This module aims to develop knowledge and understanding as to how an organisation develops an international trade strategy. It includes establishing export goals, undertaking research into potential markets, developing an international pricing strategy, investigating shipping and logistics, marketing and promotion, documentation, distribution and review and monitoring.
Logistics for Traders: Importance, Role and Benefits. This session will look at how logistics is a critical component within the supply chain but is often overlooked.
Introduction to International Trade This module provides a foundational understanding of the development and significance of international trade, focusing on the UK's trade strategy and its global role. Participants will explore key topics such as trade definitions, the World Trade Organization (WTO), the evolution of customs, and major post-WW2 trade developments. Additionally, the module covers the UK's entry into and exit from the EU, and the current UK Digital Strategy for International Trade. **Agenda Highlights**: - Definitions and importance of international trade - Overview of the WTO - Customs fundamentals - Post-WW2 global trade growth - Impact of EU membership and Brexit - UK Digital Strategy for international trade growth
This module will outline some of the costs applicable to an export transaction and how to accurately cost an export transaction according to a particular Incoterm progression.
In this module, we will discuss the importance of finding the right market for your export product and outline several online and offline methods of locating potential buyers in the market concerned, including how to construct your website for international sales, user social media to attract, international buyers, utilize online market places to drive international expansion, set up an international email marketing campaign, make the most out of trade fair participation, and maximize your chances of success on trade missions and seller-buyer meetings. In this module, we will discuss the importance of finding the right market for your export product and outline several online and offline methods of locating potential buyers in the market concerned, including how to construct your website for international sales, user social media to attract, international buyers, utilize online market places to drive international expansion, set up an international email marketing campaign, make the most out of trade fair participation, and maximize your chances of success on trade missions and seller-buyer meetings.