1272 Google courses in Edinburgh delivered On Demand

The Project Management Odyssey Project Management is composed of many elements. So many, in fact, that it is hard at times to get the big picture. There are more than 100,000 books on Amazon under Project Management. There are three main certification bodies and the latest version of the US standard, PMI's PMBOK® Guide is composed of 5 process groups, 10 knowledge areas and 47 steps. The complexity needs to be simplified. For this presentation, we have gone back to one of the original stories by Homer - the Odyssey. Odysseus and his men were tired after 10 years of fighting and looking forward the journey home. This idea of a journey is at the heart of each and every project. A journey to somewhere else, another place. A beginning, a middle, and an end. We will use this journey to illustrate the correct way to approach any project. In doing so we hope to assist you in retaining the key ingredients for doing projects better in your equally challenging environment. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies.

Let's Help Them to Help Themselves - Through Project Management This video illustrates the application of project management to a humanitarian program created to improve childhood conditions in one of the poorest countries in the world and teach children solidarity and respect for others. All of this is achieved through the diffusion of the PM methodologies, both in Congo and in Italy. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

Accredited Project Management Diploma for Project Manager Embark on a comprehensive journey to mastery in project management with our Accredited Project Management Diploma. This course is meticulously crafted to equip you with a profound understanding of essential project management aspects, including setting up a Project Management Office, defining project goals and scope, conducting risk assessments, and effectively allocating resources. Learning Outcomes: Understand the role and structure of a Project Management Office in project management. Learn the process of defining clear and achievable project goals in project management. Master the art of conducting thorough risk assessments in project management. Develop the skill to define and manage project scope effectively in project management. Gain expertise in allocating and managing project resources efficiently in project management. More Benefits: LIFETIME access Device Compatibility Free Workplace Management Toolkit Key Modules from Accredited Project Management Diploma: Project Management Office: Explore the functions, benefits, and best practices for establishing and running a Project Management Office. Defining Project Goals: Learn how to set clear, measurable, and attainable goals for successful project outcomes in project management. Doing Risk Assessment: Master the techniques of identifying, analyzing, and mitigating risks in project management. Defining Project Scope: Understand the importance of accurately defining project scope to ensure project objectives are met within constraints in project management. Allocating Project Resources: Gain insights into effective resource allocation strategies, including budgeting, scheduling, and resource optimization in project management.

Course Overview: Search Engine Optimisation - CPD Certified In today's digital landscape, mastering Search Engine Optimization (SEO) is essential for anyone looking to succeed in online marketing and digital presence management. The 'Search Engine Optimisation - CPD Certified' course offers a comprehensive learning experience designed to equip participants with the knowledge and skills needed to navigate the intricacies of SEO effectively. Module 1: Search Engine Algorithms Understanding the fundamental principles behind search engine algorithms is crucial for optimizing online content. Module 1 delves into the intricate workings of search engine algorithms, exploring how they determine website rankings and visibility in search results. Participants will learn about the key factors that influence algorithmic decisions and strategies for aligning content with search engine requirements. Module 2: Search Engine Ranking and Optimization Module 2 focuses on practical techniques for improving search engine rankings and optimizing web content for maximum visibility. Participants will explore the importance of keyword research, on-page optimization, link building, and other SEO tactics aimed at enhancing website performance in search engine results pages (SERPs). Module 3: User Experience and Digital Marketing Integration User experience (UX) plays a pivotal role in SEO success and overall digital marketing strategy. Module 3 examines the relationship between user experience and SEO, emphasizing the importance of responsive design, site speed, and intuitive navigation. Additionally, participants will learn how to integrate SEO practices seamlessly into broader digital marketing initiatives to drive engagement and conversions. Module 4: Web Analytics and Ethical Considerations Module 4 introduces participants to web analytics tools and methodologies for tracking website performance and measuring the effectiveness of SEO efforts. Moreover, ethical considerations in SEO practices, such as black hat techniques and spammy tactics, will be discussed to ensure participants understand the importance of maintaining integrity and credibility in their SEO strategies. Module 5: Future Trends and Storytelling in Digital Marketing Anticipating future trends and adapting to evolving digital landscapes are essential for sustainable SEO success. In Module 5, participants will explore emerging trends in search engine optimization, such as voice search, artificial intelligence, and mobile optimization. Additionally, the module will emphasize the role of storytelling in digital marketing and its impact on audience engagement and brand visibility.   Certification and Continuing Professional Development (CPD) Upon successful completion of the course, participants will receive a CPD certified certificate, recognizing their proficiency in Search Engine Optimization. This certification not only validates their expertise but also demonstrates their commitment to continuous learning and professional development in the field of digital marketing.   In conclusion, the 'Search Engine Optimisation - CPD Certified' course offers a comprehensive curriculum designed to empower participants with the knowledge, skills, and ethical considerations necessary to succeed in the dynamic world of search engine optimization and digital marketing. Whether you're a seasoned marketing professional or a newcomer to the field, this course provides invaluable insights and practical strategies for driving online visibility and achieving marketing objectives in today's competitive digital landscape. Course Curriculum Module 1_ Search Engine Algorithms Search Engine Algorithms 00:00 Module 2_ Search Engine Ranking and Optimisation Search Engine Ranking and Optimisation 00:00 Module 3_ User Experience and Digital Marketing Integration User Experience and Digital Marketing Integration 00:00 Module 4_ Web Analytics and Ethical Considerations Web Analytics and Ethical Considerations 00:00 Module 5_ Future Trends and Storytelling in Digital Marketing Future Trends and Storytelling in Digital Marketing 00:00

