The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
For those seeking perfection in polishing techniques. The UKDA Advanced Machine Polishing (professional) Course is a day for those who would like to develop their technique further on all machine styles to produce the high-end, high-efficiency finish that is the marque of the most accomplished detailers. Taking cues from any existing experience, we will push the boundaries of your polishing abilities over the edge, running rotary DA and forced drives to their limit to give to the skills to drive up your efficiency and perfect paint like never before. The UKDA Advanced Machine Polishing (professional) Course is a 2 day for those who would like to develop their technique further on all machine styles to produce the high-end, high-efficiency finish that is the marque of the most accomplished detailers. Far from there being a consistent method - there are a number of subtle variations you can make to what would be termed a 'standard' technique which will speed up your process, enhance further your gloss extracting capabilities and make the right choice in machine based on paint types, conditions and ancillary equipment. On this day we will run through variables in speed and pad choices, show the differences ambient temperature and rebound can make to a job, explain the different approaches based on clear coat solids, look at how far you can push a painted surface, and much much more. The course is run over two full days (9.30 am - 4.30 pm) and picks up where both our introduction course and the Flexxpert Seminar leave off, so is also the perfect follow-up to those who have attended either course, in addition to those who want to learn all about machine polishing in every style. Alternatively, if you are machine polishing in your day-to-day work outside of detailing and feel you have scope to improve, or you keep coming up against small issues, this is the course for you. Not sure if it suits you? Why not call or message one of our team, and we'll be happy to discuss which course is right for you. Course Length 2 Days (0930-1600) Group Size One-to-One, Up to 2 people Location UK Detailing Academy, 2 Purlieus Barn, Ewen, Cirencester, GL7 6BY Experience / Qualification Competent with preparation and decontamination procedures Refreshments or Lunch Lunch NOT included, Refreshments included
The Preparing for Level 2 Functional Skills Mathematics course includes 4 modules of learning, tutor support and a mock assessment & all examination fees.
To facilitate a group, family, team or organisation in thinking together around a given challenge or issue here is an opportunity to experience for real the person centred, futures planning tool – MAP (Pearpoint, Forest et. al. 1989). This is a process not a training day. Let us facilitate your planning and refocus your story whilst strengthening you and your group. This tool uses both process and graphic facilitation to help any group develop a shared vision and then to make a start on working out what they will need to do together to move towards that vision. MAPS are great for threshold moments. Is your team stuck? Want to move on, haunted by the past cannot get any useful dialogue about the future? Facing a challenging transition into a new school or setting? Leaving school? Bored with annual reviews, transition plans and review meetings? Want to find a way of making meetings and planning feel more real and engaging? Need an approach, which engages a young person respectfully together with his or her family and friends? Want the ultimate visual record of the process of a meeting, which will help everyone, keep track? Want to problem solve and plan for the future of a small or large group, service or organisation up to the size of an LEA Learning Objectives To create a shared vision To talk through the story so far and reflect upon it To name the worse nightmares that will block progress To strengthen the group by focussing on gifts and capacity To detail needs To specify an Action Plan To create a visual graphic record of the whole event Course Content The MAP process has 6 Steps: The story so far. The group is required to think back over the years to describe their collective experience of changes and events over time within their settings. Stories and events are recorded on the graphic. Building Shared Dreams. The group thinks together about what they would love to see happening for children, families and practitioners in their settings if they could have it all. If there were no constraints on time, money, resources, people or anything else what do they see happening in their imaginations? The various ideas that the group comes up with are then recorded in key words, images and colours on the MAP graphic. The purpose of this Step is to give the group a sense of direction, their North Star, an image of the place they want to work towards. Nightmare. In this Step, the group imagines the worst scenarios. What is the opposite of their dreams? How bad could it get? This is a shorter but powerful process that can give some groups more energy than dreaming together. Gifts and Capacity. In this Step the group is asked to take explicit stock of their capacities and what they already have going for them as they begin working towards the vision. This is a strong reminder for any group of the wealth of knowledge and experience that is already and always in the room. Needs. In this Step the group is invited to begin to name some of the needs they will have if they are to move forward to wards the dream and away from the nightmare. Actions. This is the final Step in the MAP and calls for individuals within the group to name a range of very specific actions (however small) that they will take within a definite time scale. This is not a time for declaring good intentions or suggesting good ideas for someone else to do. The purpose of this Step is to end the MAP process with a range of clearly understood actions that carry this planning process forward into the real world.
