Duration 3 Days 18 CPD hours This course is intended for This in an intermediate and beyond-level course is geared for experienced Python developers looking to delve into the exciting field of Natural Language Processing. It is ideally suited for roles such as data analysts, data scientists, machine learning engineers, or anyone working with text data and seeking to extract valuable insights from it. If you're in a role where you're tasked with analyzing customer sentiment, building chatbots, or dealing with large volumes of text data, this course will provide you with practical, hands on skills that you can apply right away. Overview This course combines engaging instructor-led presentations and useful demonstrations with valuable hands-on labs and engaging group activities. Throughout the course you'll: Master the fundamentals of Natural Language Processing (NLP) and understand how it can help in making sense of text data for valuable insights. Develop the ability to transform raw text into a structured format that machines can understand and analyze. Discover how to collect data from the web and navigate through semi-structured data, opening up a wealth of data sources for your projects. Learn how to implement sentiment analysis and topic modeling to extract meaning from text data and identify trends. Gain proficiency in applying machine learning and deep learning techniques to text data for tasks such as classification and prediction. Learn to analyze text sentiment, train emotion detectors, and interpret the results, providing a way to gauge public opinion or understand customer feedback. The Hands-on Natural Language Processing (NLP) Boot Camp is an immersive, three-day course that serves as your guide to building machines that can read and interpret human language. NLP is a unique interdisciplinary field, blending computational linguistics with artificial intelligence to help machines understand, interpret, and generate human language. In an increasingly data-driven world, NLP skills provide a competitive edge, enabling the development of sophisticated projects such as voice assistants, text analyzers, chatbots, and so much more. Our comprehensive curriculum covers a broad spectrum of NLP topics. Beginning with an introduction to NLP and feature extraction, the course moves to the hands-on development of text classifiers, exploration of web scraping and APIs, before delving into topic modeling, vector representations, text manipulation, and sentiment analysis. Half of your time is dedicated to hands-on labs, where you'll experience the practical application of your knowledge, from creating pipelines and text classifiers to web scraping and analyzing sentiment. These labs serve as a microcosm of real-world scenarios, equipping you with the skills to efficiently process and analyze text data. Time permitting, you?ll also explore modern tools like Python libraries, the OpenAI GPT-3 API, and TensorFlow, using them in a series of engaging exercises. By the end of the course, you'll have a well-rounded understanding of NLP, and will leave equipped with the practical skills and insights that you can immediately put to use, helping your organization gain valuable insights from text data, streamline business processes, and improve user interactions with automated text-based systems. You?ll be able to process and analyze text data effectively, implement advanced text representations, apply machine learning algorithms for text data, and build simple chatbots. Launch into the Universe of Natural Language Processing The journey begins: Unravel the layers of NLP Navigating through the history of NLP Merging paths: Text Analytics and NLP Decoding language: Word Sense Disambiguation and Sentence Boundary Detection First steps towards an NLP Project Unleashing the Power of Feature Extraction Dive into the vast ocean of Data Types Purification process: Cleaning Text Data Excavating knowledge: Extracting features from Texts Drawing connections: Finding Text Similarity through Feature Extraction Engineer Your Text Classifier The new era of Machine Learning and Supervised Learning Architecting a Text Classifier Constructing efficient workflows: Building Pipelines for NLP Projects Ensuring continuity: Saving and Loading Models Master the Art of Web Scraping and API Usage Stepping into the digital world: Introduction to Web Scraping and APIs The great heist: Collecting Data by Scraping Web Pages Navigating through the maze of Semi-Structured Data Unearth Hidden Themes with Topic Modeling Embark on the path of Topic Discovery Decoding algorithms: Understanding Topic-Modeling Algorithms Dialing the right numbers: Key Input Parameters for LSA Topic Modeling Tackling complexity with Hierarchical Dirichlet Process (HDP) Delving Deep into Vector Representations The Geometry of Language: Introduction to Vectors in NLP Text Manipulation: Generation and Summarization Playing the creator: Generating Text with Markov Chains Distilling knowledge: Understanding Text Summarization and Key Input Parameters for TextRank Peering into the future: Recent Developments in Text Generation and Summarization Solving real-world problems: Addressing Challenges in Extractive Summarization Riding the Wave of Sentiment Analysis Unveiling emotions: Introduction to Sentiment Analysis Tools Demystifying the Textblob library Preparing the canvas: Understanding Data for Sentiment Analysis Training your own emotion detectors: Building Sentiment Models Optional: Capstone Project Apply the skills learned throughout the course. Define the problem and gather the data. Conduct exploratory data analysis for text data. Carry out preprocessing and feature extraction. Select and train a model. ? Evaluate the model and interpret the results. Bonus Chapter: Generative AI and NLP Introduction to Generative AI and its role in NLP. Overview of Generative Pretrained Transformer (GPT) models. Using GPT models for text generation and completion. Applying GPT models for improving autocomplete features. Use cases of GPT in question answering systems and chatbots. Bonus Chapter: Advanced Applications of NLP with GPT Fine-tuning GPT models for specific NLP tasks. Using GPT for sentiment analysis and text classification. Role of GPT in Named Entity Recognition (NER). Application of GPT in developing advanced chatbots. Ethics and limitations of GPT and generative AI technologies.
