364 Google Digital Marketing courses

The Professional Digital Marketing Level 4 course is designed to equip you with the skills and knowledge to become a digital marketing professional, including a comprehensive overview of the different types of online marketing, and essential marketing tools for today's digital age. In this online training course, you will learn all there is to know about digital marketing, from identifying and growing your target audience, to analysing your online visitors' engagement in Google Analytics. You will be guided through how to create marketing videos on YouTube, write engaging promotional emails and much more.  This course explores critical strategies and techniques in social media marketing, covering popular platforms such as Facebook, Twitter, Instagram and Pinterest. You will also be guided step-by-step on how to grow your professional network on LinkedIn. Learning Objectives Master fundamental SEO, blogging and copywriting skills Understand consumer behaviour and learn how to identify your target audience Learn how to utilise social media for engaging loyal and potential customers Develop your understanding of YouTube and video marketing Learn how to analyse audience engagement on Google Analytics Familiarise with the different factors in building a successful brand identity Explore powerful marketing techniques for Facebook, Twitter, Instagram & Pinterest Who is this Course for? This training program is suitable for aspiring digital marketing professionals who wish to gain the required skills and knowledge to kickstart their career. It is particularly beneficial for learners who have some basic knowledge of digital marketing principles and practices. There are no entry requirements for this course and learners of all academic backgrounds can enrol. Entry Requirement: This course is available to all learners, of all academic backgrounds. A good understanding of the English language, numeracy and ICT are required to attend this course. Endorsement This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website. Certificate of Achievement Endorsed Certificate of Achievement At the successful completion of the course, the learners can order an endorsed certificate by paying the accreditation fee of £88. There is an additional £10 postal charge for international students. Certificate of Completion from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path On successful completion of the course, learners will have the fundamental skills and knowledge to fast track their career as a digital marketing professional, with many opportunities for career growth. Related professions in this field include: Digital Marketing Executive Digital Marketing Officer Social Media Marketing Executive Digital Marketing Analyst Digital Marketing Manager Copywriter Social Media Coordinator

Are you looking to enhance your SEO Specialist skills? If yes, then you have come to the right place. Our comprehensive course on SEO Specialist Skills will assist you in producing the best possible outcome by mastering the SEO Specialist Skills skills. The SEO Specialist Skills course is for those who want to be successful. In the SEO Specialist Skills course, you will learn the essential knowledge needed to become well versed in SEO Specialist Skills. Our SEO Specialist Skills course starts with the basics of SEO Specialist Skills and gradually progresses towards advanced topics. Therefore, each lesson of this SEO Specialist Skills course is intuitive and easy to understand. SEO Specialist Skills Curriculum Breakdown of the SEO Specialist Skills Course Course Outline: Section 1: Introduction Section 2: SEO: Core Concepts Section 3: On - Page Optimisation Section 4: Keyword Research & Optimisation Section 5: SEO Content Writing Section 6: Off Page SEO Section 7: Conclusion Why would you choose the SEO Specialist Skills course from Compliance Central: Lifetime access to SEO Specialist Skills course materials Full tutor support is available from Monday to Friday with the SEO Specialist Skills course Learn SEO Specialist Skills skills at your own pace from the comfort of your home Gain a complete understanding of SEO Specialist Skills course Accessible, informative SEO Specialist Skills learning modules designed by experts Get 24/7 help or advice from our email and live chat teams with the SEO Specialist Skills Study SEO Specialist Skills in your own time through your computer, tablet or mobile device. A 100% learning satisfaction guarantee with your SEO Specialist Skills Course CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The SEO Specialist Skills course helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in SEO Specialist Skills. It is also great for professionals who are already working in SEO Specialist Skills and want to get promoted at work. Requirements To enrol in this SEO Specialist Skills course, all you need is a basic understanding of the English Language and an internet connection. Career path SEO Specialist: £25,000 to £45,000 per year Digital Marketing Manager: £30,000 to £60,000 per year Web Analyst: £25,000 to £50,000 per year Content Marketing Manager: £28,000 to £55,000 per year E-commerce Manager: £30,000 to £60,000 per year PPC Specialist (Pay-Per-Click): £25,000 to £50,000 per year Certificates CPD Accredited PDF Certificate Digital certificate - Included CPD Accredited PDF Certificate CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each

