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10626 Guide courses delivered Online

Professional Certificate Course in Metrics and KPIs in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

"This Professional Certificate Course in Metrics And KPIs provides a comprehensive overview of key performance indicators (KPIs) for digital marketing across various channels. Participants will learn to establish meaningful KPIs aligned with business goals, optimize campaigns using data, and navigate the impact of external factors. The course also addresses ethical considerations in setting and monitoring KPIs in the dynamic realm of digital marketing." After the successful completion of the course, you will be able to learn about the following: Key performance indicators (KPIs) for digital marketing KPI for Different Digital Channels Using data to optimize digital marketing campaigns and drive results How to establish meaningful KPIs that align with business objectives and goals The impact of external factors, on KPIs and digital marketing campaigns. The ethical considerations involved in setting and monitoring KPIs in digital marketing. This Professional Certificate Course in Metrics and KPIs offers a comprehensive understanding of key performance indicators (KPIs) for digital marketing across various channels. Participants will learn to establish meaningful KPIs aligned with business objectives, optimize campaigns using data, and navigate the impact of external factors on KPIs. The course also addresses ethical considerations in setting and monitoring digital marketing KPIs. "This Professional Certificate Course in Metrics and KPIs provides a comprehensive exploration of key performance indicators (KPIs) in digital marketing. Participants will gain insights into tailoring KPIs for diverse digital channels and leveraging data to optimize campaigns. The curriculum emphasizes establishing meaningful KPIs aligned with business objectives, considering external factors' impact, and addressing ethical considerations in KPI setting and monitoring." Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Metrics and KPIs for Digital Marketing Self-paced pre-recorded learning content on this topic. Metrics And KPIs Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Digital Marketing Professionals Business Analysts Marketing Managers Data Analysts Advertising Executives Entrepreneurs Product Managers Marketing Strategists Sales Professionals Communication Specialists Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Metrics and KPIs in London 2024
Delivered Online On Demand14 days
£34

Professional Certificate Course in Introduction to International Tourism in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The aim of this module is to provide a comprehensive understanding of international tourism, including its historical development, current trends, economic, social, cultural, political, and environmental impacts.  After the successful completion of the course, you will be able to learn about the following, Differentiate between International tourists and Domestic tourists. Understand Tourism Dimensions. Know about the Economic importance of tourism. Appreciate the Factors influencing travel. Explore the factors influencing the location of tourism. Understand the tendency of people travels. This program is designed to provide students with a comprehensive understanding of international tourism and its multifaceted impacts on economies, societies, cultures, politics, and the environment. Through a series of interactive and engaging lectures, discussions, case studies, and group projects, students will gain insights into the complex and dynamic nature of the tourism industry and its challenges and opportunities in the globalized world. In the first few weeks of the program, students will explore the historical development of international tourism and the factors that have contributed to its growth and evolution. They will also analyze current trends in international tourism, such as the rise of sustainable tourism, the impact of technology, and the changing preferences and behaviours of tourists. Additionally, students will critically examine the economic impacts of tourism, including its role in job creation, foreign exchange earnings, and economic development, as well as the potential negative consequences such as overreliance on tourism, leakage, and seasonality. The aim of this module is to provide a comprehensive understanding of international tourism, including its historical development, current trends, and economic, social, cultural, political, and environmental impacts.  VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to International Tourism Self-paced pre-recorded learning content on this topic. Introduction to International Tourism Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Travel agents Tour operators Hotel and restaurant managers Destination marketers Event planners Policymakers in the tourism and hospitality sectors Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Introduction to International Tourism in London 2024
Delivered Online On Demand14 days
£34

Professional Certificate Course in Fundamental Concepts in Marketing in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The aim of this course is to provide learners with a foundational understanding of the key concepts and principles that form the basis of modern marketing. Learners will gain a comprehensive understanding of the role of marketing in creating customer value, identifying and analyzing customer needs and desires, and developing effective marketing strategies that meet the needs and desires of customers. The course will also cover the latest developments in marketing concepts and practices, including customer satisfaction and value creation, market planning and marketing mix, and current and future trends in marketing.  After the successful completion of the course, you will be able to learn about the following, Define marketing principles and concepts. Differentiate between customer needs, wants, and desires. Understand how customer satisfaction contributes to value creation. Explore current and future marketing trends. Apply market planning and the marketing mix to strategic initiatives. Delve into the essentials of marketing, from defining principles and understanding customer distinctions to applying market planning and the marketing mix strategically. This course equips participants with a deep understanding of how customer satisfaction contributes to value creation, ensuring a solid foundation in marketing concepts and practices.   Master the fundamental concepts of marketing with this course, covering principles, customer distinctions, and the critical link between customer satisfaction and value creation. Participants will gain insights into applying strategic market planning and the marketing mix, preparing them for diverse roles in marketing, planning, and strategy development. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Fundamental Concepts in Marketing Self-paced pre-recorded learning content on this topic. Fundamental Concepts in Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Analyst Market Strategist Customer Experience Specialist Marketing Planner Value Creation Consultant Trend Analyst Strategic Marketing Coordinator Marketing Mix Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Fundamental Concepts in Marketing in London 2024
Delivered Online On Demand14 days
£34

