Are you someone who is struggling with the new business? Or are you someone who helps others in the business. If so, then you will be interested in this course! Description: What is Lead Generation? How do people benefit from this kind of marketing strategy, especially now that we are living in the modern age and almost everything needs to go through online? In this course, questions about lead generation will be answered and discussed thoroughly. Furthermore, we have to keep in mind that the most important characteristic in marketing is to be able to adapt to what the market needs and fulfil their demands. In this course, you will be taught how to become a successful internet marketer through lead generation. You will about creating products that can be bought by anyone on the internet. You will be able to evaluate how do home based businesses are decided and be able to make a new profitable business. Considering the profit or income will be the measure of how far your business has come and if the marketing you are doing is effective. So if you want to learn about lead generation, then you must enrol now! Who is the course for? Professionals who are helping people marketing their products/services through lead generation. People who have the interest to learn the ways to know lead generation. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of applying for NUS Extra Discount Card; 24/7 student support via email. Career Path: The Lead Generation Diploma is a useful qualification to possess, and would be beneficial for the following careers: Market Researchers Marketing Specialist Programmers Sales Technicians Webhost programmers. Module-01 What Is Cold Calling FREE 01:00:00 What Is SMS Marketing FREE 01:00:00 Information Marketing Business 01:00:00 What Are Buttons 00:15:00 Importance of Name Cards in Business 00:15:00 Door to Door 00:15:00 Classified Ads 00:15:00 Module-02 Networking Conventions 01:00:00 Kinds of Trade Shows 00:15:00 Home Parties 00:15:00 What Is Social Networking? Variety Of Social Networking 01:00:00 Different Between Events and Launches 00:15:00 Publicity 00:15:00 Publish A Book 01:00:00 Word of Mouth 00:15:00 Module-03 What Is Blogging 01:00:00 What Is Blog Commenting 00:15:00 Article Business Marketing 01:00:00 Tell A Friend 00:15:00 Forum Business Marketing 01:00:00 Email Business Marketing 01:00:00 Social Bookmarking 01:00:00 Module-04 YouTube Business Marketing 01:00:00 Yahoo! Answers 00:15:00 Press Releases 00:15:00 Benefits of Buying Banner Advertising 00:15:00 Online Classified Ads (Craigslist) 00:15:00 EBay Traffic 00:15:00 Organic Search Engine Traffic 00:15:00 Module-05 Pay Per Click Advertising 01:00:00 Ezine Solo Ads 00:15:00 Podcast Traffic 00:15:00 Directory Submissions 00:15:00 Social Networking Traffic 01:00:00 RSS Submission 00:15:00 Traffic Exchange Programs 00:15:00 Module-06 Co-Registration Leads 00:15:00 US Free Ads 01:00:00 User Generated Reviews 00:15:00 Viral Reports 00:15:00 Ad Swapping 01:00:00 Giveaway Events 00:15:00 Conclusion 00:15:00 Mock Exam Final Exam
Overview With the ever-increasing demand for Google Data Studio in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Google Data Studio may be. Learning about Google Data Studio or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Google Data Studio . That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Google Data Studio is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this Google Data Studio course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Google Data Studio course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Google Data Studio course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Google Data Studio , Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Google Data Studio , Anyone looking for a certificate of completion on doing an online training on this topic, Students of Google Data Studio , or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Google Data Studio course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams. Course Curriculum Module 01 Introduction to Google Data Studio Introduction to Google Data Studio 00:00 Module 02 Why Use Google Data Studio Over Others Why Use Google Data Studio Over Others 00:00 Module 03 How to Use Google Data Studio How to Use Google Data Studio 00:00 Module 04 Dashboard In Google Data Studio Dashboard In Google Data Studio 00:00 Module 05 How to Create Report In Google Data Studio How to Create Report In Google Data Studio 00:00 Module 06 Additional Features in Google Data Studio Additional Features in Google Data Studio 00:00 Module 07 Google Data Studio Calculated Formula and Functions Google Data Studio Calculated Formula and Functions 00:00 Module 08 Google Data Studio Data Blending and Sharing Reports Google Data Studio Data Blending and Sharing Reports 00:00 Module 09 Ways to Share Google Data Studio Reports Ways to Share Google Data Studio Reports 00:00