Learning Outcomes Comprehend the core concepts of digital marketing Enrich your knowledge of Google Analytics and Google Ads Develop a clear understanding of email marketing, social media marketing, web marketing and more Learn about the core principles of LinkedIn marketing Know how to promote products through your app Description Digital marketing has changed the game of marketing. This industry is expanding at a rapid speed, and new employment opportunities are opening up every day. Learn the essentials of digital marketing and grasp these opportunities to secure a promising career in this expanding industry. The Digital Marketing Diploma course will show you the way. In this course, you will learn the ABCs of digital marketing. The informative modules will educate you on Google Analytics and Google Ads. Furthermore, you will receive a detailed lesson on email marketing. In addition, the course will teach you the marketing strategies used for social media platforms such as Twitter, Facebook, Instagram etc. You will also grasp practical tips for website and LinkedIn marketing.  This is an excellent chance to build your digital marketing skills and secure a QLS- endorsed certificate. This certificate will elevate your resume and help you pursue your dream job. Join now! Certificate of Achievement Endorsed Certificate of Achievement from the Quality Licence Scheme Upon successful completion of the final assessment, you will be eligible to apply for the Quality Licence Scheme Endorsed Certificate of achievement. This certificate will be delivered to your doorstep through the post for £119. An extra £10 postage charge will be required for students leaving overseas.  CPD Accredited Certificate After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.  Method of Assessment At the end of the course, there will be an MCQ assessment. In order to pass this exam, you must score at least 60%. When you submit the assessment, it will be examined, and the results will be given to you immediately. Career path This course is designed to help you extant your knowledge and understanding of this sector. After completing the course, you will be able to explore career options such as Digital Marketing Specialist Social Media Coordinator Content Creator Social Media Influencer Course Content IntroductionGeneral Tips & Tricks SeriesYouTubeGoogle AdwordsGoogle AnalyticsEmail MarketingLinkedlnTwitterFacebookInstagramMobile App

This digital Marketing course is for anyone looking to advance in this area. It will provide you with the information and abilities required to succeed in digital marketing. The fundamentals of digital marketing are covered first in our course before moving on to more sophisticated material. As a result, every lesson in this digital marketing course is clear and simple. Main course: Digital Marketing You'll get 2 more CPD Accredited course: Course 01: Social Media Marketing Course 02: Complete Email Marketing Digital Marketing Course Learning Outcomes: Grow an Online Business From the Ground Up Earn income from affiliate marketing Hired as a Digital Marketing Professional Become a Freelance Marketer and Work From Home Key Feature of Digital Marketing course: Lifetime Access Unlimited Retake Exam & Tutor Support Easy Accessibility to the Course Materials 100% Learning Satisfaction Guarantee Course Topics: Digital Marketing Section: Introduction How to Apply the Internet Marketing Process The Internet Marketing Strategies That Will Increase Your Sales Creating an Internet Marketing Strategy for Your Business Structuring and Auditing of Website Social Media Marketing Section: Social Marketing Intro Marketing On Facebook & Instagram Marketing On Twitter & YouTube Intro To Pinterest Marketing LinkedIn Marketing Intro Intro To Split Testing Intro To Funnel Building Email Marketing Section: Entrepreneur Mindset Masterclass How to Start and Grow an Email List Creating Email Lists Email Automation, Copywriting & Deliverability The Concepts of Email Marketing Using Capture Pages and Funnels for Leads Conclusion CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Digital Marketing course. Requirements To enrol in this Digital Marketing course, all you need is a basic understanding of the English Language and an internet connection. Career path After completing course, you can explore trendy and in-demand jobs related to Digital Marketing. Social Media Manager: £25,000 to £45,000 per year Digital Marketing Specialist: £28,000 to £50,000 per year Email Marketing Manager: £30,000 to £55,000 per year Content Marketing Coordinator: £22,000 to £40,000 per year Digital Marketing Analyst: £26,000 to £45,000 per year Certificates CPD Accredited PDF Certificate Digital certificate - Included 3 CPD Accredited PDF Certificate Hard copy certificate Hard copy certificate - £9.99 CPD Accredited Hard Copy Certificate for £9.99 each. Delivery Charge: Inside the UK: Free Outside of the UK: £9.99