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Reach out to millions through digital marketing Digital Marketing has always been one of those sectors that have constantly changed and adapted to the consumer. Today's consumers are so vastly different compared to the consumers of 5 years ago, that a whole new platform has to be extrapolated for them. In order to market your products today, you need to keep up with the trends and follow what everyone is into at the moment. Given that almost every demographic in the world uses the internet, it is a great idea to market your products online. This course will teach you just that. There is a large portion of the internet that can be used to market products and you will learn most of them here, starting with how digital marketing works. You will understand affiliate marketing, niches, traffic and much more from the first part alone. Following that, you will know the basics of internet marketing, social media marketing, SEO and email marketing; all of which will help you improve your business. If you would really like to know more and become an expert in digital marketing, then hurry and take this course now. Assessment At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Digital Marketing Course Certification After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Digital Marketing Sales and Marketing 00:30:00 How Internet Marketing Works 01:00:00 How To Make Money With Internet Marketing 01:00:00 What is Affiliate Marketing 00:30:00 Competition in Internet Marketing 00:30:00 Researching in Internet Marketing 01:00:00 Desperate Niches 00:30:00 Profitable Niches 00:30:00 Clickbank 00:30:00 What is Traffic? 00:30:00 Traffic vs. Relevance 00:30:00 Article Marketing 01:00:00 Paid forms of Traffic - 1 01:00:00 Paid forms of Traffic - 2 01:00:00 Search Engine Optimization 00:30:00 Search Engine Optimization 2 00:30:00 Best SEO Practice 02:00:00 Blogs - WordPress 01:00:00 Blogs - WordPress II 03:00:00 Email Marketing I 00:30:00 Email Marketing II 01:00:00 Internet Marketing Strategy I 01:00:00 Your own website vs free options online I 00:30:00 Your own website vs free options online II 01:00:00 Social Media What is Social Media FREE 00:18:00 The Growth of Social Media 00:10:00 Conducting Market Analysis 00:16:00 Auditing Social Media 00:26:00 Corporate Culture and Social Media 00:12:00 Social Media Goals vs. Business Goals 00:10:00 Types of Social Media Platforms 00:08:00 The Social Media Policy 00:40:00 Creative Commons 00:21:00 Brand Marketing 00:27:00 Keyword Selection 00:17:00 Content Marketing on Social Media 00:26:00 Content Development 00:23:00 Understanding the Popular Platforms 03:34:00 Traditional Website Advertising 00:37:00 Social Media Documentation and Schedules 00:29:00 Project Management Software 00:39:00 The Community Manager Role 00:26:00 Importance of Voice Consistency 00:30:00 Organizational Customer Servicen 00:28:00 Social Media Triage 00:14:00 Online versus Personal Interactions 00:26:00 Social Media Analytics 00:27:00 Goal Value 00:43:00 Social Media Marketing Introduction 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Internet Marketing INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00 WHY AFFILIATE MARKETING IS AWESOME 00:30:00 FINDING A PROFITABLE NICHE 00:30:00 CHOOSING AN AFFILIATE PRODUCT 00:15:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 01:00:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 00:30:00 POSTING TO YOUR BLOG 00:15:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 01:00:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:15:00 CREATING YOUR OWN WEBSITE 01:00:00 Search Engine Optimization What Is Search Engine Optimization? 01:00:00 Search Engines That Use SEO 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 SEO Techniques Introduction to SEO 00:30:00 Improve Engagement to Improve Rankings 01:00:00 Make Your Existing Pages Longer 00:30:00 Focus on YouTube SEO 00:30:00 Improve Site Speed 00:30:00 Focus on Topics Instead of Keywords 00:30:00 Build Backlinks 00:15:00 Reporting and Analytics 00:30:00 Technical Optimization 00:30:00 Local SEO and Listings 00:30:00 Guest posting 00:30:00 Effective Seo Tools 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Email Marketing Secrets Introduction 01:00:00 4 Crucial Things You Need To Do To Build your List 01:00:00 Ways To Get Your Opt In Subscribers To Trust You Quickly 01:00:00 Tips To Build A List Of Eager Subscribers 01:00:00 Easy Ways To Grab Your Reader's Attention In Your Subject 01:00:00 Effective Techniques To Get Your Subscribers Begging For More 01:00:00 Can You Really Use Articles To Build Your List? 01:00:00 Things To Consider When Publishing A Newsletter 01:00:00 The 3 Things To Avoid When Emailing Your List 01:00:00 Digital Marketing Strategies Introduction to Internet Marketing and Reputation Management 00:30:00 How to Optimise Your Site for Every Stage of the Buy Cycle 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Instagram Marketing What is Instagram? 