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About Course Learn the Fundamental Principles of Copywriting and Start Writing Effective Promotional Pieces In this practical course, you will learn the fundamental principles of copywriting, including: Features versus benefits: How to turn product features into benefits that resonate with your target audience Headlines and leads: How to write strong headlines and leads that capture attention and make people want to read more Dramatization of differences: How to use language to emphasize the unique selling points of your product or service Credibility builders: How to establish your expertise and credibility as a writer Social proof: How to use testimonials and other forms of social proof to persuade people to buy Offers and tone: How to craft irresistible offers and write in a tone that appeals to your target audience You will also get the opportunity to complete three real-life writing assignments and compare your work to that of others. This will give you valuable feedback and help you improve your copywriting skills. By the end of this course, you will be able to: Write effective promotional pieces that generate leads and sales Communicate the unique selling points of your product or service Persuade people to take action Write in a tone that What Will You Learn? Through hands-on practice, know how to turn words into money Analyze any persuasion challenge so as to identify the factors that will move readers to action Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones Differentiate an offering from the competition Capture a reader's attention, explain what's on offer and clinch the deal Gain confidence from a start-to-finish overview of effective copywriting Course Content Introduction Introduction The What and The So What The Importance of 'What' 6 Ways to Clarify the 'What' Benefits - the 'So What' Capture Attention The Top 8 Types of Headlines 8 Leads That Set the Hook Differentiate and Dramatize Differentiate from the Competition 10 Ways to Dramatize Differences Now You Try #1 Credibility and Proof Credibility Builders The Top 5 Types of Social Proof Credibility Killers Offers What Is an Offer? Elements of Offers Now You Try #2 Putting it All Together Tone Formatting Copy Now You Try #3 Conclusion Conclusion A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsSuitable for absolute beginnersGood review and practice for those with some experience Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire

Imagine transforming your workplace into a thriving hub of motivated and engaged employees. 'Employee Engagement and Retention Strategies' offers a blueprint to achieving just that. This immersive course begins by laying the groundwork on the significance of employee engagement and its profound impact on organizational success. You will be guided through the nuances of fostering a motivating work environment, understanding that the heart of productivity and innovation lies in how valued and involved employees feel. As you progress, the course delves into the analytical aspect of engagement - understanding employee sentiment through surveys and data analysis. This insight is pivotal in crafting tailored engagement strategies. In the realms of leadership and team building, you will uncover techniques to inspire and manage teams for optimal engagement. The journey through this course further empowers you with the skills to support employee development and career growth, recognising that the growth of individuals fuels the advancement of the entire organisation. With a focus on recognition, rewards, and incentives, you will learn how to create a culture of appreciation and achievement, key elements in retaining top talent. Learning Outcomes Understand the essentials of employee engagement and its organisational impact. Create and maintain a motivating work environment. Effectively utilise employee engagement surveys for strategic insights. Apply leadership and management skills to boost employee engagement. Design and implement effective recognition and reward systems. Why choose this Employee Engagement and Retention Strategies course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Employee Engagement and Retention Strategies course for? HR professionals aiming to enhance engagement strategies. Team leaders and managers seeking to boost team morale. Organisational development consultants. Business owners focused on employee retention. Professionals in employee relations and personnel management. Career path Human Resources Manager - £30,000 to £50,000 Employee Engagement Specialist - £28,000 to £45,000 Organisational Development Consultant - £35,000 to £60,000 Team Leader/Manager - £32,000 to £48,000 Compensation and Benefits Manager - £33,000 to £55,000 Talent Acquisition Specialist - £27,000 to £42,000 Prerequisites This Employee Engagement and Retention Strategies does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Employee Engagement and Retention Strategies was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 01: Introduction to Employee Engagement and Its Impact Introduction to Employee Engagement and Its Impact 00:15:00 Module 02: Understanding Motivation and Creating a Motivating Work Environment Understanding Motivation and Creating a Motivating Work Environment 00:19:00 Module 03: Employee Engagement Surveys and Data Analysis Employee Engagement Surveys and Data Analysis 00:18:00 Module 04: Leadership and Management for Employee Engagement Leadership and Management for Employee Engagement 00:19:00 Module 05: Building Effective Teams for High Engagement Building Effective Teams for High Engagement 00:20:00 Module 06: Employee Development and Career Growth Employee Development and Career Growth 00:17:00 Module 07: Recognition, Rewards, and Incentives Recognition, Rewards, and Incentives 00:21:00

