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This course delves into the dynamic world of social media advertising, offering a comprehensive exploration of platform selection, target audience segmentation, and persona development. From understanding the fundamentals to executing targeted campaigns, participants will gain invaluable insights to maximize their digital impact. After the successful completion of the course, you will be able to learn about the following:⦠Introduction to social media advertising.⦠Choosing the right social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)⦠Target audience segmentation and persona development. Navigate the intricate landscape of social media advertising with precision. Learn the nuances of platform selection, including Facebook, Instagram, Twitter, LinkedIn, and more. Dive into advanced strategies for target audience segmentation and persona development, optimizing your campaigns for maximum engagement and ROI. Explore the realm of social media advertising, mastering the intricacies of platform selection, audience targeting, and campaign optimization. Gain the skills needed to excel in roles such as Social Media Advertising Specialist, Digital Marketing Strategist, or Campaign Optimization Specialist. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Social Media Advertising Self-paced pre-recorded learning content on this topic. Social Media Advertising Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Social Media Advertising Specialist Digital Marketing Strategist Social Media Manager Ad Operations Analyst Digital Advertising Coordinator Campaign Optimization Specialist Social Media Content Creator Digital Marketing Consultant Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
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Certificates CPD Certificate Digital certificate - Included
This video course will teach you the basics of Structured Query Language (SQL), such as writing SQL queries, creating and updating tables, and importing and exporting data from comma separated values (CSV) and Excel files. You'll also learn about the SQL and database skills you need to become a self-sufficient digital analyst or marketer who can extract marketing data from the backend without assistance.
Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
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ð Unlock Your Digital Potential with 'Digital Presence Mastery: Strategic Social Engagement' ð Are you ready to elevate your online presence and take control of your digital narrative? Introducing our groundbreaking online course: 'Digital Presence Mastery: Strategic Social Engagement.' This comprehensive program is designed to empower you with the skills and strategies needed to dominate the digital landscape. ð Course Overview: Introduction: Dive into the world of digital presence and understand the key components that contribute to a successful online brand. Module 1: Social Media Marketing: Master the art of leveraging social media platforms to amplify your brand and connect with your target audience. Module 2: Marketing On Facebook & Instagram: Unlock the secrets of Facebook and Instagram marketing, harnessing the power of these social giants to grow your influence. Module 3: Marketing On Twitter & Youtube: Discover the unique strategies for effective marketing on Twitter and YouTube, maximizing your reach and engagement. Module 4: Introduction To Pinterest Marketing: Explore the potential of Pinterest and learn how to integrate it into your digital marketing strategy. Modules 5-7: Pinterest Marketing - Part 1, Part 2, Part 3: Delve deeper into Pinterest marketing, covering advanced tactics and techniques to boost your visibility on this visual platform. Module 8: Linkedin Marketing Intro: Leverage the professional networking platform, LinkedIn, to build authority and establish a strong professional presence. Modules 9-11: Linkedin Marketing - Part 1, Part 2, Part 3: Unlock the full potential of LinkedIn with in-depth insights into advanced marketing strategies for this unique platform. Module 12: Introduction To Split Testing: Understand the importance of split testing and how it can optimize your digital marketing efforts. Modules 13-15: Split Testing - Part 1, Part 2, Part 3: Master the art of split testing with practical applications and real-world examples to refine your campaigns for maximum impact. Module 16: Introduction To Funnel Building: Learn the fundamentals of creating effective sales funnels to guide your audience seamlessly through the buyer's journey. Modules 17-19: Funnel Building - Part 1, Part 2, Part 3: Unlock the secrets of successful funnel building, from capturing leads to driving conversions, ensuring a seamless and effective customer journey. ð Why Choose 'Digital Presence Mastery'? Expert-Led Curriculum: Taught by industry experts with a proven track record in digital marketing. Hands-On Learning: Practical, real-world applications to ensure you can implement what you learn immediately. Comprehensive Approach: From social media to split testing and funnel building, this course covers it all. Lifetime Access: Enjoy ongoing access to course materials, ensuring you stay ahead of the ever-evolving digital landscape. ð Transform Your Digital Presence Today! Don't let the digital world pass you by. Enroll in 'Digital Presence Mastery' now and unlock the strategies to propel your brand to new heights. Take charge of your online narrative and thrive in the competitive digital landscape. ð Embark your path to 'Digital Presence Mastery: Strategic Social Engagement.'