1332 Digital Marketing courses in Cardiff delivered On Demand

Overview Digital marketing has brought a new era in the marketing sector, and Google AdWords is one it's key elements. Learn the core principles of Google ads and understand how to make the best use of it with our Google AdWords Training. In this comprehensive course, you will get an overall understanding of Google Ads. Here, you will learn the basics of keywords. The course will provide you with detailed lessons on developing ad campaigns. Along with that, you will be able to track and measure the performance of the ads. Finally, you will grasp the advanced strategies used for creating more effective ads.  So, if you are determined to take your digital marketing skills to the next level, join today! Course Preview Learning Outcomes Understand the significance of Google AdWords in digital marketing Enhance your knowledge and understanding of keywords Develop the skills to create effective ad campaigns Know how to track and measure ad performance Grasp advanced strategies used in Google ads Why Take This Course From John Academy? Affordable, well-structured and high-quality e-learning study materials Engaging tutorial videos, materials from the industry-leading experts Opportunity to study in a user-friendly, advanced online learning platform Efficient exam systems for the assessment and instant result Earn UK & internationally recognised accredited qualification Easily access the course content on mobile, tablet, or desktop from anywhere, anytime Excellent career advancement opportunities Get 24/7 student support via email. What Skills Will You Learn from This Course? Creating Ad Campaign Measuring and Tracking Campaign Who Should Take This Google AdWords Training? Whether you're an existing practitioner or an aspiring professional, this course is an ideal training opportunity. It will elevate your expertise and boost your CV with key skills and a recognised qualification attesting to your knowledge. Are There Any Entry Requirements? This Google AdWords Training is available to all learners of all academic backgrounds. But learners should be aged 16 or over to undertake the qualification. And a good understanding of the English language, numeracy, and ICT will be helpful. Certificate of Achievement After completing this course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates & Transcripts can be obtained either in Hardcopy at £14.99 or in PDF format at £11.99. Career Path​ This exclusive Google AdWords Training will equip you with effective skills and abilities and help you explore career paths such as  Digital Marketer Marketing Analyst Search Manager Module 1: Introduction to Google Adwords Introduction to Google Adwords 00:15:00 Module 2: Understanding Keywords Understanding Keywords 00:17:00 Module 3: Creating Your First Ad Campaign Creating Your First Ad Campaign 00:17:00 Module 4: Optimising Your Ad Campaigns Optimising Your Ad Campaigns 00:14:00 Module 5: Tracking and Measuring Ad Performance Tracking and Measuring Ad Performance 00:14:00 Module 6: Advanced Google Adwords Strategies Advanced Google Adwords Strategies 00:16:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

🚀 Unlock Your Business Potential with 'Optimizing Outcomes Through GetResponse Mastery' 🚀   Are you tired of struggling to connect with your audience effectively? Do you find yourself lost in the sea of online marketing tools, unsure of how to navigate the complexities of email campaigns and automation?   Introducing our game-changing online course: 'Optimizing Outcomes Through GetResponse Mastery'!   🌟 What You'll Gain:   1️⃣ Master the Power of GetResponse: Dive deep into the world of GetResponse and harness its full potential. From building eye-catching landing pages to creating irresistible email campaigns, become a GetResponse wizard and elevate your marketing game.   2️⃣ Automate Your Success: Discover the art of automation and let your business run on autopilot. Say goodbye to repetitive tasks and hello to more time for what truly matters-building meaningful connections with your audience.   