Reach out to millions through digital marketing Digital Marketing has always been one of those sectors that have constantly changed and adapted to the consumer. Today's consumers are so vastly different compared to the consumers of 5 years ago, that a whole new platform has to be extrapolated for them. In order to market your products today, you need to keep up with the trends and follow what everyone is into at the moment. Given that almost every demographic in the world uses the internet, it is a great idea to market your products online. This course will teach you just that. There is a large portion of the internet that can be used to market products and you will learn most of them here, starting with how digital marketing works. You will understand affiliate marketing, niches, traffic and much more from the first part alone. Following that, you will know the basics of internet marketing, social media marketing, SEO and email marketing; all of which will help you improve your business. If you would really like to know more and become an expert in digital marketing, then hurry and take this course now. Assessment At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Digital Marketing Course Certification After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Digital Marketing Sales and Marketing 00:30:00 How Internet Marketing Works 01:00:00 How To Make Money With Internet Marketing 01:00:00 What is Affiliate Marketing 00:30:00 Competition in Internet Marketing 00:30:00 Researching in Internet Marketing 01:00:00 Desperate Niches 00:30:00 Profitable Niches 00:30:00 Clickbank 00:30:00 What is Traffic? 00:30:00 Traffic vs. Relevance 00:30:00 Article Marketing 01:00:00 Paid forms of Traffic - 1 01:00:00 Paid forms of Traffic - 2 01:00:00 Search Engine Optimization 00:30:00 Search Engine Optimization 2 00:30:00 Best SEO Practice 02:00:00 Blogs - WordPress 01:00:00 Blogs - WordPress II 03:00:00 Email Marketing I 00:30:00 Email Marketing II 01:00:00 Internet Marketing Strategy I 01:00:00 Your own website vs free options online I 00:30:00 Your own website vs free options online II 01:00:00 Social Media What is Social Media FREE 00:18:00 The Growth of Social Media 00:10:00 Conducting Market Analysis 00:16:00 Auditing Social Media 00:26:00 Corporate Culture and Social Media 00:12:00 Social Media Goals vs. Business Goals 00:10:00 Types of Social Media Platforms 00:08:00 The Social Media Policy 00:40:00 Creative Commons 00:21:00 Brand Marketing 00:27:00 Keyword Selection 00:17:00 Content Marketing on Social Media 00:26:00 Content Development 00:23:00 Understanding the Popular Platforms 03:34:00 Traditional Website Advertising 00:37:00 Social Media Documentation and Schedules 00:29:00 Project Management Software 00:39:00 The Community Manager Role 00:26:00 Importance of Voice Consistency 00:30:00 Organizational Customer Servicen 00:28:00 Social Media Triage 00:14:00 Online versus Personal Interactions 00:26:00 Social Media Analytics 00:27:00 Goal Value 00:43:00 Social Media Marketing Introduction 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Internet Marketing INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00 WHY AFFILIATE MARKETING IS AWESOME 00:30:00 FINDING A PROFITABLE NICHE 00:30:00 CHOOSING AN AFFILIATE PRODUCT 00:15:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 01:00:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 00:30:00 POSTING TO YOUR BLOG 00:15:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 01:00:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:15:00 CREATING YOUR OWN WEBSITE 01:00:00 Search Engine Optimization What Is Search Engine Optimization? 01:00:00 Search Engines That Use SEO 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 SEO Techniques Introduction to SEO 00:30:00 Improve Engagement to Improve Rankings 01:00:00 Make Your Existing Pages Longer 00:30:00 Focus on YouTube SEO 00:30:00 Improve Site Speed 00:30:00 Focus on Topics Instead of Keywords 00:30:00 Build Backlinks 00:15:00 Reporting and Analytics 00:30:00 Technical Optimization 00:30:00 Local SEO and Listings 00:30:00 Guest posting 00:30:00 Effective Seo Tools 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Email Marketing Secrets Introduction 01:00:00 4 Crucial Things You Need To Do To Build your List 01:00:00 Ways To Get Your Opt In Subscribers To Trust You Quickly 01:00:00 Tips To Build A List Of Eager Subscribers 01:00:00 Easy Ways To Grab Your Reader's Attention In Your Subject 01:00:00 Effective Techniques To Get Your Subscribers Begging For More 01:00:00 Can You Really Use Articles To Build Your List? 01:00:00 Things To Consider When Publishing A Newsletter 01:00:00 The 3 Things To Avoid When Emailing Your List 01:00:00 Digital Marketing Strategies Introduction to Internet Marketing and Reputation Management 00:30:00 How to Optimise Your Site for Every Stage of the Buy Cycle 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Instagram Marketing What is Instagram? 