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Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? This Landing Page Design And Optimisation is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of Landing Page Design & Conversion Rate Optimisation or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career Path On successfully completing the Landing Page Design And Optimisation, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Digital Marketing Manager Campaign Executive Course Curriculum Module 01: Landing Page Design and Optimisation Fundamentals Download all Section One Slides 00:48:00 Welcome to this course! Let's lay the groundwork for good landing page design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00 Common Business Models and Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel and The Online Decision Making Process 00:17:00 The Awareness Stage of the Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel Tell Me More 00:14:00 The Desire Stage of the Funnel I Want What You Sell 00:13:00 The Action Stage of the Funnel I'm Going to Buy What You Sell 00:09:00 The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices Download all Section Two Slides 00:06:00 The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:31:00 The Art and Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability and Visual Hierarchy Landing Page Design 00:20:00 Respecting Web Conventions in Landing Page Design 00:13:00 Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00 Information Architecture and Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Module 03: Principles of Persuasion in Landing Page Design Download all Section Three Slides 00:32:00 Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion Anchoring and Cognitive Dissonance Theory 00:19:00 Module 04: Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:03:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00 Module 05: Bonus Goodbye For Now I Will Miss You Dearly 00:03:00 Module 06: Bonus Content: Real-Life Audits - Landing Page Design Best Practices Western Computer Audit Part 1 00:08:00 Western Computer Audit Part 2 00:09:00 Western Computer Audit Part 3 00:15:00 Western Computer Audit Part 4 00:14:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Highlights of the Course Course Type: Online Learning Duration: 10 Hours 18 Minutes Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about life coaching Understand the core competencies and principles of life coaching Explore the various areas of life coaching Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert life coach Life Coach Course Master the skills you need to propel your career forward in life coaching. This course will equip you with the essential knowledge and skillset that will make you a confident life coach and take your career to the next level. This comprehensive life coach course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this life coach course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective life coaching practice and equip you with the essential skills, confidence and competence to assist you in the life coaching industry. You'll gain a solid understanding of the core competencies required to drive a successful career in life coaching. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for life coach or for people who are aspiring to specialise in life coaching. Enrol in this course to life coach day and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive life coach course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this life coaching can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This life coach course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This life coach course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This life coach course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction What You Will Learn 00:06:00 Get To Know Your Instructor 00:02:00 Part 1 : Life Coaching Certification What Is Life Coaching 00:04:00 The Benefits Of Becoming A Life Coach 00:03:00 The Difference Between Coaching, Therapy, Mentoring & Training 00:03:00 The Responsibilities Of A Life Coach 00:02:00 Coaching Fundamentals Coaching Fundamentals Overview 00:02:00 Listening Introduction 00:02:00 The 3 Kinds Of Listening As A Coach 00:04:00 Your Listening Template 00:10:00 Questioning Introduction 00:01:00 Questioning & Coaching 00:03:00 How