3️⃣ Increase Engagement and Conversion Rates: Learn the secrets of crafting compelling content that captivates your audience. From subject lines that demand attention to copy that converts, transform your messages into revenue-driving machines.   4️⃣ Advanced Analytics Insights: Unlock the mysteries of data with our in-depth analytics training. Turn numbers into actionable strategies, allowing you to make informed decisions and optimize your campaigns for maximum results.   5️⃣ Exclusive Bonuses and Resources: Gain access to a treasure trove of bonus materials, templates, and insider tips that will give you an edge in the competitive world of digital marketing.   💡 Who Is This Course For? Small Business Owners Marketing Professionals Entrepreneurs Anyone Looking to Skyrocket Their Online Presence   🔥 Why Choose 'Optimizing Outcomes Through GetResponse Mastery'? 🚀 Proven Strategies: Developed by industry experts with a track record of success. 🎓 Comprehensive Learning: From beginner to advanced, we've got you covered. 💻 Practical Implementation: Hands-on exercises ensure you can apply what you learn immediately. 📈 Results-Driven: Witness real changes in your engagement and conversion rates.   🌐 Don't miss this opportunity to transform your online presence and drive unprecedented success. Join 'Optimizing Outcomes Through GetResponse Mastery' now and take the first step toward a future where your business thrives!   👉 Enroll Today and Optimize Your Future with GetResponse Mastery! 👈   🔒 100% Satisfaction Guarantee - If you don't see results within 30 days, we'll refund your investment, no questions asked.   Don't let your competitors get ahead-seize this opportunity and unlock the full potential of your business with GetResponse Mastery! 🚀   Course Curriculum Basic Overview 00:00 Pricing And Account Opening 00:00 Account Settings 00:00 Creating Lists 00:00 Creating Lists - Part 2 00:00 Creating Sign Up Forms 00:00 Creating Sign Up Forms - Part 2 00:00 Importing and Adding Contacts 00:00 Managing Lists 00:00 Suppression Lists 00:00 Creating Broadcast Newsletters 00:00 Creating Autoresponder Follow Ups 00:00 Creating Landing Pages - Part 1 00:00 Creating Landing Pages - Part 2 00:00 Create and Deploy Surveys - Part 1 00:00 Create and Deploy Surveys - Part 2 00:00 Pre-Loading Messages 00:00 Analytics 00:00 Getresponse Integrations 00:00 Webinars 00:00 Conclusion 00:00 Advanced Overview 00:00 Templates for Automation 00:00 Workflow Automation From Scratch 00:00 Starting the Automation Process - Basic Triggers 00:00 Starting the Automation Process - Tag Based Triggers 00:00 Starting the Automation Process - E-Commerce Triggers 00:00 Customizing Conditions-or-Triggers 00:00 Basic Actions 00:00 Tagging Based Actions 00:00 Customizing Actions 00:00 Customizing Filters 00:00 Customizing Filters 00:00 Live Example Setting A Trigger 00:00 Live Example - Setting An Action 00:00 Live Example Creating Filters 00:00 Live Example - Tagging 00:00 Live Example - Setting a Tag Based Campaign Trigger 00:00 LIve Example - Setting Tag Based Campaign Actions 00:00 Live Example - Setting Tag Based Campaign Filters 00:00 Conclusion 00:00

Level 3 QLS Endorsed Course | Endorsed Certificate Included | Plus 5 Career Guided Courses | CPD Accredited

Level 7 QLS Endorsed Course | Endorsed Certificate Included | Plus 5 Career Guided Courses | CPD Accredited

Do you want to prepare for your dream job but strive hard to find the right courses? Then, stop worrying, for our strategically modified Google Analytics Course - Taking Your Business to the Next Level bundle will keep you up to date with the relevant knowledge and most recent matters of this emerging field. So, invest your money and effort in our 30 course mega bundle that will exceed your expectations within your budget. The Google Analytics Course - Taking Your Business to the Next Level related fields are thriving across the UK, and recruiters are hiring the most knowledgeable and proficient candidates. It's a demanding field with