🚀 Supercharge Your Profits with Optimized EPC Transformation! 🚀 Are you ready to revolutionize your online business and skyrocket your profits to new heights? Introducing the game-changing online course: Optimized EPC Transformation!   🌟 Unlock the Secrets to Enhanced Earnings Per Click (EPC)! In the ever-evolving landscape of digital marketing, the key to success lies in maximizing your Earnings Per Click. Our comprehensive course is meticulously designed to guide you through the art and science of Optimized EPC Transformation, empowering you to turn every click into a revenue powerhouse.   🔥 What You'll Gain from This Transformational Course: Strategic EPC Optimization Techniques: Uncover the insider strategies employed by successful marketers to optimize EPC and boost your conversion rates. Advanced Analytics Mastery: Learn how to harness the power of data analytics to identify high-performing channels, refine your targeting, and amplify your overall EPC. Conversion Rate Enhancement: Dive deep into the psychology of consumer behavior and discover how to fine-tune your sales funnel for maximum conversions. Automation for Efficiency: Streamline your processes with cutting-edge automation tools, saving time and resources while supercharging your EPC. Profitable Split Testing: Master the art of split testing to iterate and refine your campaigns, ensuring continuous improvement and sustained profitability. Dynamic Ad Copywriting: Craft compelling ad copy that resonates with your audience, drives engagement, and compels action, resulting in a significant uptick in your EPC.   💡 Why Choose Optimized EPC Transformation? Expert Guidance: Benefit from the insights of industry experts who have successfully transformed businesses through EPC optimization. Practical Strategies: Our course is packed with actionable strategies that you can implement immediately to see tangible results in your EPC. Lifetime Access: Gain unlimited access to course materials, updates, and a supportive community to ensure you stay ahead of the curve in this dynamic digital landscape. Money-Back Guarantee: We're confident in the transformative power of this course. If you don't see results within 30 days, we offer a no-questions-asked money-back guarantee.   🚀 Elevate Your EPC. Elevate Your Profits. Don't let your business be left behind. Enroll in Optimized EPC Transformation today and embark on a journey towards unprecedented profitability. Take control of your success, one optimized click at a time! Course Curriculum