00:15:00 Instagram for Business 00:15:00 Instagram & Community 00:15:00 Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 Refer A Friend Refer A Friend 00:00:00 Mock Exam Mock Exam- Digital Marketing Complete Course 00:30:00 Final Exam Final Exam- Digital Marketing Complete Course 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Kickstart a successful career in marketing and advertising with this complete training package for small business owners and aspiring professionals! The Digital Marketing, SEO and Virtual Advertising Diploma course will teach you effective techniques, best practices and strategies for advertising your product or service online, equipping you with the skills to fast track your career and expand your brand in no time. Get started in setting up your website and discover ways to grow your target market, with tips and guidance for creating the perfect marketing strategy. This course is ideal for small business owners and anyone looking to establish a career in digital marketing and advertising. Why buy this Digital Marketing, SEO and Virtual Advertising Diploma? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Digital Marketing, SEO and Virtual Advertising Diploma you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Digital Marketing, SEO and Virtual Advertising Diploma does not require you to have any prior qualifications or experience. You can just enrol and start learning. Prerequisites This Digital Marketing, SEO and Virtual Advertising Diploma was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Digital Marketing, SEO and Virtual Advertising Diploma is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Module 01: Introduction Welcome 00:01:00 Module 02: General Tips & Tricks Series How to register your company 00:04:00 How to see Email Sender's Company and Logo in Your Gmail 00:02:00 How to Generate sitemap of a website 00:03:00 How to protect a website from Spam on WordPress 00:02:00 Quick way to identify whether the website is Mobile optimized 00:03:00 How to identify registration data of website 00:01:00 How to identify duplicate content from the web 00:03:00 How to create google alerts 00:03:00 How to find the age of the domin 00:02:00 How to check if the website server is down 00:01:00 How to create text notes thatwill self destruct after being read 00:02:00 How to send google search information to your friends 00:03:00 How to find webhost of any website 00:02:00 Discover new sites that are similar to what you like alredy 00:03:00 How to easily highlight the important parts of a web page 00:01:00 How to share you email online without worrying about spam 00:02:00 How to get compute level answers without searching 00:03:00 The easiest way to setup email reminders 00:03:00 How to find the original URL tht's hiding behind a short URL 00:02:00 How to corrupt a file you shared online 00:01:00 How to create a throwaway email 00:02:00 How to check if your email account has been compromised 00:01:00 Module 03: SEO (Search Engine Optimisation) How to register website on Google search console 00:06:00 How to Optimize your website homepage 00:06:00 How to add a sitemap on google search 00:07:00 How to shortlist targeted keyword list in google keyword planner 00:08:00 How to set international targeting on google search 00:02:00 How to remove a URL from google search engine 00:03:00 How to identify competitors keyword 00:08:00 How to leverage top sites to get on google search results 00:04:00 Discover powerful data analytics to mesure SEO performance 00:06:00 How to do keyword research 00:11:00 How to write perfect title tags for search engines 00:05:00 How to optimise heading tags, external and internal links 00:08:00 What are backlinks & how to get them 00:06:00 How to write a perfect Meta description 00:06:00 How to enhance speed & performance of your website 00:04:00 Module 04: YouTube Youtube account setup 00:04:00 Account optimization 00:09:00 How to create & setup Youtube channel banner 00:05:00 Youtube channel tags, thumbnails & custom thumbnails 00:08:00 Analyse Youtube keyword research 00:05:00 Youtube SEO techniques 00:07:00 What are Youtube cards & how does it work 00:06:00 How to optimise comments & reply them in bulk 00:03:00 How to grow your channel with competitor Analysis 00:07:00 How to manage multiple YouTube accounts 00:02:00 A simple yet powerful trick to increase your subscribers list 00:03:00 Youtube Paid Advertising 00:13:00 How to monetise your YouTube channel 00:02:00 Module 05: Google Adwords What are Google Ads & how does it work 00:16:00 Account setup 00:04:00 Competitors analysis 00:08:00 Campaign types & how to select the right campaign 00:07:00 Bids & Budgets 00:08:00 How to target the right audience 00:07:00 Google Ads advance campaign settings 00:07:00 Choosing the right keywords 00:05:00 How to write ads that gets more clicks 00:06:00 Module 06: Google Analytics How to install tracking code on your website 00:04:00 How to add filters & remove internal traffic 00:04:00 How to track paid campaigns 00:04:00 How to look and analyse different segment data 00:06:00 How to configure goals in google analysics 00:05:00 How to link google Adwords account 00:03:00 How to manage multiple analytics