1 Educators providing Email Writing courses in Coventry delivered Live Online

This course is intended for Beginner-Moderate exposure is recommended for this course. The topics covered are cumulative in nature, and they require minimal understanding of email applications and composition. Overview The objective of the course is to give students the information needed to create emails that are written in a succinct, effective, and user-friendly manner. Students will learn how to set up an email subject, salutation, and will then work on how to write a credible email. In this course, students will learn about e-mail policies and learn how to write professional e-mail memos that convey appropriate messages. 1 - E-mail basics E-mail characteristics Writing online versus on paper Understanding the advantages and disadvantages of e-mail Understanding the cultural significance of e-mail E-mail programs Using an e-mail program to send e-mail When to use e-mail Communicating by e-mail Understanding when to avoid using e-mail Writing an e-mail message Using the MAIL acronym 2 - E-mail policies Company policies Avoiding improper e-mail messages Ensuring employee compliance to e-mail policies Copyright laws, viruses, and liability Avoiding copyright infringement Avoiding viruses Identifying e-mail liability 3 - E-mail features and security Features of an e-mail program Using attachments Using priority labels and signature files Features of an e-mail program Using attachments Using priority labels and signature files Discussing e-mail program options Securing e-mail Using encryption and digital signatures Using passwords 4 - E-mail messages Message headers Using headers E-mail message body Including proper greeting Structuring an e-mail message Closing an e-mail message 5 - E-mail effectiveness E-mail recipients Considering the factors that determine e-mail writing Anticipating recipient reaction Message management Managing your e-mail effectively 6 - Netiquette guidelines Netiquette style Using proper tone Following formatting guidelines Emoticons and abbreviations Using emoticons and electronic abbreviations 7 - Composing online correspondence Online communication Achieving the objective of the message Language and punctuation Improving online writing style Using punctuation correctly Efficient writing habits Constructing sentences Constructing paragraphs Editing e-mail messages

Email Marketing remains a cornerstone of digital communication, which when used effectively can elevate your brand, foster customer loyalty, and drive remarkable results.