Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by CPD UK & Quality License Scheme Tutor Support Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime With 1 year access to the course materials Online Learning Learn from anywhere, whenever you want From this Landing Page Design Training course, you will understand the importance of designing an effective landing page for your business and you will learn how to create compelling layouts that drive conversions and capture leads. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Understand the principles of good landing page design, its examples, case studies, and best practices Know the principles of persuasion in landing page design Learn how to design and build a landing page step by step in Unbounce Get acquainted with landing page design and optimization fundamentals Know the primacy of product and the concept of usability in landing page design Understand the 5-second usability test in landing page design and the steps to use it Learn the art and science behind designing high-converting CTAs Know how to use scarcity to improve conversion rates on your landing pages Understand user scenarios and contextual perception in landing page design Learn landing page builders and Unbounce page Know how to create a logo in Photoshop and use the Unbounce page Why Landing Page Design Online Training Course right for you? This extensive online course will educate you on good landing page designs, the three main types of landing pages, the process to use them effectively, and the common business models. You will learn conversion actions, the AIDA sales funnel and the online decision-making process. This interactive course will update you on the awareness stage of the sales funnel, the interest stage of the funnel, the desired stage, and the action stage of the funnel. You will have a clear understanding of the Fogg behaviour model and its application to good landing page design. By the end of the course, you will gain skills and knowledge in designing good landing pages, know its fundamentals, principles, and process to build a powerful landing page. Landing Page Design Online Training Course Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Landing Page Design and Optimization Fundamentals Welcome to This Course! Let's Lay the Groundwork for Good Landing Page Design The Myth of The Perfect Landing Page Conversion Rate The 3 Main Types of Landing Pages and How to Use Them Effectively Common Business Models and Understanding Your Conversion Actions The AIDA Sales Funnel and The Online Decision Making Process The Awareness Stage of The Funnel: Where It All Begins The Interest Stage of The Funnel ⦠Tell Me More The Desire Stage of The Funnel ⦠I Want What You Sell The Action Stage of The Funnel ⦠I'm Going to Buy What You Sell The Fogg Behavior Model and How it Applies to Good Landing Page Design Making Your Landing Page Design Memorable Principles of Good Landing Page Design: Examples, Case Studies & Best Practices The Primacy of Product and The Concept of Usability in Landing Page Design Eschew Obfuscation: Clarity and The Quest for Fewer Question Marks The 5 Second Usability Test in Landing Page Design (and How You Can Use It Now) The Art and Science Behind Designing High-Converting Calls to Action (CTA's) Readability and Visual Hierarchy Landing Page Design Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates Information Architecture and Accessibility - Landing Page Design Best Practices Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices Dedicated Landing Page Design Best Practices (Part 1) Dedicated Landing Page Design Best Practices (Part 2) Principles of Persuasion in Landing Page Design Using Scarcity to Improve Conversion Rates on Your Landing Pages Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages Principles of Persuasion - Anchoring and Cognitive Dissonance Theory User Scenarios and Contextual Perception in Landing Page Design Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started with Our Unbounce Page Getting Familiar with The Unbounce Page Builder and Adding Our Header Section Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool Working with Background Imagery in Landing Pages and Developing Our Hero Section Creating a Form, Action Block, and Finishing the Hero Section in Unbounce Discussing Landing Page Design Changes and Creating Our Primary Content Section Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce Publishing Your Unbouonce Landing Page on Your Custom Domain Adding Custom CSS in Unbounce to Create Professional Drop Shadows Making Your Landing Page Design Work Better with Custom Javascript Snippets Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights Who should take this course? This comprehensive Landing Page Design course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of landing page design. Entry Requirements There are no academic entry requirements for this Landing Page Design course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This landing page design course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