Coaching Questions Are Different From Normal Questions 00:01:00 The Different Types Of Coaching Questions 00:12:00 Questions Summary 00:03:00 Building Trust Introduction 00:01:00 The Trust Checklist Exercise 00:02:00 The Trust Checklist Exercise 00:02:00 How To Build Trust As A Coach 00:08:00 More Trust Building Strategies 00:04:00 Understanding Personalities Understanding Personalities Overview 00:03:00 Big Five Personality Model 00:02:00 Myers Briggs Personality Model 00:04:00 Your Personality Model 00:08:00 How To Bring Out Your Strengths With This Model 00:09:00 Coaching Models Explained Coaching Models Introduction 00:02:00 GROW Model Explained 00:05:00 STEPPPA Model Explained 00:08:00 FUEL Model Explained 00:02:00 CLEAR Model Explained 00:04:00 Why We Will Use The GROW Model 00:01:00 Coaching Step 1: Goal Setting Step 1 Introduction 00:02:00 Why Defining Your Values Is Important 00:02:00 What Does Your Ideal Life Look Like? 00:04:00 The 4 Biggest Goal Setting Mistakes To Avoid 00:06:00 Stretch Goals Explained 00:03:00 Why You Should Start With Long Term Goals 00:04:00 Setting Your First Long Term Goal 00:05:00 Turning Long Term Goals Into Short Term Goals 00:05:00 Next Steps 00:01:00 Coaching Step 2 : Reality Step 2 Introduction 00:01:00 Status Quo Explained 00:06:00 Wheel Of Life Excercise Explained 00:06:00 Big Rocks Exercise Explained 00:05:00 Coaching Example Step 2 00:04:00 Coaching Step 3 : Option & Obstacles Step 3 Introduction 00:01:00 How To Brainstorm With Your Client(s) 00:05:00 How To Evaluate Your Brainstorming Ideas 00:04:00 âSpheres Of Influenceâ Excerise Explained 00:02:00 âNot To Do Listâ Exercise Explained 00:04:00 Coaching Example Step 3 00:07:00 Coaching Step 4 : Will & Action Planning Step 4 Introduction 00:01:00 The 80/20 Rule Applied To Coaching 00:04:00 How To Design An Action Plan 00:03:00 Coaching Example Step 4 00:05:00 GROW Model Recap 00:02:00 How To Structure Your Coaching Sessions Structuring Your Sessions Introduction 00:01:00 How To Define Your Coaching Ground Rules 00:03:00 How Much Should You Charge 00:02:00 The Pre Coaching Call 00:03:00 Your First Coaching Session 00:03:00 Progress Evaluation Sessions 00:04:00 My Recommended Coaching Timeline 00:02:00 Clint Coach Relationship Client Coach Relationship Intro 00:01:00 What Clients Expect From Their Coaches 00:03:00 Why Clients Choose One Coach Over Another 00:01:00 Client Coach Boundaries 00:02:00 How To Retain Clients Long Term 00:05:00 Advanced Coaching Strategies Advanced Coaching Strategies Introduction 00:01:00 Reframing Explained 00:06:00 Managing Emotional States 00:07:00 Understanding Representational Systems 00:07:00 Personal SWOT Analysis 00:06:00 Johari Window - Developing Self Awareness 00:04:00 Giving Good Feedback As A Coach 00:04:00 Part 2: Holistic Health Coaching Certification Part 2 Introduction 00:02:00 Giving Good Feedback As A Coach 00:04:00 What Does A Health Coach Do? 00:02:00 How Can You Combine Life Coaching & Health Coaching 00:01:00 Diet & Nutrition Fundamentals Diet Introduction 00:01:00 Your Health & Diet: How They Are Linked 00:03:00 The Consequences Of Following A Bad Diet 00:03:00 How To Eat For Longevity 00:01:00 What Are Calories? Explained 00:03:00 The Relationship Between Bodyweight And Health 00:05:00 Calories & Bodyweight In A Healthy Diet 00:01:00 The Surprising Results Of The Twinkie Diet 00:01:00 The Relationship Between Weight Loss And Health 00:02:00 Healthy Weight Ranges 00:01:00 The Best Foods For A Healthier Life 00:02:00 Best Protein Foods 00:01:00 Best Carbohydrate Foods 00:01:00 Best Dietary Fat Foods 00:01:00 How Much Of Each (Protein, Carbs, Fat)? 00:04:00 What About The Remaining Calories 00:01:00 Diet & Nutrition Coaching Client Assessment Introduction 00:01:00 Client Interview 00:04:00 How To Create A Diet Plan For Clients 00:09:00 Calculating BMI 00:03:00 Exercise Coaching : Cardio Cardio Introduction 00:01:00 The Different Types Of Cardio 00:02:00 How To Monitor Your Heart Rate During A Workout 00:02:00 Cardio vs Weigh Training - Which Is Better For Weight Loss 00:06:00 Exercise Coaching : Resistance Training Weight Training Introduction 00:01:00 Muscle Building Formula 00:07:00 The Science Behind Muscle Growth 00:03:00 Weight Training vs Bodyweight Training 00:02:00 How To Create Beginner Workout Plan 00:08:00 5 Most Important Aspects Of Lifting Form 00:03:00 Progressive Overload 00:02:00 