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Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
Managing Stress in Challenging Times: In-House Training This course looks at the symptoms and causes of stress and how these affect us emotionally, behaviorally, and physically. You will learn some simple stress-busting techniques that will have a positive influence on your beliefs and behaviors around stress. You will also have the opportunity to develop a personal action plan which will serve as an ongoing reference point for dealing with pressure in its many forms - home, family, social, and work. What You Will Learn At the end of this program, you will be able to: Recognize the symptoms and causes of stress Manage and reduce the effects of stress in your life with simple stress-busting techniques Create a simple personalized plan to manage stress and promote a healthier, happier, and more productive lifestyle Getting Started Foundation Concepts What is stress? Why stress matters Flight or fight response and role of hormones Work-Life Balance How to create balance and set boundaries Learning how to say 'no' Stress-Reduction Techniques Visualization and relaxation techniques Behaviors and beliefs Putting things in perspective Circle of influence (vs. circle of control) Slowing down Be Responsible and Kind to Yourself Basic human needs Honest communication Your responsibility to yourself and others Calming thoughts
Our self-leadership and executive development programme can be fully ITA SDS funded supporting leaders and business owners and creating a growth plan. SDS INDIVIDUAL TRAINING ACCOUNTS (ITA) Rely On Our Team for Your Executive Development The Power Within Training offers unrivalled executive development training for go-getters and self-starters throughout England and Scotland. Did you know that approximately 55% of people making their living in sales don’t have the right skills to be successful? Good sales skills are some of the rarest and most sought-after skills in the workforce. Whether you’re running a business, looking to progress further in your career or want to sharpen your skills before returning to work, our self-leadership training will help you develop the skills you need to succeed. After completing our executive development training, you’ll have a sales mindset and the skills to secure your ideal role, perform better, and utilise high-payoff action-planning techniques. Don’t hesitate to contact us to learn more information. OUR TRAINING SOLUTIONS What is Self-Leadership Executive Training? Self-Leadership Development Our self-leadership development course was designed to give you total control of your career, business, and professional life. Most professionals will spend more than 80% of their time at work or in business. We’ve structured our executive training to help those looking to enhance their career prospects or business success by taking advantage of our unique Motivational Intelligence seven steps to success framework. The seven-step success system will take you through a journey of self-discovery, self-awareness, and self-development, which enables you to understand the barriers and self-limiting obstacles that have been holding you back. The Power Within’s self-leadership training will guide you through overcoming these barriers and eliminating them from your life. If you are looking to stand out from the crowd and build a career or business you can be proud of, then this live classroom-based programme is definitely for you. Benefits of Self-Leadership Development The self-leadership training has been designed from the ground up to inspire, guide, and develop you into not only achieving your goals but being able to measure success in your career, help you find your dream job, and help make an immediate impact in everything you do. Completing our executive leadership development course will allow you to utilise emotional intelligence to get the best of your team while focusing on clear values and principles that increase your overall success and profitability. Working on your self-leadership skills will grant you greater insight into the factors hindering or impacting your success while giving you the tools to make decisions and get into action. Here are some additional benefits of our self-leadership training: Build Awareness – When you’re a leader, you must inspire and motivate people to achieve and go after the bigger picture for your organisation. You’ll need an effective and flexible leadership style to ensure your team succeeds. We’ll help you discover your leadership style and how you can use it effectively to the advantage of your business. Increase Team Engagement, Motivation, and Accountability – How can you expect your team to behave if you’re no longer motivated to succeed? The Power Within will give you the tools to keep striving toward success while ensuring your business is focused and motivated. Cultivating a High-Performance Culture – The right high-performance culture installs peak performance into every team member. Through our executive development, you’ll be able to help each reach their targets while they look for ways to improve constantly. Develop Strategic Skills – We’ll help you develop leadership skills and self-improvement goals, allowing you to introduce changes to