Duration 3 Days 18 CPD hours This course is intended for The intended audience for this course is experienced web developers who are new to User Experience (UX) and Responsive Design principles. These professionals typically have a solid understanding of front-end development technologies such as HTML, CSS, and JavaScript but seek to expand their skillset to create more user-centric, adaptable, and accessible web experiences. Roles that would benefit from this course include: Front-end Web Developers Full-stack Developers Web Designers Team Leads and Project Managers Freelance Web Developers Overview Working in a hands-on learning environment led by our expert UX coach, you'll learn to: Understand and apply UX principles and user-centered design processes: Participants will learn to identify the needs and preferences of users, create user personas, and apply UX best practices to develop intuitive, user-friendly web experiences. Design and implement responsive web layouts: Participants will gain the skills to create fluid grid layouts, use flexible images, and apply media queries to design web pages that adapt seamlessly across various devices and screen sizes. Optimize web performance for responsive designs: Participants will learn techniques to improve website performance, including image optimization, responsive images, and minification and concatenation of assets, ensuring a fast and smooth user experience across devices. Implement accessible web designs: Participants will understand the importance of accessibility in web design and learn to apply WCAG principles and accessible design patterns to create websites that are usable by a wide range of users, including those with disabilities. Collaborate effectively with designers, developers, and stakeholders: Participants will gain insights into design collaboration and handoff processes, enhancing their ability to communicate design decisions, provide and receive feedback, and work efficiently with team members and clients. In today's fast-paced digital world, user-centric and adaptable websites are no longer a luxury ? they're a necessity. By embracing UX and responsive design, you'll unlock the potential to elevate your websites, boosting user satisfaction and engagement. This, in turn, leads to higher conversion rates and a stronger online presence for your clients or organization, as well as better collaboration within your team, bridging the gap between designers, developers, and stakeholders.UX Design & Responsive Design for Experienced Web Developers is a three day, engaging hands-on workshop designed to equip you with the latest skills and best practices in User Experience (UX) and Responsive Web Design required to create seamless, user-friendly websites that adapt effortlessly across devices. This course will immerse you in the latest skills, best practices, and hands-on activities, empowering you to create exceptional, accessible websites that excel across devices and captivate users. Throughout the program you?ll explore the fundamentals of UX and responsive design, including user-centered design processes, mobile-first and desktop-first approaches, and design techniques for various devices and screen sizes. You'll gain practical experience creating responsive layouts, optimizing performance, and implementing accessible web designs, all while leveraging popular frameworks and design tools. You'll also gain valuable insights into performance optimization, accessibility, and collaboration strategies, ensuring you have the complete toolkit to excel in your field.By the end of this workshop, you?ll have gained a solid understanding of UX and responsive design principles, as well as hands-on experience in applying these concepts to real-world projects. You?ll be able to create more user-friendly, responsive, and accessible websites, and collaborate more effectively with your design and development teams. Introduction to UX and Responsive Design: Understanding User Experience What is UX? Importance of UX in web development UX principles and best practices User-centered design process Responsive Web Design Basics What is Responsive Web Design? Importance of Responsive Design in modern web