The Alhambra Palace complex is home to some of the finest examples of Islamic Geometric Pattern in the world. During this three-day course we will learn how to construct a number of these patterns - ranging from the simple to highly sophisticated - using the traditional geometer's tools of compass and straightedge. This course will be led in a gentle, easy to follow, step-by-step manner, suitable for both beginners and experienced alike.
This two-day course, led by Natasha Mann, will introduce students to the Art of Zouaq. Zouaq is a painting technique original to Morocco which creates arresting and powerful designs. Found painted onto ceilings, doors, furniture and wooden objects it is an integral part of the decoration of private homes and sacred spaces in Morocco. Students will also be given an introduction to the history of Zouaq and its different styles. Using the traditional techniques of egg tempera painting using hand ground natural pigments from earth and minerals, participants will choose their favourite design from a portfolio of Moroccan geometric patterns (ideally drawn during the prior Moroccan Geometric Pattern course (17 Sept. 2021) to create a stunning painting on wood to take home
The Golden Ratio: Jewel of Geometry and Cosmos 23, 24 October 2021 with Daniel Docherty 10:00-17:00 Cost: £130
Join Daniel Docherty and Sheetle Shah for this practical two-day course exploring sacred pattern and the art of henna. On the first day of the course Daniel will give an overview of the practice and philosophy of Mandalas from various traditions. Participants will be introduced to certain key characteristics and significant symbolism inherent within traditional Mandalas. We will learn how to construct some of these sacred patterns using the traditional tools of compass and straightedge. Sheetle, a henna artist with 20 years of experience with this traditional art form, will guide participants through the processes of making and preparing henna paste 'from scratch'. You will learn how to apply intricate patterns to paper, hands or feet depending on your preference! Henna is a natural pigment with remarkable staining qualities. You will learn how it is traditionally applied to hands and feet during festivals and celebrations; today, henna is also applied for ‘belly blessings’, cosmetic tattoos, semi-permanent face painting, hair dye and has developed many other creative roles.
A practical and participatory two-day introductory course for anyone wanting to develop a deeper relationship to ink and ochre. We will walk in the beautiful Ashdown Forest; we will reverently forage minerals and materials which we will transform - through various alchemical processes - into pigment, paint and ink. These endeavours will be accompanied by exercises in contemplative pattern construction and plein-air sketching.
Delve into the deep mysteries of Sacred Geometry - 'Art of the Ever-True', under the gentle guidance of SAOG Studios' senior tutor Daniel Docherty. You will learn how to draw the primary four, five and six fold 'Creation' Diagrams with the traditional geometer's tools of compass and straightedge. You will be introduced to the inherent symbolism of these symmetries and how they may be developed into a myriad of pattern possibilities. The pace of this weekend course will be set with beginners in mind and there will be time to enjoy conversation and colour ... and of course tea, coffee and cake!!!
Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group
This one-day course will focus on the construction of some beautiful Moroccan geometric patterns using the traditional geometers' tools of compass and straightedge. Daniel Docherty will lead the class in a gently guided, step-by-step manner suitable for both beginners and experienced alike.
This comprehensive course, developed in line with the esteemed guidelines of the Resuscitation Council (UK), Skills for Health, and the Faculty of Pre-Hospital Care (RCS Ed), is designed to enhance your abilities in delivering superior emergency care across various settings.
The Sales Accelerator programme is a fresh approach to improving business development productivity. It focuses on identifying and using a series of business productivity metrics in order to build a clear action plan for improving sales results - typically within 90 days. The metrics are grouped under three headings: The basic principle is that a small improvement in each area can lead to a significant increase in sales results and productivity. And the object of the programme is to show how best to achieve that. The programme therefore looks at each of these three areas in turn, spending a day on each. Suitable for any and all businesses and all levels of experience and expertise, this is a remarkably practical and hands-on programme. During the workshop, participants discuss, review and apply many proven sales and marketing techniques and personal selling ideas. The goal is to generate and commit to changes and actions that can lead to a 10-30% increase in the next three to six months. There's also a consultancy option, rather than the workshop-based programme. See below for details. Day one - Activity Key objective This first module introduces the Sales Accelerator model. The goal here is to show participants how to increase their pro-active activity levels by around 10%. It covers all aspects of creating new business opportunities, from existing customers and non-customers alike, and is linked to personal activity improvement goals. Main elements Improve the productivity, accuracy and effectiveness of your business approach by using new and unique models and techniques. Different methods of creating and generating new business opportunities in the short, medium and long term. This includes sourcing new business, up-selling, cross-selling, warm calling and gaining referrals. Using organised persistence to track and build new customer revenue. Managing your sales time effectively. Key learning points Sales productivity - understand the dynamics of increasing the combination of activity levels, deal value and conversion rate of proposals/quotations to orders and implement an improvement plan. Sales goal setting: setting business development objectives for quantity and quality - plus tips and tricks of top performers. Maintain a peak activity level, on a consistent basis using 'organised persistence' and structured business development tracking methodology. How to prioritise opportunities and manage your time when sourcing new business. Identify potential new customers - and particularly the decision-makers and influencers - with greater accuracy. Make outbound business or appointment calls with improved confidence, control and results. Day two - Value Key objective To be able to better anticipate, identify, create, and develop business opportunities using a customer / client-focused communication-based business model and consultative skills. Main elements How to develop sales more effectively from new and existing customers; and managing the first appointment with a new customer. Use structured and assertive drawing-out skills to identify, develop and formalise business opportunities and to gain commitment. How to better position your company and your products and services against your main competitors. Create and deliver persuasive business messages based on specific need areas, criteria and value. Key learning points Advanced consultative selling - use a variety of structured and advanced questioning techniques to confidently and efficiently uncover opportunities, need areas and business criteria - confidently and efficiently. Involve the customer/client at all times, and to a far greater degree, and keep better control of business development process. Value message - differentiate your solutions clearly and accurately with customer/client-matched value statements. Presenting the right USPs, features and benefits and making them relevant and real to the customer. Qualification and reading buying signals. Day three (held around four weeks after the first module) - Conversion Key objective This module looks at how to improve the final qualification, progression and conversion of opportunities in your sales pipeline. Also includes price negotiation, overcoming objections and obstacles to gaining agreement. The module begins with a learning review, sharing participants' experiences over the last four weeks in applying the new techniques and skills acquired during the first two modules. This is an opportunity to revisit particularly challenging areas as well as to share and celebrate successes. Main elements Structuring and preparing for negotiating a deal and knowing when and how to move into the 'end-game' mode. Anticipate and answer customer objections and questions more confidently. Build more credibility and proof into your business process to reduce 'buyer's remorse' and speed-up decision-making. Being more assertive and developing better instincts and strategic thinking in progressing quotations and proposals. Key learning points Smart ways to position price, emphasise value and be a strong player without being the cheapest. Becoming more assertive in closing deals, and the importance of organised follow-up on the telephone. Qualify pipeline opportunities with more accuracy, using a proven check-list. Use an 'option generator' to simplify complex proposals, increase business value and close business faster. Writing more effective sales proposal documents and quotations. How best to draw-out, understand, isolate and answer customer objections, negotiate points and concerns. Practical methods of asking for agreement and closing a sale