Duration 2 Days 12 CPD hours This course is intended for The target audience for the DevSecOps Foundation course are professionals including: Anyone involved or interested in learning about DevSecOps strategies and automation Anyone involved in Continuous Delivery toolchain architectures Compliance Team Business managers Delivery Staff DevOps Engineers IT Managers IT Security Professionals, Practitioners, and Managers Maintenance and support staff Managed Service Providers Project & Product Managers Quality Assurance Teams Release Managers Scrum Masters Site Reliability Engineers Software Engineers Testers Overview You will learn: The purpose, benefits, concepts, and vocabulary of DevSecOps How DevOps security practices differ from other security approaches Business-driven security strategies and Best Practices Understanding and applying data and security sciences Integrating corporate stakeholders into DevSecOps Practices Enhancing communication between Dev, Sec, and Ops teams How DevSecOps roles fit with a DevOps culture and organization In this course, students will gain a solid understanding of how DevSecOps provides business value, enhancing your business opportunities, and improving corporate value. The core DevSecOps principles taught can support an organizational transformation, increase productivity, reduce risk, and optimize resource usage. This course explains how DevOps security practices differ from other approaches then delivers the education needed to apply changes to your organization. Participants learn the purpose, benefits, concepts, vocabulary and applications of DevSecOps. Most importantly, students learn how DevSecOps roles fit with a DevOps culture and organization. At the course?s end, participants will understand ?security as code? to make security and compliance value consumable as a service. This course prepares you for the DevSecOps Foundation (DSOF) certification. Realizing DevSecOps Outcomes Origins of DevOps Evolution of DevSecOps CALMS The Three Ways Defining the Cyberthreat Landscape What is the Cyber Threat Landscape? What is the threat? What do we protect from? What do we protect, and why? How do I talk to security? Building a Responsive DevSecOps Model Demonstrate Model Technical, business and human outcomes What?s being measured? Gating and thresholding Integrating DevSecOps Stakeholders The DevSecOps State of Mind The DevSecOps Stakeholders What?s at stake for who? Participating in the DevSecOps model Establishing DevSecOps Best Practices Start where you are Integrating people, process and technology and governance DevSecOps operating model Communication practices and boundaries Focusing on outcomes Best Practices to get Started The Three Ways Identifying target states Value stream-centric thinking DevOps Pipelines and Continuous Compliance The goal of a DevOps pipeline Why continuous compliance is important Archetypes and reference architectures Coordinating DevOps Pipeline construction DevSecOps tool categories, types and examples Learning Using Outcomes Security Training Options Training as Policy Experiential Learning Cross-Skilling The DevSecOps Collective Body of Knowledge Preparing for the DevSecOps Foundation certification exam Additional course details: Nexus Humans DevSecOps Foundation (DevOps Institute) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the DevSecOps Foundation (DevOps Institute) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
This is the Alan d signature course. Aimed at barbers returning to the industry or experience barbers feeling ‘bogged down’ with their everyday routine and looking for inspiration. It’s also ideal for those trained in Ladies Hairdressing who haven’t been formally trained in the latest barbering techniques. You will learn the 5 Alan d Foundation Barbering haircuts along with use of clippers, fading, and beard & moustache trimming.
Learn to sketch the clouds and the sky using watercolour and pencil with the Cloud Appreciation Society.
This course will help you to gain a mastery level understanding of the fundamentals of Android Studio, Android app development, and the Kotlin programming language by building six full-fledged applications as well as many more 'learning' applications throughout the course.
This one day training will give learners an overview of how to deliver Cognitive Stimulation Therapy (CST). CST is a brief evidence-based group treatment for people with dementia. This interactive course will include a background about CST and how it can be used, research overview and detailed presentation of the treatment, including video footage and role-play.
Mediation for Managers Training