ð Course Curriculum Module 1: Social Media Marketing Social Media Marketing 00:47 Module 2: Marketing On Facebook & Instagram Marketing on Facebook & Instagram 19:18 Module 3: Marketing On Twitter & Youtube Marketing On Twitter & Youtube 13:49 Module 4: Introduction To Pintrest Marketing Introduction To Pintrest Marketing 00:46 Module 5: Pintrest Marketing - Part 1 Pintrest Marketing - Part 1 07:29 Module 6: Pintrest Marketing - Part 2 Pintrest Marketing - Part 2 15:39 Module 7: Pintrest Marketing - Part 3 Pintrest Marketing - Part 3 10:36 Module 8: Linkedin Marketing Introduction Linkedin Marketing Introduction 00:46 Module 9: Linkedin Marketing - Part 1 Linkedin Marketing - Part 1 06:13 Module 10: Linkedin Marketing - Part 2 Linkedin Marketing - Part 2 07:06 Module 11: Linkedin Marketing - Part 3 Linkedin Marketing - Part 3 05:04 Module 12: Introduction To Split Testing Introduction To Split Testing 00:48 Module 13: Split Testing - Part 1 Split Testing - Part 1 09:32 Module 14: Split Testing - Part 2 Split Testing - Part 2 05:01 Module 15: Split Testing - Part 3 Split Testing - Part 3 08:43 Module 16: Introduction To Funnel Building Introduction To Funnel Building 00:48 Module 17: Funnel Building - Part 1 Funnel Building - Part 1 04:14 Module 18: Funnel Building - Part 2 Funnel Building - Part 2 06:56 Module 19: Funnel Building - Part 3 Funnel Building - Part 3 08:56
In today's competitive business landscape, a robust marketing strategy is essential for success. Our comprehensive Marketing Strategies for Business course will equip you with the knowledge and skills to develop and implement effective marketing strategies that will drive growth and achieve your business objectives. Embark on a journey through the fundamentals of marketing, gaining a thorough understanding of market research, branding, positioning, and buyer personas. Discover how to create a compelling marketing mix, encompassing product, price, promotion, and place. Learn how to leverage the power of digital marketing, including social media, content marketing, and search engine optimization (SEO), to reach your target audience effectively. Learning Outcomes Master the fundamental principles of marketing and its role in business success Conduct thorough market research to understand your target audience and market trends Develop a strong brand identity that resonates with your customers Position your products and services effectively to differentiate yourself from competitors Create a comprehensive marketing mix that aligns with your overall business strategy. Why choose this Marketing Strategies for Business course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Marketing Strategies for Business course for? Business owners and entrepreneurs seeking to enhance their marketing skills and drive business growth Marketing professionals aiming to expand their knowledge and expertise in various marketing disciplines Individuals interested in pursuing a career in marketing or marketing management Sales professionals seeking to leverage marketing strategies to boost their sales performance Anyone interested in learning how to create and implement effective marketing campaigns Career path Marketing Manager (£40,000 - £60,000) Digital Marketing Manager (£45,000 - £65,000) Social Media Manager (£35,000 - £55,000) Content Marketing Manager (£40,000 - £60,000) SEO Specialist (£35,000 - £55,000) Marketing Consultant (£50,000 - £70,000) Prerequisites This Marketing Strategies for Business does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Marketing Strategies for Business was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Welcome Welcome 00:01:00 Strategic Outline: Where are we now? Your business: The Marketplace and your business's position in it. 00:02:00 Define your brand messaging 00:02:00 Audience and personas? 00:05:00 Strategic Outline: Where do we want to be? Defining your objectives 00:02:00 Outline your KPI's and Measurement 00:04:00 Its time to Go to Market Funnel stages for your business 00:04:00 Your customer's journey 00:02:00 Channel Selection 00:03:00 Plan your tactics 00:02:00 Go To Market Plan 00:03:00 Budget 00:02:00 Ensure success Looking for risks and pivot indicators 00:03:00 Implement measurement and tracking tools 00:01:00 Revisit KPI's 00:02:00 Assignment Assignment - Marketing Strategies for Business 00:00:00