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In the fast-paced world of business, there's an untold story of pain and frustration that resonates with countless aspiring marketers. It's the narrative of launching a product or service into a crowded market, only to watch it disappear into obscurity. The agony of crafting clever advertising campaigns that seem to fall on deaf ears and the frustration of not understanding the intricate dance of consumer behaviour. Marketing is the lifeblood of any successful business as it’s the bridge that connects your offerings to the world, the art of making your business thrive. Your journey to becoming a marketing maestro begins with our comprehensive Marketing course. In this marketing course, you'll delve deep into the multifaceted realm of marketing, from the basics to the intricacies of branding, consumer behaviour, and market segmentation. You'll learn how to navigate the ever-changing marketing environment, conduct effective research, and craft compelling product and pricing strategies. Our comprehensive course equips you with the knowledge and skills to master these critical aspects, to not only enhance your own business endeavours but also be a valuable asset in the marketing world. Join our Marketing course now, and take the first steps to conquer the world of marketing! Goals By the end of this, you will be able to: Grasp the fundamentals of marketing, understanding its core concepts and principles. Gain proficiency in the marketing process, from strategizing to implementation and evaluation. Develop strategic marketing skills, enabling you to create effective marketing plans and campaigns. Analyse the marketing environment and adapt strategies to changing market dynamics. Master market segmentation techniques for precise targeting of customer segments. Comprehend consumer buying behaviour, influencing marketing strategies and customer engagement. Understand business markets and buying behaviour, aiding B2B marketing decisions. Learn marketing research methods for informed decision-making and market insights. Craft product and branding strategies that enhance brand recognition and customer loyalty. Acquire pricing, marketing channels, and integrated marketing communication strategies for successful product promotion. Who is this course for? Aspiring marketers looking to build a solid foundation in marketing concepts and practices. Students and recent graduates seeking to enhance their knowledge of marketing to boost their career prospects. Anyone interested in understanding how businesses operate and how they connect with their target audiences. Individuals looking to explore consumer behaviour and the psychology behind buying decisions. Those interested in the intricacies of branding, advertising, and promotion to create a strong market presence. Career path Marketing Coordinator Marketing Manager Digital Marketing Specialist Market Research Analyst Brand Manager Advertising Executive Sales Manager Product Manager
This Paediatric First Aid Training Course is a QA Level 3 Award and is recognised by Ofsted and includes the requirements of the appointed person in the workplace. This 2 Day Paediatric First Aid QA Level 3 award course is suitable for school staff, child minders, nursery assistants and staff who look after children as part of their working requirements. It will be of particular interest to Child Minders, Teachers, Crèche Assistants and staff who have a responsibility for children whilst in their care. You can be assured that you are meeting your First Aid Training requirements by attending this Paediatric First Aid Course which is Ofqual regulated. This 2 Day Paediatric First Aid course can also be delivered directly in your workplace for 6-10 delegates for only £1180.00 +Vat. Delivered in Liverpool, Manchester and across North Wales. The prevention of accidents is obviously preferable to giving first aid. Nothing can replace adequate supervision of a child in a friendly and relaxed environment. Now and again however, accidents and illness do happen and you may be called upon to give first aid to a child in your care. It is important therefore, to make a plan for how you would deal with such an emergency situation. The current EYFS statutory framework requires at least one person who has a current Paediatric First Aid certificate to be on the premises or outings at all times when children are present. According to EYFS guidance for effective paediatric first aid training; Training is designed for workers caring for children in the absence of their parents The training leading to a certificate or a renewal certificate is a minimum of 12 hours The Paediatric first aid training certificate should be renewed every 3 years Resuscitation and other equipment include baby and junior models, as appropriate Training covers appropriate contents of a first aid box for babies and children Training should include recording accidents and incidents For more information on our Paediatric first aid training courses delivered directly in your workplace anywhere in Liverpool, please email us or why not call us on 0151 515 0416 and speak to our experienced and friendly staff. Paediatric First Aid Training 2 Day - Liverpool
DATE: Friday 1st November TIME: 4pm LOCATION: Studio A Covering Everything you've ever wanted to know (but been too afraid to ask) about starting and running a successful film production company. Join James Haslam and Dominic Howlett as they explain how you can develop and grow your own independent film company in only a few years. Through careful planning, hard work and dedication, you can achieve your dream job and potential, whilst cutting your own path through the quagmire. They are two of the heads of Window-Zebra Media, who have been producing work for clients as varied as the BBC, NHS, Google, Universal and Sky Arts, as well as many more! Some of the areas covered will include: When to start your company Funding vs self-funding Getting/understanding clients How to survive in an ever-changing industry Some of our early mistakes How to keep your passion projects going Be sure to book in advance to guarantee yourself a space.