magnitudes of lucrative choices. If you need more guidance to specialise in this area and need help knowing where to start, then StudyHub proposes a preparatory bundle. This comprehensive Google Analytics Course - Taking Your Business to the Next Level bundle will help you build a solid foundation to become a proficient worker in the sector. This Google Analytics Course - Taking Your Business to the Next Level Bundle consists of the following 25 CPD Accredited Premium courses - Course 1: Google Data Studio: Data Analytics Course 2: Diploma in Data Analysis Fundamentals Course 3: Learn How To Optimize Your Google My Business Page In 2016 Course 4: How To Do Keyword Research For SEO & Ranking On Google Course 5: Excel Pivot Tables for Data Reporting Course 6: Research Methods in Business Course 7: Business Intelligence and Data Mining Course 8: Marketing Strategies for Business Course 9: Strategic Planning and Analysis for Marketing Course 10: Digital Marketing for Beginners to Advanced Course 11: Digital Marketing Starting an online E-Commerce Store Course 12: Microsoft Power BI - Master Power BI in 90 Minutes! Course 13: PowerBI Formulas Course 14: Statistical Analysis Course 15: Social Media Marketing-The Step by Step Guide Course 16: Create Your First Responsive Website Course 17: Complete Online Marketing & Advertising Course Course 18: Ultimate Social Media Marketing course Course 19: Python Course Course 20: Data Science & Machine Learning with Python Course 21: Basics of WordPress: Create Unlimited Websites Course 22: The Ultimate SEO Blueprint - Easily Ranking #1 On Google Course 23: Quick Data Science Approach from Scratch Course 24: Fundamentals of Business Analysis Course 25: Excel Data Analysis 5 Extraordinary Career Oriented courses that will assist you in reimagining your thriving techniques- Course 1:Career Development Plan Fundamentals Course 2:CV Writing and Job Searching Course 3:Interview Skills: Ace the Interview Course 4:Video Job Interview for Job Seekers Course 5:Create a Professional LinkedIn Profile Learning Outcome This tailor-made Google Analytics Course - Taking Your Business to the Next Level bundle will allow you to- Uncover your skills and aptitudes to break new ground in the related fields Deep dive into the fundamental knowledge Acquire some hard and soft skills in this area Gain some transferable skills to elevate your performance Maintain good report with your clients and staff Gain necessary office skills and be tech savvy utilising relevant software Keep records of your work and make a report Know the regulations around this area Reinforce your career with specific knowledge of this field Know your legal and ethical responsibility as a professional in the related field This Google Analytics Course - Taking Your Business to the Next Level Bundle resources were created with the help of industry experts, and all subject-related information is kept updated on a regular basis to avoid learners from falling behind on the latest developments. Certification After studying the complete training you will be able to take the assessment. After successfully passing the assessment you will be able to claim all courses pdf certificates and 1 hardcopy certificate for the Title Course completely free. Other Hard Copy certificates need to be ordered at an additional cost of •8. CPD 300 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Ambitious learners who want to strengthen their CV for their desired job should take advantage of the Google Analytics Course - Taking Your Business to the Next Level bundle! This bundle is also ideal for professionals looking for career advancement. Requirements To participate in this course, all you need is - A smart device A secure internet connection And a keen interest in Google Analytics Course - Taking Your Business to the Next Level Career path Upon completing this essential Bundle, you will discover a new world of endless possibilities. These courses will help you to get a cut above the rest and allow you to be more efficient in the relevant fields.