Professional Certificate Course in Analysing Organisation and Structure of the Commercial Banking Industry in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The aim of the Analyzing Organization and Structure of the Commercial Banking Industry course is to provide students with a comprehensive understanding of the organization and structure of the commercial banking industry. After the successful completion of the course, you will be able to learn about the following, Understanding Organisational Structure of Commercial Banks, and types of Banking Organisations. Key Roles & Responsibilities of Commercial Banks. Understanding Powers of Commercial Banks. Understanding Bank Rate and its Types. International Banking System. Types of International Banking Offices. Types of International Banking Services. Understanding SWIFT. Organisational Structures in Multinational and International Banking. Understanding The International Money Market (IMM). The Structure and Functions of the Federal Reserve System. The aim of the Analyzing Organization and Structure of the Commercial Banking Industry course is to provide students with a comprehensive understanding of the organization and structure of the commercial banking industry. By the end of the course, students should be able to analyze the various aspects that make up the industry and evaluate their implications on the broader financial system. Students will also develop skills in critical thinking and analysis that are relevant to careers in banking, finance, and related fields. The Analyzing Organization and Structure of the Commercial Banking Industry course provides an in-depth exploration of the organization and structure of the commercial banking sector. Students will examine key aspects such as the regulatory environment, market structure, financial instruments and innovation, risk management, and competitive dynamics. By the end of the course, students should be able to analyze the complexities of the commercial banking industry and its role in the broader financial system. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Analysing Organisation and Structure of the Commercial Banking Industry Self-paced pre-recorded learning content on this topic. Analysing Organisation and Structure of the Commercial Banking Industry Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Commercial Banker Investment Banker Credit Analyst Risk Manager Financial Analyst Treasury Manager Regulatory Compliance Officer Market Research Analyst Business Development Manager Relationship Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Analysing Organisation and Structure of the Commercial Banking Industry in London 2024
Delivered Online On Demand14 days
£34

Professional Certificate Course in Managing the E-Enterprise in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The aim of this course is to provide a comprehensive understanding of e-commerce and its organizational structure. By the end of this course, students will be able to compare conventional design and e-organization, understand the concept and dynamics of e-retailing, and apply the concept of e-services. After the successful completion of the course, you will be able to learn about the following, Compare Conventional Design and E-Organization Understand E-commerce Enterprise's Organizational Structure Understand the concept and dynamics of E-Retailing Understand and utilize a Conversion Funnel Understand and apply the concept of E-services. The aim of this course is to provide learners with a comprehensive understanding of the key concepts, principles, and dynamics of e-commerce enterprise, and the impact of technology on organizational structure, design, and operations. The course will explore the differences between conventional design and e-organization, with a focus on e-retailing, conversion funnel, and e-services. By the end of the course, learners will have developed the knowledge and skills required to evaluate, analyze, and implement effective e-commerce strategies to drive organizational growth and success. The aim of this course is to provide a comprehensive understanding of e-commerce and its organizational structure. By the end of this course, students will be able to compare conventional design and e-organization, understand the concept and dynamics of e-retailing, and apply the concept of e-services. They will also be able to utilize a conversion funnel to analyze customer behavior and optimize the e-commerce experience. This course aims to equip students with the skills and knowledge necessary to succeed in the ever-evolving e-commerce industry. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Managing the E-Enterprise Self-paced pre-recorded learning content on this topic. Managing the E-Enterprise Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. E-commerce Manager Chief Digital Officer Digital Marketing Manager Online Business Manager Web Analytics Manager Social Media Manager Customer Relationship Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Managing the E-Enterprise in London 2024
Delivered Online On Demand14 days
£34