development Fluid grid layout, flexible images, and media queries Hands-on Activity: Creating a Responsive Layout Designing a simple responsive layout using HTML, CSS, and media queries Breakdown and explanation of the code Testing responsiveness across different devices Mobile-first vs. Desktop-first Approaches Pros and cons of each approach Deciding which approach to use Designing for Different Devices and Screen Sizes Common breakpoints and device considerations Accessibility and usability across devices Typography, color, and other design elements in responsive design Hands-on Activity: Designing for Different Devices Modifying the previously created responsive layout to optimize for various devices Discussion and feedback on designs Advanced UX and Responsive Design Techniques: UX Research and Testing Importance of UX research Usability testing and user feedback A/B testing and heatmaps Navigation and Information Architecture Designing effective and user-friendly navigation Organizing content and information Common navigation patterns in responsive design Hands-on Activity: Designing Navigation for Responsive Websites Adding navigation elements to the previously created responsive layout Testing navigation on different devices and screen sizes Discussion and feedback on navigation designs Responsive Web Design Frameworks and Tools Overview of popular frameworks (Bootstrap, Foundation, etc.) Pros and cons of using frameworks Introduction to design tools (Sketch, Figma, Adobe XD) Hands-on Activity: Exploring Frameworks and Tools Experimenting with a chosen framework or design tool Redesigning the responsive layout using the selected framework/tool Sharing experiences and discussing the benefits and drawbacks UX and Responsive Design Best Practices: Design Patterns and UI Components Common design patterns in responsive web design Designing reusable UI components Consistency and usability in UI components Performance Optimization Importance of performance in responsive design Image optimization and responsive images Minification and concatenation of assets Hands-on Activity: Optimizing Performance (1.5 hours) Applying performance optimization techniques to the responsive layout Testing the improvements in performance Sharing results and discussing best practices Accessibility in UX and Responsive Design Importance of accessibility in web design Accessibility principles (WCAG) Accessible design patterns and techniques Hands-on Activity: Evaluating and Improving Accessibility Assessing the accessibility of the responsive layout Implementing accessibility improvements Testing and discussing the results Design Collaboration and Handoff Collaborating with designers, developers, and stakeholders Effective communication and documentation Design handoff tools and techniques Hands-on Activity: Simulating Design Handoff Participants will work in pairs to simulate a design handoff Reviewing, discussing, and providing feedback on each other's responsive layouts Sharing experiences and lessons learned
Highlights of the Course Course Type: Online Learning Duration: 9 Hours 42 Minutes Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about landing page design Understand the core competencies and principles of landing page design Explore the various areas of landing page design Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital media marketer Landing Page Design Course Online Master the skills you need to propel your career forward in landing page design. This course will equip you with the essential knowledge and skillset that will make you a confident digital media marketer and take your career to the next level. This comprehensive landing page design course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this landing page design course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective landing page design practice and equip you with the essential skills, confidence and competence to assist you in the landing page design industry. You'll gain a solid understanding of the core competencies required to drive a successful career in landing page design. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital media marketer or for people who are aspiring to specialise in landing page design. Enrol in this landing page design course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive landing page design course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this landing page design can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This landing page design course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This landing page design course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This landing page design course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Landing Page Design and Optimization Fundamentals Welcome To this Course! Let's Lay The Groundwork For Good Anding Page Design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages And How To Use Them Effectively 00:19:00 Common Business Models And Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel And The Online Decision Making Process 00:17:00 The Awareness Stage of The Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel ⦠Tell Me More 00:14:00 The Desire Stage of The Funnel ⦠I Want What You Sell 00:13:00 The Action Stage of The Funnel ⦠I'm Going To Buy What You Sell 00:09:00 The Fogg Behavior Model and How it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Principles of Good Landing Page Design: Examples, Case Studies & Best Practices The Primacy of Product And The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and The Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (And How You Can Use It Now) 00:13:00 The Art And Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability And Visual Hierarchy Landing Page Design 00:20:00 Using Videos, Graphics And Imagery To Increase Landing Page Conversion Rates 00:20:00 Information Architecture And Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety And Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Principles of Persuasion in Landing Page Design Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion ⦠Anchoring and Cognitive Dissonance Theory 00:19:00 User Scenarios and Contextual Perception in Landing Page Design 00:17:00 Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbouonce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:02:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:03:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Register on the Basic to Advanced UX Design today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a digital certificate as a proof of your course completion. The Basic to Advanced UX Design course is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With This Course Receive a digital certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of- Video lessons Online study supplies Assignment Certificate of Achievement After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post. Method of Assessment In order to ensure the Quality Licensing scheme endorsed and CPD acknowledged certificate, learners need to score at least 60% pass marks on the assessment process. After submitting assignments, our expert tutors will evaluate the assignments and give feedback based on the performance. After passing the assessment, one can apply for a certificate. Who is this course for? The course is ideal for those who already work in this sector or are aspiring professionals. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Course Content Unit 01: UX/UI Course Introduction Learn UX/UI Course Overview 00:05:00 Section Overview 00:04:00 UX vs UI 00:04:00 UX/UI Designer Marketplace 00:05:00 Overview of UX Roles 00:06:00 Unit 02: Introduction to the Web Industry Web Industry Section Overview 00:03:00 The Phases of Web Development 00:13:00 Designer Responsibilities (working in a team) 00:09:00 Roles & Descriptions (working in a team) 00:05:00 Agile Approach To Project Management 00:12:00 Scrum - Flexible Framework 00:06:00 Project Management Apps 00:13:00 XD Lesson - Introduction 00:13:00 Unit 03: Foundations of Graphic Design Graphic Design Section Overview 00:02:00 The Psychology of Color 00:13:00 Color Wheel & Color Schemes 00:06:00 Working with Fonts 00:10:00 Working With Icons 00:04:00 XD Lesson - Tools, Object Manipulation and Components 00:13:00 XD Lesson - Font Styles and Artboard Settings 00:07:00 Graphic Design Software Tools 00:03:00 Adobe XD lesson 4 - Icons & Vector Graphics 00:14:00 Unit 04: UX Design (User Experience Design) UX Design Section Overview 00:04:00 What is User Experience Design? (UX) 00:09:00 UX Design Process 00:03:00 The UX Analysis Process 00:08:00 Working with User Profiles 00:03:00 Understanding User Pain Points 00:03:00 XD Lesson 5 Class Project: Сompetitive Analysis 00:10:00 Developing a Persona Part 1 00:05:00 Developing a Persona Part 2 00:05:00 Customer Journey 00:04:00 Customer Journey vs Sales Funnel 00:04:00 3 Phases of a Sales Funnel 00:07:00 4 Stages of a Sales Funnel 00:06:00 Macro/Micro Conversions 00:05:00 Stages of Market Sophistication 00:06:00 Lead Generation Funnel 00:06:00 Digital Product Sales Funnel 00:05:00 7 Principles of Influence 00:12:00 Age Based Influence Triggers 00:06:00 Gender Influence Triggers 00:06:00 Interest Based