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Bundle consists of the following 30 CPD Accredited Premium courses - Course 1: Google Data Studio: Data Analytics Course 2: Diploma in Data Analysis Fundamentals Course 3: Learn How To Optimize Your Google My Business Page In 2016 Course 4: How To Do Keyword Research For SEO & Ranking On Google Course 5: Excel Pivot Tables for Data Reporting Course 6: Research Methods in Business Course 7: Business Intelligence and Data Mining Course 8: Marketing Strategies for Business Course 9: Strategic Planning and Analysis for Marketing Course 10: Digital Marketing for Beginners to Advanced Course 11: Digital Marketing Starting an online E-Commerce Store Course 12: Microsoft Power BI - Master Power BI in 90 Minutes! 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Bundle resources were created with the help of industry experts, and all subject-related information is kept updated on a regular basis to avoid learners from falling behind on the latest developments. Certification After studying the complete training you will be able to take the assessment. After successfully passing the assessment you will be able to claim all courses pdf certificates and 1 hardcopy certificate for the Title Course completely free. Other Hard Copy certificates need to be ordered at an additional cost of •8. CPD 400 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Ambitious learners who want to strengthen their CV for their desired job should take advantage of the Learn to Master Google Analytics in No Time! bundle! This bundle is also ideal for professionals looking for career advancement. Requirements To participate in this course, all you need is - A smart device A secure internet connection And a keen interest in Learn to Master Google Analytics in No Time! Career path Upon completing this essential Bundle, you will discover a new world of endless possibilities. These courses will help you to get a cut above the rest and allow you to be more efficient in the relevant fields.

Highlights of the Course Course Type: Online Learning Duration: 1 hour 20 minutes Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about digital marketing Understand the core competencies and principles of digital marketing Explore the various areas of digital marketing Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital marketer Facebook for Business This facebook for business course is accredited by the CPD UK. CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Facebook is the world's largest social network. With over a billion users it's very likely that a proportion of your target customer audience will have a Facebook account. In the 'Social Media for Business' course you'll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea at this point if Facebook is one of the right platforms for you. Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business. Recommendation is the most powerful way a potential customer can be connected to a business, particularly when it's being recommended by a friend. So if you know that a trusted friend likes a particular brand, you're much more likely to engage with that brand. Facebook is essentially a platform designed to facilitate social interaction between people with whom you've already established some mutual recognition. Who is this Course for? This comprehensive Facebook for Business course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This Facebook for Business course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This Facebook for Business course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This Facebook for Business course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Module 1: An Introduction to Facebook Module 2: Setting up a Facebook Brand Page Module 3: Administrating your Facebook Brand Page Module 4: Adding Content to your Brand Page Module 5: Custom Applications Module 6: Getting People to your Brand Page Module 7: Facebook Advertising Module 8: Getting Website Traffic from Facebook Obtain Your Certificate Order Your Certificate of Achievement 00:00:00

🌟 Unlock the Power of Google AdWords with 'A Personal Tale of Google AdWords' Online Course! 🚀 Are you ready to harness the incredible potential of Google AdWords and propel your business to new heights? Dive into our exclusive online course, 'A Personal Tale of Google AdWords,' and embark on a transformative journey towards mastering the art of digital advertising!   🔍 Why Choose Our Course? 🎓 Expert Guidance: Learn from seasoned professionals with years of hands-on experience in Google AdWords. 📈 Practical Insights: Gain actionable strategies and real-world techniques to optimize your ad campaigns effectively. 🔑 Comprehensive Curriculum: Covering everything from the basics to advanced strategies, tailored for all skill levels. 💡 Insider Tips: Unlock industry secrets and best practices to maximize your ROI and drive conversions.   👨‍💻 What You'll Learn: ✅ Fundamentals of Google AdWords: Understand the platform's core principles and functionalities. ✅ Campaign Creation & Optimization: Craft compelling ads and optimize campaigns for maximum performance. ✅ Keyword Strategies: Master the art of selecting keywords that resonate with your audience. ✅ Analytics & Measurement: Utilize data-driven insights to refine and improve your advertising efforts. ✅ Advanced Tactics: Explore advanced techniques to stay ahead in the ever-evolving digital landscape.   