Unlocking Google Ranking is a comprehensive course designed to empower learners with the knowledge and skills required to master the art of Google My Business and secure top positions in the Google Map Pack. In the age of digital dominance, the significance of Google My Business cannot be overstated, making this course an indispensable asset for anyone seeking to elevate their local business. Dive into this creative and immersive learning journey, and let the world of Google ranking unfold before your eyes. The course starts with an enticing introduction, painting a vivid picture of what lies ahead. As you delve deeper, you'll realize why Microsoft Office is an essential tool in mastering Google My Business. Through meticulously designed lectures, you'll understand the intricacies of setting up your Google My Business page, determining your service distance, selecting the perfect business category, and crafting an enticing business introduction. The course also takes you on a captivating journey into the world of image tagging and insights analysis within Google My Business, helping you optimize your profile to reach that coveted 100% completeness. Unlocking Google Ranking also explores the critical role of reviews in local business success, and it uncovers the secrets to effectively managing and generating reviews. As you progress, you'll appreciate how Microsoft Office can be a game-changer in this domain. The course culminates by guiding you towards mastering the art of ranking in the top three positions in the Google Map Pack, paving the way for unparalleled success in local SEO. Learning Outcomes: Master the setup of Google My Business pages, maximizing their potential for local business growth. Gain an in-depth understanding of the importance of reviews and how to manage and generate them effectively. Unlock the power of Microsoft Office for optimizing your Google My Business profile. Learn the secrets of local SEO and how to secure top positions in the Google Map Pack. Achieve a complete Google My Business profile with 100% optimization, increasing your visibility and attracting more customers. Course Description: Unlocking Google Ranking is a dynamic course that takes you on an educational journey through Google My Business, reviews management, and local SEO. With Microsoft Office as your trusty companion, you'll navigate through a meticulously crafted curriculum, ensuring that you don't miss a single step in your quest to conquer the digital landscape. Who Is This Course For? Small business owners looking to enhance their online presence and attract local customers. Marketing professionals seeking to sharpen their local SEO skills. Entrepreneurs and startups aiming to establish a strong digital footprint. E-commerce businesses desiring better visibility in local search results. Digital marketing enthusiasts eager to explore the world of Google ranking. Certification If you are a newbie to managing a WordPress website, then congratulations! You are here at the right track with us because we are going to introduce you one of the most basic knowledge when owning a WordPress page: how to find your site the best WordPress Hosting service. This process is often overlooked by most of the website owners. But it can be considered the most important key point to bring your site to stand out of the crowd. A great hosting service could help you to improve SEO and increase sales as well. Career path Digital Marketing Manager: £30,000 - £50,000 per annum SEO Specialist: £25,000 - £45,000 per annum Small Business Owner: Earnings vary based on business success Marketing Coordinator: £20,000 - £35,000 per annum E-commerce Manager: £25,000 - £50,000 per annum Freelance SEO Consultant: Hourly rates range from £20 to £100 Course Content Section 1: Introduction To The Course Lecture 1 What To Expect In This Course Lecture 2 Why Having Google My Business is Critical For Every Local Business Section 2: Getting Started With Google My Business Lecture 3 Intro To Google My Business Lecture 4 An Example Google My Business Page Setup Lecture 5 Setting Your Service Distance & Address Lecture 6 Selecting The Best Business Category Lecture 7 Creating a Good Introduction For Your Page Lecture 8 Tagging Photos Inside Of Google My Business or Using Picasa Lecture 9 Bulk Tagging Photos With a Location Lecture 10 Viewing Insights About Your Business Lecture 11 A Completed Google My Business Profile - Getting to 100% Section 3: Getting Reviews For Your Business Lecture 12 Why Reviews Are So Important Lecture 13 Responding To Reviews Lecture 14 Grade.us Lecture 15 The Review Handout Generator Section 4: Ranking In The Top 3 Positions in the Google Map Pack Lecture 16 Where To Go From Here - Learning About Local SEO

