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Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00

You will be learning from the basics of a Composable function to how to handle state in Compose and how to build full-fledged Android apps that leverage the full power of Jetpack Compose and Kotlin. This course is tailored for beginners and advanced developers.

Our Exam Technique Training course for the OISC Level 2 exam is designed as a half day course. Participants can expect to focus on the exam structure, practise mock exam questions and learn how to maximise their marks. View the OISC Level 2 Mock Exam Preparation dates below, available in Manchester, Birmingham or London. OISC Level 2 Mock Exam Preparation The aim of the Exam Technique Training is to provide participants with a strong body of knowledge of the OISC Level 2 exam. This half-day course does not cover the full training involved in the OISC Level 2 syllabus. However, some of the topics covered in the course will be relevant. Topics: Navigating the OISC Exam Resource Book Overview of the Syllabus for the Level 2 OISC Exam Practice mock exam questions Exam tips Q&A The course includes the opportunity to practice a typical question under exam conditions. Following this, there will be time for collective discussion and group feedback. There is a limited capacity of 10 participants on this course so book early to avoid disappointment. The size of the course means that all individuals will have time to ask questions and learn as much as possible about how to prepare for the OISC Level 2 exam. Please note that this is an exam preparation course – not the OISC exam. We provide some of the most comprehensive immigration law training courses across the UK. This course is ideal for anyone who is preparing to take the OISC Level 2 exam. Book this course as a bundle with our OISC Level 2 Caseworker Training Course and save! Call our team today to secure your special offer 0333 414 9244. Join over 92% of satisfied customers who found their training with IAS useful and beneficial. You will also be provided with training materials to keep after completing the course.   Course joining links, materials and instructions are sent out 24hours before the course starts.

Every unforgettable film starts with a script. Whether it's sharp dialogue, clever structure, or character arcs that grip the audience, screenwriting is where the magic begins. This Screen Writing Training Course cuts through the waffle and gets straight to what matters – writing strong scripts that actually work. No fluff, no filler – just solid storytelling, structured guidance, and techniques that help you think like a screenwriter. From formatting to pacing, you'll learn what keeps viewers watching and what gets scripts noticed. Designed with writers in mind – beginners or seasoned scribblers – this course focuses on developing your story sense, sharpening your scenes, and building scripts from the first line to the final draft. Whether you're writing for television, film, or streaming platforms, you'll explore the craft of scriptwriting in a clear, engaging way. If you've ever found yourself scribbling ideas on napkins or rewriting your favourite film endings in your head, this course meets you where your imagination already lives – on the page. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 01: Introduction to Screenwriting Module 02: Story Development and Structure Module 03: Building Blocks of a Screenplay Module 04: The Screenwriting Process Module 05: Adapting Source Material and Research Module 06: Writing for Different Mediums and Formats Module 07: Editing, Refining and Rewriting Module 08: The Business of Screenwriting Learning Outcomes Craft compelling narratives with effective story development. Construct well-balanced screenplays with a solid structural foundation. Master the building blocks crucial for engaging screenplay creation. Navigate the entire screenwriting process from inception to completion. Adapt source material seamlessly and conduct thorough research. Write for diverse mediums, showcasing versatility and adaptability. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring Screenwriters Film Enthusiasts Television Writers Creative Minds Media Professionals Communication Graduates Storytelling Enthusiasts Those Exploring Screenwriting Careers Career path Screenwriter Script Consultant Content Developer Story Editor Film and TV Producer Creative Writing Instructor Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Learn British Sign Language, suitable for all levels from complete beginners, through to higher level students who wish to learn level 1 or level 2 BSL, require practise or a polish-up of their current skills. 