Overview With the ever-increasing demand for YouTube Marketing in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in YouTube Marketing may be. Learning about YouTube Marketing or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in YouTube Marketing . That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on YouTube Marketing is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this YouTube Marketing course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this YouTube Marketing course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this YouTube Marketing course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of YouTube Marketing , Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in YouTube Marketing , Anyone looking for a certificate of completion on doing an online training on this topic, Students of YouTube Marketing , or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This YouTube Marketing course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams. Creating Engaging Content for YouTube. Course Curriculum Module 1 Understanding YouTube and Its Audience. Understanding YouTube and Its Audience. 00:00 Module 2 Measuring and Analysing Your YouTube Marketing. Measuring and Analysing Your YouTube Marketing. 00:00 Module 3 Creating Engaging Content for YouTube. Creating Engaging Content for YouTube. 00:00 Module 4 Optimising Your Videos for Success. Optimising Your Videos for Success. 00:00 Module 5 Measuring Success on YouTube. Measuring Success on YouTube. 00:00
Welcome to the wireless revolution! Are you new to the 4G wireless age? Don't worry. This course is an excellent opportunity to learn about this technology and how it applies to business today. This course is designed to help you begin advertising to mobile phone users that are taking advantage of 4G technology. It is the goal of this course is to provide you with essential information about marketing to the mobile user, taking advantage of the new features and functions of 4G technology. You will explore ideas, suggestions, as well as case studies about how these advertising methods have already been proven in the marketplace. You will also be provided with insight into the hottest applications available today and how they are being used or might be used to the advertiser's advantage. Course Highlights Executive Diploma in Smart Phone Advertising is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Executive Diploma in Smart Phone Advertising into 13 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 13 hours, 15 minutes hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Executive Diploma in Smart Phone Advertising Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Executive Diploma in Smart Phone Advertising is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Executive Diploma in Smart Phone Advertising is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Module 1: Smart Phone as Advertising Tool INTRODUCTION 00:15:00 HOW NEXT GENERATION PHONES ARE GREAT ADVERTISING TOOLS 00:30:00 THE NEW GENERATION OF WIRELESS DEVICES 02:00:00 BUSINESS SECTOR USERS AND THEIR WIRELESS DEVICES 01:00:00 THE BEST PROCESS OF APPLICATION TO YOUR ADVERTISING ADVANTAGE 02:00:00 CREATING YOUR OWN APPLICATIONS 01:00:00 CONCLUSION 00:30:00 Module 2: Mobile Marketing Introduction FREE 00:30:00 Dominate Local Market with Mobile Marketing FREE 00:30:00 Mobile Marketing Is Going Web 02:00:00 Effective Mobile Advertising 00:30:00 List Building with Mobile Marketing 02:00:00 The Surefire Success Mobile Marketing Campaign 00:30:00 Mock Exam Final Exam
Grow your business with one of the most popular and trendy social media today by learning Instagram Marketing 101 - How to use Instagram for Business online. Share your ideas with the maximum number of people and explore the maximum by investing the minimum. The program will introduce you to the digital version of modern days promotion, and take you to an interesting world of public connection we call today Instagram. This is a great way to directly connect to your target audience and convey the message you want them to follow. You will learn how to get started with an Instagram account, how to increase your followers and how it can impact your business growth - all instructed and discussed through the learning resource. What you'll learn Will be able to create an awesome Instagram profile and feed Will be able to produce daily content Will be able to grow Instagram followers Will be able to collect leads from Instagram Will be able to sell products/services through Instagram Requirements You should have a phone that runs Instagram You should be able to use a smartphone at beginner level You should have a PC and able use it at a beginner level Who this course is for: Social Media Managers Small and Medium sized business owners Anyone who wants to learn how Instagram works Anyone who wants to market on Instagram Companies who want to market on Instagram Entrepreneurs Introduction About the instructor and the course FREE 00:03:00 DO NOT ENROL until you watch this FREE 00:02:00 INSTAGRAM FUNDAMENTALS Introduction to Fundamentals 