Hormone Health Explained Hormones Introduction 00:01:00 The 3 Types Of Hormones 00:03:00 The Endocrine System Explained 00:04:00 Hormones & Heart Disease 00:03:00 Anabolic Steroids: Why They Are So Dangerous 00:03:00 Most Important Hormones Overview 00:01:00 Insulin 00:04:00 Glucagon 00:02:00 Adrenaline 00:03:00 Cortisol 00:04:00 Ghrelin 00:02:00 Leptin 00:02:00 Thyroid Hormones 00:02:00 Estrogen 00:02:00 Growth Hormone 00:01:00 Testosterone 00:03:00 Supplements How To Build Your Own Supplement Stack 00:08:00 Top 3 Beginner Supplements For Muscle Growth 00:04:00 The Best Supplements To Boost Immunity 00:04:00 The Best Supplements For Vegans & Vegetarians 00:02:00 The Best Supplements For Joint & Bone Health 00:02:00 The Best Supplements For Fat Loss 00:04:00 Health & Fitness Motivation Health & Fitness Motivation Introduction 00:01:00 The Role Of Stress In Motivation3 00:01:00 The Motivation Problem3 00:02:00 8 Steps To Building Fitness Discipline 00:07:00 How To Get Out Of A Workout Rut 00:08:00 Health & Fitness FAQ Answered Is Brown Sugar Better Than White Sugar 00:02:00 What Should You Train On Your First Day At The Gym? 00:07:00 Fresh vs Frozen Food: Which Is Healthier 00:03:00 Part 3: Wellness Coaching Certification Part 3 Introdudction 00:01:00 Steers Management The Difference Between Stress & Anxiety 00:02:00 Short vs Long Term Stress 00:02:00 The Effects Of Stress & Anxiety On Your Body 00:05:00 Proven Stress Management Strategies & Techniques 00:02:00 The Benefits Of Calm Breathing 00:02:00 Breathing Exercise #1 - Three Part Breath 00:02:00 Breathing Exercise #2 - Bellows Breath 00:01:00 Progressive Muscle Relaxation 00:03:00 Complete PMR Routine 00:07:00 Sleep Sleeping For A Longer Life 00:04:00 Tips To Fall Asleep Faster 00:03:00 Supplements For Improved Sleep 00:02:00 Emotional Self Care What Is Emotional Self Care 00:04:00 How To Accept Yourself 00:02:00 Taming Your Inner Critic 00:05:00 Getting A Different Perspecitive 00:04:00 Acknowledging Your Qualities 00:02:00 Getting Rid Of Time Consuming Commitments 00:06:00 How To Say âNoâ To Others 00:04:00 Supplementary Resources Supplementary Resources - Life Coach 00:00:00 Assessment Assessment -Life Coach 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
What you will learn from this course? Gain comprehensive knowledge about Instagram marketing Understand the core competencies and principles of Instagram marketing Explore the various areas of Instagram marketing Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital media marketer Course Highlights Course Type: Self-paced online course Duration: 13 hours 16 minute Tutor Support: Full tutor support is included Customer Support: 24/7 customer support is available Instagram Content Marketing Strategies Complete Course Online Master the skills you need to propel your career forward in Instagram marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital media marketer and take your career to the next level. This comprehensive Instagram content marketing strategies complete course online is designed to help you surpass your professional goals. 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The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Instagram Profile Setup and Orientation Tour the Instagram user interface1.1 00:06:00 Convert to an Instagram professional account1.2 00:04:00 Optimizing your professional Instagram profile1.3 00:04:00 Optimizing uploads of photos and videos1.4 00:05:00 Modify Instagram settings1.5.mov 00:04:00 Using Instagram on a computer 00:02:00 Get Started With Marketing On Instagram Explore models of business success2.1 00:04:00 Built-in tools for marketing2.2 00:04:00 Interact with the community to build trust2.3 00:05:00 Develop a Marketing Strategy for Instagram Content ideas and strategies for Instagram3.1 00:05:00 Create a unique style on Instagram 3.2 00:04:00 Research your competition on Instagram 3.3 00:04:00 Utilize hashtags with a posting schedule3.4 00:05:00 Implement your Instagram Marketing campaign Marketing with Instagram Stories 4.1 00:04:00 Marketing with Instagram Reels 4.2 00:04:00 Marketing with IGTV4.3 00:05:00 Marketing with live video on Instagram4.4 00:05:00 Using Instagram Shopping posts4.5 00:04:00 Content marketing with Instagram Guides4.6 00:04:00 Leveraging Instagram paid ads4.7.mov 00:05:00 Optimize your Marketing Strategy on Instagram Review Instagram Insights to