Branding Your Business Course Overview This comprehensive course on "Branding Your Business" delves into the essential components of creating a strong brand identity and effectively communicating it to your target audience. Throughout the course, learners will explore the importance of understanding customer perception, defining a brand’s core values, and developing a unique voice in a competitive market. By covering topics such as logo design, competition analysis, and media strategies, this course equips individuals with the knowledge needed to shape their brand's presence and make a lasting impression. Learners will leave with a clear understanding of how to differentiate their business and position themselves for success in the market. Course Description "Branding Your Business" offers an in-depth exploration of the strategies and techniques required to develop a compelling brand identity. The course covers critical areas such as audience analysis, logo development, and building recognition both internally and externally. Learners will be introduced to the nuances of branding, including how competition impacts brand positioning, the role of media, and how to create a competitive edge. The modules also touch on practical aspects of crafting an identity that resonates with the target market and utilises different channels to maximise brand awareness. By the end of the course, participants will have the ability to design a cohesive branding strategy that aligns with their business objectives and resonates with their audience. Branding Your Business Curriculum Module 01: Introduction to Branding Module 02: Let’s Talk About the Basics Module 03: Knowing the Audience Well Will Work for You in the Long Run Module 04: Logos: Yes/No, Why/Why Not Module 05: Building Outward Recognition Comes from Within Your Company Module 06: What Does the Competition Have to Do with Branding? Module 07: Now We Can Start Working on Building Your Brand Module 08: Branding Your Identity Module 09: Media: Friend or Foe Module 10: Creating a Competitive Edge Module 11: Conclusion Drawn (See full curriculum) Who is this course for? Individuals seeking to enhance their business branding knowledge. Professionals aiming to improve brand visibility and marketing strategies. Beginners with an interest in business development and marketing. Entrepreneurs looking to establish a distinct brand identity for their business. Career Path Brand Manager Marketing Specialist Business Consultant Digital Marketing Strategist Entrepreneur/Startup Owner
In this webinar, we will explore the power of customer reviews and how they can significantly impact your reputation and attract more customers to your business. Join us as we delve into the strategies and best practices for leveraging reviews to enhance your online presence and ultimately drive growth. Whether you're a small business owner, a marketer, or a customer service professional, this webinar will provide you with valuable insights and actionable tips to optimise your review management approach.
Duration 1 Days 6 CPD hours This course is intended for This course is designed for users who wish to analyze Website or mobile application traffic or online advertising campaigns using Google Analytics and Standard Google Analytics reports for a variety of reasons including increasing customer reach, and increasing conversions. Overview Upon successful completion of this course, students will be able to will perform more in-depth analysis of website data by using Google Analytics reports. In this course, you will create a Google Analytics account, create multiple web properties to monitor, and tag website pages with Google Analytics tracking code. You will then create multiple views for collecting and analyzing data, and create filters, goals, and funnels for your views. You will then use Google Analytics real-time reports and dashboards to perform quick analysis of your monitored websites. Implementing Google Analytics Overview of Google Analytics Create a Google Analytics Account Tag Your Pages Configuring Google Analytics Configure Google Analytics Settings Configure Accounts, Properties, and Views Configuring Goals, Funnels, and Filters Configure Goals Configure Funnels Configure Filters Configuring Monitoring and Alerting Monitor Real-Time Reports Manage Dashboards Manage Custom Alerts Analyzing Website Traffic Analyze Web Traffic with Audience Reports Analyze Web Traffic with Acquisition Reports Analyzing Behavior and Conversions Analyze Data with Behavior Reports Analyze Data with Conversion Reports Create Reports with Google Data Studio
Join our webinar to discover our best practice advice on how to effectively promote and sell your educational services. Don't miss this opportunity to enhance your course marketing skills and boost your sales. Join us for this engaging webinar and take your educational offerings to new heights.
In this module, we will discuss the importance of finding the right market for your export product and outline several online and offline methods of locating potential buyers in the market concerned, including how to construct your website for international sales, user social media to attract, international buyers, utilize online market places to drive international expansion, set up an international email marketing campaign, make the most out of trade fair participation, and maximize your chances of success on trade missions and seller-buyer meetings. In this module, we will discuss the importance of finding the right market for your export product and outline several online and offline methods of locating potential buyers in the market concerned, including how to construct your website for international sales, user social media to attract, international buyers, utilize online market places to drive international expansion, set up an international email marketing campaign, make the most out of trade fair participation, and maximize your chances of success on trade missions and seller-buyer meetings.
Duration 3 Days 18 CPD hours This course is intended for This class is intended for the following customer job roles: Cloud architects, administrators, and SysOps personnel Cloud developers and DevOps personnel Overview This course teaches participants the following skills: Plan and implement a well-architected logging and monitoring infrastructure Define Service Level Indicators (SLIs) and Service Level Objectives (SLOs) Create effective monitoring dashboards and alerts Monitor, troubleshoot, and improve Google Cloud infrastructure Analyze and export Google Cloud audit logs Find production code defects, identify bottlenecks, and improve performance Optimize monitoring costs This course teaches you techniques for monitoring, troubleshooting, and improving infrastructure and application performance in Google Cloud. Guided by the principles of Site Reliability Engineering (SRE), and using a combination of presentations, demos, hands-on labs, and real-world case studies, attendees gain experience with full-stack monitoring, real-time log management and analysis, debugging code in production, tracing application performance bottlenecks, and profiling CPU and memory usage. Introduction to Google Cloud Monitoring Tools Understand the purpose and capabilities of Google Cloud operations-focused components: Logging, Monitoring, Error Reporting, and Service Monitoring Understand the purpose and capabilities of Google Cloud application performance management focused components: Debugger, Trace, and Profiler Avoiding Customer Pain Construct a monitoring base on the four golden signals: latency, traffic, errors, and saturation Measure customer pain with SLIs Define critical performance measures Create and use SLOs and SLAs Achieve developer and operation harmony with error budgets Alerting Policies Develop alerting strategies Define alerting policies Add notification channels Identify types of alerts and common uses for each Construct and alert on resource groups Manage alerting policies programmatically Monitoring Critical Systems Choose best practice monitoring project architectures Differentiate Cloud IAM roles for monitoring Use the default dashboards appropriately Build custom dashboards to show resource consumption and application load Define uptime checks to track aliveness and latency Configuring Google Cloud Services for Observability Integrate logging and monitoring agents into Compute Engine VMs and images Enable and utilize Kubernetes Monitoring Extend and clarify Kubernetes monitoring with Prometheus Expose custom metrics through code, and with the help of OpenCensus Advanced Logging and Analysis Identify and choose among resource tagging approaches Define log sinks (inclusion filters) and exclusion filters Create metrics based on logs Define custom metrics Link application errors to Logging using Error Reporting Export logs to BigQuery Monitoring Network Security and Audit Logs Collect and analyze VPC Flow logs and Firewall Rules logs Enable and monitor Packet Mirroring Explain the capabilities of Network Intelligence Center Use Admin Activity audit logs to track changes to the configuration or metadata of resources Use Data Access audit logs to track accesses or changes to user-provided resource data Use System Event audit logs to track GCP administrative actions Managing Incidents Define incident management roles and communication channels Mitigate incident impact Troubleshoot root causes Resolve incidents Document incidents in a post-mortem process Investigating Application Performance Issues Debug production code to correct code defects Trace latency through layers of service interaction to eliminate performance bottlenecks Profile and identify resource-intensive functions in an application Optimizing the Costs of Monitoring Analyze resource utilization cust for monitoring related components within Google Cloud Implement best practices for controlling the cost of monitoring within Google Cloud
Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!
Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!
Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!
Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!