Level 3 & 4 Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access

Level 4 & 5 Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access

Level 4 & 7 Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access

Overview Learn how to become a valued financial expert and instantly boost your career prospects in any high-performing business. This Sage 50 Training course offers you all the training you will need to take a Payroll Administrator's role and establish your skills with Sage software. By becoming skilled in using Sage 50, you will be able to perform all the responsibilities and tasks assigned to a senior member of a company's fiscal department. So, you will be taught how to process employee payments, NIC contributions, calculate tax year-end figures and reports, and much more. You will also be familiarised with the UK payroll legislation. How will I get my certificate? After successfully completing the course you will be able to order your certificate, these are included in the price. Who is this course for? There is no experience or previous qualifications required for enrolment on this Sage 50 Diploma. It is available to all students, of all academic backgrounds. Requirements Our Sage 50 Diploma is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management , Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 41 sections • 40 lectures • 07:03:00 total length •Module 1: Payroll Basics: 00:10:00 •Module 2: Company Settings: 00:08:00 •Module 3: Legislation Settings: 00:07:00 •Module 4: Pension Scheme Basics: 00:06:00 •Module 5: Pay Elements: 00:14:00 •Module 6: The Processing Date: 00:07:00 •Module 7: Adding Existing Employees: 00:08:00 •Module 8: Adding New Employees: 00:12:00 •Module 9: Payroll Processing Basics: 00:11:00 •Module 10: Entering Payments: 00:12:00 •Module 11: Pre-Update Reports: 00:09:00 •Module 12: Updating Records: 00:09:00 •Module 13: e-Submissions Basics: 00:09:00 •Module 14: Process Payroll (November): 00:16:00 •Module 15: Employee Records and Reports: 00:13:00 •Module 16: Editing Employee Records: 00:07:00 •Module 17: Process Payroll (December): 00:12:00 •Module 18: Resetting Payments: 00:05:00 •Module 19: Quick SSP: 00:09:00 •Module 20: An Employee Leaves: 00:13:00 •Module 21: Final Payroll Run: 00:07:00 •Module 22: Reports and Historical Data: 00:08:00 •Module 23: Year-End Procedures: 00:09:00 •Module 01: The Outline View and Criteria: 00:11:00 •Module 02: Global Changes: 00:07:00 •Module 03: Timesheets: 00:12:00 •Module 04: Departments and Analysis: 00:11:00 •Module 05: Holiday Schemes: 00:10:00 •Module 06: Recording Holidays: 00:12:00 •Module 07: Absence Reasons: 00:13:00 •Module 08: Statutory Sick Pay: 00:16:00 •Module 09: Statutory Maternity Pay: 00:17:00 •Module 10: Student Loans: 00:09:00 •Module 11: Company Cars: 00:13:00 •Module 12: Workplace Pensions: 00:21:00 •Module 13: Holiday Funds: 00:13:00 •Module 14: Process Payroll (November): 00:11:00 •Module 15: Passwords and Access Rights: 00:08:00 •Module 16: Options and Links: 00:10:00 •Module 17: Linking Payroll to Accounts: 00:08:00

Learning Objectives Introduction , Interviewing Pitfalls , Before the Interview , During the Interview , After the Interview , Conclusion   Pre-Requisites There are no prerequisites for this course.   Description One of the most important decisions a company can make is hiring new employees. Good hiring decisions can make or break teams and can have a direct impact on a company's bottom line. Additionally, increasing diversity in hiring is about more than simple fair hiring practices. Research shows diverse teams make faster decisions and are more innovative. This class is designed to assist managers, supervisors, and HR staff in improving interviewing skills. Course Introduction Introduction 00:02:00 Section 01 Lesson 01: What is Unconscious Bias 00:05:00 Lesson 02: Overcoming Unconscious Bias 00:03:00 Section 02 Lesson 01: Creating the Job Description 00:03:00 Lesson 02: Planning the Questions 00:03:00 Lesson 03: Building a Scorecard 00:02:00 Lesson 04: Preparing for the Interview 00:02:00 Section 03 Lesson 01: Setting Candidates at Ease 00:01:00 Lesson 02: Conducting the Interview 00:03:00 Lesson 03: Selling the Job 00:02:00 Section 04 Lesson 01: Making the Big Decision 00:02:00 Course Recap Recap 00:01:00

Learning Objectives Introduction , Coaching for Peak Performance , Conclusion   Pre-Requisites There are no prerequisites for this course.   Description This course on 'Coaching for Peak Performance' will help you assess and take action on coaching members of your team towards their peak performance. Most employees receive very little coaching. Few managers are skilled in even the basic skills of coaching. This course will help you to build core coaching skills that you can apply with any coachee, moving them closer to their peak performance. Coaching for Peak Performance Beginner Introduction to the Course 00:01:00 Lesson 01-Why Coach 00:04:00 Lesson 02-How to Coach for Peak Performance 00:03:00 Lesson 03-Framing the Coaching Issue 00:02:00 Lesson 04-Tips for Better Framing 00:02:00 Lesson 05-Assessing the Coaching Opportunity 00:05:00 Lesson 06-Being a Better Listener 00:03:00 Lesson 07-Common Listening Mistakes 00:06:00 Lesson 08-Asking Better Questions 00:04:00 Lesson 09-Building Commitment to Change 00:03:00 Lesson 10-How to Increase Accountability 00:01:00 Lesson 11-How to Track Coaching Progress 00:02:00 Lesson 12-Key Mindsets of an Effective Coach 00:04:00 Course Recap 00:01:00

The main outcome of this training course is to provide you with the knowledge to carry out the functions of a fire marshal. Please note, this course also contains all of the content in the Basic Fire Awareness and Fire Extinguisher courses. This course is a variation on the Fire Marshal course that contains information that is specific to employees of care and residential homes.

You will thoroughly understand every relevant concept about human resources management within this course.