your business based on your guiding visions while encouraging others to share the same vision. If you are looking to stand out from the crowd and build a career or business you can be proud of, then this live classroom-based programme is definitely for you. What Are the Key Skills Learned from Executive Development Training One of the first sets of vital skills for self-leadership you’ll learn is the ability to stop, step back, and reflect on the things that trigger us to react. When we react, we’re being controlled by the trigger. Another skill we’ll help instill is to consider intention. Intention is important to us, such as our values and what we’re trying to achieve. When you become intentional, you start to live a life of choice. Self-leadership and executive development are a journey. The more self-leadership we attain, the more successful we’ll become. The more successful we become, the more self-leadership we need. Here are some additional critical skills you’ll learn from our self-leadership training: Self-Awareness – It’s vital to hone your ability to see yourself as clearly as you are. This skill takes dedication, introspection, and mindfulness. Also, a dose of self-awareness helps with self-control, self-confidence, and feelings of validation. Overall, you should be open to critique and accountability. Goal Setting – A good self-leader must be proactive in not only identifying their goals but how to reach those goals in a manageable manner. Our executive development training will teach you how to break down a larger goal into more attainable steps to avoid burnout while helping you celebrate smaller milestones. Self-Motivation – A classic way to handle self-motivation is to divide long-term goals into smaller, more attainable ones. This optimization means recognising what about the goal that appeals to you, then forming a strategy that aligns with your strengths and values toward that goal. Constructive Thought Patterns – Through our leadership skills and self-improvement course, you’ll be able to review your performance and assess your intentions and effectiveness while providing an opportunity to ensure your strategies are geared towards success. This is done by focusing on improving strengths and the mental imagery of yourself that recognizes your capacity to grow, develop, and change. Self-leadership training teaches you to see yourself as having the ability to create, improvise, innovate, and adapt. OUR LIVE WORKSHOPS ARE BACK What’s Covered in Our Executive Development? Self-Leadership "It's a mindset thing" When you undergo our self-leadership training, you’ll experience several modules designed to allow your conscious and subconscious belief systems to work together for a predetermined goal or set of outcomes. Self-leadership is one skill that will significantly impact your career, team, and even your life’s happiness. Our executive leadership development course promotes bold and powerful decisions to get you back into the driver’s seat of your life and make the best of each day by setting goals, shifting your mindset, and finding your purpose. During each module, we’ll work with you and help you design and deliver your team leadership programmes catered to your team and your business dynamic. Our goal is to allow you to evolve into a bigger and better leader. Here are some of the modules in our self-leadership training: Unleash Your True Potential Create Your Personalised 7-Step Success Framework Peak Performance and Self-Mastery Growth Mindset and Mindset Performance The Power of Feedback Taking Back Control of Your Personal & Professional Journey Goal Setting & Defining If you are looking to stand out from the crowd and build a career or business you can be proud of, then this live classroom-based programme is definitely for you. Discover Who’s Leading Our Self-Leadership Training James Fleming, the co-creator of The Power Within, will lead your self-leadership training. James founded The Power Within with his wife, Enas Fleming. They wanted to inspire people around the world to think better, be better and achieve more. James believes that everyone can be whatever they set their minds to. Founding The Power Within allowed James to turn that deep knowledge into a business that helps others think bigger, better, and achieve more daily. He strives to give leaders the tools and knowledge to achieve their full potential while increasing their self-confidence and self-belief through Motivational Intelligence Revolution. James wants to support today’s businesses to become tomorrow’s leaders. Course Overview Our self-leadership development course is a quick-paced training that is between eight and twelve hours in length. After you attend the face-to-face workshops, you’ll be given access to our online self-leadership training portal. This allows you to continue your journey of self-development by ensuring you’ll always have a system and process to fall back on when you need it. One of the best parts of our executive development course is that you receive this information fully funded. Even if you aren’t eligible for funding, you can still invest in this course and begin a new chapter of professional development for yourself. Elevate yourself if any of our eligibility requirements apply and you early less than 22,000 a year.