00:01:00 Basic Features of Instagram 00:05:00 How Instagram Works 00:04:00 Rule no.1 & Rule no.2 of Instagram Marketing 00:04:00 Purpose and Theme 00:09:00 ACCOUNT SETUP Introduction to Account Setup 00:01:00 Username Selection 00:09:00 Personal or Business Account 00:08:00 How to Create an Amazing Bio Description 00:10:00 How to Select the Perfect Display Image (Profile image) 00:06:00 The Instagram solo link 00:05:00 CONTENT STRATEGY Introduction to Content creation on Instagram 00:01:00 Theme of your account 00:04:00 Quality and Quantity of content 00:09:00 Type of content that work on Instagram 00:11:00 How to create compelling content (non designers) 00:05:00 Free stock photo websites 00:04:00 Tools for creating content: IOS devices 00:10:00 Tools for creating content: Android devices 00:04:00 Tools for creating content: Desktop tools 00:10:00 What to do if you don't have time to create content 00:09:00 Tools to schedule your content 00:13:00 Create the ultimate Content Strategy Plan 00:07:00 GROWTH HACKS Introduction to Growth Hacking 00:01:00 Growth Hack no.1 - Consistency 00:03:00 Growth Hack no.2 - Hashtags 00:10:00 Growth Hack no.3 00:05:00 Growth Hack no.4 - Engaging 00:05:00 Growth Hack no.5 00:08:00 Growth Hack no.6 00:06:00 Growth Hack no.7 00:09:00 Tools to track your growth 00:04:00 ADVERTISING AND PROMOTION Introduction to advertising and promotion 00:01:00 Instagram ads- within the app 00:04:00 Instagram ads - Facebook Ads Manager 00:10:00 Paid shoutouts: how much does it cost 00:09:00 How to reach out to influencers 00:04:00 HOW TO GENERATE LEADS Introduction to lead generation 00:01:00 Rule no.1 - Give value first 00:04:00 Rule no.2 - The 80/20 rule 00:05:00 Call-to-action (CTA) 00:05:00 INSTAGRAM STORIES Introduction to Stories 00:01:00 Basics of the feature 00:05:00 What to share in your strories 00:04:00 CASE STUDIES A final advice 00:02:00 @digi_lifestyle Case Study - From 0 to 1000 in 4 weeks 00:09:00 @lfcgadgets Case Study - From 1000 to 10000+ in 4 months 00:09:00 BONUSES February 2018 - How to create awesome videos for Instagram with Quick app 00:12:00 February 2018 Instagram algorithm update 00:07:00 Instagram Hashtag Algorithm Update March 2018 00:08:00 How to Create Instagram Story Ads with Facebook Ads Manager 00:12:00
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Overview With the ever-increasing demand for Advertising in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Advertising may be. Learning about Advertising or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Advertising. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Advertising is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this Search Engine Advertising course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Search Engine Advertising course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Search Engine Advertising course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Advertising, Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Advertising, Anyone looking for a certificate of completion on doing an online training on this topic, Students of Advertising, or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Search Engine Advertising course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams. Course Curriculum Module 1 - Introduction To SEA Introduction To SEA 00:00 Module 2 - GOOGLE ADS_ BASICS OF GOOGLE ADS GOOGLE ADS_ BASICS OF GOOGLE ADS 00:00 Module 3 - THE ANATOMY OF A SEARCH INTERNET AD THE ANATOMY OF A SEARCH INTERNET AD 00:00 Module 4 - OVERVIEW_ TYPE OF ADS Draft LessonOVERVIEW_ TYPE OF ADS 00:00 Module 5 - GOOGLE ADS_ NETWORKS AND AD FORMATS GOOGLE ADS_ NETWORKS AND AD FORMATS 00:00 Module 6 - GOOGLE ADS_ PREPARATION, CAMPAIGNS, AD GROUPS AND MORE GOOGLE ADS_ PREPARATION, CAMPAIGNS, AD GROUPS AND MORE 00:00 Module 7 - EDITOR, OPTIMIZATION, ANALYTICS, AND OTHERS EDITOR, OPTIMIZATION, ANALYTICS, AND OTHERS 00:00 Module 8 - KEYWORDS AND KEYWORDS RESEARCH TOOLS KEYWORDS AND KEYWORDS RESEARCH TOOLS 00:00 Module 9 - SET YOUR KEYWORD MATCH TYPES SET YOUR KEYWORD MATCH TYPES 00:00 Module 10 - KEY PERFORMANCE INDICATORS (KPIs) KEY PERFORMANCE INDICATORS (KPIs) 00:00
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Explore the strategies of ranking first in Google Map with the Google Maps SEO Training course. Proper Google Maps marketing and local SEO services help you to maximize the search exposure of your company. The course shows you the right and effective ways of optimizing your Google Maps for your site. The course illustrates the steps of setting up a Google My Business Page and teaches you how to respond to the reviews in Google. The techniques of handling reviews and the ways of finding more reviews to your business page will be covered here. In the course, you will know more than ten best business citations that you should register. You will also explore the procedures of finding more business directory citations for your listing. Moreover, the techniques of setting up Google+ listing, the