As humanitarians, helping others is both rewarding and challenging as it takes a toll on our wellbeing and mental health. Whether you are providing humanitarian response to current events in Israel and Gaza, the protracted crises in Syria, civil war in Yemen, earthquake in Nepal, or flooding in Dominican Republic (just to name a few), a focus on your wellbeing and mental health is just as important as those you help. Partnering with The KonTerra Group, an expert in wellbeing and resilience, we created videos in English, Hebrew, Arabic, French, Spanish, Ukrainian, Polish, and Russianon the topics below. They are available on the DisasterReady YouTube channel making them easily available for you and those you are helping. Coping with Grief and LossCoping with an Insecure EnvironmentUnderstanding and Coping with Vicarious TraumaMaintaining Wellbeing During DisplacementWays to Stay Calm in an EmergencyUnderstanding and Coping with BurnoutWhat Is Counseling and How Can it Help Me?10 Tips for Supporting Staff After a Traumatic EventSupporting Staff During Evacuation, Displacement and Shelter in Place Take a few minutes to invest in your wellbeing by watching one or more of the videos and forward the YouTube link to co-workers, family, and the crisis-affected communities you are walking alongside. Together we can help each other strengthen our wellbeing and mental health during these difficult times. As humanitarians, helping others is both rewarding and challenging as it takes a toll on our wellbeing and mental health. Whether you are providing humanitarian response to current events in Israel and Gaza, the protracted crises in Syria, civil war in Yemen, earthquake in Nepal, or flooding in Dominican Republic (just to name a few), a focus on your wellbeing and mental health is just as important as those you help. Partnering with The KonTerra Group, an expert in wellbeing and resilience, we created videos in English, Hebrew, Arabic, French, Spanish, Ukrainian, Polish, and Russianon the topics below. They are available on the DisasterReady YouTube channel making them easily available for you and those you are helping. Coping with Grief and LossCoping with an Insecure EnvironmentUnderstanding and Coping with Vicarious TraumaMaintaining Wellbeing During DisplacementWays to Stay Calm in an EmergencyUnderstanding and Coping with BurnoutWhat Is Counseling and How Can it Help Me?10 Tips for Supporting Staff After a Traumatic EventSupporting Staff During Evacuation, Displacement and Shelter in Place Take a few minutes to invest in your wellbeing by watching one or more of the videos and forward the YouTube link to co-workers, family, and the crisis-affected communities you are walking alongside. Together we can help each other strengthen our wellbeing and mental health during these difficult times. As humanitarians, helping others is both rewarding and challenging as it takes a toll on our wellbeing and mental health. Whether you are providing humanitarian response to current events in Israel and Gaza, the protracted crises in Syria, civil war in Yemen, earthquake in Nepal, or flooding in Dominican Republic (just to name a few), a focus on your wellbeing and mental health is just as important as those you help. Partnering with The KonTerra Group, an expert in wellbeing and resilience, we created videos in English, Hebrew, Arabic, French, Spanish, Ukrainian, Polish, and Russianon the topics below. They are available on the DisasterReady YouTube channel making them easily available for you and those you are helping. Coping with Grief and LossCoping with an Insecure EnvironmentUnderstanding and Coping with Vicarious TraumaMaintaining Wellbeing During DisplacementWays to Stay Calm in an EmergencyUnderstanding and Coping with BurnoutWhat Is Counseling and How Can it Help Me?10 Tips for Supporting Staff After a Traumatic EventSupporting Staff During Evacuation, Displacement and Shelter in Place Take a few minutes to invest in your wellbeing by watching one or more of the videos and forward the YouTube link to co-workers, family, and the crisis-affected communities you are walking alongside. Together we can help each other strengthen our wellbeing and mental health during these difficult times. As