1429 Google courses delivered Online

Fall into Savings. Enjoy the biggest price fall this Autumn! Get Hard Copy + PDF Certificates + Transcript + Student ID Card as a Gift - Enrol Google Analytics Now Whether you have an eCommerce site or an informative site, you want to understand your visitors' behaviour to deliver better results. Business analytics help organisations reduce risks. Helping them make the right decisions based on available data such as customer preferences, trends, and so on can help businesses curtail short and long-term risks. Thus this comprehensive 14-in-1 Google Analytics bundle will help you become an expert and help you and your organisation achieve the goals. Google Analytics allows you to track and understand your customer's behaviour, user experience, online content, device functionality and more. Google Analytics also provides you with the information needed to help you shape your business's success strategy, discovering things you probably never knew about visitors on your site. Also, as the modern world has shifted to a digital era, people are more and more interested in online business and marketing. Thus if you are an expert in Google Analytics, then you'll easily get a job from any part of the world with an average salary of 64,553 per year. What will you learn from this Google Analytics bundle: Learn how to use Google Analytics to run a successful business from scratch How to navigate the Google Analytics interface, reports and set up dashboards and shortcuts How to analyse Basic Audience, Acquisition, and Behavior reports and set up goals and campaign tracking Fundamentals of data analysis (data analyst) including process management, tools for data analysis, various charts Ability to conduct thorough research and turn raw data into presentable information Understand GDS as well as Data Visualisation, Geo-visualisation Root Cause Analysis, fundamentals of RCA including the process as well as required tools to conduct an RCA7 This Bundle Consists of the following Premium courses: Course 01: Complete Google Analytics Course Course 02: Introduction to Data Analysis Course 03: Basic Google Data Studio Course 04: RCA: Root Cause Analysis Course 05: Ultimate PHP & MySQL Web Development Course & OOP Coding Course 06: Marketing Fundamentals Course 07: Strategic Planning and Analysis for Marketing Course 08: Digital Marketing Course 09: Social Media Strategist Training Course 10: Information Management Course 11: GDPR Data Protection Level 5 Course 12: Cyber Security Incident Handling and Incident Response Course 13: Learning Computers and Internet Level 2 Course 14: Decision Making and Critical Thinking Curriculum Course 01: Complete Google Analytics Course Overview Navigation and Admin Creating a New Google Analytics Account Website Account Creation Connecting To WordPress Website Connecting To HTML Site Connect Custom Page and Site Builders Setting Up Annotations Setting Up Intelligence Events Set Up Custom Segments Export Data for Analysis Set Up Custom Reports Set Up Google Integrations Templates Real-Time Reporting Setting Up Goals Third-Party Integrations Audience Menu Overview Interests and Geography Conclusion How will I get my Certificate? After successfully completing the course you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (For The Title Course) Hard Copy Certificate: Free (For The Title Course) CPD 155 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Google Analytics bundle. Requirements Our Google Analytics course is fully compatible with PCs, Macs, laptops, tablets and Smartphone devices. Career path Having this Google Analytics expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included You will get the PDF Certificate for the title course (Complete Google Analytics Course) absolutely Free! Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Complete Google Analytics Course) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.

