Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
Mediation for Managers Training
Develop your technical report writing and presentation skills with EnergyEdge's course designed for oil & gas professionals. Sign up now!
Effective cross-cultural management and leadership demand an understanding of the complexities of culture from structural, political, social and psychological perspectives An intensive 3-day training course from one of the leading providers of cross- cultural leadership and management training. Designed for individuals wishing to develop and their skills in managing and leading in a cross-cultural environment. Introduction Created specifically for the cross‐cultural workplace setting and utilising a blend of interactive role play, DVD presentations and case‐study based discussion, the course provides comprehensive skills training for anyone who must manage or lead a cross‐cultural team or employees. Trainer The trainer is Tony Buon, the Managing Partner of Buon Consultancy. He is a qualified workplace psychologist with over 30 years experience . Tony has worked in over 40 countries. He is a Certified Employee Assistance Professional (CEAP) and Associate Lecturer at the Aberdeen Business School. He holds degrees in Psychology, Behavioural Sciences and Work‐ place Education and trains throughout the UK, Europe, The Middle East & Asia. Tony has worked with some of the world’s leading companies over the past 30 years including; Diageo, Dolphin Energy, DuPont, Gulf Offshore, Halliburton, Hewlett‐Packard, ICI, ING Group, Kuwait Petroleum, Lend Lease, McDonalds, National Australia Bank, PetroChina, Pfizer, Qatar Petroleum, Royal Bank of Scotland, Shell, 3M, Coca Cola and Microsoft. He was also the senior consultant to the Sydney 2000 Olympic Games. Tony has also been interviewed in publications as diverse as Rolling Stone and the Reader’s Digest. He has appeared on CNN, BBC, Trans‐World Sport and many international television and radio stations. The Course The world of business has no borders. Nationalisation, globalisation and the growth of multi‐national corporations introduces challenges which managers and leaders must address. Effective cross‐cultural management and leadership demand an understanding of the complexities of culture from structural, political, social and psychological perspectives. The aims of the course are to explore the meaning and psychology of culture; to understand the impact of culture on management and leadership; to identify the areas in which cultural differences present a challenge in managing and leading employees in a multicultural environment; and finally to become more self ‐aware in cultural understanding, individual biases and assumptions and to understand the implications these have on our work. A vital course for any manager or leader work‐ ing in a multi‐cultural environment Covers the managerial, social and psychological aspects of culture Develop your cross‐cultural leadership & management skills in a fun and informative environment Discover best‐practice in diversity management and cross‐cultural communication Appreciate current business issues related to managing and leading in a cross‐cultural environment Comments from previous participants: “ ...one of the best courses I have ever attended!”“ I can’t believe how much I learnt. As an experienced expat, I thought I knew it all, this course truly expanded my people management skills”“ “...the trainer was excellent and the individual feedback and advice fantastic”“ This course will make me a better HR Manager, I have new skills I can use every day in dealing with all staff globally” This course can be conducted on-site at your location for groups of up to 15 participants The Objectives By the end of the course, the delegates will be able to: Illustrate examples of stereotypes and stereotyping Formulate a business case for cultural diversity in their workplace List Hofstede’s five value dimensions Explain in his/her own words the meaning of each of the five value dimensions Evaluate the risks involved in international assignments The Delegates All supervisors, middle managers , department heads and senior managers Human resource personnel including HR Business Partners All staff interested in developing cross‐cultural skills The Benefits Appreciate the importance and meaning of culture Learn about the psychology of culture Develop your cross‐cultural leadership & management skills Discover how to manage and lead diverse employees in a multi‐cultural environment Appreciate current issues in international business related to managing people The Course Day 1: The Meaning and Psychology of Culture Our world today ‐ the importance of demographics Dimensions of culture Hofstede’s five value dimensions Workplace and organisational culture Stereotypes and stereotyping Cross‐cultural communication Body‐language and culture Day 2: Managing and Leading Diverse Employees Developing a global mindset Culture and strategy Managing in multi‐national companies Multi‐cultural teams and teamwork International assignments and global career development Culture shock and global working Culture and decision‐making
Sketchup face to face training customised and bespoke.
