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These events are designed to introduce the BOOK & basic ideas behind Understanding & Dealing with Everyday Racism The Six Stages Framework

Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis  Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered.  Stage 2 - Design the Bespoke 2 x day Course  nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers.  Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation  ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence.  Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme.  Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme  Sample Exercise – Red & White  There is a specific time managed agenda and itinerary, which puts the group under pressure.  The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling   Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion  Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path  The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines  Sample Exercise –Back to Back  Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.

The 14 BFO's (Blinding Flashes of the Obvious) Putting People (REALLY) First Autumn of 1985. It had been a grueling two days. A Manhattan seminar for 'YPO,' the Young Presidents Organization. They cut me no slack, and demanded my full attention, almost [drop the 'almost'] literally '24/7.' But it had gone well. Now it was coming to an end. And I wanted feedback.One guy I'd had really intense-and I thought terrific-exchanges with was Manny Garcia. He was either the biggest, or one of the top five, Burger King franchisees-he more or less 'owned' South Florida, with, as I recall, well over 100 shops. Manny put up his hand and I nodded in his direction. He began, 'Well, Tom, two long days-and I didn't learn one damn new thing.' Collectively people snapped to attention. As for me, call the ambulance and EMTs. Then he continued, 'I learned nothing new, but it was pretty clearly the best seminar I've ever attended. It amounted to a blinding flash of the obvious.' A BLINDING FLASH OF THE OBVIOUS: THE 'BFOs' ARE BORN.Manny continued, 'This 'excellence' thing is not rocket science, it's things we all know we should be doing. But somehow we get sidetracked. I am now determined I'm going home and putting on the front burner what in fact ought to be on the front burner.' Manny's comments stuck. And stick to this day. No rocket science. 'Obvious' 'stuff' that gets lost somehow, somewhere, amidst the cacophony of daily affairs.

The 14 BFO's (Blinding Flashes of the Obvious) Putting People (REALLY) First Autumn of 1985. It had been a grueling two days. A Manhattan seminar for 'YPO,' the Young Presidents Organization. They cut me no slack, and demanded my full attention, almost [drop the 'almost'] literally '24/7.' But it had gone well. Now it was coming to an end. And I wanted feedback.One guy I'd had really intense-and I thought terrific-exchanges with was Manny Garcia. He was either the biggest, or one of the top five, Burger King franchisees-he more or less 'owned' South Florida, with, as I recall, well over 100 shops. Manny put up his hand and I nodded in his direction. He began, 'Well, Tom, two long days-and I didn't learn one damn new thing.' Collectively people snapped to attention. As for me, call the ambulance and EMTs. Then he continued, 'I learned nothing new, but it was pretty clearly the best seminar I've ever attended. It amounted to a blinding flash of the obvious.' A BLINDING FLASH OF THE OBVIOUS: THE 'BFOs' ARE BORN.Manny continued, 'This 'excellence' thing is not rocket science, it's things we all know we should be doing. But somehow we get sidetracked. I am now determined I'm going home and putting on the front burner what in fact ought to be on the front burner.' Manny's comments stuck. And stick to this day. No rocket science. 'Obvious' 'stuff' that gets lost somehow, somewhere, amidst the cacophony of daily affairs.

Designed for professional B2B salespeople to develop a modern approach to winning business

Immerse yourself in the tranquil art of relaxation massage with our comprehensive 'Relaxation Massage Therapy Bundle' course. This transformative learning experience begins with the essentials, introducing you to the serene world of therapeutic touch. As you traverse the curriculum, you will uncover the delicate balance of technique and intuition required to master the craft. Each module is a step on your path to becoming a conduit of calm, with lessons that distill the essence of massage strokes, ensuring your hands become instruments of relief and serenity. With every technique learned, your confidence will bloom, guided by in-depth explorations of full-body relaxation methods. The course is not just about learning the right movements; it's about understanding the profound impact of each touch. Your journey will be one of discovery, not only of skills but also of the silent language of compassion communicated through massage. Upon completion, your hands will hold the power to unravel tension, invite calm, and restore balance, making you a sought-after artisan in the field of relaxation massage therapy. Learning Outcomes Gain foundational knowledge of massage therapy principles. Differentiate between effective and detrimental massage strokes. Master a suite of full-body relaxation massage techniques. Enhance sensory awareness for a more intuitive touch. Cultivate an understanding of creating a therapeutic ambience. Why choose this Relaxation Massage Therapy Bundle course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments are designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Relaxation Massage Therapy Bundle Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Who is this Relaxation Massage Therapy Bundle course for? Aspiring therapists passionate about pursuing a career in massage. Wellness practitioners desiring to broaden their service offerings. Individuals seeking to develop a skillset in relaxation techniques. Health sector professionals aiming to supplement their therapeutic approaches. Spa and wellness centre employees wishing to advance their expertise. Career path Massage Therapist: £18,000 - £30,000 Spa Practitioner: £16,000 - £25,000 Wellness Consultant: £20,000 - £40,000 Holistic Health Coach: £20,000 - £35,000 Aromatherapist: £19,000 - £30,000 Reflexologist: £18,000 - £30,000 Prerequisites This Relaxation Massage Therapy Bundle does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Relaxation Massage Therapy Bundle was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum The Massage Essentials Relax Promo 00:01:00 Course Intro Without Music 00:01:00 Lecture Tables New 00:06:00 Oils New 00:04:00 Set Up 00:05:00 Heat Packs 00:03:00 Timing 00:04:00 Contra Relax 00:01:00 Stretching 00:04:00 Do No Harm 00:01:00 Feedback1 00:01:00 Body Mechanics 00:07:00 Practice 00:02:00 Final Points 00:02:00 The Massage Strokes- The Right and Wrong Ways Soft Hands Vs Rigid 00:01:00 General Stroke Music 00:02:00 Kneading 00:02:00 Sizoring With Music 00:01:00 Thumb Presses 00:03:00 Forearms 00:02:00 Full Body Relaxation Massage Techniques Back of Feet 00:02:00 Back of Legs 00:09:00 Awesome Back Massage 00:13:00 Neck 00:04:00 Arms Hands 00:07:00 Front Legs 00:06:00 Front Feet 00:03:00 Full Relax Music 00:45:00 Additional Resource Resources: Relaxation Massage Therapy Bundle 00:00:00 Assignment Assignment - Relaxation Massage Therapy Bundle 00:00:00

This seminar supports you to implement ideas from the Six Stages Framework. It is designed for those who are reading or have read my book Understanding and Dealing with Everyday Racism- The Six Stages Framework

FREE Welcome class, introduction to the Foundation and Diploma in Clinical Hypnotherapy and to your journey into the study and practice of Clinical Hypnotherapy. This induction session will give you a Course Overview and show you where to find all you need to support your learning experience.