00:15:00 Instagram for Business 00:15:00 Instagram & Community 00:15:00 Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 Refer A Friend Refer A Friend 00:00:00 Mock Exam Mock Exam- Digital Marketing Complete Course 00:30:00 Final Exam Final Exam- Digital Marketing Complete Course 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Master essential leadership skills and discover what it takes to become a great team manager or supervisor with the Team Management Skills course. This comprehensive course examines the characteristics and principles of effective leadership, from goal setting and providing feedback, to resolving conflict and managing your time. Our instructor-led training units are ideal for those who are new to their role and wish to fine tune their management style and approach to boos ttheir professional development. Master the art of public speaking, learn how to engage your audience and get your point across effectively with the Communication and Public Speaking Diploma. This training program will help you boost your confidence in delivering presentations and improve your body language to project confidence. This skills-based diploma also provides guidance on how to work with visual aids, plan your notes and overcome your fears and self-doubts. This course is ideal for those in customer or client-facing roles. Your Learning Goals: Develop your skills in time management, leadership and communication Understand how to provide constructive feedback and delegate work effectively Learn how to motivate teams and bring out the best in your employees Be able to resolve conflict and disagreements with professionalism Define your management style and understand which approach works for you Master the art of body language and learn how to project confidence in the workplace Improve your delivery in presentations and public speaking Know how to keep your audience engaged and use visual aids effectively Learn how to get your point across and express your ideas with conviction Discover practical mental exercises to help you remember your lines Who is this Course for? This course is ideal for line managers, supervisors and team leaders who are new to their role and wish to enhance their skillset. This masterclass is also suitable for anyone who wants to improve their public speaking and confidence in working with teams. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path On successful completion, learners will have the practical skills and knowledge to kickstart their career and explore opportunities in the following roles: Team Manager Team Leader/Supervisor Entrepreneur Motivational Speaker Coach/Mentor Course Curriculum **Team Management** Introduction Getting Started 00:01:00 Setting Expectations Setting Expectations 00:03:00 Setting Expectations Case Study 00:01:00 Setting Goals Setting Goals 00:06:00 Setting Goals Case Study 00:01:00 Assigning Work Assigning Work 00:04:00 Assigning Work Case Study 00:01:00 Degrees of Delegation Degrees of Delegation 00:03:00 Degrees of Delegation Case Study 00:01:00 Implementing Delegation Implementing Delegation 00:07:00 Implementing Delegation Case Study 00:01:00 Providing Feedback Providing Feedback 00:05:00 Providing Feedback Case Study 00:01:00 Managing Your Time Managing Your Time 00:05:00 Managing Your Time Case Study 00:01:00 Resolving Conflict Resolving Conflict 00:04:00 Resolving Conflict Case Study 00:01:00 Tips for Special Situations Tips for Special Situations 00:05:00 Tips for Special Situations Case Stud 00:01:00 A Survival Guide for the New Supervisor A Survival Guide For The New Supervisor 00:03:00 A Survival Guide For The New Supervisor Case Study 00:01:00 Wrapping Up Wrapping Up 00:01:00 **Effective Communication** Working on Basics 101 Skill Of The Mouth 00:09:00 Communication 00:04:00 It's In The Eyes 00:05:00 You Have 40 Seconds 00:02:00 Body Language 00:06:00 Art Of Speaking 00:06:00 Working On It 102 Putting It Together 00:05:00 Content Is Key 00:06:00 To Joke Or Not To Joke 00:02:00 Learn Your Lines 00:06:00 Visual Aids 00:03:00 Working On Me 103 Walk The Talk 00:05:00 What Gives You The Edge 00:05:00 It's The Heart That Counts 00:04:00 Mirror Time 00:05:00 How To Deal With Stress 00:04:00 Fake it Till You Make It 00:07:00 Preparation On The Day 00:05:00 Working On Them 104 People Don't Care How much you know until they know how much you care 00:04:00 They Really Are Naked 00:03:00 Sing The Right Song 00:06:00 Know Your Venue 00:04:00 Public Speaking - Why Do It? 00:04:00 Conclusion Hello and Goodbye 00:02:00 Goodbye HD Final Online 00:01:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Duration 5 Days 30 CPD hours This course is intended for Cloud Solutions Architects DevOps Engineers Individuals using Google Cloud Platform who deploy applications, monitor operations, and manage enterprise solutions Overview At course completion, you will have attained knowledge of: Fundamentals of Google Cloud Platform (GCP) Google Cloud Storage Google Compute Engine Google Cloud SQL Load Balancing (LB) Google Cloud Monitoring Auto-Scaling Virtual Private Cloud (VPC) Network Cloud Identity and Access Management (IAM) Cloud CDN and DNS Cloud VPN Google Cloud Deployment Manager Google Container Engine Cloud Run Cloud Bigtable Cloud Datastore Cloud BigQuery