Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Programmatic Advertising Welcome to Programmatic Advertising - Digital Marketing in Today's World 00:01:00 High level, what is programmatic advertising and what is the advantages 00:04:00 Digital Marketing Introduction - Programmatic Advertising Digital Marketing Introduction - Qualifying Media and Ad Standards 00:04:00 How it Works - A walkthrough of the programmatic process 00:05:00 The Programmatic Process In Action - Walking Through the Process 00:04:00 Data Enhanced Ad Buys - Using DMPs to Make More Informed Buying Decisions 00:03:00 Programmatic vs. RTB - Defining RTB and Programmatic Programmatic vs. RTB - They are not one in the same, so what are they 00:04:00 Reporting - Go beyond Impressions and Clicks and Discover Response, Win, & Fill 00:04:00 Setting Pricing in a Programmatic Environment 00:06:00 Auctions - Waterfalls, Header Bidding, and All About Programmatic Auctions Auctions - An Introduction to First & Second Price Auctions in Digital Marketing 00:03:00 Traditional Waterfall - Digital Marketing Process of Serving an Ad 00:08:00 Header Bidding - Programmatic Advertising 2.0 - Digital Marketing's New King 00:04:00 Mobile Header Bidding - How This Auction Works Specifically In-App 00:05:00 Recap & Thank You Recap - Thank You - and Bonus Lecture! 00:02:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00