Digital marketing is the component of marketing that uses the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Stay relevant in a digital-centric world. From Google Ads to social media, SEO to strategy, the Complete Digital Marketing Diploma covers all the essentials of a well-rounded skill set.  Start your journey to becoming a certified digital marketing professional today.  Before moving on to websites, email marketing and copywriting, blogging, and SEO, you’ll learn to define your business and target demographic, as well as establish a brand identity that will resonate with your clients (search engine optimization). Following that is a comprehensive look at social media, which includes YouTube, Twitter, Instagram, Pinterest, LinkedIn, Periscope, and, of course, Facebook, which is divided into many divisions due to its importance. The training also covers social media live streaming and podcasting, as well as Google Analytics and Google Plus. Upon completion, you will gain a solid understanding of digital media and be able to apply the acquired knowledge in the real world either for your business or for your clients. Learning Outcomes Develop a comprehensive digital marketing strategy tailored to your business goals. Create and establish a strong brand identity across various digital platforms. Design and optimise websites for enhanced user experience and increased conversion rates. Execute effective email marketing campaigns to engage and nurture leads. Craft compelling copy and blogs that resonate with your target audience. Utilise video marketing techniques to captivate and engage online audiences. Harness the power of social media platforms like Facebook, Twitter, Instagram, and LinkedIn for marketing purposes. Implement Google AdWords campaigns to drive targeted traffic and increase sales. Analyse website and campaign performance using Google Analytics data to make data-driven decisions. Utilise emerging digital marketing channels like podcasting, live streaming, and Quora for brand promotion. Why choose this course Affordable, Accessible, informative and well-structured study materials Earn a globally recognised accredited qualification Study in your own time, at your own pace, through any device Benefit from feedback through mock exams and multiple-choice assessments Excellent career advancement/career switch opportunities Get 24/7 help or advice from our email and live chat teams Who is this course for Entrepreneurs looking to establish or expand their online presence and drive business growth. Small business owners aim to improve their digital marketing efforts and reach wider audiences. Marketing professionals seek to enhance their skills and stay updated with the latest trends in digital marketing. Freelancers interested in offering digital marketing services to clients and building a successful career in the field. Students pursuing degrees or certifications in marketing or related fields who want to gain practical digital marketing skills. Entry requirements This course is available to learners of all academic backgrounds, but you must be 16 or above to undertake the qualification. Apart from that, all you need is an internet connection, a good understanding of English and a passion for learning. Certification CPD Accredited Certificate After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Career path Digital Marketing Manager Social Media Manager SEO Specialist Content Marketing Manager Email Marketing Specialist PPC Specialist Digital Marketing Consultant Brand Manager Course Contents Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups (Social Media Marketing) Facebook Pages (Social Media Marketing) Facebook Ads (Social Media Marketing) Facebook Retargeting (Social Media Marketing) Facebook For Local Business (Social Media Marketing) Google Adwords Twitter (Social Media Marketing) Instagram (Social Media Marketing) Pinterest (Social Media Marketing) LinkedIn (Social Media Marketing) Periscope (Social Media Marketing) Social Media Live Streaming Podcasting Quora Google Analytics Google Plus (Social Media Marketing) Conclusion

Duration 3 Days 18 CPD hours This course is intended for This class is intended for the following customer job roles: Cloud architects, administrators, and SysOps personnel Cloud developers and DevOps personnel Overview This course teaches participants the following skills: Plan and implement a well-architected logging and monitoring infrastructure Define Service Level Indicators (SLIs) and Service Level Objectives (SLOs) Create effective monitoring dashboards and alerts Monitor, troubleshoot, and improve Google Cloud infrastructure Analyze and export Google Cloud audit logs Find production code defects, identify bottlenecks, and improve performance Optimize monitoring costs This course teaches you techniques for monitoring, troubleshooting, and improving infrastructure and application performance in Google Cloud. Guided by the principles of Site Reliability Engineering (SRE), and using a