Cloud DataFlow Cloud DataProc Cloud Pub/Sub In this course you will attain a deep knowledge of Google Cloud Platform infrastructure and design patterns on developing applications on GCP. This course will prepare you for the Google Cloud Architect Associate Certification Exam. Fundamentals of Google Cloud Platform (GCP) Overview Regions and Zones Review of major GCP services Google Cloud Storage Fundamental APIs Consistency Cloud Storage Namespace Buckets and Objects Bucket and Object Naming Guidelines Encryption Object Versioning Object Lifecycle Management Access Control Access Control Lists Signed URL Multipart upload Resumable upload Understanding Pricing for Cloud Storage Offline Media Import/Export Architecture case study of common Use Cases of Google Cloud Storage Hands-on: Cloud Storage Lab; Creating Buckets, objects, and managing access control Google Compute Engine Compute Engine Architecture VM Instances types Persistence Disks Images Generating Custom Images IP Addresses Static IPs Ephemeral Access Control Options IAM Service Account Monitoring Instances with Google Cloud Monitoring Compute Engine Networks and Firewalls Hands-on: Hosting an Application on Compute Engine Google Cloud SQL Core advantages of Cloud SQL Cloud SQL database instance types Access Control High availability options Failover Read replica Backup options On Demand Automated Understanding Pricing of Cloud SQL Load Balancing (LB) Fundamentals of a Load Balancer Network Load balancing HTTPS Load balancing Cross region Load balancing Content Load balancing Target proxies SSL Load Balancing Internal Load Balancing Network Load Balancing Understanding Pricing for Load Balancer Google Cloud Monitoring Architecture of Cloud Monitoring Supported metrics Stackdriver Monitoring APIs Auto-Scaling Overview of Autoscaling Auto-scaling Fundamentals Instance groups Templates Policies Decisions Hands-on: Deploying a scale application on GCP using Autoscaling, Compute Engine, Cloud SQL, Load Balancers. Virtual Private Cloud (VPC) Network Salient features of Virtual Private Cloud (VPC) Network Infrastructure Virtual Private Cloud (VPC) Networking Fundamentals Subnetworks Firewall Internal DNS Network Routes Hands-on: Hosting Secure Applications in Google Cloud VPC Networks Cloud Identity and Access Management (IAM) Introduction User and Service Accounts IAM Roles Policy Hands-on: Managing Users, Policies and Granting Roles using Service Accounts Cloud CDN and DNS What is CDN Google Cloud CDN Cloud CDN Concepts Some of the Cloud CDN Edge locations Cloud DNS Cloud DNS Terminologies Supported Record Types Hands-on: Moving an Existing Domain Name to Cloud DNS Cloud VPN Cloud VPN overview Types of Cloud VPN Specifications Maintenance and Availability Google Cloud Deployment Manager Deployment Manager Deployment Manager Fundamentals Runtime Configurator Quotas Hands-on: Generating and Creating Cloud Deployment Manager Template Google Container Engine Google Container Engine Overview Docker Overview Kubernetes Terminologies Replication Controller Deployment Price and Quotas Hands-on: Deploying WordPress Cluster using Container Engine Cloud Run Overview of Cloud Run Deploy a Prebuilt Sample container Cloud Bigtable Overview of Cloud Bigtable Access Control Performance Locations Cloud Datastore Overview of Cloud Datastore Limits Storage Size Multitenancy Benefits of Multitenancy Encryption Locations Cloud BigQuery BigQuery Overview Interacting with BigQuery Datasets, Tables, and Views Partitioned Tables Query Plan Explanation Hands-on: Getting Started with BigQuery Cloud DataFlow Overview Programming Model DataFlow SDK 1.x for java Cloud Dataflow SDK 2.x Security and Permissions Advanced Access Control Cloud DataProc Overview Clusters Versioning Cloud Pub/Sub Overview of Cloud Pub/Sub Pub/Sub Concepts and Message Flow Data Model Cleanup of All Services Hands-on: Cloud Pub/Sub Lab with Background Cloud Function Additional course details: Nexus Humans Google Cloud Engineer Associate Certification Bootcamp training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Google Cloud Engineer Associate Certification Bootcamp course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
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As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Accredited Advanced Diploma in SEO is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Accredited Advanced Diploma in SEO - Updated Version Section 1: Introduction Unit 1: Introduction 00:04:00 Unit 2: Course Overview 00:04:00 Section 2: SEO: Core Concepts Unit 1: What is SEO (Search Engine Optimisation) 00:04:00 Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO 00:05:00 Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking 00:06:00 Unit 4: 2 Ways to Get Ranked on Search Engines 00:03:00 Section 3: On - Page Optimisation Unit 1: On Page SEO Explained 00:01:00 Unit 2: On Page SEO Activities 00:04:00 Unit 3: 4 Key Ranking Factors of On Page SEO 00:04:00 Unit 4: Tools & Tips for Increasing Site Speed 00:13:00 Unit 5: Using SEO Friendly Themes 00:06:00 Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate 00:05:00 Unit 7: How to Make the URL SEO Friendly 00:03:00 Unit 8: Long Form SEO Optimised Content 00:03:00 Unit 9: Internal Linking 00:05:00 Unit 10: Meta Title & Meta Description 00:03:00 Unit 11: Optimising Images for SEO 00:04:00 Unit 12: Outbound Links 00:04:00 Section 4: Keyword Research & Optimisation Unit 1: What Are Keywords & Why They Are Important 00:06:00 Unit 2: Types of Keywords 00:08:00 Unit 3: Which Type of Keywords You Should Choose 00:01:00 Unit 4: Free Tools for Keyword Research & SEO 00:06:00 Unit 5: Paid Tools for Keyword Research & SEO 00:03:00 Unit 6: 2 Metrics to Check Before Choosing Content 00:05:00 Unit 7: Steps for Keyword Research 00:11:00 Unit 8: What is Keyword Stuffing? 