Delve deep into the world of online promotion with our meticulously designed course, 'Unlocking the Power of Google Adwords for Digital Marketing'. This enlightening journey, spanning six comprehensive modules, will shed light on the intricacies of Google Adwords, right from the basics to advanced strategies. Understand the nuances of keywords, master the art of crafting persuasive ad campaigns, and become adept at tracking and measuring the effectiveness of your promotional strategies, ensuring optimal outcomes and maximised returns on your investment.
Learning Outcomes
Gain insights into the fundamental principles of Google Adwords.
Develop expertise in keyword analysis and its implications for successful advertising.
Design, initiate, and manage captivating ad campaigns tailored to your target audience.
Acquire proficiency in evaluating and refining your advertising strategies for enhanced outcomes.
Master the integration of advanced techniques to further augment the effectiveness of your campaigns.
Why buy this Unlocking the Power of Google Adwords for Digital Marketing?
Unlimited access to the course for a lifetime.
Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course.
Structured lesson planning in line with industry standards.
Immerse yourself in innovative and captivating course materials and activities.
Assessments designed to evaluate advanced cognitive abilities and skill proficiency.
Flexibility to complete the Course at your own pace, on your own schedule.
Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience.
Unlock career resources for CV improvement, interview readiness, and job success.
Who is this Unlocking the Power of Google Adwords for Digital Marketing for?
Marketing enthusiasts keen on amplifying their online advertising acumen.
Business owners aiming to bolster their brand's online presence.
Digital marketers eager to add another feather to their cap.
Start-ups and entrepreneurs looking to harness the reach of Google.
Individuals aspiring for a robust foundation in online promotional strategies.
Career path
Digital Marketing Manager: £30,000 - £50,000
PPC Specialist: £25,000 - £40,000
Online Advertising Strategist: £28,000 - £45,000
SEM Analyst: £27,000 - £42,000
Google Adwords Consultant: £30,000 - £55,000
Campaign Manager: £32,000 - £48,000
Prerequisites
This Unlocking the Power of Google Adwords for Digital Marketing does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.
Certification
After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8.
Course Curriculum
Module 1: Introduction to Google Adwords
Introduction to Google Adwords 00:15:00
Module 2: Understanding Keywords
Understanding Keywords 00:17:00
Module 3: Creating Your First Ad Campaign
Creating Your First Ad Campaign 00:17:00
Module 4: Optimising Your Ad Campaigns
Optimising Your Ad Campaigns 00:14:00
Module 5: Tracking and Measuring Ad Performance
Tracking and Measuring Ad Performance 00:14:00
Module 6: Advanced Google Adwords Strategies
Advanced Google Adwords Strategies 00:16:00