combination of presentations, demos, hands-on labs, and real-world case studies, attendees gain experience with full-stack monitoring, real-time log management and analysis, debugging code in production, tracing application performance bottlenecks, and profiling CPU and memory usage. Introduction to Google Cloud Monitoring Tools Understand the purpose and capabilities of Google Cloud operations-focused components: Logging, Monitoring, Error Reporting, and Service Monitoring Understand the purpose and capabilities of Google Cloud application performance management focused components: Debugger, Trace, and Profiler Avoiding Customer Pain Construct a monitoring base on the four golden signals: latency, traffic, errors, and saturation Measure customer pain with SLIs Define critical performance measures Create and use SLOs and SLAs Achieve developer and operation harmony with error budgets Alerting Policies Develop alerting strategies Define alerting policies Add notification channels Identify types of alerts and common uses for each Construct and alert on resource groups Manage alerting policies programmatically Monitoring Critical Systems Choose best practice monitoring project architectures Differentiate Cloud IAM roles for monitoring Use the default dashboards appropriately Build custom dashboards to show resource consumption and application load Define uptime checks to track aliveness and latency Configuring Google Cloud Services for Observability Integrate logging and monitoring agents into Compute Engine VMs and images Enable and utilize Kubernetes Monitoring Extend and clarify Kubernetes monitoring with Prometheus Expose custom metrics through code, and with the help of OpenCensus Advanced Logging and Analysis Identify and choose among resource tagging approaches Define log sinks (inclusion filters) and exclusion filters Create metrics based on logs Define custom metrics Link application errors to Logging using Error Reporting Export logs to BigQuery Monitoring Network Security and Audit Logs Collect and analyze VPC Flow logs and Firewall Rules logs Enable and monitor Packet Mirroring Explain the capabilities of Network Intelligence Center Use Admin Activity audit logs to track changes to the configuration or metadata of resources Use Data Access audit logs to track accesses or changes to user-provided resource data Use System Event audit logs to track GCP administrative actions Managing Incidents Define incident management roles and communication channels Mitigate incident impact Troubleshoot root causes Resolve incidents Document incidents in a post-mortem process Investigating Application Performance Issues Debug production code to correct code defects Trace latency through layers of service interaction to eliminate performance bottlenecks Profile and identify resource-intensive functions in an application Optimizing the Costs of Monitoring Analyze resource utilization cust for monitoring related components within Google Cloud Implement best practices for controlling the cost of monitoring within Google Cloud

Duration 1 Days 6 CPD hours This course is intended for This course is intended for the following participants: Individuals planning to deploy applications and create application environments on Google Cloud Platform Developers, systems operations professionals, and solution architects getting started with Google Cloud Platform Executives and business decision makers evaluating the potential of Google Cloud Platform to address their business needs. Overview This course teaches participants the following skills: Identify Google Cloud counterparts for Azure IaaS, Azure PaaS, Azure SQL, Azure Blob Storage, Azure Application Insights, and Azure Data Lake Configure accounts, billing, projects, networks, subnets, firewalls, VMs, disks, auto scaling, load balancing,storage, databases, IAM, and more Manage and monitor applications Explain feature and pricing model differences This 1-day instructor led course introduces Azure professionals to the core capabilities of Google Cloud in the four technology pillars: networking, compute, storage, and database. It is designed for Azure system administrators, Solution Architects and SysOps Administrators familiar with Azure features and setup; and want to gain experience configuring Google Cloud products immediately. With presentations, demos, and hands-on labs, participants get details of similarities, differences, and initial how-tos quickly. Introducing Google Cloud Explain the advantages of Google Cloud. Define the components of Google's network infrastructure, including: Points of presence, data centers, regions, and zones. Understand the difference between Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS). Getting Started with Google Cloud Identify the purpose of projects on Google Cloud. Understand how Azure's resource hierarchy differs from Google Cloud's Understand the purpose of and use cases for Identity and Access Management. Understand how Azure AD differs from Google Cloud IAM. List the methods of interacting