humanitarians, helping others is both rewarding and challenging as it takes a toll on our wellbeing and mental health. Whether you are providing humanitarian response to current events in Israel and Gaza, the protracted crises in Syria, civil war in Yemen, earthquake in Nepal, or flooding in Dominican Republic (just to name a few), a focus on your wellbeing and mental health is just as important as those you help. Partnering with The KonTerra Group, an expert in wellbeing and resilience, we created videos in English, Hebrew, Arabic, French, Spanish, Ukrainian, Polish, and Russianon the topics below. They are available on the DisasterReady YouTube channel making them easily available for you and those you are helping. Coping with Grief and LossCoping with an Insecure EnvironmentUnderstanding and Coping with Vicarious TraumaMaintaining Wellbeing During DisplacementWays to Stay Calm in an EmergencyUnderstanding and Coping with BurnoutWhat Is Counseling and How Can it Help Me?10 Tips for Supporting Staff After a Traumatic EventSupporting Staff During Evacuation, Displacement and Shelter in Place Take a few minutes to invest in your wellbeing by watching one or more of the videos and forward the YouTube link to co-workers, family, and the crisis-affected communities you are walking alongside. Together we can help each other strengthen our wellbeing and mental health during these difficult times. As humanitarians, helping others is both rewarding and challenging as it takes a toll on our wellbeing and mental health. Whether you are providing humanitarian response to current events in Israel and Gaza, the protracted crises in Syria, civil war in Yemen, earthquake in Nepal, or flooding in Dominican Republic (just to name a few), a focus on your wellbeing and mental health is just as important as those you help. Partnering with The KonTerra Group, an expert in wellbeing and resilience, we created videos in English, Hebrew, Arabic, French, Spanish, Ukrainian, Polish, and Russianon the topics below. They are available on the DisasterReady YouTube channel making them easily available for you and those you are helping. Coping with Grief and LossCoping with an Insecure EnvironmentUnderstanding and Coping with Vicarious TraumaMaintaining Wellbeing During DisplacementWays to Stay Calm in an EmergencyUnderstanding and Coping with BurnoutWhat Is Counseling and How Can it Help Me?10 Tips for Supporting Staff After a Traumatic EventSupporting Staff During Evacuation, Displacement and Shelter in Place Take a few minutes to invest in your wellbeing by watching one or more of the videos and forward the YouTube link to co-workers, family, and the crisis-affected communities you are walking alongside. Together we can help each other strengthen our wellbeing and mental health during these difficult times. As humanitarians, helping others is both rewarding and challenging as it takes a toll on our wellbeing and mental health. Whether you are providing humanitarian response to current events in Israel and Gaza, the protracted crises in Syria, civil war in Yemen, earthquake in Nepal, or flooding in Dominican Republic (just to name a few), a focus on your wellbeing and mental health is just as important as those you help. Partnering with The KonTerra Group, an expert in wellbeing and resilience, we created videos in English, Hebrew, Arabic, French, Spanish, Ukrainian, Polish, and Russianon the topics below. They are available on the DisasterReady YouTube channel making them easily available for you and those you are helping. Coping with Grief and LossCoping with an Insecure EnvironmentUnderstanding and Coping with Vicarious TraumaMaintaining Wellbeing During DisplacementWays to Stay Calm in an EmergencyUnderstanding and Coping with BurnoutWhat Is Counseling and How Can it Help Me?10 Tips for Supporting Staff After a Traumatic EventSupporting Staff During Evacuation, Displacement and Shelter in Place Take a few minutes to invest in your wellbeing by watching one or more of the videos and forward the YouTube link to co-workers, family, and the crisis-affected communities you are walking alongside. Together we can help each other strengthen our wellbeing and mental health during these difficult times.
