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Overview Internet is the main source of marketing today and Digital Marketing along with Social Media Marketing helps the business to stay alive in the digital world. Earlier companies use to spend a lot of money on traditional ways of marketing and still, they were not able to reach global clients. With the existence of Digital marketing, they are able to break the barriers to reaching global clients. With the use of Social Media Marketing and Digital Marketing organisations are able to reach every corner of the world and also it is very cost-effective. Digital Marketing encompasses various channels like Search Engine Optimisation, Social Media Marketing like usage of Facebook, Facebook marketing, Ad Words, and Email Campaigns and is list is longer. All these tools are used to cover global marketing. No matter where you are located in the world, your product can reach clients anywhere in the world. This course will help develop innovative social media strategies, and to boost brand awareness with rich content. With the effective analysis of campaign results, you'll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.

Description: Beats Electronics - popularly known for selling headphones - spend ninety percent of their budget in marketing. That is why they have great sales year after year, and why they can sell their products at a high price for the brand alone. If you want to keep up with trends and reach billions of people with the ease of the internet, this CPD Certified Diploma in Digital Marketing course is for you. The course is divided into multiple sections, wherein the first section you learn about sales and marketing. You also learn about the nature of internet marketing, affiliate marketing, competition, research and niches. You then move to the second portion of the course, where you discover more about traffic, article marketing and search engine optimization. Next, you look further into marketing using Blogs in WordPress, through emails and strategies towards internet marketing. Finally, you explore the possibilities of digital marketing using social media sites like LinkedIn, Twitter, Facebook, etc. This course is going to help you understand the basic ideas behind digital marketing and discover more ways for you to spread your brand worldwide. Gain your accreditation today! Who is the course for? Businesses who want to take advantage of the internet in order to push for digital marketing Professional marketers looking to expand their knowledge in digital marketing Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Diploma in Digital Marketing is a useful qualification to possess and would be beneficial for any professions or career from any industry you are in such as: Marketing and Promotion Specialists Entrepreneurs Sales Managers Marketing Managers Module 01 Sales and Marketing 00:30:00 How Internet Marketing Works 01:00:00 How To Make Money With Internet Marketing 01:00:00 What is Affiliate Marketing 00:30:00 Competition in Internet Marketing 00:30:00 Researching in Internet Marketing 01:00:00 Desperate Niches 00:30:00 Profitable Niches 00:30:00 Module 02 Clickbank 00:30:00 What is Traffic? 00:30:00 Traffic vs. Relevance 00:30:00 Article Marketing 01:00:00 Paid forms of Traffic - 1 01:00:00 Paid forms of Traffic - 2 01:00:00 Search Engine Optimization 00:30:00 Search Engine Optimization 2 00:30:00 Module 03 Best SEO Practice 02:00:00 Blogs - WordPress 01:00:00 Blogs - WordPress II 03:00:00 Email Marketing I 00:30:00 Email Marketing II 01:00:00 Internet Marketing Strategy I 01:00:00 Your own website vs free options online I 00:30:00 Your own website vs free options online II 01:00:00 Module 04 What Are Niche Website? 01:00:00 The Role Of Visualization In Education 00:15:00 Identify Your Best Platform Or Software 01:00:00 Select A Web Host 01:00:00 Collect Your Site 00:15:00 Building A Content Rich Website 00:15:00 Build Backlinks 00:30:00 Use SEO, Multimedia And Social Sites 01:30:00 Use Analytics 01:00:00 Wrapping Up 00:15:00 Module 05 Introduction 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Module 06 Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Module 07 Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Module 08 TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Module 09 What is Instagram? 00:15:00 Instagram for Business 00:15:00 Instagram & Community 00:15:00 Recommended Reading Recommended Reading: Diploma in Digital Marketing 00:00:00 Refer A Friend Refer A Friend 00:00:00 Mock Exam Mock Exam- Diploma in Digital Marketing 00:30:00 Final Exam Final Exam- Diploma in Digital Marketing 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

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Career path Upon SEO, Digital Marketing, Affiliate Marketing, Copywriting, & Advertising course completion, you can expect to: SEO Specialist Digital Marketing Manager Content Strategist Affiliate Manager Copywriter Social Media Manager PPC Specialist Brand Manager Analytics Specialist Freelance Digital Consultant Certificates CPD Certificates Digital certificate - Included

