21456 Disc courses

In today’s customer-focused world, the ability to handle complaints effectively is a crucial skill for anyone in customer care. The "Complaints Handling for Customer Care Course" is designed to help you master the art of managing customer concerns with confidence, turning potential issues into opportunities for improvement. Whether you're working in retail, hospitality, or any other service-based industry, knowing how to navigate a complaint professionally can make all the difference in maintaining customer loyalty and enhancing the reputation of your business. This course is ideal for those who want to develop a calm, collected approach to complaint management. You’ll learn how to listen actively, respond appropriately, and find solutions that satisfy both the customer and the business. No longer will complaints seem like a daunting task – with the skills gained from this course, you’ll be equipped to deal with even the most difficult situations, improving customer satisfaction and contributing to long-term business success. Join today and gain the skills to transform customer feedback into a tool for growth and success in any customer-facing role. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 01: Complaints & Customer Value Module 02: Building Rapport & Trust Module 03: Effective Communication Module 04: Handling Various Customer Types Module 05: Customer-Centric Complaint Resolution Module 06: Proactive Complaint Prevention and Service Recovery Module 07: Advanced Technology and Tools in Customer Care Learning Outcomes: Master complaint resolution for enhanced customer satisfaction. Develop effective communication strategies for diverse customer interactions. Implement proactive measures to prevent and address complaints. Build lasting rapport and trust with customers for enduring relationships. Navigate various customer types with confidence and empathy. Utilise advanced technology and tools for efficient customer care. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Customer service professionals Sales and support representatives Retail and hospitality staff Call centre agents Frontline staff in any industry Individuals seeking a customer-focused career change Entrepreneurs and small business owners Anyone aiming to excel in customer care roles Career path Customer Service Representative Complaints Handler Call Centre Agent Retail Associate Client Support Specialist Frontline Customer Care Professional Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Accounting is at the heart of every successful business, and understanding its fundamentals is key to making informed financial decisions. The Introduction to Accounting Fundamentals Course offers a clear and accessible pathway into the world of accounting, perfect for those who want to build a strong foundation in financial management. By grasping core principles like double-entry bookkeeping, financial statements, and cost analysis, this course will give you a solid understanding of how businesses track and manage their financial transactions. Whether you're looking to work in accounting or simply want to improve your financial literacy, this course offers valuable insights into the basic concepts of the field. It’s ideal for beginners and those who wish to refresh their knowledge, giving you the confidence to understand the financial workings behind everyday business operations. With clear explanations and engaging content, you’ll quickly become familiar with the essential terminology and processes. A great first step for anyone seeking to navigate the world of business finance with ease and assurance. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 01: Introduction to Accounting Module 02: Who are Accountants? Module 03: The Accounting System Module 04: What are Financial Statements? Module 05: Introduction to Financial Statement Analysis Module 06: Budgeting and Its Importance Module 07: Financial Markets and Bonds Module 08: Dealing with Financial Risk Management Module 09: Investment Management and Analysis Module 10: Auditing and Risk of Frauds Learning Outcomes: Analyse financial statements proficiently. Grasp the intricacies of financial risk management. Demonstrate competence in investment analysis. Navigate the dynamics of financial markets and bonds. Develop budgeting skills for effective financial management. Gain insights into auditing and the prevention of frauds. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Recent graduates with a finance-related degree. Professionals seeking to enhance financial knowledge. Individuals aspiring to enter the finance sector. Accounting enthusiasts eager to deepen their understanding. Business students looking to master financial analysis. Career changers aiming for roles in financial management. Entrepreneurs wanting to manage their business finances effectively. Anyone keen on understanding the complexities of accounting. Career path Financial Analyst Audit Associate Investment Analyst Budget Analyst Risk Management Officer Finance Manager Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