What is socialisation? When does a puppy stop being a puppy? How can you spot a good breeder or avoid a puppy farm? This micro course is perfect for breeders, trainers and dog owners that want to perfect the art of puppy socialisation Course curriculum 1 Puppy Development Stages Puppy Development: 0-8 Weeks 8-16 weeks: The Sensitive Phase 4-6 months: Fear Phase 6-18 months: Adolescence 2 Practical Socialisation What is Socialisation? The Top 4 Socialisation Fails What is Habituation? Key Events: Early Stages Key Events: Fear, Sensitive Phases & Adolescence
Did you know that understanding the intricate anatomy of the ankle and foot can significantly enhance your ability to treat common injuries and conditions? Deepening your knowledge in this area can lead to more effective patient outcomes and a more rewarding clinical practice. Discover the Secrets of Ankle and Foot Anatomy! Unlock the secrets to effective treatment and rehabilitation of ankle and foot conditions with our comprehensive webinar designed specifically for physiotherapists and related professionals. Creating the Course Module Our "Therapeutic Guide to Ankle and Foot Anatomy" webinar is structured to ensure a deep and practical understanding of the topic. Here's how we create an impactful learning experience: Foundational Overview: Anatomy of the Ankle and Foot: Detailed exploration of bones, joints, ligaments, muscles, and nerves. Biomechanics: Insight into the function of each structure and their role in stability and mobility. Common Injuries and Conditions: Identification and Diagnosis: Recognizing and diagnosing issues such as sprains, strains, fractures, and plantar fasciitis. Treatment Techniques: Developing and applying effective physiotherapy treatment plans. Biomechanical Considerations: Gait Analysis: Understanding gait abnormalities and their impact. Muscle Imbalances and Footwear: Addressing contributing factors to prevent injuries. Interactive Learning: Q&A Sessions: Engage with expert physiotherapists and peers. Practical Demonstrations: Hands-on learning to reinforce concepts. Additional Resources: Lifetime Access: Continuous learning with access to resources. Downloadable Materials: Keep handy references and notes. CPD Certificate: Earn credit hours and bolster your professional development. Benefits of the Course Enhanced Clinical Skills: Gain a comprehensive understanding of the ankle and foot, enabling better diagnosis and treatment. Effective Treatment Plans: Learn to develop and apply evidence-based treatment strategies. Prevent Future Injuries: Understand and address biomechanical issues to prevent recurrences. Professional Growth: Earn CPD credit hours and enhance your qualifications. Resource Access: Lifetime access to valuable learning materials and practical exercises.
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Introduction When it comes to academic writing, referencing is crucial. It’s not just about giving credit where it’s due, but also about enhancing the credibility of your work. Among the various referencing styles, Harvard referencing for word essays is one of the most widely used, especially in the UK. But why is it so popular, and how can you master it? Let’s dive in! Understanding Harvard Referencing Harvard referencing is a system of citation that allows you to acknowledge the sources you’ve used in your academic writing. It’s an author-date system, which means you include the author’s surname and the year of publication within the text, and provide full details in a reference list at the end. Despite its name, Harvard references didn’t originate from Harvard University. The style was first used by a zoologist named Edward Laurens Mark in a paper published in 1881. Over time, it has evolved and become one of the most recognized citation styles worldwide. Harvard referencing consists of two main components: in-text citations and a reference list. In-text citations are brief and are placed within the body of your text, while the reference list provides full details of all the sources you’ve cited. The Basics of Harvard Referencing In-text citations in Harvard referencing include the author’s surname and the year of publication. If you’re quoting directly, you should also include the page number. For example: (Smith, 2020, p. 23). The reference list is where you provide full details of each source cited in your work. Each entry should include the author’s name, year of publication, title of the work, and other relevant information, depending on the type of source. A reference list includes only the sources you’ve directly cited in your text, while a bibliography may include all sources you’ve consulted, whether or not you’ve cited them. How to Cite Different Types of Sources When citing a book, you should include the author’s name, year of publication, title (in italics), edition (if applicable), place of publication, and publisher. For example: Smith, J. (2020). The Art of Referencing (2nd ed.). London: Academic Press. Journal articles should include the author’s name, year