Marketing 00:04:00 Understanding User Flow 00:08:00 XD Lesson 6 Class Project: Userflow - Your first UX deliverable 00:07:00 Working with Story Boards 00:05:00 XD Lesson 7 Class Project: Crafting a Story board 00:09:00 Working with Moodboards 00:04:00 XD Lesson 8 Class Project: Creating Moodboard 00:11:00 Sitemap & Information Architecture 00:07:00 XD Lesson - Class Project: App Architecture 00:09:00 Low and Hi Fidelity Wireframes 00:03:00 XD Lesson - Class Project: Login Screen Wireframe Using Material Design 00:08:00 Working with Prototypes 00:04:00 XD Lesson - Class Project: Home Screen Wireframe and Linking 00:07:00 XD Lesson - Class Project: Adding Interaction to Wireframes 00:10:00 Testing and Evaluating 00:11:00 UX Deliverables 00:03:00 UX Design Conclusion 00:01:00 Unit 05: UI Design (User Interface Design) UI Design Section Overview 00:03:00 UI Design Overview 00:03:00 Types of Interfaces 00:10:00 Landing Pages Overview 00:10:00 XD Lesson - Using Grids in XD 00:08:00 XD Lesson - Single Card design 00:13:00 UI Controls 00:07:00 UI Navigational Components 00:12:00 Header Design Overview 00:07:00 XD Lesson - Mobile & Desktop: Header Design 00:10:00 XD Lesson - Mobile & Desktop: Dropdown Design 00:06:00 Common Layouts Overview 00:08:00 XD Lesson - Common Layouts 00:07:00 Mobile & Desktop Footer Design Overview 00:07:00 XD Lesson - Mobile & Desktop: Footer Design 00:06:00 Mobile & Desktop Button Design Overview 00:05:00 XD Lesson - Mobile & Desktop: Button Design 00:10:00 XD Lesson - Mobile & Desktop: Input Design 00:07:00 Mobile & Desktop Filter Search Bar Design Overview 00:06:00 Adobe XD Lesson - Mobile & Desktop: Filter Design 00:07:00 Adobe XD Lesson - Mobile & Desktop: Search Design 00:03:00 UI Kit Overview 00:05:00 Adobe XD Lesson - Desktop and Mobile: UI Kit 00:06:00 Microinteractions Overview 00:05:00 Adobe XD lesson - Microinteractions 00:07:00 Unit 06: Optimization Optimization Section Overview 00:02:00 Feedback Review & Getting Referrals 00:04:00 'Above the Fold' Rule 00:04:00 Adobe XD lesson - Designing a Powerful Above the Fold 00:08:00 Using Analytics For Optimization 00:05:00 Heat Maps & Element Placements 00:04:00 Crafting A Usability Report Overview 00:08:00 Adobe XD lesson - Crafting Reports in XD 00:20:00 Unit 07: Starting a Career in UX/UI Design Careers in UX/UI Section Overview 00:06:00 Your Daily Productivity Hub 00:14:00 How To Start Freelancing 00:08:00 Client Consulting 00:04:00 Building a Brand 00:10:00 Personal Branding 00:07:00 The Importance of Having a Website 00:08:00 Creating a Logo 00:05:00 Step by Step Website Setup 00:17:00 UI Templates 00:06:00 Logo Templates 00:04:00 Creating a Business Email 00:06:00 Networking Do's and Don'ts 00:04:00 Top Freelance Websites 00:05:00 UX/UI Project Scope Questions 00:10:00 Laser Focus & Productivity Tools 00:06:00 The Places to Find UX Jobs 00:05:00
In this Advanced Diploma in User Experience UI/UX Design course, you will learn everything you need to know to become an expert UI/UX designer. We will start by teaching you the basics of UX and UI design and then move on to more advanced topics like wireframing prototyping, and usability testing. We will also teach you how to use Adobe XD, a powerful design tool professionals use worldwide. UI/UX design is the process of creating products that are user-centred. It is all about understanding user demands and building goods to fulfil those goals. This User Experience Design course will begin with an overview of the web industry, with an emphasis on essential concepts and trends. You will then learn about the fundamentals of graphic design, understanding the principles and techniques that underpin visually appealing designs. You will explore the exciting world of UX design with a solid foundation, concentrating on building user-centred experiences that meet users' requirements and aspirations. The course will also teach you how to integrate your UX design thoughts into aesthetically appealing user interfaces. To bring your ideas to life, you will use Adobe XD, a sophisticated design tool. You will find optimisation tactics along the way to improve the performance and usability of your designs. Furthermore, this course offers useful insights on how to begin a career in UI/UX design, as well as resources and support to help you excel in the sector. Practical assignments will allow you to put your newly learned abilities to use and receive feedback, ensuring that you obtain experience throughout your learning journey. Join us in the User Experience Design from A-Z: Adobe XD UI/UX Design course to realise your full potential as a UI/UX designer. Begin by developing memorable