with Google Cloud. Launch a solution using Cloud Marketplace. Virtual Machines in the Cloud Identify the purpose and use cases for Google Compute Engine Understand the basics of networking in Google Cloud. Understand how Azure VPC differs from Google VPC. Understand the similarities and differences between Azure VM and Google Compute Engine. Understand how typical approaches to load-balancing in Google Cloud differ from those in Azure. Deploy applications using Google Compute Engine Storage in the Cloud Understand the purpose of and use cases for: Cloud Storage, Cloud SQL, Cloud Bigtable and Cloud Datastore. Understand how Azure Blob compares to Cloud Storage. Compare Google Cloud?s managed database services with Azure SQL. Learn how to choose among the various storage options on Google Cloud. Load data from Cloud Storage into BigQuery Containers in the Cloud Define the concept of a container and identify uses for containers. Identify the purpose of and use cases for Google Container Engine and Kubernetes. Understand how Azure Kubernetes Service differs from from Google Kubernetes Engine. Provision a Kubernetes cluster using Kubernetes Engine. Deploy and manage Docker containers using kubectl Applications in the Cloud Understand the purpose of and use cases for Google App Engine. Contrast the App Engine Standard environment with the App Engine Flexible environment. Understand how App Engine differs from Azure App Service. Understand the purpose of and use cases for Google Cloud Endpoints. Developing, Deploying and Monitoring in the Cloud Understand options for software developers to host their source code. Understand the purpose of template-based creation and management of resources. Understand how Google Cloud Deployment Manager differs from Azure Resource Manager. Understand the purpose of integrated monitoring, alerting, and debugging Understand how Google Monitoring differs from Azure Application Insights and Azure Log Analytics. Create a Deployment Manager deployment. Update a Deployment Manager deployment. View the load on a VM instance using Google Monitoring. Big Data and Machine Learning in the Cloud Understand the purpose of and use cases for the products and services in the Google Cloud big data and machine learning platforms. Understand how Google Cloud BigQuery differs from Azure Data Lake. Understand how Google Cloud Pub/Sub differs from Azure Event Hubs and Service Bus. Understand how Google Cloud?s machine-learning APIs differ from Azure's. Load data into BigQuery from Cloud Storage. Perform queries using BigQuery to gain insight into data Summary and Review Review the products that make up Google Cloud and remember how to choose among them Understand next steps for training and certification Understand, at a high level, the process of migrating from Azure to Google Cloud.

Duration 1 Days 6 CPD hours This course is intended for Individuals planning to deploy applications and create application environments on Google Cloud. Developers, systems operations professionals, and solution architects getting started with Google Cloud. Executives and business decision makers evaluating the potential of Google Cloud to address their business needs. Overview Identify the purpose and value of Google Cloud products and services. Interact with Google Cloud services. Describe ways in which customers have used Google Cloud. Choose among and use application deployment environments on Google Cloud: App Engine, Google Kubernetes Engine, and Compute Engine. Choose among and use Google Cloud storage options: Cloud Storage, Cloud SQL, Cloud Bigtable, and Firestore. Make basic use of BigQuery, Google's managed data warehouse for analytics. This course uses lectures, demos, and hands-on labs to give you an overview of Google Cloud products and services so that you can learn the value of Google Cloud and how to incorporate cloud-based solutions into your business strategies. Introducing Google Cloud Platform Explain the advantages of Google Cloud Platform. Define the components of Google's network infrastructure, including: Points of presence, data centers, regions, and zones. Understand the difference between Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS). Getting Started with Google Cloud Platform Identify the purpose of projects on Google Cloud Platform. Understand the purpose of and use cases for Identity and Access Management. List the methods of interacting with Google Cloud Platform. Lab: Getting Started with Google Cloud Platform. Google Compute Engine and Networking Identify the purpose of and use cases for Google Compute Engine. Understand the basics of networking in Google Cloud Platform. Lab: Deploying Applications Using Google Compute Engine. Google Cloud Platform Storage Options Understand the purpose of and use cases for: Google Cloud Storage, Google Cloud SQL, and Google Cloud Bigtable. Learn how to choose between the various storage options on Google Cloud Platform. Lab: Integrating Applications with Google Cloud Storage. Google Container Engine Define the