OVERVIEW Prerequisites—DIAD training or equivalent working experience This one-day course will cover using Power BI Desktop to import and shape data from a variety of sources. It will also walk through Power BI capabilities you can use to enhance the data model for your business users. The course covers key aspects of how to create a great data model to meet your business needs, various features in Power BI used to enhance data models so you can build great reports, and an introduction to DAX to create calculations. After completing this training, the attendees should be able to import data from a variety of data sources into Power BI, shape the data, create the data model, and write DAX functions to the Power BI model. COURSE BENEFITS: Understand the Power BI Desktop data model, its components and most effective schemas Describe concepts of calculated columns and measures Create queries using M Create calculations with DAX Understand the use of functions Create and optimize a data model Understand the consequences of data model design decisions WHO IS THE COURSE FOR? Power BI report developers who wish to improve the structure of their data models Power BI report developers who wish to use advanced features like parameters and M coding in Power Query Power BI practitioners who wish to optimise their models more effectively Attendees wishing to prepare thoroughly for the DAX In A Day course COURSE OUTLINE Module 1 Getting And Shaping The Data Understand what is meant by data model in the context of Power BI Understand the consequences of data model design decisions Understand consequences of Power BI’s data type handling Understand data connection options Module 2 Basic Data Modelling Understand basic data modelling Understand basic data model types Explore dimension tables and fact tables Explore data connections Module 3 Getting Started With M (Power Query Language) Get introduced to M Understand key components and syntax Module 4 Understanding Logic Operators Understand Transformations Understand Join operation Module 5 Introduction To DAX Get introduced to DAX and how can it be used Understand working with parameters and DAX (lab combining the previous module) Module 6 Working With Functions - DAX CALCULATE And More Understand working with functions Understand the basics of the CALCULATE formula Module 7 Modelling With Power BI & DAX Best Practice Gain familiarity with basic data modelling for business scenarios Learn some best practices for working with Power BI

Description This course offers a brief overview of MiFID II. It addresses the changes to the market structure under MiFID and MiFID II, and provides a sound grounding to the MiFID II provisions. Training Duration This course may take up to 2 hours to be completed. However, actual study time differs as each learner uses their own training pace. Participants This course is ideal for anyone wishing to be introduced to the MiFID II and the respective regulatory provisions. It is also suitable to professionals pursuing regulatory CPD in Financial Regulation. Training Method The course is offered fully online using a self-paced approach. The learning units consist of video presentations and reading material. Learners may start, stop and resume their training at any time. At the end of the training, participants take a Quiz to complete their learning and earn a Certificate of Completion. Accreditation and CPD Recognition This programme has been developed by the London Governance and Compliance Academy (LGCA), a UK-recognised training institution in collaboration with the European Institute of Management and Finance (EIMF). The syllabus is verified by external subject matter experts and can be accredited by regulators and other bodies for 2 CPD Units that approve education in financial regulation, such as the FCA. The course may be also approved for CPD Units by institutions which approve general financial training, such as the CISI. Eligibility criteria and CPD Units are verified directly by your association, regulator or other bodies which you hold membership. Registration and Access To register to this course, click on the Get this course button to pay online and receive your access instantly. If you are purchasing this course on behalf of others, please be advised that you will need to create or use their personal profile before finalising your payment. If you wish to receive an invoice instead of paying online, please contact us at info@lgca.uk. Access to the course is valid for 365 days.