Professional Certificate Course in Nature and Importance of Entrepreneurship in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The aim of the Nature and Importance of Entrepreneurship module is to provide the learners with a comprehensive understanding of the concept of entrepreneurship, its nature, and its importance in the global economy. After the successful completion of the course, you will be able to learn about the following, Define the concept of entrepreneurship, and intrapreneurship, and explain the nature and development of entrepreneurship. Understand the entrepreneurial decision process and factors influencing decision-making in new venture formation. Analyze the role of entrepreneurship in economic development and the government's role as an innovator. Develop the necessary skills required by entrepreneurs, including ethical and social responsibility considerations. Evaluate the future of entrepreneurship, the differences between managerial and entrepreneurial decision-making, and the causes for the recent interest in intrapreneurship. The Nature and Importance of Entrepreneurship course is designed to provide students with a comprehensive overview of entrepreneurship and its significance in today's global economy. Throughout the course, students will learn about creating and managing a new business venture, often aiming to achieve significant financial or social rewards. The course explores the fundamental principles of entrepreneurship, including the identification and evaluation of business opportunities, methods of financing and managing a new venture, and the characteristics of successful entrepreneurs. The Nature and Importance of Entrepreneurship course is designed to provide students with a comprehensive overview of entrepreneurship and its significance in today's global economy. Throughout the course, students will learn about creating and managing a new business venture, often aiming to achieve significant financial or social rewards. The course explores the fundamental principles of entrepreneurship, including the identification and evaluation of business opportunities, methods of financing and managing a new venture, and the characteristics of successful entrepreneurs. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Nature and Importance of Entrepreneurship Self-paced pre-recorded learning content on this topic. Nature and Importance of Entrepreneurship Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Aspiring entrepreneurs Small business owners Business development managers Innovation managers Marketing managers Financial analysts Venture capitalists Investment bankers Business consultants Social entrepreneurs Non-profit leaders Economic development professionals Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Nature and Importance of Entrepreneurship in London 2024
Delivered Online On Demand14 days
£34

Professional Certificate Course in Key concepts in employment law in a country in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

Learn about the aims and objectives of employment law, the relationship between employment law and HR policies, and the impact of ethical requirements on HR policies. Explore the employment legislature in the UK and gain a comprehensive understanding of payment-related regulations, regulatory and legal requirements on HR policies, and the purpose of HR policies. You will also study the key employment law Acts and their implications for both employers and employees. After the successful completion of the course, you will be able to learn about the following, Introduction to employment law. Origin of employment law in the UK. Aims and Objectives of Employment Law. Principles of Employment law. Employment law and HR policies. Employment legislature in UK. Payment related regulations. Regulatory and legal requirements on HR policies. Impact of ethical requirements on HR policies. Employment law Acts. Purpose of HR policies. Learn about the aims and objectives of employment law, the relationship between employment law and HR policies, and the impact of ethical requirements on HR policies. Explore the employment legislature in the UK and gain a comprehensive understanding of payment-related regulations, regulatory and legal requirements on HR policies, and the purpose of HR policies. You will also study the key employment law Acts and their implications for both employers and employees. Learn about the aims and objectives of employment law, the relationship between employment law and HR policies, and the impact of ethical requirements on HR policies. Explore the employment legislature in the UK and gain a comprehensive understanding of payment-related regulations, regulatory and legal requirements on HR policies, and the purpose of HR policies. You will also study the key employment law Acts and their implications for both employers and employees. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Key concepts in employment law in a country Self-paced pre-recorded learning content on this topic. Key concepts in employment law in a country Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Human resource professionals Business owners and managers Legal professionals Law students Employment law practitioners Compliance officers Trade union representatives Government officials Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Key concepts in employment law in a country in London 2024
Delivered Online On Demand14 days
£34

Professional Certificate Course in Healthcare Quality Management Tools and Techniques in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The aim of a course on healthcare quality management tools and techniques is likely to provide students with an understanding of various quality management tools and techniques that can be used to improve healthcare services. After the successful completion of the course, you will be able to: Defining the concept of Change Management and change resistance. Explaining the types and causes of change resistance. Learning the various strategies for overcoming resistance to change. Understanding the concept, elements, and steps of the Change Management plan. Learning the concept, levels, and causes of conflicts. Understanding the concept, benefits, and principles of Quality of Care. A course on healthcare quality management tools and techniques is designed to provide students with an understanding of various tools and techniques used to improve healthcare services. The course may cover topics such as process improvement, data analysis, root cause analysis, and quality measurement. Students may learn how to use these tools and techniques to identify areas for improvement in healthcare services and implement changes to improve patient outcomes and satisfaction. The course may also cover regulatory requirements related to healthcare quality management and strategies for effective communication and collaboration within healthcare teams. Upon completion of the course, students should have a better understanding of the importance of quality management in healthcare, and the practical skills needed to improve the quality of healthcare services. The aim of a course on healthcare quality management tools and techniques is likely to provide students with an understanding of various quality management tools and techniques that can be used to improve healthcare services. The course may cover topics such as process improvement, data analysis, root cause analysis, and quality measurement. Students may learn how to use these tools and techniques to identify areas for improvement in healthcare services, and how to implement changes to improve patient outcomes and satisfaction. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Healthcare Quality Management Tools and Techniques - N Self-paced pre-recorded learning content on this topic. Healthcare Quality Management Tools and Techniques Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Healthcare Manager Social Care Manager Equality, Diversity and Inclusion (EDI) Manager HR Manager or HR Business Partner Healthcare Professional Social Care Professional Nurse or Caregiver Medical or Allied Health Professional Diversity and Inclusion (D&I) Consultant Employee Relations Specialist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Healthcare Quality Management Tools and Techniques in London 2024
Delivered Online On Demand14 days
£34