Google AdWords Beginner to Advanced Overview Ever dreamt of your business shining at the top of Google searches, attracting customers like moths to a flame? That's the magic of Google Ads, and this Google AdWords Beginner to Advanced course is your secret weapon to unlock it. Don't worry if you're new to the game. We'll take you by the hand, starting with the basics and gradually building you up to become a Google Ads mastermind. Whether you're a one-person show or a marketing pro, this Google AdWords Beginner to Advanced course equips you with the knowledge and skills to conquer the online advertising world. Imagine crafting ads that grab attention, target the right people, and bring in results like crazy. That's what you'll learn here. We'll show you how to use cool features like retargeting, automation, and even spy on your competitors. Plus, you'll learn to track your success and tweak your campaigns to get the most out of every penny. And the best part? This Google AdWords Beginner to Advanced course stays ahead of the curve, teaching you the latest tricks and trends in Google Ads. You'll be a marketing ninja, always one step ahead of the game. Ready to take your marketing to the next level and land that dream job? This Google AdWords Beginner to Advanced course is your golden ticket. Enrol now and watch your business skyrocket! Why You Should Choose Google AdWords Beginner to Advanced Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google AdWords Beginner to Advanced is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google AdWords Beginner to Advanced is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google AdWords Beginner to Advanced Introduction 01. Introduction 00:02:00 Testing to Ad Concepts 02. Introduction to Ad Concepts 00:02:00 03. Example Ad Concepts 00:04:00 04. Label Setup 00:04:00 05. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 06. Understanding the usefulness of this report 00:03:00 07. Linking Google Ads with Search Console 00:04:00 08. Excel Report Setup & Pivot 00:04:00 09. Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10. CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11. The theory behind the double campaign 00:04:00 12. A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13. Introduction to Drafts & Experiments 00:05:00 14. Example experiment Ideas for use 00:06:00 15. Draft & Experiment Setup 00:10:00 16. Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreadsheets template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26. GDN Remarketing 00:06:00 27. Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34. What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36. Dynamic Search Ads 00:03:00 37. Smart Bidding Strategies 00:07:00 38. Lookalike Audiences 00:02:00 39. Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40. Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42. Setting up the Business Data Feed 00:06:00 43. Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Learn the essentials to master Google Ads for eCommerce success. Enhance your knowledge with this masterclass course and have an edge over your competition to boost your demand in the industry. This Google Ads eCommerce Success course is designed to teach learners how to utilise Google Ads and make the best use of it to achieve business success, especially for eCommerce businesses. This comprehensive course includes everything you need to become a master in Google Ads for business in days. Throughout this course, you'll learn the ins and outs of Google Ads campaigns, including setting up a strategic campaign structure and search ad campaign, audience targeting, and much more. You'll also learn the use of dynamic search campaigns and how to capture long-tail traffic by keeping your costs low. Also, the course will teach you how to optimise your budget and structure Google shopping campaigns to maximise the ROI. Besides, you'll learn how to use multi-tiered retargeting strategies specifically tailored for eCommerce campaigns, and much more.  Upon completion of this CPD accredited course, you will be awarded a certificate of completion, as proof of your expertise in this field and you can showcase your certificate on your Linkedin profile and your resume to impress employers and boost your career. If you are an aspiring professional or are looking for professional skills to excel in this field, a certificate from this course will help you appear as a strong candidate. You can also validate your certification from our website. Our Google Ads eCommerce Success Course is packed with 17 modules and takes 1 hour, 13 minutes to study.  You will be able to study this course at your own pace, from anywhere and at any time. Enrol today if you want to master the use of Google Ads and run ad campaigns for eCommerce businesses like a pro.

Overview With the ever-increasing demand for Google Workspace in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Google Workspace may be. Learning about Google Workspace or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Google Workspace . That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Google Workspace is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this Google Workspace course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Google Workspace course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Google Workspace course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Google Workspace , Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Google Workspace , Anyone looking for a certificate of completion on doing an online training on this topic, Students of Google Workspace , or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Google Workspace course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams. Course Curriculum Module 01 Getting Started with Google Workspace Getting Started with Google Workspace 00:00 Module 02 Managing Files and Folders in Google Drive Managing Files and Folders in Google Drive 00:00 Module 03 Performing Common Tasks in Google Docs, Google Sheets, and Google Slides Performing Common Tasks in Google Docs, Google Sheets, and Google Slides 00:00 Module 04 Working in Google Docs Working in Google Docs 00:00 Module 05 Sharing and Collaborating on Files Sharing and Collaborating on Files 00:00 Module 06 Working in Google Sheets Working in Google Sheets 00:00 Module 07 Working in Google Slides Working in Google Slides 00:00 Module 08 Organising Your Life Organising Your Life 00:00

Overview Digital marketing has brought a new era in the marketing sector, and Google AdWords is one it's key elements. Learn the core principles of Google ads and understand how to make the best use of it with our Google AdWords Training. In this comprehensive course, you will get an overall understanding of Google Ads. Here, you will learn the basics of keywords. The course will provide you with detailed lessons on developing ad campaigns. Along with that, you will be able to track and measure the performance of the ads. Finally, you will grasp the advanced strategies used for creating more effective ads.  So, if you are determined to take your digital marketing skills to the next level, join today! Course Preview Learning Outcomes Understand the significance of Google AdWords in digital marketing Enhance your knowledge and understanding of keywords Develop the skills to create effective ad campaigns Know how to track and measure ad performance Grasp advanced strategies used in Google ads Why Take This Course From John Academy? Affordable, well-structured and high-quality e-learning study materials Engaging tutorial videos, materials from the industry-leading experts Opportunity to study in a user-friendly, advanced online learning platform Efficient exam systems for the assessment and instant result Earn UK & internationally recognised accredited qualification Easily access the course content on mobile, tablet, or desktop from anywhere, anytime Excellent career advancement opportunities Get 24/7 student support via email. What Skills Will You Learn from This Course? Creating Ad Campaign Measuring and Tracking Campaign Who Should Take This Google AdWords Training? Whether you're an existing practitioner or an aspiring professional, this course is an ideal training opportunity. It will elevate your expertise and boost your CV with key skills and a recognised qualification attesting to your knowledge. Are There Any Entry Requirements? This Google AdWords Training is available to all learners of all academic backgrounds. But learners should be aged 16 or over to undertake the qualification. And a good understanding of the English language, numeracy, and ICT will be helpful. Certificate of Achievement After completing this course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates & Transcripts can be obtained either in Hardcopy at £14.99 or in PDF format at £11.99. Career Path​ This exclusive Google AdWords Training will equip you with effective skills and abilities and help you explore career paths such as  Digital Marketer Marketing Analyst Search Manager Module 1: Introduction to Google Adwords Introduction to Google Adwords 00:15:00 Module 2: Understanding Keywords Understanding Keywords 00:17:00 Module 3: Creating Your First Ad Campaign Creating Your First Ad Campaign 00:17:00 Module 4: Optimising Your Ad Campaigns Optimising Your Ad Campaigns 00:14:00 Module 5: Tracking and Measuring Ad Performance Tracking and Measuring Ad Performance 00:14:00 Module 6: Advanced Google Adwords Strategies Advanced Google Adwords Strategies 00:16:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

