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Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00
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The 'Complete Python Machine Learning & Data Science Fundamentals' course covers the foundational concepts of machine learning, data science, and Python programming. It includes hands-on exercises, data visualization, algorithm evaluation techniques, feature selection, and performance improvement using ensembles and parameter tuning. Learning Outcomes: Understand the fundamental concepts and types of machine learning, data science, and Python programming. Learn to prepare the system and environment for data analysis and machine learning tasks. Master the basics of Python, NumPy, Matplotlib, and Pandas for data manipulation and visualization. Gain insights into dataset summary statistics, data visualization techniques, and data preprocessing. Explore feature selection methods and evaluation metrics for classification and regression algorithms. Compare and select the best machine learning model using pipelines and ensembles. 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This Complete Python Machine Learning & Data Science Fundamentals is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Course Overview & Table of Contents Course Overview & Table of Contents 00:09:00 Introduction to Machine Learning - Part 1 - Concepts , Definitions and Types Introduction to Machine Learning - Part 1 - Concepts , Definitions and Types 00:05:00 Introduction to Machine Learning - Part 2 - Classifications and Applications Introduction to Machine Learning - Part 2 - Classifications and Applications 00:06:00 System and Environment preparation - Part 1 System and Environment preparation - Part 1 00:08:00 System and Environment preparation - Part 2 System and Environment preparation - Part 2 00:06:00 Learn Basics of python - Assignment Learn Basics of python - Assignment 1 00:10:00 Learn Basics of python - Assignment Learn Basics of python - Assignment 2 00:09:00 Learn Basics of python - Functions Learn Basics of python - Functions 00:04:00 Learn Basics of python - Data Structures Learn Basics of python - Data Structures 00:12:00 Learn Basics of NumPy - NumPy Array Learn Basics of NumPy - NumPy Array 00:06:00 Learn Basics of NumPy - NumPy Data Learn Basics of NumPy - NumPy Data 00:08:00 Learn Basics of NumPy - NumPy Arithmetic Learn Basics of NumPy - NumPy Arithmetic 00:04:00 Learn Basics of Matplotlib Learn Basics of Matplotlib 00:07:00 Learn Basics of Pandas - Part 1 Learn Basics of Pandas - Part 1 00:06:00 Learn Basics of Pandas - Part 2 Learn Basics of Pandas - Part 2 00:07:00 Understanding the CSV data file Understanding the CSV data file 00:09:00 Load and Read CSV data file using Python Standard Library Understanding the CSV data file 00:09:00 Load and Read CSV data file using NumPy Load and Read CSV data file using Python Standard Library 00:09:00 Load and Read CSV data file using Pandas Load and Read CSV data file using Pandas 00:05:00 Dataset Summary - Peek, Dimensions and Data Types Dataset Summary - Peek, Dimensions and Data Types 00:09:00 Dataset Summary - Class Distribution and Data Summary Dataset Summary - Class Distribution and Data Summary 00:09:00 Dataset Summary - Explaining Correlation Dataset Summary - Explaining Correlation 00:11:00 Dataset Summary - Explaining Skewness - Gaussian and Normal Curve Dataset Summary - Explaining Skewness - Gaussian and Normal Curve 00:07:00 Dataset Visualization - Using Histograms Dataset Visualization - Using Histograms 00:07:00 Dataset Visualization - Using Density Plots Dataset Visualization - Using Density Plots 00:06:00 Dataset Visualization - Box and Whisker Plots Dataset Visualization - Box