optimize marketing strategy5.1 00:05:00 Run polls and ask questions on Instagram5.2 00:05:00 Saving Instagram Stories as Story Highlights5.3 00:04:00 Embedding Instagram photos into websites5.4 00:02:00 Useful Instagram enhancement platforms5.5 00:05:00 Additional resources5.6 00:02:00 Welcome to the world of marketing where short video is king Modern digital marketing strategies1.1 00:05:00 The role of short-form video in social media marketing1.2 00:08:00 Techniques to create strong short-form video1.3 00:08:00 Digging deeper TikTok1.4 00:08:00 Digging deeper Instagram Reels1.5.mov 00:05:00 Effective marketing strategies for TikTok videos Top strategies for creating effective TikToks2.1.mov 00:10:00 Understanding the TikTok algorithm2.2 00:08:00 Using hashtags effectively2.3 00:08:00 Using hashtags effectively2.3 00:08:00 Leveraging influencers2.5. 00:08:00 Creating ads2.6 .mov 00:07:00 Using other TikTok tools and techniques2.7.mov 00:07:00 Effective marketing strategies for TikTok videos Connections between Reels and TikTok strategies3.1.mov 00:07:00 Understanding the unique selling points of Instagram Reels.3.2 00:07:00 Implementing your social strategy for TikTok and Reels3.3 00:03:00 Live video Styles Live educational videos 1.1 00:04:00 Live interview videos 1.2 00:04:00 Live demo videos 1.3 00:04:00 Live video tours 1.4 00:04:00 Creating Live video Content When to create live video 2.1 00:04:00 Different live video platforms 2.2 00:04:00 Preparing for your live video 2.3 00:03:00 Introductions and conclusions in your live video2.4 00:05:00 Creating engagement during live videos 2.5 00:03:00 Promoting Your Live Video Building your live video audience 3.1 00:05:00 Sharing your live video 3.2 00:05:00 Repurposing your live video 3.3 00:04:00 Launching Live Video Tools for live video 4.1 00:04:00 Visuals for live video 4.2 00:04:00 Start creating live videos 4.3 00:01:00 Good understanding of content Content means too much.1.1 00:03:00 Content is more than all blogs and articles 1.2 00:02:00 Content is more than a cost understanding 1.3 00:02:00 Understand content marketing Understand content marketing 2.1 00:04:00 Where did this content marketing come from 2.2 00:07:00 What is the main purpose of content marketing 2.3 00:04:00 Advanced goals of content marketing 2.4 00:04:00 Details for successful content marketing How to grow the niche content audience 3.1 00:04:00 Understanding a different brand perspective 3.2 00:04:00 Presenting content experiments 3.3 00:05:00 Actively understanding content 3.4 00:03:00 Developing a successful content marketing strategy Forget what you know 4.1 00:04:00 Choosing the right audience 4.2 00:04:00 Our competitive analysis priority 4.3 00:04:00 understand your right to win 4.4 00:03:00 How we can create and source effective content Creating content on the customer journey 5.1 00:05:00 Choosing content marketing formats and channels 5.2 00:04:00 Source from anywhere 5.3 00:04:00 Making content very effective 5.4 00:04:00 Grow content operations Choosing a content calendar 6.1 00:04:00 Understand content processes 6.2 00:04:00 Clarifying roles and responsibilities 6.3 00:05:00 Content operations that come to life 6.4 00:03:00 create advanced intelligence for content Selecting content KPIs 7.1 00:05:00 Monitoring content KPI data 7.2 00:05:00 Optimizing content performance regularly 7.3 00:06:00 Using content technology by constantly renewing it Finding content technology 8.1 00:03:00 Considering advanced content technology 8.2 00:04:00 Developing strategy for content technology 8.3 00:03:00 Seize content marketing opportunities Scaling Content Marketing 9.1 00:03:00 Succeeding as a Small Business 9.2 00:03:00 Succeed as a Large or Corporate Business 9.3 00:03:00 How to create tribes on social media Understanding Community Management 1.1 00:03:00 Why Should We Build Our Own Community 1.2 00:07:00 Create online tribes How to Create your Great Strategy 2.1 00:10:00 Using social media to build your community.2.2 00:07:00 Best Practices for Community Building 2.3 00:07:00 Growing your tribes on social media Creating content keeps your tribes alive.3.1 00:10:00 How to increase active participation in your communities.3.2 00:07:00 How to find brand ambassadors and influencers.3.3 00:07:00 How to promote your community.3.4 00:08:00 Measuring their success and performance How to scale your community.4.1mov 