1429 Google courses in Liverpool delivered Online

Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign.  This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

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Learn to optimize your website images for Google with the comprehensive course titled Google Image SEO Training. The course explains the difference between traditional SEO and image SEO. The strategies of optimizing image file size will be discussed in the course. The course helps you to understand various formats of the images such as jpg vs png and GIF images and how to boost the images for search engines, especially for Google. Additionally, the course shows you the ways of giving the right caption to an image, adding an ALT tag to images, naming and ALT SEO, and the strategies of creating a sitemap for images. Apart from these, the course guides you to use Keyword Planners to find the best keywords for your images. You will also learn off page SEO for images and know to set up WP fastest cache. Finally, you will learn the techniques of starting a marketing campaign for your images. To recapitulate, you will learn all the essential areas that you need to focus on optimizing images for the search engine Google. What you'll learn You'll know how Google ranks images in it's search engine You'll know how where these rankings appear You'll know how to SEO optimize your images for Google You'll know how to start your own image marketing campaign Requirements You should know how to use a PC at a beginner level Who is the target audience? SEO Marketers, Companies & Firms Entrepreneurs Online Marketers Website Owners Anyone who wants to garner more traffic from Google Module: 01 1. Introduction 00:01:00 2. Traditional SEO vs Image SEO 00:05:00 3. What is EXIF Data and How to Remove It 00:08:00 4. Image File Size Optimization 00:11:00 5. JPG vs PNG 00:02:00 Module: 02 6. GIF Images 00:02:00 7. Captions for Conversion Optimization 00:06:00 8. Name and ALT SEO 00:05:00 9. Adding ALT Tags to Images 00:01:00 10. Create a Sitemap for Images 00:04:00 Module: 03 11. Using KW Planner 00:06:00 12. The Goal of Image SEO 00:04:00 13. Google Image Off-Page SEO 00:07:00 14. WP Fastest Cache Settings 00:05:00 15. WordPress Cache Speed Test 00:01:00 Course Certification

Description Google Maps is one of, if not the biggest, readily accessible and free online map services in the world. This SEO Google Maps Training Course is designed to show you how to fix your Google Local SEO Listing Results. You will learn how re-enforcing your Google Local Listings with a GEO sitemap & a KML file can cause a great increase in your SEO results. You will learn how to set up a Google My Business Page, how to set up a Google+ Listing, how to respond to reviews in Google, how to register for your first business directory citations, how to rank Page 1 in Google Maps, how to optimize your Google+ Page, how to get more reviews to your business pages, how to gather more business directory citations for your listing, and much more. Assessment: This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? SEO Google Maps Training Course is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our SEO Google Maps Training Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Module: 01 1. Promo FREE 00:03:00 2. Introduction 00:03:00 3. The 4 Pillars of Google Maps Ranking 00:05:00 4. Sign In to Google+ 00:01:00 5. Keyword Planner & Sorting Breakdown 00:15:00 Module: 02 6. LongTail Pro Keyword Research 00:10:00 7. KW Finder Keyword Research 00:05:00 8. Google My Business Registration & Optimization 00:12:00 9. Descriptions Have Been Phased Out Currently 00:01:00 10. Google Review Management & Marketing 00:19:00 Module: 03 11. Additional Business Sites for Reviews 00:12:00 12. What Are Citations 00:08:00 13. WhiteSpark for Citation Analysis 00:03:00 14. Outsource Local Citations 00:05:00 15. Backlinks Are Easy 00:18:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

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Course Overview Learn the most effective and efficient ways to record financial transactions and perform business accounting using one of the most versatile platforms available with this training for Bookkeeping Tool: Google Sheets. Sheets is the superior spreadsheet programme available to all users as part of the Google Docs Editors suite. With this course, you will discover the advantages offered by this application and use it to create accurate expense records and track critical revenue with confidence and accuracy, transforming and enhancing your professional potential. This Bookkeeping tutorial will enable any user to start using Google Sheets and quickly gain the skills needed to perform high-quality levels of financial administration. With expert support and guidance, you will be shown how to create charts, utilise templates, construct finance statements, verify records, and much more. This is the complete learning curve for becoming a competent bookkeeper and practice elements of accountancy in a professional capacity. Please take this opportunity to learn the fundamentals of accounting and use them in ways that will transform your business's potential. This best selling Bookkeeping Tool : Google Sheets has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Bookkeeping Tool : Google Sheets is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Bookkeeping Tool : Google Sheets is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Bookkeeping Tool : Google Sheets is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Bookkeeping Tool : Google Sheets, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Bookkeeping Tool : Google Sheets will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Bookkeeping Tool : Google Sheets to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.  Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.