and user-friendly digital experiences that engage users and create a lasting impression. Enrol now and start your path to a successful career in UI/UX design! Learning Outcomes: Upon completion of the User Experience Design course, you will be able to: Understand the main concepts and trends in the web industry. Apply the principles of graphic design to create visually appealing designs. Properly design user-centred experiences that meet users' needs and goals. Translate UX design concepts into visually engaging user interfaces. Utilise Adobe XD to bring your designs to life with interactive prototypes. Optimise designs for improved performance and usability. Gain valuable insights and resources for starting a career in UX/UI design. Who is this course for? This User Experience Design course is ideal for: Beginners interested in entering the UX/UI design field. Graphic designers looking to expand their skill set into UX/UI design. Web designers seeking to enhance their understanding of user experience. Product managers and developers aiming to collaborate effectively with designers. Individuals passionate about creating intuitive and impactful digital experiences. Career Path Our course will prepare you for a range of careers, including: Junior UX/UI Designer: £25,000 - £40,000 per year. UX/UI Designer: £35,000 - £70,000 per year. Senior UX/UI Designer: £50,000 - £100,000 per year. UX/UI Design Lead: £80,000 - £90,000 per year. UX/UI Design Manager: £95,000 - £120,000 per year. UX/UI Design Director: £120,000+ per year. Certification After studying the course materials of the Advanced Diploma in User Experience UI/UX Design there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Prerequisites This Advanced Diploma in User Experience UI/UX Design does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Advanced Diploma in User Experience UI/UX Design was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Course Curriculum UX/UI Course Introduction Learn UX/UI Course Overview 00:05:00 Section Overview 00:04:00 UX vs UI 00:04:00 UX/UI Designer Marketplace 00:05:00 Overview of UX Roles 00:06:00 Introduction To The Web Industry Web Industry Section Overview 00:03:00 The Phases of Web Development 00:13:00 Designer Responsibilities (working in a team) 00:09:00 Roles & Descriptions (working in a team) 00:05:00 Agile Approach To Project Management 00:12:00 Scrum - Flexible Framework 00:06:00 Project Management Apps 00:13:00 XD Lesson - Introduction 00:13:00 Foundations of Graphic Design Graphic Design Section Overview 00:02:00 The Psychology of Color 00:13:00 Color Wheel & Color Schemes 00:06:00 Working with Fonts 00:10:00 Working With Icons 00:04:00 XD Lesson - Tools, Object Manipulation and Components 00:13:00 XD Lesson - Font Styles and Artboard Settings 00:07:00 Graphic Design Software Tools 00:03:00 Adobe XD lesson 4 - Icons & Vector Graphics 00:14:00 UX Design (User Experience Design) UX Design Section Overview 00:04:00 What is User Experience Design? (UX) 00:09:00 UX Design Process 00:03:00 The UX Analysis Process 00:08:00 Working with User Profiles 00:03:00 Understanding User Pain Points 00:03:00 XD Lesson 5 Class Project: Сompetitive Analysis 00:10:00 Developing a Persona Part 1 00:05:00 Developing a Persona Part 2 00:05:00 Customer Journey 00:04:00 Customer Journey vs Sales Funnel 00:04:00 3 Phases of a Sales Funnel 00:07:00 4 Stages of a Sales Funnel 00:06:00 Macro/Micro Conversions 00:05:00 Stages of Market Sophistication 00:06:00 Lead Generation Funnel 00:06:00 Digital Product Sales Funnel 00:05:00 7 Principles of Influence 00:12:00 Age Based Influence Triggers 00:06:00 Gender Influence Triggers 00:06:00 Interest Based Marketing 00:04:00 Understanding User Flow 00:08:00 XD Lesson 6 Class Project: Userflow - Your first UX deliverable 00:07:00 Working with Story Boards 00:05:00 XD Lesson 7 Class Project: Crafting a Story board 00:09:00 Working with Moodboards 00:04:00 XD Lesson 8 Class Project: Creating Moodboard 00:11:00 Sitemap & Information Architecture 00:07:00 XD Lesson - Class Project: App Architecture 00:09:00 Low and Hi Fidelity Wireframes 00:03:00 XD Lesson - Class Project: Login Screen Wireframe Using Material Design 00:08:00 Working with Prototypes 00:04:00 XD Lesson - Class Project: Home Screen Wireframe and Linking 00:07:00 XD Lesson - Class Project: Adding Interaction to Wireframes 00:10:00 Testing and Evaluating 00:11:00 UX Deliverables 00:03:00 UX Design Conclusion 00:01:00 UI Design (User Interface Design) UI Design Section Overview 00:03:00 UI Design Overview 00:03:00 Types of Interfaces 00:10:00 Landing Pages Overview 00:10:00 XD Lesson - Using Grids in XD 00:08:00 