🚀 Unlock Your Potential: Maximizing Your Impact Through HubSpot 🚀   Are you ready to revolutionize the way you connect, engage, and succeed in the digital landscape? Welcome to 'Maximizing Your Impact Through HubSpot' - the ultimate online course designed to elevate your skills and amplify your influence in the business world.   🔥 Why HubSpot? HubSpot isn't just a tool; it's a powerhouse that can transform the way you approach marketing, sales, and customer service. With its integrated features, HubSpot empowers businesses to streamline processes, drive growth, and foster meaningful relationships with their audience. This course is your key to unlocking the full potential of HubSpot and leveraging it to skyrocket your impact.   🎓 What You'll Learn:   Mastering HubSpot's Core Features: Dive deep into the essentials, from CRM setup to automation mastery. Uncover the secrets to creating seamless workflows that save time and boost efficiency. Inbound Marketing Mastery: Learn the art of attracting, engaging, and delighting customers through inbound marketing strategies. From content creation to lead nurturing, discover how to turn strangers into loyal advocates. Sales Enablement Strategies: Supercharge your sales process with HubSpot's sales tools. Uncover tactics to close deals faster, automate outreach, and create a sales pipeline that consistently delivers results. Customer Success with HubSpot: Explore the customer service capabilities of HubSpot and discover how to turn satisfied customers into brand evangelists. Delve into customer feedback, support ticket management, and more. Advanced Reporting and Analytics: Harness the power of data to make informed decisions. Unlock the secrets of HubSpot's reporting tools and analytics to track your success and continuously optimize your strategies.   💡 Why Choose This Course? Expert-Led Content: Our instructors are HubSpot certified experts with years of hands-on experience. Practical Applications: Gain real-world insights and practical skills you can implement immediately. Interactive Learning: Engage with quizzes, case studies, and discussions to solidify your understanding. Lifetime Access: Enjoy lifetime access to course materials and updates, ensuring you stay ahead in the ever-evolving digital landscape.   🌟 Who Is This Course For? Marketing Professionals Sales Representatives Business Owners Entrepreneurs Anyone looking to maximize their impact through HubSpot   🚨 Limited Time Offer: Enroll Now and Transform Your Digital Presence! Don't miss this opportunity to elevate your skills, boost your career, and make a lasting impact in the digital world. Enroll now in 'Maximizing Your Impact Through HubSpot' and become a master of the HubSpot universe!     Course Curriculum Basic Overview 00:00 Account Plans and Pricing 00:00 Courses and Certifications 00:00 Account Opening 00:00 Importing Contacts 00:00 Managing Contacts and Companies 00:00 Connecting Teams 00:00 Manaing Your Hubspot Inbox 00:00 Creating a Chatflow for Messenger 00:00 Creating a Chatflow for Messenger - Part 2 00:00 Creating Snippets 00:00 Creating Templates 00:00 Broadcast E-Mail and Tracking 00:00 Connect Ad Accounts 00:00 Creating Lead Capture Forms 00:00 Managing Client Deals 00:00 Managing Team Activities 00:00 Engage Your Hubspot Contacts 00:00 Reports and Analytics 00:00 Conclusion 00:00 Advanced Overview 00:00 Team Meeting Tracker 00:00 Team Support Tracker 00:00 Hubspot WordPress Plugin 00:00 Hubspot Internal Integration 00:00 E-mail Integrations 00:00 YouTube Video Tracking Integration 00:00 Webinar Integrations 00:00 Zapier Integration 00:00 Social Integration - LinkedIn 00:00 Social Integration - Twitter 00:00 Event Integration - Eventbrite 00:00 Team Integration - Slack 00:00 Social Integration - Facebook 00:00 Zapier Connection to Payment Processors 00:00 Zapier Connection to Autoresponders 00:00 Direct Connection to Autoresponders 00:00 Live Example Segmentation and E-Mail 00:00 E-Mail Performance Analysis 00:00 Conclusion 00:00

🚀 Unleash Your Sales Potential with 'Maximizing Sales Through GoToWebinar' Course! 🚀 Are you ready to transform your sales game and skyrocket your business success? Introducing our groundbreaking online course: 'Maximizing Sales Through GoToWebinar'!   🌐 Unlock the Power of Virtual Sales: In today's digital age, mastering the art of virtual sales is essential. With our comprehensive course, you'll learn how to leverage the full potential of GoToWebinar, the industry-leading platform for virtual events and webinars. Say goodbye to conventional sales methods and embrace a new era of success!   🚀 What You'll Learn: Strategic Webinar Planning:Craft compelling webinar content that captivates your audience.Design an engaging presentation that converts leads into customers. Mastering GoToWebinar Features:Navigate the platform with ease.Utilize advanced features to enhance your sales presentations. Building a High-Converting Sales Funnel:Develop a sales funnel that maximizes conversions.Implement strategies to turn webinar attendees into loyal customers. Effective Engagement Techniques:Keep your audience hooked from start to finish.Foster interaction and build relationships with your attendees. Analytics and Optimization:Analyze key metrics to refine your sales approach.Continuously optimize your webinars for unparalleled success.   🎓 Why Choose Our Course? Expert-Led Learning: Benefit from the wisdom of seasoned professionals with a track record of success in virtual sales. Practical Insights: Gain real-world, actionable strategies that you can implement immediately to see results. Lifetime Access: Access the course at your own pace, with lifetime access to all materials and updates. Exclusive Community: Join a thriving community of like-minded individuals, sharing insights and supporting each other's success.   🌟 Who Should Enroll? Entrepreneurs and Business Owners Sales Professionals and Teams Marketing Executives Anyone Looking to Boost Sales in the Virtual Realm   💡 Don't miss out on this opportunity to revolutionize your sales approach and elevate your business to new heights! Enroll now and start maximizing your sales through the power of GoToWebinar! Course Curriculum Basic Overview 00:00 Pricing 00:00 Admin Center - User Settings 00:00 Webinar and Meeting Settings 00:00 Admin Center - General Settings 00:00 Admin Center - Settings Templates 00:00 Schedule A Webinar 00:00 Types of Webinars 00:00 Set Up Panel 00:00 Sharing Panel 00:00 Source Tracking 00:00 Engagement 00:00 Settings 00:00 Starting the Webinar 00:00 Hosting the Webinar - Part 1 00:00 Hosting the Webinar - Part 2 00:00 Webinar History and Post Webinar Issues 00:00 Managing the Recordings 00:00 Insights and Reports 00:00 Conclusion 00:00 Advanced Overview 00:00 GoToMeeting Settings 00:00 Scheduling a Meeting 00:00 Meeting Invitations 00:00 Starting a Meeting 00:00 Meeting Settings Menu 00:00 Meeting Preferences 00:00 Hosting the Meeting - Sharing Your Screen 00:00 Hosting the Meeting - Sharing Your Webcam 00:00 Managing the Meeting Recording 00:00 Automated Webinar - Set Up Panel 00:00 Automated Webinar - Simuated Live on Go T 00:00 Automated Webinar - Source Tracking 00:00 Automated Webinar Engagement Panel 00:00 Automated Webinar Share Panel 00:00 Custom Webinar Channels - Part 1 00:00 Custom Webinar Channels - Part 2 00:00 GoToWebinar Integrations 00:00 GoToWebinar and Zapier Integrations 00:00 GoToWebinar and Autoresponder Integration 00:00