00:08:00 How to measure the growth of your fans.4.2 00:07:00 Demonstrate your influence in communities as a leader.4.3 00:05:00 Tools for managing audiences and communities Very good use of tools for community management.5.1mov 00:04:00 Creating a social media roadmap Set your goals.1.1 00:05:00 Define Your Target Audience.1.2 00:05:00 choosing the most successful social network Invest in smart channels.2.1 00:05:00 The most successful social networks.2.2 00:05:00 Social networks for message and chat.2.3 00:05:00 Very important niche social networks.2.4 00:05:00 Great social media posting models How we can create great messages.3.1 00:05:00 Manage by setting a great calendar.3.2 00:05:00 Managing ads on social media.3.3 00:05:00 Effective sustainable communication with customers Achieve success with the masses by Building communities.4.1 00:05:00 Importance of customer service in social media.4.2 00:05:00 How can we turn social media into sales Strengthen sales by directly supporting.5.1 00:07:00 Developing business by partnering with Influencers.5.2 00:04:00 Measuring social media in the most efficient way Connecting social networks with goals.6.1 00:05:00 Constantly making the best improvements to social media More than being active.7.1 00:05:00 Bring Great Apps to Life 7.2 00:05:00 Story Basics How Stories Connect 1.1 00:06:00 Story Types to Grow 1.2 00:07:00 Good Story Qualities 1.3 00:07:00 Building a Story Finding Your Story 2.1 00:05:00 Your Audience 2.2 00:04:00 Call to Action 2.3 00:06:00 Telling a story Story Structure 3.1 00:06:00 Grabbing Attention 3.2 00:05:00 Deep engagement 3 3 00:08:00 Growing Community 3.4 00:04:00 Interactive Stories 3.5 00:05:00 More More Material 4.1 00:03:00 Interview 4.2 00:03:00 Core Values 4.3 00:03:00 Connect Before Convincing 4.4 00:03:00 Crowdfunding 4.5 00:03:00 How to Start Your Story 4.6 00:03:00 Tell Stories in Person 4.7 00:03:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00
What you will learn from this course? Gain comprehensive knowledge about content marketing Understand the core competencies and principles of content marketing Explore the various areas of content marketing Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital media marketer Course Highlights Course Type: Self-paced online course Duration: 11 hours 52 minute Tutor Support: Full tutor support is included Customer Support: 24/7 customer support is available Content Marketing - Live Video Promotion Online Training Course Master the skills you need to propel your career forward in content marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital media marketer and take your career to the next level. This comprehensive content marketing - live video promotion online training course is designed to help you surpass your professional goals. 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Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Live Video Styles Live educational videos 1.1 00:04:00 Live interview videos 1.2 00:04:00 Live demo videos 1.3 00:04:00 Live video tours 1.4 00:04:00 Creating Live Video Content When to create live video 2.1 00:04:00 Different live video platforms 2.2 00:04:00 Preparing for your live video 2.3 00:03:00 Introductions and Conclusions in Your Live Video 2.4 00:05:00 Creating engagement during live videos 2.5 00:03:00 Promoting Your Live Video Building your live video audience 3.1 00:05:00 Sharing your live video 3.2 00:05:00 Repurposing your live video 3.3 00:04:00 Launching Video Live Tools for live video 4.1 00:04:00 Visuals for live video 4.2 00:04:00 Start creating live videos 4.3 00:01:00 Instagram Profile Setup and Orientation Tour The Instagram User Interface 1.1 00:06:00 Convert to an Instagram Professional Account 1.2 00:04:00 Optimizing Your Professional Instagram Profile 1.3 00:04:00 Optimizing uploads of photos and videos1.4 00:05:00 Modify Instagram Settings 1.5 00:04:00 Using Instagram on a Computer 1.6 00:02:00 Get Started with Marketing on Instagram Explore Models of Business Success 2.1 00:05:00 Built-in Tools for Marketing 2.2 00:04:00 Interact with the Community to Build Trust 2.3 00:05:00 Develop a Marketing strategy for Instagram Content Ideas and Strategies for Instagram 3.1 00:05:00 Create a unique style on Instagram 3.2 00:04:00 Research your competition on Instagram 3.3 00:04:00 Utilize Hashtags With a Posting Schedule 3.4 00:05:00 Implement Your Instagram