Are you ready to unlock the secret to crafting captivating lessons that leave a lasting impact on your students? Imagine stepping into your classroom with confidence, armed with the expertise to design lessons that not only educate but inspire. Delve into the art of lesson planning with our meticulously curated course, where each module acts as a beacon guiding you through the intricacies of educational design. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Discover the foundational principles behind effective teaching methodologies, ensuring every moment in the classroom is purposeful and engaging. From understanding the nuances of curriculum development to mastering the art of incorporating cutting-edge technology, this course equips you with the tools needed to create dynamic learning experiences. Explore the anatomy of a well-structured lesson, learning how to seamlessly integrate objectives and learning aims to drive student success. Embrace the journey of educational enlightenment as you navigate through the realms of assessment and evaluation, empowering you to measure progress accurately and adjust your approach accordingly. With a blend of theory and practical insights, this course is your gateway to becoming a master architect of education, sculpting lessons that ignite curiosity and foster a love for learning. Elevate your teaching prowess and embark on a transformative voyage towards educational excellence. Course Curriculum Module 01: An Introduction to Planning and Teaching Module 02: Planning and Preparation in Teaching Module 03: Curriculum Module 04: Structure and Format Module 05: Methodology Module 06: Objectives and Learning Aims Module 07: Assessment and Evaluation Module 08: Incorporating Technology in Lesson Planning Learning Outcomes: Plan effective lessons integrating diverse teaching methodologies for engagement. Develop clear learning objectives aligning with curriculum standards effectively. Implement assessment strategies to evaluate student progress and learning outcomes. Utilize technology tools to enhance lesson delivery and student engagement. Adapt lesson plans to accommodate diverse student needs and abilities. Demonstrate understanding of curriculum structure and format in lesson planning. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring teachers seeking foundational knowledge in lesson planning methods. Experienced educators aiming to refine their lesson planning skills. Teaching assistants looking to enhance their contribution to lesson preparation. Education administrators interested in understanding the lesson planning process. Individuals considering a career change to teaching or education-related roles. Career path Primary School Teacher Secondary School Teacher Special Educational Needs Coordinator (SENCO) Curriculum Developer Education Consultant Teaching Assistant Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Are you ready to unlock the secret to crafting captivating lessons that leave a lasting impact on your students? Imagine stepping into your classroom with confidence, armed with the expertise to design lessons that not only educate but inspire. Delve into the art of lesson planning with our meticulously curated course, where each module acts as a beacon guiding you through the intricacies of educational design. Key Features: CPD Certified Developed by Specialist Lifetime Access Discover the foundational principles behind effective teaching methodologies, ensuring every moment in the classroom is purposeful and engaging. From understanding the nuances of curriculum development to mastering the art of incorporating cutting-edge technology, this course equips you with the tools needed to create dynamic learning experiences. Explore the anatomy of a well-structured lesson, learning how to seamlessly integrate objectives and learning aims to drive student success. Embrace the journey of educational enlightenment as you navigate through the realms of assessment and evaluation, empowering you to measure progress accurately and adjust your approach accordingly. With a blend of theory and practical insights, this course is your gateway to becoming a master architect of education, sculpting lessons that ignite curiosity and foster a love for learning. Elevate your teaching prowess and embark on a transformative voyage towards educational excellence. Course Curriculum Module 01: An Introduction to Planning and Teaching Module 02: Planning and Preparation in Teaching Module 03: Curriculum Module 04: Structure and Format Module 05: Methodology Module 06: Objectives and Learning Aims Module 07: Assessment and Evaluation Module 08: Incorporating Technology in Lesson Planning Learning Outcomes: Plan effective lessons integrating diverse teaching methodologies for engagement. Develop clear learning objectives aligning with curriculum standards effectively. Implement assessment strategies to evaluate student progress and learning outcomes. Utilize technology tools to enhance lesson delivery and student engagement. Adapt lesson plans to accommodate diverse student needs and abilities. Demonstrate understanding of curriculum structure and format in lesson planning. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring teachers seeking foundational knowledge in lesson planning methods. Experienced educators aiming to refine their lesson planning skills. Teaching assistants looking to enhance their contribution to lesson preparation. Education administrators interested in understanding the lesson planning process. Individuals considering a career change to teaching or education-related roles. Career path Primary School Teacher Secondary School Teacher Special Educational Needs Coordinator (SENCO) Curriculum Developer Education Consultant Teaching Assistant Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.

This course introduces you to SQL and Microsoft SQL Server in a practical way. You'll be able to learn the basics of SQL quickly and understand how to use SQL queries and statements with Microsoft SQL Server to extract data and analyze it for making productive marketing decisions.