🎯 Who Can Benefit: 🚀 Entrepreneurs looking to scale their businesses through targeted advertising. 💼 Marketing professionals seeking to enhance their digital marketing skill set. 👩‍💻 Small business owners aiming to increase online visibility and drive sales. 🌐 Anyone interested in mastering Google AdWords for personal or professional growth. 🏆 Join countless success stories and become a Google AdWords maestro! Enroll in 'A Personal Tale of Google AdWords' today and take charge of your online advertising journey. Seize this opportunity to elevate your brand and achieve remarkable results! 🌟 Limited Time Offer: Enroll now to access exclusive bonuses and kickstart your path to advertising mastery! Don't let this opportunity pass you by. Enroll today and witness the transformation in your digital marketing strategies with 'A Personal Tale of Google AdWords'! 💡🚀 Course Curriculum

Do you want to prepare for your dream job but strive hard to find the right courses? Then, stop worrying, for our strategically modified Strategic Planning and Customer Relationship Management bundle will keep you up to date with the relevant knowledge and most recent matters of this emerging field. So, invest your money and effort in our 33 course mega bundle that will exceed your expectations within your budget. The Strategic Planning and Customer Relationship Management related fields are thriving across the UK, and recruiters are hiring the most knowledgeable and proficient candidates. It's a demanding field with magnitudes of lucrative choices. If you need more guidance to specialise in this area and need help knowing where to start, then StudyHub proposes a preparatory bundle. This comprehensive Strategic Planning and Customer Relationship Management bundle will help you build a solid foundation to become a proficient worker in the sector. This Strategic Planning and Customer Relationship Management Bundle consists of the following 30 CPD Accredited Premium courses - Course 01: Strategic Planning and Analysis for Marketing Course 02: Social Media Marketing Training Course 03: LinkedIn Marketing & Sales Lead Generation Blueprint Course 04: TikTok Marketing for Business Course 05: Facebook Marketing Course 06: Instagram Marketing Course 07: Candle Making Business Course 08: Setting Up Your Dog Grooming Business Course 09: Customer Relationship Management Course 10: Personal and Networking Skills Course 11: Effective Communication Skills Diploma Course 12: Decision Making and Critical Thinking Course 13: Marketing Online Course Course 14: Strategic Planning and Analysis for Marketing Course 15: Webinar Marketing Funnel Course 16: Sales & Selling Management Course Course 17: Petroleum Products : Specifications Properties Market Demand Course 18: Bitcoin Payment in Your Business Course 19: Professional Email Marketing Diploma Course 20: Affiliate Marketing Course 21: Digital Marketing - Growth Hacking Techniques Course 22: Digital Marketing Course 23: Lead Generation with Attraction Marketing for Business Course 24: Marketing Fundamentals Course 25: Pinterest Marketing Course 26: Youtube Marketing Diploma Course 27: Visual Merchandising Course 28: Content Management Course 29: Content Writing & Copy Writing For SEO and Sales Course 30: Email Content Writing 3 Extraordinary Career Oriented courses that will assist you in reimagining your thriving techniques- Course 01: Career Development Plan Fundamentals Course 02: CV Writing and Job Searching Course 03: Interview Skills: Ace the Interview Learning Outcome This tailor-made Strategic Planning and Customer Relationship Management bundle will allow you to- Uncover your skills and aptitudes to break new ground in the related fields Deep dive into the fundamental knowledge Acquire some hard and soft skills in this area Gain some transferable skills to elevate your performance Maintain good report with your clients and staff Gain necessary office skills and be tech savvy utilising relevant software Keep records of your work and make a report Know the regulations around this area Reinforce your career with specific knowledge of this field Know your legal and ethical responsibility as a professional in the related field This Strategic Planning and Customer Relationship Management Bundle resources were created with the help of industry experts, and all subject-related information is kept updated on a regular basis to avoid learners from falling behind on the latest developments. Certification After studying the complete training you will be able to take the assessment. After successfully passing the assessment you will be able to claim all courses pdf certificates and 1 hardcopy certificate for the Title Course completely free. Other Hard Copy certificates need to be ordered at an additional cost of •8. CPD 330 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Ambitious learners who want to strengthen their CV for their desired job should take advantage of the Strategic Planning and Customer Relationship Management bundle! This bundle is also ideal for professionals looking for career advancement. Requirements To participate in this course, all you need is - A smart device A secure internet connection And a keen interest in Strategic Planning and Customer Relationship Management Career path Upon completing this essential Bundle, you will discover a new world of endless possibilities. These courses will help you to get a cut above the rest and allow you to be more efficient in the relevant fields.