🚀 Unleash the Power of Strategic Insights: Mastering Advanced Research with Buzzsumo! 🚀   Are you ready to elevate your research game and uncover untapped opportunities in the digital landscape? Introducing our groundbreaking online course: Strategic Insights: Leveraging Buzzsumo for Advanced Research.   🔍 Why Buzzsumo? In today's fast-paced digital world, data is king. Buzzsumo reigns supreme as the ultimate tool for content research and trend analysis. Whether you're a seasoned marketer, budding entrepreneur, or content creator, this course is your key to unlocking the full potential of Buzzsumo.   🎓 What You'll Learn: Mastering Buzzsumo Basics: Dive deep into the fundamentals of Buzzsumo, understanding its features, and harnessing its power for insightful research. Advanced Search Techniques: Elevate your research skills with advanced search strategies, ensuring you find the most relevant and trending content in your niche. Competitor Analysis Mastery: Stay one step ahead by dissecting your competitors' strategies, identifying gaps, and formulating a winning plan. Content Ideation and Creation: Unleash your creativity by generating unique and shareable ideas that resonate with your audience, backed by data-driven insights. Influencer Identification and Outreach: Identify key influencers in your industry and learn how to build meaningful relationships that amplify your brand's reach. Monitoring and Reporting: Stay on top of industry trends and track your performance with Buzzsumo's monitoring and reporting tools.   🚀 Why Choose Our Course? Expert-Led Instruction: Learn from industry experts who have mastered the art of leveraging Buzzsumo for strategic insights. Practical Hands-On Exercises: Apply your knowledge immediately through hands-on exercises that reinforce your learning and boost your confidence. Lifetime Access: Enjoy lifetime access to the course material, ensuring you can revisit and refresh your skills whenever needed. Community Support: Join a vibrant community of like-minded individuals, share insights, and collaborate for continued growth.   🌟 Who Should Enroll? Marketing Professionals Content Creators Entrepreneurs Social Media Managers SEO Enthusiasts Business Owners   🎉 Don't Miss Out on This Opportunity!   Supercharge your research capabilities and transform the way you approach digital strategy. Enroll now in Strategic Insights: Leveraging Buzzsumo for Advanced Research and take the first step towards dominating your industry.   Ready to make data-driven decisions that propel your success? Click 'Enroll Now' and embark on a transformative journey with Buzzsumo! 🚀🔍 Course Curriculum Basic Overview 00:00 Account Plans and Pricing 00:00 Sign Up for Trial and Free Account 00:00 Account Openting Settings 00:00 Inviting Your Team 00:00 Account Settings 00:00 Discover Tab and Trending 00:00 Discover Tab And Topics 00:00 Discover Tab and Topics - Part 2 00:00 Discover Tab and Questions 00:00 Content Tab and Web Content 00:00 Content Tab and Facebook 00:00 Content Tab and Backlinks 00:00 Sharing Into Your Buffer Account 00:00 Sharing Into Your Hootsuite Account 00:00 Sharing Into Your Pocket Account 00:00 Influencers Tab and Twitter 00:00 Influencers Tab and Authors 00:00 Influencers Tab and Authors 00:00 Conclusion 00:00 Advanced Overview 00:00 Monitoring Tab and Brand 00:00 Monitoring Tab and Competitors 00:00 Monintoring Tab and Content 00:00 Monitoring Tab and Keywords 00:00 Monitonring Tab and Backlinks 00:00 Monitoring Tab and Authors 00:00 Buzzsumo Direct Integrations 00:00 Projects - Part 1 00:00 Projects - Part 2 00:00 Use Strategy - Part 1 00:00 Use Strategy - Part 2 00:00 Use Strategy - Part 3 00:00 Use Strategy - Part 4 00:00 Live Example - Part 1 00:00 Live Example - Part 2 00:00 Live Example - Part 3 00:00 Live Example - Part 4 00:00 Live Example - Part 5 00:00 Conclusion 00:00