Marketing Campaign Marketing with Instagram Stories 4.1 00:04:00 Marketing with Instagram Reels 4.2 00:04:00 Marketing With IGTV 4.3 00:05:00 Marketing With Live Video on Instagram 4.4 00:05:00 Using Instagram Shopping Posts 4.5 00:04:00 Content Marketing with Instagram Guides 4.6 00:04:00 Leveraging Instagram Paid ads 4.7 00:05:00 Optimize Your Marketing Strategy on Instagram Review Instagram Insights to Optimize Marketing Strategy 5.1 00:05:00 Run Polls and ask Questions on Instagram 5.2 00:05:00 Saving Instagram Stories as Story Highlights5.3 00:04:00 Embedding Instagram Photos into Websites 5.4 00:02:00 Useful Instagram Enhancement Platforms 5.5 00:05:00 Additional Resources 5.6 00:02:00 Welcome to the World of Marketing Where Short Video is King Modern Digital Marketing Strategies 1.1 00:06:00 The Role of Short-Form Video in Social Media Marketing 1.2 00:08:00 Techniques to Create Strong Short-form Video 1.3 00:08:00 Digging Deeper TikTok 1.4 00:08:00 Digging Deeper Instagram Reels 1.5 00:05:00 Effective Marketing Strategies for TikTok Videos Top Strategies for Creating Effective TikToks 2.1 00:08:00 Understanding the TikTok Algorithm 2.2 00:08:00 Using Hashtags Effectively 2.3 00:08:00 Capitalizing on Trends and Challenges 2.4 00:08:00 Leveraging Influencers 2.5 00:08:00 Creating ads 2.6 00:07:00 Using Other TikTok Tools and Techniques 2.7 00:07:00 Effective Marketing Strategies for Instagram reels Connections Between Reels and TikTok Strategies 3.1 00:07:00 Understanding the unique selling points of Instagram Reels.3.2 00:07:00 Implementing Your Social Strategy for TikTok and Reels 3.3 00:03:00 Key Elements of the Marketing Plan Understanding the Marketing Plan and Experiencing its Importance 1.1 00:05:00 Marketing Strategy Versus Marketing Plan 1.2 00:04:00 When Should We Prepare a Marketing Plan 1.3 00:04:00 We Move From Plan to Execution 1.4 00:05:00 How do You Position Your Brand in the Marketing Plan Research Competitors in Your Industry 2.1 00:07:00 Map The Target Market for Your Marketing Plan 2.2 00:05:00 Clearly Define Your Niche in The Marketing Plan 2.3 00:06:00 Find The Right Customer Demographics for Your Marketing Plan 2.4 00:05:00 SWOT Analysis for Your Marketing Plan 2.5 00:06:00 How do You best Set Your Marketing Goals Understanding keywords in The Marketing Plan 3.1 00:05:00 Measure Your Goals in Your Marketing Plan 3.2 00:06:00 Determine Your Budget in Your Marketing Plan 3.3 00:05:00 Define Team and Roles 3.4 00:05:00 Learn How to Implement and Update Your Marketing Plan Measure KPIs in your Marketing Plan 4.1 00:06:00 Prepare to Implement Your Marketing Plan 4.2 00:04:00 Social Media Scheduling Ideas for Your Marketing Plan 4.3 00:05:00 Track your Marketing Plan Progress With Your Team 4.4 00:05:00 Good Understanding of Content Content Means too Much 1.1 00:04:00 Content is more than all blogs and articles 1.2 00:02:00 Content is more than a cost understanding 1.3 00:02:00 Understand Content Marketing Understand content marketing 2.1 00:04:00 Where did this content marketing come from 2.2 00:07:00 What is the main purpose of content marketing 2.3 00:04:00 Advanced goals of content marketing 2.4 00:04:00 Details for Successful Content Marketing How to grow the niche content audience 3.1 00:04:00 Understanding a different brand perspective 3.2 00:04:00 Presenting content experiments 3.3 00:05:00 Actively understanding content 3.4 00:03:00 Developing a Successful Content Marketing Strategy Forget what you know 4.1 00:04:00 Choosing the right audience 4.2 00:04:00 Our competitive analysis priority 4.3 00:04:00 understand your right to win 4.4 00:03:00 How We Can Create and Source Effective Content Creating content on the customer journey 5.1 00:05:00 Source from anywhere 5.3 00:04:00 Making content very effective 5.4 00:04:00 Content operations that come to life 6.4 00:03:00 Grow Content Operations Choosing a content calendar 6.1 00:04:00 Understand content processes 6.2 00:04:00 Clarifying roles and responsibilities 6.3 00:05:00 Content operations that come to life 6.4 00:03:00 Create Advanced Intelligence for Content Choosing content marketing formats and channels 5.2 00:04:00 Selecting content KPIs 7.1 00:05:00 Monitoring content KPI data 7.2 00:05:00 Optimizing content performance regularly 7.3 00:06:00 Using Content Technology by Constantly Renewing it Finding content technology 8.1 00:03:00 Considering advanced