accounts 00:02:00 How to remove spam traffic 00:04:00 Module 07: Email Marketing Email marketing tools set up ( Mailchimp and Gestresponse) 00:10:00 How to install signup or popup forms on the website 00:17:00 How to collect email address without a wbsite 00:05:00 How to create a 'Hook' to your signup forms 00:08:00 Discover the psychology behind acquiring more leads 00:09:00 Email marketing automation process 00:08:00 Email analytics 00:07:00 Module 08: Linkedln How to increase your connections in no time 00:08:00 Secret of LinkedIn InMails 00:05:00 Discover the best ways to use Linkedin Groups 00:09:00 How to setup a company page on Linkedin 00:04:00 How to increase traffic to your website using Linkedin blog 00:07:00 Module 09: Twitter Twitter Account setup 00:03:00 Knowing Twitter features 00:06:00 Following twitter accounts 00:03:00 Twitter profile optimisation 00:06:00 How to get Twitter followers 00:10:00 Posting first 5 tweets for engagement 00:05:00 Leveraging Hashtags to increase your tweets visibility 00:04:00 What are twitter polls & how do you use them 00:05:00 A powerful trick to acquire customers on twitter 00:03:00 How to get followers retweet your post 00:03:00 How to embed a twitter button to your website or post 00:02:00 Twitter analytics 00:04:00 Module 10: Facebook Set your Facebook page 00:05:00 Facebook Icon, cover image & description 00:06:00 How to get your first page likes 00:08:00 Discover how to increase your page likes 00:02:00 How to manage multiple Facebook page 00:03:00 Facebook comments 00:05:00 Leveraging Facebook groups 00:05:00 Facebook Autoposting 00:04:00 Run a competition 00:06:00 Facebook Ads 00:04:00 How to get best out of Facebook 00:15:00 Facebook pixel & Re-marketing 00:04:00 Module 11: Instagram How to setup a Instagram business profile 00:07:00 Set up Instagram bio & profile image 00:03:00 Leveraging Instagram accounts 00:06:00 A simple way to create free content on Instagram 00:05:00 Secret of hashtags on Instagram 00:04:00 Reposting Instagram App 00:04:00 How to get genuine Instagram followers 00:05:00 Discover how to grow your business through Instagram stories 00:05:00 How to get your posts reposted on Instgram by influncers 00:05:00 Module 12: Mobile App A quick way to do App store marketing research 00:16:00 How to discover the estimate size of your market 00:08:00 Discover the best ways to promote your app 00:15:00 App installs via Facebook Ads 00:16:00 App installs via Google Ads 00:14:00 How to make money from your app 00:08:00 How to optimise your App store listing ? 00:14:00 Discover growth hacking techniques for App downloads 00:09:00 Techniques to get to the top of App store ranking 00:07:00
Duration 2 Days 12 CPD hours This course is intended for This course is intended for system and network administrators or operators responsible for the installation, setup, configuration, and administration of the BIG-IQ system or management of BIG-IP devices and F5 products running on those devices. This course uses lectures and hands-on exercises to give participants real-time experience in configuring and using the BIG-IQ© product. Students are introduced to BIG-IQ, its interface, and its various functionality. We first look at administering and operating the BIG-IQ system itself, then detail how it is used to remotely manage BIG-IP devices running BIG-IP Local Traffic Manager (LTM). We then look configuring a BIG-IQ Data Collection Device (DCD) system and see how it is used for the remote storage and examination of BIG-IP log events and statistics. Module 1: BIG-IQ Overview BIG-IQ Centralized Management BIG-IQ Components BIG-IQ Core Functionality REST API BIG-IQ Data Collection Device (DCD) BIG-IP Cloud Edition (CE) Setting up the BIG-IQ System Module 2: Administering the BIG-IQ System Controlling Access to the BIG-IQ Creating, Authenticating, Configuring Users Backups Local Host Settings Configuring DNS, NTP, and SMTP Monitoring BIG-IQ, DCD, and BIG-IP Events with Alerts Monitoring BIG-IQ with iHealth Post Installation Issues; Licensing, Changing Management IP, Master Key, Restoring Backups Module 3: Managing BIG-IP LTM Devices BIG-IP LTM Device Discovery BIG-IP Device Backup Deploying to BIG-IP Devices Deployment and Deployment Logs Configuration Snapshots Managing BIG-IP Certificates Managing BIG-IP Licenses Monitoring BIG-IP Devices with iHealth Management of QKView Reports from Managed BIG-IP Devices Module 4: Setting Up the BIG-IQ Data Collection Device Custom Roles Types and Groups Setting up User Accounts with custom roles and privileges Managing BIG-IP DSC Discovery and management of BIG-IP Device Clusters (DSC) with BIG-IQ Administering BIG-IQ High Availability Configuration and management of BIG-IQ systems in a High Availability pair
Master the art of Search Engine Optimization (SEO) with our comprehensive course updated for 2021. Learn the latest techniques and strategies to boost website visibility, drive organic traffic, and dominate search engine rankings. Stay ahead of the curve in the ever-evolving digital landscape with expert-led training in SEO best practices