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The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

In-house training courses on electric and hydrogen vehicle technologies, charging infrastructure and how they work.

Integrating UNIX and Microsoft course description This course is designed for the enterprise-level UNIX professional and represents the highest level of professional, distribution-neutral UNIX certification within the industry. It covers administering UNIX enterprise-wide with an emphasis on mixed environments. What will you learn Configure and troubleshoot OpenLDAP. Use OpenLDAP as an authentication backend. Manage software packages. Use Samba - Share configuration - User and group management - Domain integration - Name services - with Linux and Windows clients Integrating UNIX and Microsoft course details Who will benefit: Enterprise-level UNIX professionals. Prerequisites: UNIX network administration. Duration 5 days Integrating UNIX and Microsoft course contents OPENLDAP CONFIGURATION OpenLDAP replication Replication concepts, OpenLDAP replication, replication log files, replica hubs, LDAP referrals, LDAP sync replication. Securing the Directory Securing the directory with SSL and TLS, Firewall considerations, Unauthenticated access methods, User/password authentication methods, Maintanence of SASL user DB, certificates. OpenLDAP Server Performance Tuning Measure OpenLDAP performance, Tune software configuration to increase performance, indexes. OPENLDAP AS AN AUTHENTICATION BACKEND LDAP Integration with PAM and NSS Configure PAM to use LDAP for authentication, NSS to retrieve information from LDAP and PAM modules in UNIX. Integrating LDAP with Active Directory and Kerberos Kerberos integration with LDAP, Cross platform authentication, Single sign-on concepts, Integration and compatibility limitations between OpenLDAP and Active Directory. SAMBA BASICS Samba Concepts and Architecture Samba daemons and components, key issues regarding heterogeneous network, Identify key TCP/UDP ports used with SMB/CIFS, Knowledge of Samba3 and Samba4 differences. Configure Samba Samba server configuration file structure, variables and configuration parameters, Troubleshoot and debug configuration problems. Regular Samba Maintenance Monitor and interact with running Samba daemons, Perform regular backups of Samba configuration and state data. Troubleshooting Samba Samba logging, Backup TDB files, Restore TDB files, Identify TDB file corruption, Edit / list TDB file content. Internationalization Internationalization character codes and code pages, differences in the name space between Windows and Linux/Unix with respect to share, names, user/group/computer naming in a non-English environment. SAMBA SHARE CONFIGURATION Linux File System and Share/Service Permissions File / directory permission control, Samba interaction with Linux file system permissions and ACLs, Use Samba VFS to store Windows ACLs. Print Services Printer sharing, integration between Samba and CUPS, Manage Windows print drivers and configure downloading of print drivers, security concerns with printer sharing. SAMBA USER AND GROUP MANAGEMENT Managing User Accounts and Groups User and group accounts, mappings, user account management tools, smbpasswd, file/directory ownership of objects. Authentication, Authorization and Winbind Local password database, password synchronization, passdb backends, Convert between passdb backends, Integrate Samba with LDAP, Winbind service, PAM and NSS. SAMBA DOMAIN INTEGRATION Samba as a PDC and BDC Domain membership and trust relationships, Create and maintain a PDC and BDC with Samba3/4, Add computers to an existing domain, logon scripts, roaming profiles, system policies. Samba4 as an AD compatible Domain Samba 4 as an AD DC, smbclient, how Samba integrates with AD services: DNS, Kerberos, NTP, LDAP. Configure Samba as a Domain Member Server Joining Samba to NT4 and AD domains, obtain a TGT from a KDC. SAMBA NAME SERVICES NetBIOS and WINS WINS concepts, NetBIOS concepts, local master browser, domain master browser, Samba as a WINS server, name resolution, WINS replication, NetBIOS browsing and browser elections, NETBIOS name types. Active Directory Name Resolution DNS for Samba4 as an AD Domain Controller, DNS forwarding with the internal DNS server of Samba4. WORKING WITH LINUX AND WINDOWS CLIENTS CIFS Integration SMB/CIFS concepts, remote CIFS shares from a Linux client, securely storing CIFS credentials, features and benefits of CIFS, permissions and file ownership of remote CIFS shares. Working with Windows Clients browse lists and SMB clients from Windows, Share file/print resources from Windows, the smbclient program, the Windows net utility.