What do chillies, willow bark, and coffee beans have in common? More than you'd think. Welcome to the fascinating world of ethnobotany, where plants and people have been sharing secrets for thousands of years. This course takes you on a journey through ancient herbal remedies, cultural plant uses, and the surprising role flora plays in modern lives—from medicine cabinets to religious rituals. It's not just about trees and leaves; it's about traditions, knowledge, and stories rooted deep in human history. You’ll never look at your spice rack or garden centre the same way again. Designed for anyone curious about the bond between humans and plants, this course blends botany with culture, history, and a touch of folklore. Whether you're a herbal enthusiast, environmental student or just someone who's always wondered how ancient civilisations knew which plants to trust—this one's for you. Explore global plant lore without leaving your sofa, and see why ethnobotany isn’t just about what's growing—it’s about who's growing with it. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 01: Introduction to Ethnobotany Module 02: Plants and Human Societies Module 03: Botanical Foundations Module 04: Ethnobotanical Research Methods Module 05: Traditional Plant Uses Module 06: Biodiversity Conservation and Sustainability Module 07: Future Horizons in Ethnobotany Learning Outcomes: Understand the basic concepts and scope of ethnobotany. Explore the historical and cultural relationships between plants and societies. Gain foundational knowledge in plant biology and identification. Learn effective research methods specific to ethnobotanical studies. Explore diverse traditional uses of plants across cultures. Understand the role of ethnobotany in biodiversity conservation and sustainability. Explore emerging trends and potential advancements in ethnobotanical research. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Botany enthusiasts seeking cultural plant knowledge. Anthropology students interested in the plant-human connection. Conservationists exploring sustainable plant-human interactions. Researchers desiring specialised ethnobotanical expertise. Environmentalists seeking insights into biodiversity conservation. Career path Ethnobotanist: Conduct research on traditional plant knowledge. Conservation Biologist: Focus on preserving plant biodiversity. Anthropologist: Study cultural aspects of plant-human relationships. Ecotourism Specialist: Develop sustainable plant-based tourism initiatives. Museum Curator: Curate exhibits on ethnobotanical history. Environmental Consultant: Provide insights for sustainable plant use Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Are you ready to dive into the world of recruitment? Our Recruitment Consultant Basics Course is designed to give you a solid understanding of the key elements needed for success in this fast-paced industry. Whether you're looking to begin your journey or refine your skills, this course covers everything you need to know. From the initial stages of recruitment to managing client relationships, we ensure that you build a foundation that prepares you for the challenges of the job market. Throughout the course, you'll explore the strategies that top recruitment consultants use to match candidates with the right roles, while managing expectations and ensuring a smooth process. Gain insights into client management, effective interviewing techniques, and the ins and outs of the recruitment lifecycle. This course is tailored to suit anyone looking to understand the core principles of recruitment and develop the essential skills for effective consultant work. With a clear, structured approach, we make sure you’re equipped with the knowledge to confidently pursue opportunities in the recruitment field. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 01: Introduction to Recruitment Consulting Module 02: Recruitment Process and Strategies Module 03: Candidate Assessment and Selection Module 04: Building Client and Candidate Relationships Module 05: Recruitment Strategies and Best Practices Module 06: Leveraging Technology in Recruitment Module 07: Legal and Ethical Considerations in Recruitment Module 08: Executive Search and Headhunting Module 09: International Recruitment and Global Talent Acquisition Learning Outcomes: Execute effective candidate assessment and selection techniques. Develop robust client and candidate relationships. Implement advanced recruitment strategies and best practices. Leverage technology proficiently within the recruitment process. Navigate legal and ethical considerations with confidence. Demonstrate expertise in executive search and global talent acquisition. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring Recruitment Consultants Human Resources Professionals Talent Acquisition Specialists Career Changers Interested in Recruitment Business and Management Graduates Individuals Seeking Global Recruitment Knowledge Professionals Looking to Enhance Recruitment Strategies Those Pursuing a Career in Executive Search Career path Recruitment Consultant Talent Acquisition Manager HR Business Partner Executive Search Consultant International Recruitment Specialist Staffing Coordinator Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Safety showers and eye wash stations are critical in ensuring the well-being of individuals working with hazardous materials. These emergency safety equipment items are designed to provide immediate decontamination in case of accidental exposure to harmful chemicals or substances. By having these systems in place, workplaces significantly reduce the risk of injury and facilitate swift responses in critical situations. This course aims to provide learners with essential knowledge on the correct installation, maintenance, and use of safety showers and eye wash stations, ensuring that workplace environments remain safe for all employees. The course offers in-depth insights into the regulatory standards and guidelines that govern these safety systems. It addresses the importance of regular checks, prompt maintenance, and the correct usage of safety showers and eye wash stations during emergencies. Participants will learn the specifications for their setup, the types of hazards they protect against, and how to ensure proper functionality in case of urgent need. Whether you're in manufacturing, laboratories, or any environment that involves exposure to hazardous substances, this course will equip you with the necessary information to safeguard the health of individuals on your site. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 01: Introduction to Safety Showers and Eye Washes Module 02: Operating Procedures Module 03: Proper Utilisation Module 04: First Aid for Chemical Injuries Module 05: Maintenance and Testing Module 06: Emergency Procedures and Preparedness Module 07: Safety Culture and Best Practices Learning Outcomes: Implement proper safety shower and eye wash procedures for workplace incidents. Demonstrate first aid skills tailored to chemical injuries for immediate response. Execute maintenance and testing routines for optimal safety equipment functionality. Execute emergency procedures, ensuring a swift and effective response to incidents. Foster a safety culture, integrating best practices into daily operations. Demonstrate expertise in safety protocols to enhance workplace well-being. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Laboratory Technicians Industrial Workers Safety Officers Environmental Health Specialists Facility Maintenance Staff Chemical Plant Operators Emergency Response Teams Health and Safety Coordinators Career path Industrial Safety Officer Environmental Health Specialist Chemical Plant Operator Health and Safety Coordinator Emergency Response Team Member Laboratory Safety Technician Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

In today's increasingly interconnected world, understanding the intricacies of diplomacy and international relations is essential for anyone aspiring to influence global affairs. The Diplomacy and International Relations Fundamentals Course offers learners the opportunity to gain an in-depth understanding of the core principles that govern global interactions, diplomacy, and international policy. Whether you are looking to enter the world of international organisations, governmental agencies, or multinational corporations, this course provides a solid foundation in the key concepts and practices that shape international cooperation and negotiation. Throughout the course, students will explore topics such as the role of international organisations, the dynamics of international treaties, and the influence of cultural and political factors on foreign policy. By taking a structured approach to these critical subjects, the course helps learners to develop a clear and broad understanding of how diplomacy shapes the global landscape. This is an ideal choice for anyone looking to develop their knowledge and understanding of the fundamental components of international relations, without the need for physical attendance. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 01: Introduction to Diplomacy and International Relations Module 02: Theories and Approaches in International Relations Module 03: International Law and Institutions Module 04: Diplomatic Practices and Strategies Module 05: Global Issues in Diplomacy and International Relations Module 06: Regional Dynamics and Case Studies Module 07: Contemporary Challenges and Future Trends Learning Outcomes: Analyze international relations theories for strategic decision-making. Evaluate the role of international law in shaping global interactions. Apply diplomatic strategies to address complex international issues. Examine regional dynamics through in-depth case studies. Identify and address contemporary challenges in global diplomacy. Anticipate and adapt to future trends in international relations. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring diplomats and foreign affairs enthusiasts. Policy analysts seeking a comprehensive understanding of global dynamics. Individuals intrigued by the interconnectedness of international relations. Students aiming for a solid foundation in diplomatic practices. Professionals seeking to enhance their knowledge of global issues. Anyone fascinated by the complexities of international law and institutions. Individuals interested in regional dynamics and case studies. Those eager to grasp contemporary challenges and future trends in global affairs. Career path Diplomat Policy Analyst International Relations Consultant Foreign Affairs Researcher Political Analyst Global Issues Specialist Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Embark on a transformational journey towards personal and professional growth with our "Confidentiality in the Workplace" course. Crafted by experts, this curriculum delves deep into the essential skills necessary to uphold confidentiality in any workplace setting. By enrolling, you gain access to a wealth of knowledge that not only enhances your understanding of confidentiality protocols but also equips you with practical tools to navigate sensitive information with finesse and integrity. Whether you're a seasoned