Intense Pulsed Light or Laser Hair Removal. Hugely popular in the UK, this treatment leads the way in permanent hair removal. Salons around the UK command very good profits from a course of IPL or laser. In the 2000's, women have the opportunity to be hair free and this has led to an increase in the demand for hair free bodies. Certain cultures dictate that women be as hair free as possible and IPL allows for this. There are certain IPL machines in the market that are virtually pain free, making it possible for a woman to have a 'brazilian' or a 'hollywood' treatment. Please enquire if you wish to know more. How Does IPL Work The treatment involves the application of a focused, broad-spectrumlight (xenon), which is applied to the surface of the skin using a hand-held application head. Selective photo-thermolysis involves the process of the light, which travels across and within the range until it reaches the hair shafts or the root of the hair (the bulb). The bulb is usually where the highest concentration of melanin is located. The melanin is what determines our hair/skin colour and once this melanin has been destroyed there can be no growth. The IPL light is changes into heat. This will literally 'blow up' the root of the hair. If a hair has nowhere to grow with no hair bed, it cannot grow! This intense heat also destroys the papilla. IPL treatments will permanently reduce the total number of body hairs but will not result in a permanent removal of all hair and many factors can trigger re-growth such as hormones, menopause, pregnancy and medication. With an IPL treatment, the hair growth cycle has to be in Anagen (the active stage). The hair growth cycle differs on different areas of the body which is why we need to recommend a course! A- Anagen (active stage) C- Catagen (transitionary stage) T- Telagen (resting phase) As the hair growth cycle process can take between 4-6 weeks, this is why we recommend a client to return for their course every 4 weeks. It has the best track record. IPL & Laser has the best overall results (on large areas), versus any other method, in getting rid of hair for longer periods of time if not permanently. All skin types and hair colours can be identified. IPL (intense pulsed light) it does target pigmentation (this determines hair and skin colour), but an ND Yag Laser is not determined by the Fitzpatrick Scale. What is the difference between Laser and IPL Laser and IPL are identified by their wavelength which is usually shown in nanometres (nm). IPL systems are different to a Laser machine as they have a range of emissions. With the AATT Freeze 1 machine the range for hair removal is 640-1200nm (this is a ruby wavelength). For photo-rejuvenation the range is 540-1100nm (this is a green wavelength). The Poly lightbulb emits a range of wavelengths to appear as a flash of white light The Wavelengths are incoherent and travel in all directions with no order between them The High beam spreads out more rapidly than a laser beam The Focus is on a large area which reduces the risk of eye damage compared with coherent sources such as a laser beam. IPL is the abbreviation of Intense Pulsed Light. The machines have been widespread in use since the beginning of the 1990's. The flash lamp is commonly a xenon (huge uses across industry, photographic and medical) What Does The Course Include? When choosing a course ensure that it includes both theory and a wide variety of practical content. Every course should include: Anatomy and Physiology Types & structure of the hair Health & Safety Management Salon Management Client Care Laser & IPL Hair Removal Application Laser and IPL for Photo-rejuvenation Skin, blood and lymphatic circulation Reproductive and endocrine system Theory of Electric Currents Consultations & Record Cards Contra-indications & contra-actions Aftercare advice Accurate techniques Legislation, Hygiene and Sterilisation What is expected of the student to complete a fast track course? Full attendance of the lesson dates A full commitment to work hard Health & Safety Management Salon Management Client Care Successful Laser & IPL Hair Removal Application Successful Laser and IPL for Photo-rejuvenation Completion of a Portfolio Performing Competent Assessments Producing a Written Assignment Home Study and Practice Please see below our list of upcoming courses. Click on the course for further information, request a call or email regarding the course or book now! Course Days Dates Cost VTCT Level 4 IPL & Laser 2 6/04/2024 7/04/2024 £999 VTCT Level 4 IPL & Laser 2 23/05/2024 24/05/2024 £999 VTCT Level 4 IPL & Laser 2 21/06/2024 22/06/2024 £999 VTCT Level 4 IPL & Laser 2 24/07/2024 25/07/2024 £999
Level 6 NVQ Diploma in Construction Site Management
Our classroom training provides you the opportunity to interact with instructors and benefit from face-to-face instruction. For more queries, reach out to us: info@mangates.com
Our classroom training provides you the opportunity to interact with instructors and benefit from face-to-face instruction. For more queries, reach out to us: info@mangates.com
Ruralink Training the home of The Rural Facilitator and the only source of professional learning for Integrated Local Delivery (ILD) practitioners.