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Overview This comprehensive course on Marketing Fundamentals will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Marketing Fundamentals comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Fundamentals. It is available to all students, of all academic backgrounds. Requirements Our Marketing Fundamentals is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 6 sections • 12 lectures • 01:22:00 total length •Introduction: 00:02:00 •What is Marketing?: 00:08:00 •Definition of Marketing and Detailed Explanation: 00:14:00 •Traditional Vs Contemporary Marketing: 00:07:00 •Evolution of Marketing: 00:06:00 •Customer Value & Satisfaction & Delight: 00:07:00 •Customer Value examples: 00:05:00 •Customer Loyalty: 00:07:00 •Customer Centricity: 00:05:00 •Marketing segmentation: 00:05:00 •Bases for Segmentation: 00:12:00 •Selecting the BEST Segment: 00:04:00
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Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group
24 Hours Left! Don't Let Year-End Deals Slip Away - Enrol Now! This Diploma in Botany at QLS Level 5 course is endorsed by The Quality Licence Scheme and accredited by CPDQS (with 150 CPD points) to make your skill development & career progression more accessible than ever! Are you looking to improve your current abilities or make a career move? If yes, our unique Botany at QLS Level 5 course might help you get there! It is an expertly designed course which ensures you learn everything about the topic thoroughly. Expand your expertise with high-quality training from the Botany at QLS Level 5 course. Due to Botany at QLS Level 5's massive demand in the competitive market, you can use our comprehensive course as a weapon to strengthen your knowledge and boost your career development. Learn Botany at QLS Level 5 from industry professionals and quickly equip yourself with the specific knowledge and skills you need to excel in your chosen career. The Botany at QLS Level 5 course is broken down into several in-depth modules to provide you with the most convenient and rich learning experience possible. Upon successful completion of the Botany at QLS Level 5 course, an instant e-certificate will be exhibited in your profile that you can order as proof of your skills and knowledge. Add these amazing new skills to your resume and boost your employability by simply enrolling in this Botany at QLS Level 5 course. This Botany at QLS Level 5 training can help you to accomplish your ambitions and prepare you for a meaningful career. So, join us today and gear up for excellence! Why Prefer This Botany at QLS Level 5 Course? Opportunity to earn a certificate endorsed by the Quality Licence Scheme & another accredited by CPDQS which is completely free. Get a free student ID card! (£10 postal charge will be applicable for international delivery) Innovative and engaging content. Free assessments 24/7 tutor support. Take a step toward a brighter future! *** Course Curriculum *** Module 01: Introduction Module 02: Morphology of Plants Module 03: Cell Biology and Anatomy of Plants Module 04: Naming Plants and Taxonomic Classifications Module 05: Plant Physiology Module 06: Embryology of Plants Module 07: Plant Genetics and Evolution Module 08: Plant Ecology Module 09: Cryptograms and Microbes Module 10: The Gymnosperms Module 11: Angiosperms - The Flowering Plants Module 12: Palaeobotany Here is the curriculum breakdown of the Botany at QLS Level 5 course: Assessment Process You have to complete the assignment questions given at the end of the course and score a minimum of 60% to pass each exam. Our expert trainers will assess your assignment and give you feedback after you submit the assignment. You will be entitled to claim a certificate endorsed by the Quality Licence Scheme after you have completed all of the Diploma in Botany at QLS Level 5 exams. CPD 150 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Botany at QLS Level 5 course is perfect for highly motivated people who want to improve their technical skills and prepare for the career they want! Requirements No prior background or expertise is required. Career path The Botany at QLS Level 5 course will boost your CV and aims to help you get the job or even the long-awaited promotion of your dreams. Certificates CPDQS Accredited Certificate Digital certificate - Included Diploma in Botany at QLS Level 5 Hard copy certificate - Included Show off Your New Skills with a Certificate of Completion After successfully completing the Diploma in Botany at QLS Level 5, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme and also you can order CPDQSAccredited Certificate that is recognised all over the UK and also internationally. The certificates will be home-delivered, completely free of cost.
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