Do you want to prepare for your dream job but strive hard to find the right courses? Then, stop worrying, for our strategically modified Marketing and Customer Relationship Management bundle will keep you up to date with the relevant knowledge and most recent matters of this emerging field. So, invest your money and effort in our 33 course mega bundle that will exceed your expectations within your budget. The Marketing and Customer Relationship Management related fields are thriving across the UK, and recruiters are hiring the most knowledgeable and proficient candidates. It's a demanding field with magnitudes of lucrative choices. If you need more guidance to specialise in this area and need help knowing where to start, then StudyHub proposes a preparatory bundle. This comprehensive Marketing and Customer Relationship Management bundle will help you build a solid foundation to become a proficient worker in the sector. This Marketing and Customer Relationship Management Bundle consists of the following 30 CPD Accredited Premium courses - Course 01: Marketing Fundamentals Course 02: Strategic Planning and Analysis for Marketing Course 03: Sales Negotiation Training Course 04: Visual Merchandising Course 05: Telephone Skills Diploma Course 06: Webinar Marketing Funnel Course 07: Email Content Writing Course 08: Effective Email Marketing Course 09: Customer Relationship Management Course 10: Personal and Networking Skills Course 11: Effective Communication Skills Diploma Course 12: Decision Making and Critical Thinking Course 13: Facebook Marketing Course 14: Instagram Marketing Course 15: Pinterest Marketing Course 16: Youtube Marketing Diploma Course 17: Content Management Course 18: Content Writing & Copy Writing For SEO and Sales Course 19: Digital Marketing Business Tips Course 20: Lead Generation with Attraction Marketing for Business Course 21: Social Media Marketing Training Course 22: Social Media Strategy for Business Course 23: LinkedIn Marketing & Sales Lead Generation Blueprint Course 24: TikTok Marketing for Business Course 25: Retail Customer Service Training Course 26: Sales Generation Course Course 27: The Ultimate Sales Training Blueprint: How To Master Sales Course 28: Sales & Selling Management Course Course 29: Affiliate Marketing Course 30: Digital Marketing - Growth Hacking Techniques 3 Extraordinary Career Oriented courses that will assist you in reimagining your thriving techniques- Course 01: Career Development Plan Fundamentals Course 02: CV Writing and Job Searching Course 03: Interview Skills: Ace the Interview Learning Outcome This tailor-made Marketing and Customer Relationship Management bundle will allow you to- Uncover your skills and aptitudes to break new ground in the related fields Deep dive into the fundamental knowledge Acquire some hard and soft skills in this area Gain some transferable skills to elevate your performance Maintain good report with your clients and staff Gain necessary office skills and be tech savvy utilising relevant software Keep records of your work and make a report Know the regulations around this area Reinforce your career with specific knowledge of this field Know your legal and ethical responsibility as a professional in the related field This Marketing and Customer Relationship Management Bundle resources were created with the help of industry experts, and all subject-related information is kept updated on a regular basis to avoid learners from falling behind on the latest developments. Certification After studying the complete training you will be able to take the assessment. After successfully passing the assessment you will be able to claim all courses pdf certificates and 1 hardcopy certificate for the Title Course completely free. Other Hard Copy certificates need to be ordered at an additional cost of •8. CPD 330 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Ambitious learners who want to strengthen their CV for their desired job should take advantage of the Marketing and Customer Relationship Management bundle! This bundle is also ideal for professionals looking for career advancement. Requirements To participate in this course, all you need is - A smart device A secure internet connection And a keen interest in Marketing and Customer Relationship Management Career path Upon completing this essential Bundle, you will discover a new world of endless possibilities. These courses will help you to get a cut above the rest and allow you to be more efficient in the relevant fields.