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The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
In-house training courses on electric and hydrogen vehicle technologies, charging infrastructure and how they work.
When you’re moving dangerous goods across the UK or Europe, being properly qualified isn’t optional – it’s a legal requirement. If you're a driver handling these materials, you must complete a recognised ADR training course. At HCPC Training, we make it straightforward and focused on what drivers actually need. Finding trustworthy ADR training can be frustrating. You need to understand the full scope of the ADR rules, meet Department for Transport standards, and stay compliant at every stage. With so many rules and responsibilities, it’s easy to feel confused. That’s why we deliver clear, practical training that helps you get certified without the stress. Why ADR Training Courses Matter More Than Ever If you transport dangerous goods — whether they are gases, liquids, solids, or explosives — ADR training isn't optional. It's a legal requirement under UK law and international agreements. The ADR (Accord Dangereux Routier) sets clear requirements for how drivers and vehicles handle loads safely. Without proper ADR certification, you can't legally transport controlled materials, putting your licence and livelihood at risk. At HCPC Training, our ADR training courses are designed to fully prepare you for real-world situations, covering every part of the ADR framework. From the core module packages to specialised units like tanker modules, we ensure you meet all requirements confidently and competently. What’s Covered in Our ADR Training Courses? We provide comprehensive training courses that span the full spectrum of ADR classifications, including: Core Module Packages: The foundation every driver needs. Tanker Module: For transporting liquids and gases. Class 1 – Explosives: Safe handling of volatile materials. Class 2 – Gases: Secure transport of compressed, liquefied, or dissolved gases. Class 3 – Flammable Liquids and Class 4 – Flammable Solids. Class 5 – Oxidising Substances and Organic Peroxides. Class 6, 7, 8 and 9: Covering toxic, radioactive, corrosive, and miscellaneous substances. Each module includes a detailed look at the ADR regulations you’ll need to apply daily. Whether you need initial training or an ADR refresher course, our programmes suit drivers at every stage. How the ADR Training Process Works At HCPC Training, we guide you through every step, making the order and completion process stress-free. Here's how it works: Enrolment: Choose a course that matches your needs — whether it's standard ADR training, Driver CPC combined training, or specialised classes like ADR tanks. Training: Engage in practical sessions led by experts, covering vehicle handling, emergency procedures, and Drivers’ Hours and WTR (Working Time Regulations). Exams: Following DVSA approved exam methods, you’ll take your written examinations through the Scottish Qualifications Authority (SQA). Certification: Upon successful completion, you’ll receive your official ADR Certificate and ID Card. Why Choose HCPC Training for Your ADR Courses? At HCPC Training, we genuinely understand that a qualification isn't just a piece of paper — it's your ticket to a safer, more successful driving career. Here's why drivers across the UK, from Birmingham to Essex and beyond, trust us: Expert Trainers: Industry veterans who understand both theory and on-the-road realities. Flexible Learning: Courses tailored to your schedule, including best online ADR training options. Transparent Pricing: No hidden fees – clear costs for all ADR training courses near you. Real-World Focus: Emphasis on the practical application of ADR regulations. Supportive Environment: Friendly, helpful trainers guiding you through your journey. From understanding ADR training costs in the UK to helping you choose the right refresher course, our goal is to help every driver achieve and maintain their qualifications with ease. Other Essential Training We Offer Beyond ADR training, HCPC Training also provides: Forklift Training and Forklift Instructor Training. Manual Handling and Dangerous Goods Awareness courses. Operator Licence Awareness Training. Support for drivers needing to understand the IMDG Code for maritime transport. For drivers aiming to enhance their careers further, we also offer Driver CPC periodic training and transport manager CPC courses. Ready to Secure Your Future with ADR Certification? If you're ready to join the thousands of qualified ADR drivers keeping our roads safe, there's no better time to start than today. Whether you're based in Chester, Chorley, Birmingham, or beyond, HCPC Training is here to support you with expert-led, straightforward ADR training. Contact us today to book your space and take the next step towards a safer, more rewarding career.
Overview The course begins by introducing credit risk, its components and its drivers. The course then dives into business risk assessment and group structure risks. After examining financial statements, including accounting concepts and principles, the course concludes with a review of financial analysis and its four main risk areas.
Overview The credit Risk Assessment course gives participants a comprehensive overview of the key concepts and methodologies in understanding the drivers of credit risk, modelling tools used for the measurement of credit risk, and current best practices in credit risk management techniques. The course focuses on the actual practice of credit risk assessment within financial institutions as well as on the quantitative and methodological tools and procedures that are at the cutting edge of measuring, mitigating and managing credit risk.