Overview Ultimate Digital Marketing Course: Learn the Essential Skills to Grow Your Business Online. This Professional Digital Marketing course will teach you everything you need to know to grow your business online. Learn about SEO, social media marketing, email marketing, and more. Start today and see results! In today's digital age, 97.8% businesses to have a strong online presence. However, many businesses don't know how to get started with digital marketing. Without a strong online presence, businesses are missing out on a huge opportunity to reach new customers and grow their sales. Or, if you are planning to start your digital marketing career but could not figure it out the prospect of digital marketing, then you are in the right place. In the UK, the average salary within digital marketing is £32,000 per year, or £16.41 per hour. Most experienced workers make up to £47,728 per year, while entry-level careers start at £26,000. So, you are not late! Just take this ultimate professional course and start dreaming your future from today.   Key Features of Digital Marketing Course CPD Accredited Digital Marketing Course Lifetime Access Course Materials are prepared by Digital Marketing Experts   Description The Ultimate Digital Marketing Course is the perfect solution for businesses of all sizes that want to learn how to grow their business online. The course will teach you everything you need to know about digital marketing, from the basics of SEO to advanced techniques like growth hacking. You'll also get access to a community of fellow learners and experts who can help you along the way. This Ultimate Professional Digital Marketing Course is the most comprehensive and up-to-date digital marketing course available. It covers all the essential skills you need to grow your business online, including: SEO (search engine optimisation) Social media marketing Email marketing Content marketing Paid advertising Growth hacking Copywriting Design Mobile-first marketing and many more...   Learning Outcomes By the end of this course, you will be able to: Understand the basics of digital marketing Implement effective SEO strategies Use social media to reach your target audience Create and manage email marketing campaigns Develop engaging content marketing strategies Use paid advertising to boost your results Apply growth hacking techniques to your business Write effective copy that converts Design eye-catching marketing materials Create a mobile-first marketing strategy Certificate Upon successfully completing the Ultimate Digital Marketing: Social Media, SEO Content, Copywriting, Email Marketing course, you will be sent a Digital Certificate.   Who is this course for? The Ultimate Digital Marketing: Social Media, SEO Course is for anyone who wants to learn how to grow their business online. This includes: Business owners Marketing professionals Entrepreneurs Freelancers Anyone who wants to learn more about digital marketing   Requirements No formal qualification is needed for this Masterclass.   Career path SEO specialist Social media marketer Email marketer Content marketer Paid advertising specialist Growth hacker Copywriter Designer Digital marketing manager

Overview With the ever-increasing demand for Instagram Marketing in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Instagram Marketing may be. Learning about Instagram Marketing or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Instagram Marketing . That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Instagram Marketing is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this Instagram Marketing course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Instagram Marketing course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Instagram Marketing course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Instagram Marketing , Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Instagram Marketing , Anyone looking for a certificate of completion on doing an online training on this topic, Students of Instagram Marketing , or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Instagram Marketing course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams.     Course Curriculum Module 1 Instagram Marketing Fundamentals. Instagram Marketing Fundamentals. 00:00 Module 2 Advanced Instagram Marketing Strategies. Advanced Instagram Marketing Strategies. 00:00 Module 3 Advanced Instagram Advertising. Advanced Instagram Advertising. 00:00 Module 4 Instagram Influencer Marketing. Instagram Influencer Marketing. 00:00 Module 5 Instagram Analytics and Optimization. Instagram Analytics and Optimization. 00:00