🚀 Unlock Your Productivity Potential with 'Maximizing Efficiency Through Google Applications' Online Course! 🚀   Are you tired of drowning in a sea of unorganized emails, scattered documents, and missed deadlines? Do you wish there was a magic wand to transform your work life into a seamless, efficient, and highly productive experience?   Look no further! Introducing our groundbreaking online course: 'Maximizing Efficiency Through Google Applications.' 🌐✨   🔥 What's Inside? 🔥   🚀 Master the Power of Gmail: Say goodbye to email overwhelm! Learn advanced techniques to streamline your inbox, automate responses, and effortlessly manage your communication flow.   🗂️ Google Drive Mastery: Discover the art of collaborative document creation and storage. Unleash the full potential of Google Drive to keep your files organized, accessible, and secure.   📅 Calendar Control: Never miss a deadline again! Maximize your scheduling efficiency with Google Calendar hacks, enabling you to manage your time like a pro.   📊 Data Dominance with Google Sheets: Turn raw data into actionable insights! Dive deep into Google Sheets and unlock the secrets of data analysis and visualization.   🤖 Automation Awesomeness with Google Apps Script: Become a Google Apps Script wizard! Automate repetitive tasks and customize your Google Apps to work seamlessly for you.   🎯 Optimize Your Workflows: Discover how to integrate various Google Applications to create personalized, efficient workflows tailored to your specific needs.   💼 Business Boost: Explore how Google Applications can supercharge your business operations, enhance collaboration, and drive success.   🎓 Expert-Led Learning: Benefit from the expertise of industry professionals who have mastered the art of productivity through Google Applications. Learn from real-world examples and practical scenarios.   🌐 Accessible Anytime, Anywhere: Our online course is designed to fit your busy schedule. Access the materials whenever and wherever it suits you, and progress at your own pace.   🏆 Transform Your Professional Life: By the end of this course, you'll not only be a Google Applications pro but also a productivity powerhouse. Transform your professional life and achieve more than you ever thought possible!   🚨 Don't Miss Out! Enroll Now and Take Control of Your Productivity Destiny! 🚨   Ready to revolutionize the way you work? Click the link below and embark on a journey to maximize efficiency through the unparalleled power of Google Applications!   🌟 Join the ranks of successful professionals who have harnessed the full potential of Google Applications. Your optimized, efficient, and productive future starts now! 🌟   Course Curriculum Basic Overview 00:00 Base Account Settings 00:00 G-Mail 00:00 G-Mail Productivity 00:00 Google Tasks 00:00 Desktop and Mobile Synchronization 00:00 Google Sites 00:00 Google Voice for Audio Contact and SMS 00:00 Google Voice for Business Tracking 00:00 Google Photos and Google Sites 00:00 Google Photos 00:00 Allo-Hangouts and Messenges 00:00 Google Duo for Video Calling 00:00 Chrome Remote Desktop 00:00 Google Keep 00:00 Google Drive 00:00 Google Calendar for Collaboration 00:00 Google Custom Search 00:00 Export Google Docs To WordPress 00:00 Conclusion 00:00 Advanced Overview 00:00 Create Text With Voice Typing 00:00 Record Audio in Google Chrome 00:00 Publish Audio On Google Podcasts 00:00 Publish Books on Google Play 00:00 Google Docs for Shared Word Processing 00:00 Google Sheets for Shared Calcualtion 00:00 Import and Export with Excel 00:00 Google Slides for Shared Presentations 00:00 Import and Export with PowerPoint 00:00 Recording A Voice Over with Google Slides 00:00 Presenting Live Using Google Slides 00:00 Google Hangouts for Real Time Video 00:00 Create Branded Video Content With YouTube 00:00 Create Branded Video Content For YouTube 00:00 Publishing Indexed (Google) Documents 00:00 Google Research Tools 00:00 Citation of Sources 00:00 Using Blogger 00:00 Conclusion 00:00