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Kickstart your career & boost your employability by helping you discover your skills, talents and interests with our special Digital Marketing for Beginners to Advanced Course. You'll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides professional training that employers are looking for in today's workplaces. The Digital Marketing Course is one of the most prestigious training offered at Study Hub and is highly valued by employers for good reason. This Digital Marketing Course has been designed by industry experts to provide our learners with the best learning experience possible to increase their understanding of their chosen field. This Digital Marketing Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into elementary modules, allowing our students to grasp each lesson quickly. At Study Hub, we don't just offer courses; we also provide a valuable teaching process. When you buy a course from Study Hub, you get unlimited Lifetime access with 24/7 dedicated tutor support. Learning Outcomes Grasp the essentials of digital marketing from foundational concepts to advanced strategies. Dive into the intricacies of launching and managing an online e-commerce store. Explore effective digital marketing strategies tailored for e-commerce businesses. Harness the power of affiliate marketing to amplify your online presence. Implement proven tips to significantly boost online sales for e-commerce ventures. Why choose this Digital Marketing for Beginners to Advanced course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Digital Marketing for Beginners to Advanced course for? Aspiring digital marketers eager to kickstart a successful online career. Business owners and entrepreneurs aiming to enhance their e-commerce presence. Marketing enthusiasts seeking a comprehensive understanding of digital strategies. Individuals looking to monetize e-commerce ventures through effective marketing. Anyone eager to unlock the secrets of successful digital marketing in the modern era. Career path Digital Marketing Specialist: £25,000 - £40,000 E-commerce Manager: £30,000 - £50,000 Affiliate Marketing Strategist: £28,000 - £45,000 Online Sales Consultant: £25,000 - £38,000 E-commerce Business Owner: Earnings vary based on business success Digital Marketing Director: £40,000 - £70,000 Prerequisites This Digital Marketing for Beginners to Advanced does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Digital Marketing for Beginners to Advanced was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 01: Introduction Digital Marketing Starting an Online ECommerce Store preview 00:06:00 Module 02: Digital Marketing Starting An Online Ecommerce Store Types Of E-Commerce Store 00:04:00 Types Of E-Commerce Business Models 00:04:00 What You Can Sell In An E-Commerce Store 00:03:00 Digital Marketing Strategies 00:04:00 Tips To Increase E-Commerce Online Sales 00:04:00 Incorporating Affiliate Marketing Into Your E-Commerce Business 00:04:00 Module 03: Digital Marketing Strategies To Market An E-Commerce Business Boost Product Visualisation 00:03:00 Three Main Purposes Of Any Product Video 00:03:00 Automate With Chatbots 00:05:00 Reduce Cart Abandonment 00:04:00 Use Retargeting Tactics 00:03:00 Module 04: Incorporating Affiliate Marketing Into Your E-Commerce Business Determine If An Affiliate Program Is Right For You 00:04:00 Find Publishers To Partner With 00:05:00 Review And Approved Publishers 00:04:00 Conduct Outgoing Review 00:04:00 Win New Customers With Referral Marketing 00:04:00 Module 05: Tips To Increase E-Commerce Online Sales Reach In Market Shoppers With Google Shopping Ads 00:03:00 Remarket To Them Display Ads 00:04:00 Turn Likes Into Sales With Shopping On Instagram 00:04:00 Instill Trust With Customer Reviews 00:03:00 Up Your Cross Selling Game With Pop Ups 00:04:00 Module 06: Types Of E-Commerce Business Models Drop Shipping 00:04:00 Wholesaling And Warehousing 00:04:00 Private Labelling And Manufacturing 00:04:00 White Leveling 00:03:00 Subscription 00:04:00 Module 07: Types Of E-Commerce Store Business To Business E Commerce 00:04:00 Business To Consumer E Commerce 00:05:00 Consumer To Consumer 00:04:00 Consumer To Business E Commerce 00:03:00 B2g - Government Or Public Administration 00:05:00 Module 08: What You Can Sell In An E-Commerce Store Identify Or Create Product That Solve A Problem 00:04:00 Find Product You And Other People Are Passionate About 00:05:00 Find Products With Branding Potential 00:04:00 Hop On Trends Early 00:04:00 Find Product That Fulfill Guilty E Pleasures 00:04:00 Module 09: Conclusion Review 00:04:00 Assignment - Digital Marketing for Beginners to Advanced 02:27:00 Assignment

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Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want In this course, you will understand the strategies behind effective online campaigns and learn to harness the power of digital platforms to reach your target audience. From social media marketing to Search Engine Optimisation, this course provides a deep understanding of key concepts, tools and techniques of digital advertising and marketing. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Understand the fundamentals of digital advertising Learn the key aspects of marketing Recognise various digital advertising and marketing strategies Know the benefits of digital advertising and marketing Learn about the digital advertisements Understand the digital advertising ecosystem Know how to purchase advertisements Recognise the Contextual, Behavioral, Demographic, Geographic aspects of ads Understand what is an ad server and how it works Why Digital Advertising and Marketing Course 101 right for you? This Applied Behavioural Analysis Course is ideal for those who want to kickstart their career as ABA therapists. This course will give you an overview of the fundamental concepts, rules and techniques of Applied Behaviour Analysis. You will understand how ABA is used to replace troublesome behaviours with alternative, acceptable ones so the person can perform better in their surroundings. This course will also help you understand various rules of ABA and the steps to treat the same. You will understand the generalization in ABA theory and visuospatial skills and language skills to enhance your knowledge about ABA. Upon successful completion of this Applied Behavioural Analysis Course, you will have in-depth knowledge about applied behavioural analysis ABA and will also develop the skills required to become a professional ABA therapist. Digital Advertising and Marketing Course 101 Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction Welcome to the Course Introduction to Digital Ads Introduction Part 1 - the IAB, Banner Ads, Video Ads and Rich Media Introduction Part 2 - Custom, Skins, Social Media, Audio Ads, and Search The Digital Advertising Ecosystem Digital Ecosystem Part 1 - Publisher Direct, Exchanges, Networks, DSPs & ATDs How DSPs, SSPs, Exchanges, Networks, and Publishers All Work Together Buying the Ads Buying Digital Ads - How to Buy Digital Ads, Price Ranges, Process and More Ad Targeting Ad Targeting - Contextual, Behavioral, Demographic, Geographic & More Ad Serving What Is An Ad Server. DoubleClick, DFP, DFA, Third Party Ad Servers, Etc Illustration of How Ad Servers Work Reporting Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, & More Course Review Final Course Review and Thank You Who should take this course? This comprehensive digital advertising and marketing 101 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. Entry Requirements There are no academic entry requirements for this digital advertising and marketing 101: the complete course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This online digital marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

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