content technology 8.2 00:04:00 Developing strategy for content technology 8.3 00:03:00 Seize Content Marketing Opportunities Scaling content marketing 9.1 00:03:00 Succeeding as a small business 9.2 00:03:00 Succeed as a large or corporate business 9.3 00:03:00 Story Basics How stories connect 1.1 00:05:00 Story types to grow 1.2 00:07:00 Good story qualities 1.3 00:07:00 Building a Story Finding your story 2.1 00:05:00 Your audience 2.2 00:04:00 Call to action 2.3 00:06:00 Telling a Story Story structure 3.1 00:06:00 Grabbing attention 3.2 00:05:00 Deep engagement 3 3 00:08:00 Growing community 3.4 00:04:00 Interactive stories 3.5 00:05:00 More More Material 4.1 00:03:00 Interview 4.2 00:03:00 Core values 4.3 00:03:00 Connect before convincing 4.4 00:03:00 Crowdfunding 4.5 00:03:00 How to start your story 4.6 00:03:00 Tell stories in person 4.7 00:03:00 Obtain Your Certificate Order Your Certificate 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Duration 1 Days 6 CPD hours This course is intended for The audience for this course includes professionals who are new to Looker who are interested in leveraging Looker for data analysis, visualization, and reporting. The course is designed for individuals seeking to gain a comprehensive understanding of Looker's functionalities and apply these skills in their organizations to drive data-driven decision-making. Overview Working in a hands-on learning environment led by our expert facilitator, you'll explore and gain: Solid foundation in Looker's platform: Acquire a comprehensive understanding of Looker's key features, functionality, and interface, enabling you to effectively utilize the platform for your data analysis and visualization needs. Proficiency in LookML and data modeling: Develop essential skills in Looker's unique data modeling language, LookML, to create efficient and customized data models tailored to your organization's specific requirements. Expertise in creating Explores: Learn how to build, customize, and save Explores with dimensions, measures, filters, and calculated fields, empowering you to analyze your data and uncover valuable insights in a short amount of time. Mastery of dashboard design and visualization: Gain the skills to design visually appealing and informative dashboards, create various types of visualizations, and customize them to effectively communicate your data story. Improved content organization with folders and boards: Understand how to effectively use folders and boards in Looker to organize, manage, and discover content, making your data insights easily accessible for you and your team. Looker Basics: Quick Start to Analyzing and Visualizing Data using Looker is a one day, hands-on course designed to equip professionals from a variety of backgrounds with the knowledge and skills needed to harness the full potential of their data using Looker's powerful platform. With the guidance of our expert trainers, you will gain a basic understanding of Looker's features, enabling you to create visually engaging, interactive, and insightful reports and dashboards to drive informed decision-making. Throughout this interactive workshop, you will explore Looker's key functionalities, including connecting to data sources, mastering LookML, building custom Explores, and designing captivating dashboards. With about 40% of the course dedicated to hands-on labs and a guided project, you will have ample opportunity to apply the skills you've learned in real world scenarios. Don't miss this opportunity to elevate your data analysis and visualization capabilities, enhance your professional skill set, and unlock the power of data-driven decision making. Getting Started with Looker Overview of Looker and its key features Navigating the Looker interface Connecting to Data Sources and LookML Basics Setting up and managing data connections Exploring database schemas Understanding LookML: Looker's data modeling language Creating and Customizing Explores Building and customizing Explores Adding dimensions, measures, and filters Creating calculated fields Data Visualization and Dashboard Design Creating visualizations using Looker's visualization library Customizing chart types, colors, and labels Displaying visualizations in dashboards Organizing Content with Folders and Boards Introduction to folders and boards in Looker Creating and managing folders for organizing content