00:05:00 Section 5: SEO Content Writing Unit 1: Write SEO Optimised Title 00:04:00 Unit 2: 6 Hacks to Write Attractive Headlines 00:17:00 Unit 3: Keyword Placement For SEO 00:06:00 Unit 4: Steps to Write Content & Optimise It for Search Engines 00:09:00 Section 6: Off Page SEO Unit 1: What Is Off Page Optimisation 00:01:00 Unit 2: Link Building - 1st Factor of Off Page SEO 00:07:00 Unit 3: 3 Methods to Get Backlinks 00:02:00 Unit 4: Method 1: Guest Posting for Link Building 00:07:00 Unit 5: Method 2: Building Relations with Experts 00:04:00 Unit 6: Method 3: Getting Backlinks from Round Up Post 00:04:00 Unit 7: Social Media Marketing - 2nd Factor of Off Page SEO 00:05:00 Section 7: Conclusion Unit 1: Conclusion 00:01:00 Accredited Advanced Diploma in SEO - Old Version SEO Basics What Is Search Engine Optimization? FREE 01:00:00 Search Engines That Use SEO FREE 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 SEO Techniques Introduction to SEO 01:00:00 Improve Engagement to Improve Rankings 01:00:00 Make Your Existing Pages Longer 00:30:00 Focus on YouTube SEO 00:30:00 Improve Site Speed 00:30:00 Focus on Topics Instead of Keywords 01:00:00 Build Backlinks 00:30:00 Reporting and Analytics 00:30:00 Technical Optimization 01:00:00 Local SEO and Listings 00:30:00 Guest posting 00:30:00 Effective Seo Tools 01:00:00 Digital Marketing Sales and Marketing FREE 00:30:00 How Internet Marketing Works FREE 01:00:00 How To Make Money With Internet Marketing 01:00:00 What is Affiliate Marketing 00:30:00 Competition in Internet Marketing 00:30:00 Researching in Internet Marketing 01:00:00 Desperate Niches 00:30:00 Profitable Niches 00:30:00 Clickbank 00:30:00 What is Traffic? 00:30:00 Traffic vs. Relevance 00:30:00 Article Marketing 01:00:00 Paid forms of Traffic - 1 01:00:00 Paid forms of Traffic - 2 01:00:00 Search Engine Optimization 00:30:00 Search Engine Optimization 2 00:30:00 Best SEO Practice 02:00:00 Blogs - WordPress 01:00:00 Blogs - WordPress II 03:00:00 Email Marketing I 00:30:00 Email Marketing II 01:00:00 Internet Marketing Strategy I 01:00:00 Your own website vs free options online I 00:30:00 Your own website vs free options online II 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a content calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Pinterest Social Marketing Introduction 00:30:00 How to Use Pinterest 01:00:00 How to Win the Hearts of the Target Audience on Pinterest 01:00:00 Understanding Pinterest Etiquette 00:30:00 Marketing Strategies to Build Your Brand and Your Followers 02:00:00 Monetizing Pinterest through Market Hunting 01:00:00 Pinterest Tools to Use in Your Marketing Arsenal 00:15:00 Conclusion 00:15:00 Google Adwords Benefits of online advertising and AdWords FREE 00:30:00 Choosing a campaign type FREE 00:30:00 Measure your results 00:30:00 Blogging Introduction 01:00:00 The Anatomy Of A Profitable Blog 03:00:00 Quick & Easy Optimization 00:30:00 Extending Your Blog's Functionality 00:15:00 Turbocharged Profit Strategies 01:00:00 Mock Exam Mock Exam- Accredited Advanced Diploma in SEO 00:30:00 Final Exam Final Exam- Accredited Advanced Diploma in SEO 00:30:00
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A comprehensive, simple, visual guide and a super-easy course using SAS with no installation on your computer necessary. This course uses the latest SAS Studio offered through SAS OnDemand and it's completely free. 12+ hours of knowledge-packed lectures, videos, quiz questions, followed by two practical and hands-on guided exercises and projects.
Award-winning, highly cost effective, certified leadership & management training for your organisation Online and face to face learning for cohorts of between 50- 100,000 users. Available Globally. World-leading content mapped to your vision, organisational objective and your competency framework. Full reporting transparency and engagement tracking. Capability uplift at scale, in the most cost effective, impactful way possible Beneficial for GMC or JCI compliance Give your workforce access to world-leading MIT Sloan Management Review content. Stunning, award-winning learning platform available on all devices. Overview Attract, retain and inspire the best national and global talent with training that will make your hospital thrive It’s essential your investment is ulitised and has the desired impact. Our content is relatable and relevant so encourages active usage and engagement. We are invested in making sure you get a great return on your investment each day. Our programmes are: Focused on your organisation’s strategic objectives and competency framework. We help you tackle pressing issues Made for you. Our platform can intigrate with your learning management system (LMS) Cost-effective. Develop teams, departments and organisation wide with our innovative platform Prestigious. Give your workforce access to world-leading MIT Sloan Management Review and Mayo Clinic content Recognised by the Chartered Management Institute (CMI) & fully CPD certified Flexible. On-demand learning via our platform and app. Keep the workforce learning on the go. No study leave required Global. Made by NHS doctors and used by healthcare professionals worldwide Hybrid. Face to face group sessions delivered by clinical and leadership experts, supported by our technology