concept of a container and identify uses for containers. Identify the purpose of and use cases for Google Container Engine and Kubernetes. Introduction to Hybrid and Multi-Cloud computing (Anthos). Lab: Deploying Applications Using Google Container Engine. Google App Engine and Google Cloud Datastore Understand the purpose of and use cases for Google App Engine and Google Cloud Datastore. Contrast the App Engine Standard environment with the App Engine Flexible environment. Understand the purpose of and use cases for Google Cloud Endpoints. Lab: Deploying Applications Using App Engine and Cloud Datastore. Deployment and Monitoring Understand the purpose of template-based creation and management of resources. Understand the purpose of integrated monitoring, alerting, and debugging. Lab: Getting Started with Stackdriver and Deployment Manager. Big Data and Machine Learning Understand the purpose of and use cases for the products and services in the Google Cloud big data and machine learning platforms. Lab: Getting Started with BigQuery. Summary and Review Summary and Review. What's Next?.

Duration 1 Days 6 CPD hours This course is intended for Business decision-makers: directors (managers of managers), managers of individual contributors (ICs) or ICs working in non-IT functions/divisions (such as finance, marketing, sales, HR, product design) interested in understanding the applications of Google?s cloud technology for business improvement opportunities and transformational project(s). Through this interactive training, you?ll learn about core cloud business drivers?specifically Google?s cloud?and gain the knowledge/skills to determine if business transformation is right for you and your team, and build short and long-term projects using the ?superpowers? of cloud accordingly. You?ll also find several templates, guides, and resource links through the supplementary student workbook to help you build a custom briefing document to share with your leadership, technical teams or partners. Why cloud technology is revolutionizing business This module introduces cloud technology as a paradigm shift and explains how it?s irrevocably transforming business globally. It defines the fundamental building blocks of cloud technology?compute power and data?and what they mean for you and your business. And finally, it reveals how these building blocks help to create five superpowers using concrete use cases of their transformative abilities for business, education, and government sectors. Foster an innovation culture Cloud is not just about a technological transformation; it's a business and cultural transformation, too. This module explores how the superpowers of the cloud are brought to life through people. It looks specifically at how to organically create and scale innovation through culture and business practices. It offers key principles, drawing examples from Google?s success and real world scenarios, that you can apply in your day-to-day operations. Define the ideal business transformation challenge Previous modules describe the journey with cloud technology to include business and cultural changes as well. This module sets the groundwork to build a transformational solution using cloud technology for your role or your business. This process starts with distinguishing between scaled improvements and transformations. Next, the module demonstrates how to write an ideal challenge question and use insights generated from a data ecosystem to address the challenge. Finally, it introduces a framework that you can use to assess and refine your challenge ideas, preparing you to build a business case in a later module. Build trust with availability, security, and compliance This module addresses common concerns about data privacy and security when migrating to the cloud. It defines key terms - privacy, security, compliance, and reliability - and reveals today?s top cybersecurity challenges and threats. It discusses how data security and compliance can be maintained when data is in the cloud, as illustrated by the Shared Responsibility Model. And finally, it uses a concrete example to explain how learners can build a high-level security program in their own organization. Build a business case for your transformation challenge This module explains how to identify the most transformative solution for your business challenge. It then breaks down steps to achieve the transformational solution through creating smaller projects and plotting them onto a transformation roadmap. It describes how to use the data ecosystem you mapped in a previous module to support your overall project. Finally, it explains step by step how to build a business case and gives tips to help you pitch your project idea to gain buy-in from leadership, teams, and technical partners. Additional course details: Nexus Humans Business Transformation with Google Cloud training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Business Transformation with Google Cloud course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.