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Duration 3 Days 18 CPD hours This course is intended for This class is intended for the following customer job roles: Cloud architects, administrators, and SysOps personnel Cloud developers and DevOps personnel Overview This course teaches participants the following skills: Plan and implement a well-architected logging and monitoring infrastructure Define Service Level Indicators (SLIs) and Service Level Objectives (SLOs) Create effective monitoring dashboards and alerts Monitor, troubleshoot, and improve Google Cloud infrastructure Analyze and export Google Cloud audit logs Find production code defects, identify bottlenecks, and improve performance Optimize monitoring costs This course teaches you techniques for monitoring, troubleshooting, and improving infrastructure and application performance in Google Cloud. Guided by the principles of Site Reliability Engineering (SRE), and using a combination of presentations, demos, hands-on labs, and real-world case studies, attendees gain experience with full-stack monitoring, real-time log management and analysis, debugging code in production, tracing application performance bottlenecks, and profiling CPU and memory usage. Introduction to Google Cloud Monitoring Tools Understand the purpose and capabilities of Google Cloud operations-focused components: Logging, Monitoring, Error Reporting, and Service Monitoring Understand the purpose and capabilities of Google Cloud application performance management focused components: Debugger, Trace, and Profiler Avoiding Customer Pain Construct a monitoring base on the four golden signals: latency, traffic, errors, and saturation Measure customer pain with SLIs Define critical performance measures Create and use SLOs and SLAs Achieve developer and operation harmony with error budgets Alerting Policies Develop alerting strategies Define alerting policies Add notification channels Identify types of alerts and common uses for each Construct and alert on resource groups Manage alerting policies programmatically Monitoring Critical Systems Choose best practice monitoring project architectures Differentiate Cloud IAM roles for monitoring Use the default dashboards appropriately Build custom dashboards to show resource consumption and application load Define uptime checks to track aliveness and latency Configuring Google Cloud Services for Observability Integrate logging and monitoring agents into Compute Engine VMs and images Enable and utilize Kubernetes Monitoring Extend and clarify Kubernetes monitoring with Prometheus Expose custom metrics through code, and with the help of OpenCensus Advanced Logging and Analysis Identify and choose among resource tagging approaches Define log sinks (inclusion filters) and exclusion filters Create metrics based on logs Define custom metrics Link application errors to Logging using Error Reporting Export logs to BigQuery Monitoring Network Security and Audit Logs Collect and analyze VPC Flow logs and Firewall Rules logs Enable and monitor Packet Mirroring Explain the capabilities of Network Intelligence Center Use Admin Activity audit logs to track changes to the configuration or metadata of resources Use Data Access audit logs to track accesses or changes to user-provided resource data Use System Event audit logs to track GCP administrative actions Managing Incidents Define incident management roles and communication channels Mitigate incident impact Troubleshoot root causes Resolve incidents Document incidents in a post-mortem process Investigating Application Performance Issues Debug production code to correct code defects Trace latency through layers of service interaction to eliminate performance bottlenecks Profile and identify resource-intensive functions in an application Optimizing the Costs of Monitoring Analyze resource utilization cust for monitoring related components within Google Cloud Implement best practices for controlling the cost of monitoring within Google Cloud

Duration 1 Days 6 CPD hours This course is intended for Business decision-makers: directors (managers of managers), managers of individual contributors (ICs) or ICs working in non-IT functions/divisions (such as finance, marketing, sales, HR, product design) interested in understanding the applications of Google?s cloud technology for business improvement opportunities and transformational project(s). Through this interactive training, you?ll learn about core cloud business drivers?specifically Google?s cloud?and gain the knowledge/skills to determine if business transformation is right for you and your team, and build short and long-term projects using the ?superpowers? of cloud accordingly. You?ll also find several templates, guides, and resource links through the supplementary student workbook to help you build a custom briefing document to share with your leadership, technical teams or partners. Why cloud technology is revolutionizing business This module introduces cloud technology as a paradigm shift and explains how it?s irrevocably transforming business globally. It defines the fundamental building blocks of cloud technology?compute power and data?and what they mean for you and your business. And finally, it reveals how these building blocks help to create five superpowers using concrete use cases of their transformative abilities for business, education, and government sectors. Foster an innovation culture Cloud is not just about a technological transformation; it's a business and cultural transformation, too. This module explores how the superpowers of the cloud are brought to life through people. It looks specifically at how to organically create and scale innovation through culture and business practices. It offers key principles, drawing examples from Google?s success and real world scenarios, that you can apply in your day-to-day operations. Define the ideal business transformation challenge Previous modules describe the journey with cloud technology to include business and cultural changes as well. This module sets the groundwork to build a transformational solution using cloud technology for your role or your business. This process starts with distinguishing between scaled improvements and transformations. Next, the module demonstrates how to write an ideal challenge question and use insights generated from a data ecosystem to address the challenge. Finally, it introduces a framework that you can use to assess and refine your challenge ideas, preparing you to build a business case in a later module. Build trust with availability, security, and compliance This module addresses common concerns about data privacy and security when migrating to the cloud. It defines key terms - privacy, security, compliance, and reliability - and reveals today?s top cybersecurity challenges and threats. It discusses how data security and compliance can be maintained when data is in the cloud, as illustrated by the Shared Responsibility Model. And finally, it uses a concrete example to explain how learners can build a high-level security program in their own organization. Build a business case for your transformation challenge This module explains how to identify the most transformative solution for your business challenge. It then breaks down steps to achieve the transformational solution through creating smaller projects and plotting them onto a transformation roadmap. It describes how to use the data ecosystem you mapped in a previous module to support your overall project. Finally, it explains step by step how to build a business case and gives tips to help you pitch your project idea to gain buy-in from leadership, teams, and technical partners. Additional course details: Nexus Humans Business Transformation with Google Cloud training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Business Transformation with Google Cloud course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.