process of registering your very first business directory submission, and the ways of building the first backlink for your website will be discussed in the course. Finally, the course trains you to optimize your Google+ page and guides you the ways of ranking page 1 in Google Maps. What you'll learn You'll know how to setup a Google My Business Page You'll know how to setup a Google+ Listing You'll know how to respond to reviews in Google You'll know how to register for your first business directory citations You'll know the best 10+ business citations to have registered You'll know how to rank Page 1 in Google Maps You'll know the 4 Pillars of ranking in Maps You'll know how to optimize your Google+ Page You'll know how to get more reviews to your business pages You'll know how to gather more business directory citations for your listing You'll know how to build your first backlinks to your site You'll know how to build your first backlinks to your Google+ page Requirements You should know how to use a computer at a beginner level You should have a location (anywhere in the world) where you can accept a postcard for a secret Google Business registration code Who is the target audience? Online Marketers Entrepreneurs Brick & Mortar Owners Local Businesses Online Businesses Anyone who wants to get WAY MORE TRAFFIC from rankings Page 1 in Google Maps Module: 01 1. Promo 00:03:00 2. Introduction 00:03:00 3. The 4 Pillars of Google Maps Ranking 00:05:00 4. Sign In to Google+ 00:01:00 5. Keyword Planner & Sorting Breakdown 00:15:00 Module: 02 6. LongTail Pro Keyword Research 00:10:00 7. KW Finder Keyword Research 00:05:00 8. Google My Business Registration & Optimization 00:12:00 9. Descriptions Have Been Phased Out Currently 00:01:00 10. Google Review Management & Marketing 00:19:00 Module: 03 11. Additional Business Sites for Reviews 00:12:00 12. What Are Citations 00:08:00 13. WhiteSpark for Citation Analysis 00:03:00 14. Outsource Local Citations 00:05:00 15. Backlinks Are Easy 00:18:00 Course Certification
Google AdWords Beginner to Advanced Overview Ever dreamt of your business shining at the top of Google searches, attracting customers like moths to a flame? That's the magic of Google Ads, and this Google AdWords Beginner to Advanced course is your secret weapon to unlock it. Don't worry if you're new to the game. We'll take you by the hand, starting with the basics and gradually building you up to become a Google Ads mastermind. Whether you're a one-person show or a marketing pro, this Google AdWords Beginner to Advanced course equips you with the knowledge and skills to conquer the online advertising world. Imagine crafting ads that grab attention, target the right people, and bring in results like crazy. That's what you'll learn here. We'll show you how to use cool features like retargeting, automation, and even spy on your competitors. Plus, you'll learn to track your success and tweak your campaigns to get the most out of every penny. And the best part? This Google AdWords Beginner to Advanced course stays ahead of the curve, teaching you the latest tricks and trends in Google Ads. You'll be a marketing ninja, always one step ahead of the game. Ready to take your marketing to the next level and land that dream job? This Google AdWords Beginner to Advanced course is your golden ticket. Enrol now and watch your business skyrocket! Why You Should Choose Google AdWords Beginner to Advanced Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google AdWords Beginner to Advanced is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google AdWords Beginner to Advanced is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google AdWords Beginner to Advanced Introduction 01. Introduction 00:02:00 Testing to Ad Concepts 02. Introduction to Ad Concepts 00:02:00 03. Example Ad Concepts 00:04:00 04. Label Setup 00:04:00 05. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 06. Understanding the usefulness of this report 00:03:00 07. Linking Google Ads with Search Console 00:04:00 08. Excel Report Setup & Pivot 00:04:00 09. Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10. CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11. The theory behind the double campaign 00:04:00 12. A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13. Introduction to Drafts & Experiments 00:05:00 14. Example experiment Ideas for use 00:06:00 15. Draft & Experiment Setup 00:10:00 16. Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreadsheets template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26. GDN Remarketing 00:06:00 27. Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34. What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36. Dynamic Search Ads 00:03:00 37. Smart Bidding Strategies 00:07:00 38. Lookalike Audiences 00:02:00 39. Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40. Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42. Setting up the Business Data Feed 00:06:00 43. Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00