Organised. Upload your own specific training material to our platform to save time and resourses Trusted and Accredited. We have the only management and leadership courses in the world accredited by: World leading content supported by cutting edge technology. Made for healthcare professionals. Course Content Content to inspire your workforce What is the role of leader? Building and Leading Successful teams CPDwatch Building and Leading Successful teams Building and Leading Successful teams Leading with Values and Ethics CPDwatch Leading with Values and Ethics Leading with Values and Ethics watch Leadership Insights on Leading with Executive Presence Leadership Insights on Leading with Executive Presence watch Leadership Insights on Building & Leading Teams Leadership Insights on Building & Leading Teams watch Leadership Toolkit: Facilitating a Workshop Leadership Toolkit: Facilitating a Workshop watch Leadership Toolkit: Facilitating a Brainstorming Session Leadership Toolkit: Facilitating a Brainstorming Session watch Leadership Toolkit: Running a Team Debrief Leadership Toolkit: Running a Team Debrief watch The Characteristics of an Accountable Leader The Characteristics of an Accountable Leader Leading through Shared Vision CPDwatch Leading through Shared Vision Leading through Shared Vision watch Evaluating Your Management Style Evaluating Your Management Style watch The Adaptive Leader: Be an Iceberg The Adaptive Leader: Be an Iceberg The Collaborative Leader CPDwatch The Collaborative Leader The Collaborative Leader Leading through Problem Solving and Decision Making CPDwatch Leading through Problem Solving and Decision Making Leading through Problem Solving and Decision Making watch Leadership Insights on Leading Diversity Leadership Insights on Leading Diversity watch Leadership Insights on Judgment and Decisiveness Leadership Insights on Judgment and Decisiveness Leading with Judgment and Decisiveness CPDwatch Leading with Judgment and Decisiveness Leading with Judgment and Decisiveness Accountable Leadership CPDwatch Accountable Leadership Accountable Leadership watch Leadership Insights on Being Accountable Leadership Insights on Being Accountable watch Expert Insights on Networking & Building Relationships Expert Insights on Networking & Building Relationships watch Building Your Professional Network Building Your Professional Network watch Leadership Insights on Networking with your Peers Leadership Insights on Networking with your Peers watch Networking to Improve Leadership Effectiveness Networking to Improve Leadership Effectiveness watch Empowering Employees Empowering Employees read MIT Sloan Management Review on New Leader Transitions MIT Sloan Management Review on New Leader Transitions read All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence read MIT Sloan Management Review on The Adaptive Leader MIT Sloan Management Review on The Adaptive Leader read MIT Sloan Management Review Article on Looking for Opportunity in the Midst of Crisis MIT Sloan Management Review Article on Looking for Opportunity in the Midst of Crisis read Executive Presence: The Art of Commanding Respect like a CEO, Second Edition Executive Presence: The Art of Commanding Respect like a CEO, Second Edition read MIT Sloan Management Review on Leader as Motivator MIT Sloan Management Review on Leader as Motivator listen The Accountable Leader: Developing Effective Leadership Through Managerial Accountability The Accountable Leader: Developing Effective Leadership Through Managerial Accountability listen From Bud to Boss: Secrets to a Successful Transition to Remarkable Leadership From Bud to Boss: Secrets to a Successful Transition to Remarkable Leadership listen Strategic Connections: The New Face of Networking in a Collaborative World Strategic Connections: The New Face of Networking in a Collaborative World listen The Courage Way: Leading and Living with Integrity The Courage Way: Leading and Living with Integrity listen Executive Presence: The Art of Commanding Respect Like a CEO Executive Presence: The Art of Commanding Respect Like a CEO The importance of skillful communication Leading across Cultures CPDwatch Leading across Cultures Leading across Cultures watch Leadership Insights on Setting and Managing Priorities Leadership Insights on Setting and Managing Priorities watch Expert Insights on Collaboration Expert Insights on Collaboration Becoming a Successful Collaborator CPDwatch Becoming a Successful Collaborator Becoming a Successful Collaborator Leading with Judgment and Decisiveness CPDwatch Leading with Judgment and Decisiveness Leading with Judgment and Decisiveness watch Managing Conflict across Cultures Managing Conflict across Cultures watch Managing Conflict in High Performance Teams Managing Conflict in High Performance Teams watch Leadership Insights on Conflict Management Leadership Insights on Conflict Management The Collaborative Leader CPDwatch The Collaborative Leader The Collaborative Leader watch Leadership Insights on Leading Across Cultures Leadership Insights on Leading Across Cultures Leading Diversity CPDwatch Leading Diversity Leading Diversity Encouraging Team Communication and Collaboration CPDwatch Encouraging Team Communication and Collaboration Encouraging Team Communication and Collaboration Navigating Challenging Situations with Diplomacy and Tact CPDwatch Navigating Challenging Situations with Diplomacy and Tact Navigating Challenging Situations with Diplomacy and Tact Facing Virtual Team Challenges CPDwatch Facing Virtual Team Challenges Facing Virtual Team