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Assessment Assessment - Google Ads Masterclass 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Description Master the use of Google G Suite to boost your productivity and enjoy the benefits of business email, video conferencing, online storage and file sharing with the intensive Google G Suite Essential Training course. Google G Suite, formerly known as Google Apps, is a collection of applications or collaborative productivity apps, especially for email that includes Google Drive, Google Docs, Slides, and Drawings, Google Sheets and Forms, Google Hangouts, Google Calendar, and Google sites. A G suit email looks like any Gmail account. The only difference is G Suit email will be like example@yourdomail.com instead of the Gmail account like example@gmail.com. Google G Suit provides business professional email, shared calendars, online document editing and storage, video meetings, and much more. Throughout the course, you will learn the essential features of Google G suits such as navigating in the G-Suite (Google Apps) environment, storing documents by using Google Drive, communicating using Google Hangouts, and collaborating by using Google Sites. Then the course shows you how to manage your schedules using Google calendar. Finally, the course teaches you how to collaborate and share files with Google Docs, Slides, and Drawings, Google Sheets and Forms. In short, the course covers all the essential features and functions of the Productivity app Google G Suite. Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Google G Suite Essential Training is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Google G Suite Essential Training is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Lesson 1: About G Suite TOPIC A Overview 00:05:00 TOPIC B Signing In 00:15:00 Lesson 2: Google Drive TOPIC A Getting Started with Google Drive 00:15:00 TOPIC B Work with Files 00:15:00 TOPIC C Organize and Search Google Drive 00:15:00 Lesson 3: Google Docs (Part 1) TOPIC A Getting Started with Google Docs 00:15:00 TOPIC B Composing and Editing Google Docs (Part 1) 00:15:00 TOPIC C Composing and Editing Google Docs (Part 2) 00:15:00 Lesson 4: Google Docs (Part 2) TOPIC A Working with Images and Tables 00:15:00 TOPIC B Collaborate with Google Docs 00:15:00 TOPIC C Reviewing and Distributing Documents 00:15:00 Lesson 5: Google Sheets TOPIC A Getting Started with Google Sheets 00:15:00 TOPIC B Editing Spreadsheets 00:15:00 TOPIC C Working with Spreadsheet Data 00:15:00 TOPIC D Formatting and Finalizing Spreadsheets 00:15:00 Lesson 6: Google Slides TOPIC A Getting Started with Google Slides 00:15:00 TOPIC B Formatting a Presentation 00:15:00 TOPIC C Editing Google Slides 00:15:00 TOPIC D Presenting and Sharing Google Slides 00:15:00 Order Your Certificates and Transcripts Order Your Certificates and Transcripts 00:00:00

With over 10 years experience running Google Ads campaigns for my eCommerce clients, I bring you a wealth of knowledge in how to run campaigns that will give you an edge over your competition. The course discusses the strategy behind building successful campaigns, as well has handholds you through the process of setting up and running eCommerce campaigns. The course was recorded in mid-2018 and is recorded on the new version of the Google Ads interface, many other similar courses have not been updated and are now outdated. I provide insights and Google Ads tools you can use for your eCommerce business. This includes: Building a strategic campaign structure to make the most of the Google Ads console Utilising Dynamic Search Campaigns to leverage long tail traffic and keep costs low Setting up Search Campaigns to best target category traffic Implementing dynamic ad customisers to create hyper-relevant ads for searchers Structuring your Google Shopping Campaigns for easy optimisation towards maximum ROI. Multi-tiered Retargeting strategies specifically tailored for eCommerce campaigns We also discuss setting up tracking for eCommerce campaigns and using the Google Analytics eCommerce and enhanced eCommerce report features. What you'll learn Run Google Ads campaigns for eCommerce sites like a pro! Requirements Some familiarity with Google Ads is assumed Ecommerce for AdWords Campaigns 1. Introduction 00:01:00 2. Ecommerce Campaign Structure 00:07:00 3. Dynamic Search Ads 00:02:00 4. Search Campaigns 00:02:00 5. Ad Customisers 00:01:00 6. Google Shopping Campaign Structure Setup 00:03:00 7. Multi-tiered Retargeting strategies tailored for eCommerce 00:07:00 8. 404 Error Checking Scrip 00:07:00 Ecommerce & Enhanced - Ecommerce tracking for Google Analytics 9. Background to ecommerce tracking reports 00:03:00 10. Setup for ecommerce tracking 00:04:00 11. Ecommerce Reports Review in Google Analytics 00:07:00 Product Feeds for AdWords 12. The Future of Google Shopping 00:03:00 13. Background to Product Feeds 00:08:00 14. Google Merchant Centre Walk-through 00:06:00 15. Feed Policy & Troubleshooting Issues 00:03:00 16. Optimising Feed Quality 00:07:00 17. Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks 00:02:00