and Whisker Plots 00:05:00 Multivariate Dataset Visualization - Correlation Plots Multivariate Dataset Visualization - Correlation Plots 00:08:00 Multivariate Dataset Visualization - Scatter Plots Multivariate Dataset Visualization - Scatter Plots 00:05:00 Data Preparation (Pre-Processing) - Introduction Data Preparation (Pre-Processing) - Introduction 00:09:00 Data Preparation - Re-scaling Data - Part 1 Data Preparation - Re-scaling Data - Part 1 00:09:00 Data Preparation - Re-scaling Data - Part 2 Data Preparation - Re-scaling Data - Part 2 00:09:00 Data Preparation - Standardizing Data - Part 1 Data Preparation - Standardizing Data - Part 1 00:07:00 Data Preparation - Standardizing Data - Part 2 Data Preparation - Standardizing Data - Part 2 00:04:00 Data Preparation - Normalizing Data Data Preparation - Normalizing Data 00:08:00 Data Preparation - Binarizing Data Data Preparation - Binarizing Data 00:06:00 Feature Selection - Introduction Feature Selection - Introduction 00:07:00 Feature Selection - Uni-variate Part 1 - Chi-Squared Test Feature Selection - Uni-variate Part 1 - Chi-Squared Test 00:09:00 Feature Selection - Uni-variate Part 2 - Chi-Squared Test Feature Selection - Uni-variate Part 2 - Chi-Squared Test 00:10:00 Feature Selection - Recursive Feature Elimination Feature Selection - Recursive Feature Elimination 00:11:00 Feature Selection - Principal Component Analysis (PCA) Feature Selection - Principal Component Analysis (PCA) 00:09:00 Feature Selection - Feature Importance Feature Selection - Feature Importance 00:07:00 Refresher Session - The Mechanism of Re-sampling, Training and Testing Refresher Session - The Mechanism of Re-sampling, Training and Testing 00:12:00 Algorithm Evaluation Techniques - Introduction Algorithm Evaluation Techniques - Introduction 00:07:00 Algorithm Evaluation Techniques - Train and Test Set Algorithm Evaluation Techniques - Train and Test Set 00:11:00 Algorithm Evaluation Techniques - K-Fold Cross Validation Algorithm Evaluation Techniques - K-Fold Cross Validation 00:09:00 Algorithm Evaluation Techniques - Leave One Out Cross Validation Algorithm Evaluation Techniques - Leave One Out Cross Validation 00:05:00 Algorithm Evaluation Techniques - Repeated Random Test-Train Splits Algorithm Evaluation Techniques - Repeated Random Test-Train Splits 00:07:00 Algorithm Evaluation Metrics - Introduction Algorithm Evaluation Metrics - Introduction 00:09:00 Algorithm Evaluation Metrics - Classification Accuracy Algorithm Evaluation Metrics - Classification Accuracy 00:08:00 Algorithm Evaluation Metrics - Log Loss Algorithm Evaluation Metrics - Log Loss 00:03:00 Algorithm Evaluation Metrics - Area Under ROC Curve Algorithm Evaluation Metrics - Area Under ROC Curve 00:06:00 Algorithm Evaluation Metrics - Confusion Matrix Algorithm Evaluation Metrics - Confusion Matrix 00:10:00 Algorithm Evaluation Metrics - Classification Report Algorithm Evaluation Metrics - Classification Report 00:04:00 Algorithm Evaluation Metrics - Mean Absolute Error - Dataset Introduction Algorithm Evaluation Metrics - Mean Absolute Error - Dataset Introduction 00:06:00 Algorithm Evaluation Metrics - Mean Absolute Error Algorithm Evaluation Metrics - Mean Absolute Error 00:07:00 Algorithm Evaluation Metrics - Mean Square Error Algorithm Evaluation Metrics - Mean Square Error 00:03:00 Algorithm Evaluation Metrics - R Squared Algorithm Evaluation Metrics - R Squared 00:04:00 Classification Algorithm Spot Check - Logistic Regression Classification Algorithm Spot Check - Logistic Regression 00:12:00 Classification Algorithm Spot Check - Linear Discriminant Analysis Classification Algorithm Spot Check - Linear Discriminant Analysis 00:04:00 Classification Algorithm Spot Check - K-Nearest Neighbors Classification Algorithm Spot Check - K-Nearest Neighbors 00:05:00 Classification Algorithm Spot Check - Naive Bayes Classification Algorithm Spot Check - Naive Bayes 00:04:00 Classification Algorithm Spot Check - CART Classification Algorithm Spot Check - CART 00:04:00 Classification Algorithm Spot Check - Support Vector Machines Classification Algorithm Spot Check - Support Vector Machines 00:05:00 Regression Algorithm Spot Check - Linear Regression Regression Algorithm Spot Check - Linear Regression 00:08:00 Regression Algorithm Spot Check - Ridge Regression Regression Algorithm Spot Check - Ridge Regression 00:03:00 Regression Algorithm Spot Check - Lasso Linear Regression Regression Algorithm Spot Check - Lasso Linear Regression 00:03:00 Regression Algorithm Spot Check - Elastic Net Regression Regression Algorithm Spot Check - Elastic Net Regression 00:02:00 Regression Algorithm Spot Check - K-Nearest Neighbors Regression Algorithm Spot Check - K-Nearest Neighbors 00:06:00 Regression Algorithm Spot Check - CART Regression Algorithm Spot Check - CART 00:04:00 Regression Algorithm Spot Check - Support Vector Machines (SVM) Regression Algorithm Spot Check - Support Vector Machines (SVM) 00:04:00 Compare Algorithms - Part 1 : Choosing the best Machine Learning Model Compare Algorithms - Part 1 : Choosing the best Machine Learning Model 00:09:00 Compare Algorithms - Part 2 : Choosing the best Machine Learning Model Compare Algorithms - Part 2 : Choosing the best Machine Learning Model 00:05:00 Pipelines : Data Preparation and Data Modelling Pipelines : Data Preparation and Data Modelling 00:11:00 Pipelines : Feature Selection and Data Modelling Pipelines : Feature Selection and Data Modelling 00:10:00 Performance Improvement: Ensembles - Voting Performance Improvement: Ensembles - Voting 00:07:00 Performance Improvement: Ensembles - Bagging Performance Improvement: Ensembles - Bagging 00:08:00 Performance Improvement: Ensembles - Boosting Performance Improvement: Ensembles - Boosting 00:05:00 Performance Improvement: Parameter Tuning using Grid Search Performance Improvement: Parameter Tuning using Grid Search 00:08:00 Performance Improvement: Parameter Tuning using Random Search Performance Improvement: Parameter Tuning using Random Search 00:06:00 Export, Save and Load Machine Learning Models : Pickle Export, Save and Load Machine Learning Models : Pickle 00:10:00 Export, Save and Load Machine Learning Models : Joblib Export, Save and Load Machine Learning Models : Joblib 00:06:00 Finalizing a Model - Introduction and Steps Finalizing a Model - Introduction and Steps 00:07:00 Finalizing a Classification Model - The Pima Indian Diabetes Dataset Finalizing a Classification Model - The Pima Indian Diabetes Dataset 00:07:00 Quick Session: Imbalanced Data Set - Issue Overview and Steps Quick Session: Imbalanced Data Set - Issue Overview and Steps 00:09:00 Iris Dataset : Finalizing Multi-Class Dataset Iris Dataset : Finalizing Multi-Class Dataset 00:09:00 Finalizing a Regression Model - The Boston Housing Price Dataset Finalizing a Regression Model - The Boston Housing Price Dataset 00:08:00 Real-time Predictions: Using the Pima Indian Diabetes Classification Model Real-time Predictions: Using the Pima Indian Diabetes Classification Model 00:07:00 Real-time Predictions: Using Iris Flowers Multi-Class Classification Dataset Real-time Predictions: Using Iris Flowers Multi-Class Classification Dataset 00:03:00 Real-time Predictions: Using the Boston Housing Regression Model Real-time Predictions: Using the Boston Housing Regression Model 00:08:00 Resources Resources - Python Machine Learning & Data Science Fundamentals 00:00:00
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