Challenges watch Leadership Insights on Problem Solving & Decision Making Leadership Insights on Problem Solving & Decision Making watch Leadership Insights on Leading through Disruption Leadership Insights on Leading through Disruption watch Leadership Insights on Leading through Motivation Leadership Insights on Leading through Motivation Leading Others through Conflict CPDwatch Leading Others through Conflict Leading Others through Conflict Cultivating Cross-functional Team Collaboration CPDwatch Cultivating Cross-functional Team Collaboration Cultivating Cross-functional Team Collaboration watch Running a Team Debrief Running a Team Debrief watch Leaders Have to Be Human Leaders Have to Be Human watch Collaborating Beyond the Team Collaborating Beyond the Team watch How the Power of Listening Can Reveal Your Team's Motivating Tensions How the Power of Listening Can Reveal Your Team's Motivating Tensions read Successful Time Management: How to be Organized, Productive and Get Things Done Successful Time Management: How to be Organized, Productive and Get Things Done read Managing Conflict at Work: Understanding and Resolving Conflict for Productive Working Relationships Managing Conflict at Work: Understanding and Resolving Conflict for Productive Working Relationships read Conflict Management Conflict Management read Committed Teams: Three Steps to Inspiring Passion and Performance Committed Teams: Three Steps to Inspiring Passion and Performance read Building the Team Organisation: How to Open Minds, Resolve Conflict, and Ensure Cooperation Building the Team Organisation: How to Open Minds, Resolve Conflict, and Ensure Cooperation read MIT Sloan Management Review on Problem Solving and Decision Making MIT Sloan Management Review on Problem Solving and Decision Making read Communicate Like a Leader: Connecting Strategically to Coach, Inspire, and Get Things Done Communicate Like a Leader: Connecting Strategically to Coach, Inspire, and Get Things Done read MIT Sloan Management Review on Negotiation MIT Sloan Management Review on Negotiation read 5 Critical Conversations to Talent Development: Tips, Tools & Intelligence for Developing Talent 5 Critical Conversations to Talent Development: Tips, Tools & Intelligence for Developing Talent read MIT Sloan Management Review on Developing People MIT Sloan Management Review on Developing People read MIT Sloan Management Review on Cross-Functional Collaboration MIT Sloan Management Review on Cross-Functional Collaboration listen Opening Doors to Teamwork and Collaboration: 4 Keys That Change Everything Opening Doors to Teamwork and Collaboration: 4 Keys That Change Everything How to create and lead change Contributing as a Virtual Team Member CPDwatch Contributing as a Virtual Team Member Contributing as a Virtual Team Member Leading Innovation CPDwatch Leading Innovation Leading Innovation Leading with Strategic Thinking CPDwatch Leading with Strategic Thinking Leading with Strategic Thinking watch Leadership Insights on Strategic Thinking Leadership Insights on Strategic Thinking Building and Leading Successful Teams CPDwatch Building and Leading Successful Teams Building and Leading Successful Teams watch Leadership Insights on Building & Leading Teams Leadership Insights on Building & Leading Teams Creating a Successful Business Execution Culture CPDwatch Creating a Successful Business Execution Culture Creating a Successful Business Execution Culture watch How to Build Trust in a Team How to Build Trust in a Team watch Leadership Insights on Leading Innovation Leadership Insights on Leading Innovation watch Leadership Insights on Leading a Culture of Execution Leadership Insights on Leading a Culture of Execution watch Leadership Insights on Leading through Change Leadership Insights on Leading through Change Leading through the Challenge of Change CPDwatch Leading through the Challenge of Change Leading through the Challenge of Change watch Leadership Insights on Leading Collaboratively Leadership Insights on Leading Collaboratively Facilitating Sustainable Change CPDwatch Facilitating Sustainable Change Facilitating Sustainable Change watch Disruptive Leadership Disruptive Leadership read Learning to Think Strategically Learning to Think Strategically read Leading with Strategic Thinking: Four Ways Effective Leaders Gain Insight, Drive Change, and Get Results Leading with Strategic Thinking: Four Ways Effective Leaders Gain Insight, Drive Change, and Get Results read Demystifying Strategic Thinking: Lessons from Leading CEOs Demystifying Strategic Thinking: Lessons from Leading CEOs read MIT Sloan Management Review on Building and Leading Teams MIT Sloan Management Review on Building and Leading Teams read Virtual Leadership: Practical Strategies for Getting the Best Out of Virtual Work and Virtual Teams Virtual Leadership: Practical Strategies for Getting the Best Out of Virtual Work and Virtual Teams read Managing and Leading People through Organizational Change: The Theory and Practice of Sustaining Change through People Managing and Leading People through Organizational Change: The Theory and Practice of Sustaining Change through People read The Effective Change Manager's Handbook: Essential Guidance to the Change Management Body of Knowledge The Effective Change Manager's Handbook: Essential Guidance to the Change Management Body of Knowledge read Choosing to Change: An Alternative Understanding of Change Management Choosing to Change: An Alternative Understanding of Change Management Why leaders should possess emotional intelligence