of publication, title of the article, title of the journal (in italics), volume number, issue number, and page numbers. For example: Brown, A. (2019). ‘Understanding Harvard Referencing’, Journal of Academic Writing, 12(3), pp. 45-67. For websites, include the author (or organization), year of publication (or last update), title of the webpage (in italics), and the URL. For example: University of Oxford. (2021). Harvard Referencing Guide. Available at: https://www.ox.ac.uk/harvard (Accessed: 10 September 2024). When citing a newspaper article, include the author’s name, year of publication, title of the article, title of the newspaper (in italics), date, and page number. For example: Doe, J. (2022). ‘The Future of Academic Writing’, The Times, 5 May, p. 12. For government documents, include the name of the government department, year of publication, title of the document (in italics), place of publication, and publisher. For example: UK Department for Education. (2020). Education Policy Report. London: HMSO. Cite conference papers by including the author’s name, year of publication, title of the paper, title of the conference (in italics), location, and date of the conference. For example: Jones, M. (2023). ‘Innovations in Academic Writing’, International Writing Conference, Manchester, 10-12 April. Harvard Referencing for Electronic Sources When citing e-books, the format is similar to print books, but you should include the format (e.g., Kindle) or the platform where it’s available. For example: Adams, R. (2018). Digital Referencing (Kindle ed.). Available at: Amazon.co.uk. For online journals, follow the same format as print journals, but include the DOI or the URL where the article can be accessed. For example: Taylor, S. (2021). ‘Harvard Referencing in the Digital Age’, Journal of Modern Research, 15(4), pp. 33-50. DOI: 10.1234/jmr.2021.0987. The format for websites remains the same as mentioned earlier, with the inclusion of the URL and the access date. For social media, include the author (or username), year, content of the post (in italics), platform, and the date of the post. For example: @AcademicWriterUK. (2023). The key to successful referencing is consistency. Twitter, 15 March. Advanced Harvard Referencing Techniques When you can’t access the original source and need to cite a secondary source, mention both the original and secondary source. For example: (Smith, 1989, cited in Brown, 2019). For works with multiple authors, list up to three authors in the in-text citation. For more than three, use “et al.” after the first author’s name. For example: (Jones, Smith, and Brown, 2020) or (Jones et al., 2020). If you’re citing different editions of a book, mention the edition in your reference. For example: Brown, A. (2018). Theories of Learning (3rd ed.). Oxford: Oxford University Press. If some information is missing, like the author or date, use “Anon.” for anonymous authors and “n.d.” for no date. Common Harvard Referencing Mistakes and How to Avoid Them Incorrect formatting can easily occur if you’re not careful. Make sure to follow the correct structure for each type of source, as this can significantly impact your grade. Leaving out essential details like the author’s name or the year of publication is a common mistake. Always double-check your references before submitting your work. Punctuation is crucial in Harvard referencing. Misplacing a comma or period can change the meaning of your citation. Pay attention to the details! Tools and Resources for Harvard Referencing Online citation generators can save you time, but be cautious—always double-check the generated citations for accuracy. Tools like EndNote or Zotero can help you manage your references and ensure consistency throughout your work. Many universities provide specific guidelines for Harvard referencing. Always refer to your institution’s guidelines to ensure you’re following the correct format. The Importance of Consistency in Harvard Referencing Consistency is key in Harvard referencing. Uniformity in your citations not only makes your work look professional but also enhances readability. Inconsistent referencing can confuse readers and may lead to a lower grade. Make sure your citations follow a consistent style throughout your work. Tips for Mastering Harvard Referencing Always double-check your references before submission. Small errors can add up and impact your overall grade. Keep a record of all the sources you consult. This will make it easier to create your reference list and avoid missing any citations. Using a Harvard style guide can help ensure that you’re following the correct format. It’s a handy tool for quick reference. Conclusion Mastering Harvard referencing may seem daunting at first, but with practice and attention to detail, it becomes second nature. Remember, proper referencing not only supports your arguments but also adds credibility to your work. So, take your time, be consistent, and use the resources available to you.
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