Professional Certificate Course in Consumer Attitude And Behaviour In Tourism in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This Professional Certificate Course in Consumer Attitude And Behaviour In Tourism provides a comprehensive overview of managing human resources, employment conditions, and service quality in the tourism sector. Participants will explore various dimensions of consumer behavior, the holiday decision-making process, and insights into consumer decision-making models within the tourism industry. After the successful completion of the course, you will be able to learn about the following: The concept of managing human resource in tourism. The concept of human resources in tourism, hospitality and events. The concept of employment and working conditions in tourism. The concept of human resources and service quality. The various dimensions of consumer behaviour in tourism. The holiday decision making process in tourism. The consumer decision making model. The various holiday behaviour insight.   This Professional Certificate Course in Consumer Attitude And Behaviour In Tourism offers a comprehensive understanding of managing human resources in tourism, covering concepts in hospitality and events. Participants will delve into the intricacies of employment conditions, emphasizing the link between human resources and service quality. The course explores the multifaceted dimensions of consumer behavior in tourism, unraveling the holiday decision-making process and providing insights into consumer decision-making models.   This Professional Certificate Course in Consumer Attitude And Behaviour In Tourism provides a comprehensive exploration of critical aspects in the tourism sector. Participants will gain insights into managing human resources, understanding employment conditions, and enhancing service quality. The course goes further to dissect various dimensions of consumer behavior in tourism, shedding light on the intricacies of the holiday decision-making process and offering valuable insights into consumer decision-making models. By the end of the course, participants will possess a profound understanding of the factors shaping consumer attitudes and behaviors, enabling them to make informed decisions within the dynamic tourism landscape. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Consumer Attitude and Behaviour in Tourism Self-paced pre-recorded learning content on this topic. Consumer Attitude And Behaviour In Tourism Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Tourism Managers and Executives Human Resource Professionals in Tourism Hospitality and Events Industry Personnel Marketing and Sales Specialists Customer Service Representatives Travel Agency Owners and Staff Academic Researchers in Tourism Tourism Policy Analysts Destination Management Professionals Service Quality Improvement Teams Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Consumer Attitude And Behaviour In Tourism in London 2024
Delivered Online On Demand14 days
£34

Professional Certificate Course in Understanding Marketing Philosophy and Thought in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The aim of this short course is to provide a comprehensive understanding of the influence of culture on consumer behavior with marketing communication as a moderator. It also aims to explore various marketing philosophies, research methods, and planning frameworks to enhance participants' marketing skills.After the successful completion of the course, you will be able to learn about the following, Understand the influence of culture on consumer behavior with marketing communication as a moderator. Understand the direct influence of marketing communication on consumer behavior. Understand the influence of psychological factors on purchasing decisions. Marketing as a set of tools and business philosophy. The nature of scientific paradigms. Philosophical thoughts such as what do we know? And how do we know? Marketing development as a science and historical context of early science. Theory verification versus theory discovery. Methods bias in marketing research. Suitable paradigm for marketing and the process of scientific marketing research. Understand theory first or data first? Understand marketing thoughts and philosophies such as scientific relativism and scientific realism. Understand the view of reality and marketing research reliance on realism and relativism. Marketing planning conceptual framework. This course provides an in-depth understanding of the influence of culture on consumer behavior with marketing communication as a moderator. You will explore the direct impact of marketing communication on consumer behavior and learn about the psychological factors that influence purchasing decisions. Additionally, you will discover marketing as a set of tools and a business philosophy, and gain an understanding of the nature of scientific paradigms and philosophical thoughts such as "what do we know?" and "how do we know?" VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing as a Science Advance Marketing Theory and Philosophical Thoughts Self-paced pre-recorded learning content on this topic. Marketing as a Science Advance Marketing Theory and Philosophical Thoughts Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Marketing professionals seeking to expand their knowledge and skills. Students studying marketing or related fields. Business owners and entrepreneurs. Researchers and academics who are interested in the philosophy and methodology of marketing research. Professionals in related fields such as advertising, public relations, and market research. Anyone who wants to understand the basics of marketing. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Understanding Marketing Philosophy and Thought in London 2024
Delivered Online On Demand14 days
£34