Leading by Developing People CPDwatch Leading by Developing People Leading by Developing People watch Leadership Insights on Critical Thinking Leadership Insights on Critical Thinking watch Knowing When to Think Critically Knowing When to Think Critically Developing Your Critical Thinking and Cognitive Flexibility CPDwatch Developing Your Critical Thinking and Cognitive Flexibility Developing Your Critical Thinking and Cognitive Flexibility Leading through Setting and Managing Priorities CPDwatch Leading through Setting and Managing Priorities Leading through Setting and Managing Priorities watch Managing Priorities Managing Priorities watch Leadership Insights on Leading with Values & Ethics Leadership Insights on Leading with Values & Ethics The Collaborative Leader CPDwatch The Collaborative Leader The Collaborative Leader The Agile Leader CPDwatch The Agile Leader The Agile Leader watch Disruptive Leadership Disruptive Leadership Make The Time You Need: Get Organised CPDwatch Make The Time You Need: Get Organised Make The Time You Need: Get Organised watch Leadership Insights on Emotional Intelligence Leadership Insights on Emotional Intelligence Becoming an Emotionally Intelligent Leader CPDwatch Becoming an Emotionally Intelligent Leader Becoming an Emotionally Intelligent Leader Managing in a Crisis CPDwatch Managing in a Crisis Managing in a Crisis watch Planning Crisis Communications Planning Crisis Communications watch Crisis Management for Leaders Crisis Management for Leaders watch Take a Deep Breath and Manage Your Stress Take a Deep Breath and Manage Your Stress watch Being a Mindful Leader Being a Mindful Leader watch Overcome Emotional Feelings Overcome Emotional Feelings Managing Pressure and Stress to Optimise Your Performance CPDwatch Managing Pressure and Stress to Optimise Your Performance Managing Pressure and Stress to Optimise Your Performance watch Expert Insights on Managing Stress Expert Insights on Managing Stress watch Emotional Intelligence and Effective Leadership Emotional Intelligence and Effective Leadership watch Helping Your Team Work Helping Your Team Work watch Fair and Just Decision Making Fair and Just Decision Making read MIT Sloan Management Review on Setting and Managing Priorities MIT Sloan Management Review on Setting and Managing Priorities read Advances in Authentic and Ethical Leadership Advances in Authentic and Ethical Leadership read Resilient Organisations: How to Survive, Thrive and Create Opportunities Through Crisis and Change Resilient Organisations: How to Survive, Thrive and Create Opportunities Through Crisis and Change read 50 Activities For Managing Stress 50 Activities For Managing Stress read Emotional Intelligence Pocketbook: Little Exercises for an Intuitive Life Emotional Intelligence Pocketbook: Little Exercises for an Intuitive Life read Mindful Leadership: The 9 Ways to Self-Awareness, Transforming Yourself, and Inspiring Others Mindful Leadership: The 9 Ways to Self-Awareness, Transforming Yourself, and Inspiring Others The significance of coaching in your career Developing Successful Coaching Relationships CPDwatch Developing Successful Coaching Relationships Developing Successful Coaching Relationships watch Working on Shared Goals through Teaming Working on Shared Goals through Teaming watch Initiating a Coaching Relationship Initiating a Coaching Relationship watch Coaches Build Self-Confidence Coaches Build Self-Confidence watch Be a Better Coach Be a Better Coach watch Coaching Team Members Coaching Team Members Leading by Developing People CPDwatch Leading by Developing People Leading by Developing People watch Delivering Results While Developing People Delivering Results While Developing People watch How to Increase Engagement How to Increase Engagement watch Leadership Insights on Coaching Leadership Insights on Coaching watch Leadership Insights on Developing Women Leaders Leadership Insights on Developing Women Leaders watch Leadership Insights on Leading Collaboratively Leadership Insights on Leading Collaboratively watch Creating a Vision Creating a Vision watch Becoming A More Effective Delegator Becoming A More Effective Delegator read MIT Sloan Management Review on Leader as Coach Special Collection MIT Sloan Management Review on Leader as Coach Special Collection read Anytime Coaching: Unleashing Employee Performance, Second Edition Anytime Coaching: Unleashing Employee Performance, Second Edition read Coaching and Mentoring: Practical Techniques for Developing Learning and Performance, Third Edition Coaching and Mentoring: Practical Techniques for Developing Learning and Performance, Third Edition read The Extraordinary Coach: How the Best Leaders Help Others Grow The Extraordinary Coach: How the Best Leaders Help Others Grow read Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and Other Difficult People Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and Other Difficult People read 100 Ways to Motivate Others: How Great Leaders Can Produce Insane Results without Driving People Crazy, Third Edition 100 Ways to Motivate Others: How Great Leaders Can Produce Insane Results without Driving People Crazy, Third Edition read Communicate Like a Leader: Connecting Strategically to Coach, Inspire, and Get Things Done Communicate Like a Leader: Connecting Strategically to Coach, Inspire, and Get Things Done listen 50 Top Tools for Coaching: A Complete Toolkit for Developing and Empowering People, Third Edition 50 Top Tools for Coaching: A Complete Toolkit for Developing and Empowering People, Third Edition