professional or just starting your career, this course promises to propel your trajectory to new heights by instilling confidence in your ability to maintain confidentiality effectively. Don't miss out on this opportunity to invest in yourself and seize the chance to unlock boundless opportunities for advancement. Join us on this journey and watch as your career reaches unprecedented heights. Key Features: CPD Certified Confidentiality in the Workplace Course Free Certificate Developed by Specialist Lifetime Access Course Curriculum Module 01: Introduction to Workplace Confidentiality Module 02: Business Etiquette and Types of Confidentiality Module 03: The Importance of Confidentiality Module 04: Maintaining Confidentiality with Co-workers Module 05: Preventing Confidentiality Breach Module 06: How Employees Can Protect Confidential Information Learning Outcomes: Identify various types of workplace confidentiality and their significance. Demonstrate business etiquette in handling confidential information with professionalism. Understand the importance of confidentiality in maintaining a trustworthy work environment. Apply strategies to maintain confidentiality while collaborating with co-workers. Implement measures to prevent breaches and protect sensitive information effectively. Equip employees with practical knowledge on safeguarding confidential data in the workplace. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Confidentiality in the Workplace course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of Confidentiality in the Workplace. Moreover, this course is ideal for: Employees across industries seeking a comprehensive understanding of workplace confidentiality. Managers and team leaders responsible for fostering a confidential work environment. HR professionals aiming to enhance confidentiality practices within their organizations. New hires looking to integrate seamlessly into workplace confidentiality protocols. Business owners committed to instilling a culture of trust and discretion. Requirements There are no requirements needed to enrol into this Confidentiality in the Workplace course. We welcome individuals from all backgrounds and levels of experience to enrol into this Confidentiality in the Workplace course. Career path After finishing this Confidentiality in the Workplace course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Confidentiality in the Workplace are: Data Protection Officer - £35K to 60K/year Compliance Officer - £30K to 50K/year Legal Secretary - £20K to 35K/year Human Resources Officer - £25K to 45K/year Administrative Assistant - £18K to 30K/year Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock the secrets to nurturing young minds with our comprehensive and dynamic course tailored for aspiring preschool educators. Dive deep into the world of early childhood, exploring the wonders of preschool education and understanding the unique needs of young children. Our curriculum empowers you with the essential knowledge to shape the formative years of the next generation. Learn the pivotal role a dedicated educator plays, and discover why fostering a love for learning from an early age is crucial. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access Our expertly crafted modules highlight the profound impact of education on early development, the importance of parental involvement, and the myriad benefits of early childhood education. Delve into designing effective curriculums, instilling life skills, and teaching essential concepts like counting and time management. With engaging techniques such as acting out scenes and setting up reward systems, you'll be equipped to teach new skills and help children understand their feelings. Take on this journey and become an inspiring guide in a child's early educational adventure, creating a foundation for lifelong success. Course Curriculum Module 01: Preschool Education Module 02: The Pre-School Child Module 03: Characteristics And Role Of A Preschool Teacher Module 04: Why Is Education Important? Module 05: Key Benefits of Early Childhood Education Module 06: The Importance of Parent Involvement Module 07: How Education Affects Early Childhood Development Module 08: The Curriculum Part - 01 Module 09: The Curriculum Part - 02 Module 10: Teaching Kids Life Skills Module 11: Teach Preschool Kids To Count Module 12: Set Up A Reward System For Children Module 13: Teach New Skills By Acting Out Scenes Module 14: Teach Kids About Their Feelings Module 15: Teach Kids about Time Management Skills Learning Outcomes: Understand principles of preschool education and child development. Recognise characteristics and roles of effective preschool teachers. Appreciate the importance of early childhood education and its benefits. Learn strategies for parent involvement in preschool education. Develop curriculum plans for preschool children. Teach essential life skills and emotional awareness to young children. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring preschool teachers. Parents wanting to educate their children. Childcare professionals seeking further knowledge. Early childhood education enthusiasts. Educators looking to specialise in preschool. Career path Preschool Teacher Early Childhood Educator Nursery School Teacher Childcare Centre Worker Early Years Foundation Stage (EYFS) Coordinator Educational Consultant for Early Childhood Development Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.