient form of Korean martial arts appeared during the Three Kingdom era (57 BC-935 AD) as Hwa Rang Do. Since then, 2,000 years have passed. The indigenous martial arts quietly developed through generations of the Korean people. During some eras it flourished and other times it diminished, according to the political, economic or cultural environment. The art was known by various names throughout the eras, such as Hwa-Rang Do, Kyuck Too Ki, Moo Sul, Soo Bahk Ki, Soo Byuck Ki, and others. Following 1945 Korean independence, the Korean martial arts were again merged and flourished throughout the entire Korean Peninsula. Many organisations were founded with various names such as Soo Bahk Do, Tang Soo Do, Tae Soo Do, etc… At the beginning of the modern era of the Korean martial arts, Tang Soo Do was the most popular term for these arts. However, at that time, the Korean political leader was concerned about establishing Korean value based on Korean nationalism. The political leaders recognized the popularity of Korean martial arts around the world, but were opposed to the use of the name Tang Soo Do for the art, as it sounded like a Chinese martial art, because the first word “Tang” could be interpreted as representing the Chinese Tang Dynasty (617-907 AD). In 1964, a government sponsored small group created a new name for the Korean martial arts: Tae Kwon Do. We still respect the original term, Tang Soo Do, and intend to preserve its heritage and value as a traditional way or path. Unfortunately, many Tae Kwon Do instructors did not maintain the traditional values of the true martial arts. Instead, they converted to a sport as they have progressed to the internationally recognized sports arenas such as the Olympic games. This was considered to be a great political achievement, to bring strength and prominence to the Korean government in International politics. True Martial Arts lovers had no place within these Tae Kwon Do dojangs (Training Halls) to continue to pursue traditional martial arts because they abandoned many valuable aspects of true Martial Arts to become a simple competitive sport. We, as Tang Soo Do practitioners are striving to maintain traditional values of respect, dicipline, self control, self improvement, etiquette and ultimately live a healthy and harmonious life, physically and mentally. History of Wado Ryu It would be very difficult to trace the original roots of karate back to their inception, however it is believed that the Okinawan Islands off the Japanese coast were the birth place of the art practiced across the world today. Despite the strong links to Japan, the original name was “Chinese hand" or "Tang hand" which during the early part of the 1900s, the Japanese changed to Kara-te “open” or “empty hand” Wado Ryu is one of the four most popular karate styles practiced today, in comparison with others, it is relatively modern with the founder Hironori Ohtsuka, who had studied other forms of martial arts previously, introducing Wado Ryu in Tokyo around the mid 1930s. It wasn’t until 1965 that it was introduced to the United Kingdom by Tatsuo Suzuki. Our Clubs in Bournemouth have been operating since 1992 and we work hard to maintain the traditions and techniques as outlined by the Founder.