Setting up boards for easy content discovery Hands-on Workshop and Project Participants work on a guided project to apply the skills learned Wrap-up and Q&A Additional course details: Nexus Humans Looker Basics: Quick Start to Analyzing and Visualizing Data using Looker (TTDVLK01) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Looker Basics: Quick Start to Analyzing and Visualizing Data using Looker (TTDVLK01) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Duration 5 Days 30 CPD hours This course is intended for This course is designed for individuals seeking a role as an associate-level cybersecurity analyst and IT professionals desiring knowledge in Cybersecurity operations or those in pursuit of the Cisco Certified CyberOps Associate certification including Students pursuing a technical degree Current IT professionals Recent college graduates with a technical degree Overview After taking this course, you should be able to Explain how a Security Operations Center (SOC) operates and describe the different types of services that are performed from a Tier 1 SOC analyst's perspective. Explain Network Security Monitoring (NSM) tools that are available to the network security analyst. Explain the data that is available to the network security analyst. Describe the basic concepts and uses of cryptography. Describe security flaws in the TCP/IP protocol and how they can be used to attack networks and hosts. Understand common endpoint security technologies. Understand the kill chain and the diamond models for incident investigations, and the use of exploit kits by threat actors. Identify resources for hunting cyber threats. Explain the need for event data normalization and event correlation. Identify the common attack vectors. Identify malicious activities. Identify patterns of suspicious behaviors. Conduct security incident investigations. Explain the use of a typical playbook in the SOC. Explain the use of SOC metrics to measure the effectiveness of the SOC. Explain the use of a workflow management system and automation to improve the effectiveness of the SOC. Describe a typical incident response plan and the functions of a typical Computer Security Incident Response Team (CSIRT). Explain the use of Vocabulary for Event Recording and Incident Sharing (VERIS) to document security incidents in a standard format. The Understanding Cisco Cybersecurity Operations Fundamentals (CBROPS) v1.0 course teaches you security concepts, common network and application operations and attacks, and the types of data needed to investigate security incidents. This course teaches you how to monitor alerts and breaches, and how to understand and follow established procedures for response to alerts converted to incidents. Through a combination of lecture, hands-on labs, and self-study, you will learn the essential skills, concepts, and technologies to be a contributing member of a cybersecurity operations center (SOC) including understanding the IT infrastructure, operations, and vulnerabilities. This course helps you prepare for the Cisco Certified CyberOps Associate certification and the role of a Junior or Entry-level cybersecurity operations analyst in a SOC. Course Outline Defining the Security Operations Center Understanding Network Infrastructure and Network Security Monitoring Tools Exploring Data Type Categories Understanding Basic Cryptography Concepts Understanding Common TCP/IP Attacks Understanding Endpoint Security Technologies Understanding Incident Analysis in a Threat-Centric SOC Identifying Resources for Hunting Cyber Threats Understanding Event Correlation and Normalization Identifying Common Attack Vectors Identifying Malicious Activity Identifying Patterns of Suspicious Behavior Conducting Security Incident Investigations Using a Playbook Model to Organize Security Monitoring Understanding SOC Metrics Understanding SOC Workflow and Automation Describing Incident Response Understanding the Use of VERIS Understanding Windows Operating System Basics Understanding Linux Operating System Basics Additional course details: Nexus Humans Cisco Understanding Cisco Cybersecurity Operations Fundamentals v1.0 (CBROPS) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Cisco Understanding Cisco Cybersecurity Operations Fundamentals v1.0 (CBROPS) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
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