XD Lesson - Single Card design 00:13:00 UI Controls 00:07:00 UI Navigational Components 00:12:00 Header Design Overview 00:07:00 XD Lesson - Mobile & Desktop: Header Design 00:10:00 XD Lesson - Mobile & Desktop: Dropdown Design 00:06:00 Common Layouts Overview 00:08:00 XD Lesson - Common Layouts 00:07:00 Mobile & Desktop Footer Design Overview 00:07:00 XD Lesson - Mobile & Desktop: Footer Design 00:06:00 Mobile & Desktop Button Design Overview 00:05:00 XD Lesson - Mobile & Desktop: Button Design 00:10:00 XD Lesson - Mobile & Desktop: Input Design 00:07:00 Mobile & Desktop Filter Search Bar Design Overview 00:06:00 Adobe XD Lesson - Mobile & Desktop: Filter Design 00:07:00 Adobe XD Lesson - Mobile & Desktop: Search Design 00:03:00 UI Kit Overview 00:05:00 Adobe XD Lesson - Desktop and Mobile: UI Kit 00:06:00 Microinteractions Overview 00:05:00 Adobe XD lesson - Microinteractions 00:07:00 Optimization Optimization Section Overview 00:02:00 Feedback Review & Getting Referrals 00:04:00 'Above the Fold' Rule 00:04:00 Adobe XD lesson - Designing a Powerful Above the Fold 00:08:00 Using Analytics For Optimization 00:05:00 Heat Maps & Element Placements 00:04:00 Crafting A Usability Report Overview 00:08:00 Adobe XD lesson - Crafting Reports in XD 00:20:00 Starting a Career in UX/UI Design Careers in UX/UI Section Overview 00:06:00 Your Daily Productivity Hub 00:14:00 How To Start Freelancing 00:08:00 Client Consulting 00:04:00 Building a Brand 00:10:00 Personal Branding 00:06:00 The Importance of Having a Website 00:08:00 Creating a Logo 00:05:00 Step by Step Website Setup 00:17:00 UI Templates 00:06:00 Logo Templates 00:04:00 Creating a Business Email 00:06:00 Networking Do's and Don'ts 00:04:00 Top Freelance Websites 00:10:00 UX/UI Project Scope Questions 00:10:00 Laser Focus & Productivity Tools 00:06:00 The Places to Find UX Jobs 00:05:00 Resources Resources - Advanced Diploma in User Experience UI/UX Design 00:00:00 Assignment Assignment - Advanced Diploma in User Experience UI/UX Design 00:00:00
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Landing Page Design and Optimisation will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Landing Page Design and Optimisation will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Landing Page Design and Optimisation and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? This Landing Page Design And Optimisation is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of Landing Page Design & Conversion Rate Optimisation or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career Path On successfully completing the Landing Page Design And Optimisation, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Digital Marketing Manager Campaign Executive Course Curriculum Module 01: Landing Page Design and Optimisation Fundamentals Download all Section One Slides 00:48:00 Welcome to this course! Let's lay the groundwork for good landing page design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00 Common Business Models and Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel and The Online Decision Making Process 00:17:00 The Awareness Stage of the Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel Tell Me More 00:14:00 The Desire Stage of the Funnel I Want What You Sell 00:13:00 The Action Stage of the Funnel I'm Going to Buy What You Sell 00:09:00 The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices Download all Section Two Slides 00:06:00 The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:31:00 The Art and Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability and Visual Hierarchy Landing Page Design 00:20:00 Respecting Web Conventions in Landing Page Design 00:13:00 Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00 Information Architecture and Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Module 03: Principles of Persuasion in Landing Page Design Download all Section Three Slides 00:32:00 Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion Anchoring and Cognitive Dissonance Theory 00:19:00 Module 04: Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:03:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00 Module 05: Bonus Goodbye For Now I Will Miss You Dearly 00:03:00 Module 06: Bonus Content: Real-Life Audits - Landing Page Design Best Practices Western Computer Audit Part 1 00:08:00 Western Computer Audit Part 2 00:09:00 Western Computer Audit Part 3 00:15:00 Western Computer Audit Part 4 00:14:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Project Management Metrics, Key Performance Indicators, and Dashboards: On-Demand The ultimate purpose of metrics and dashboards is not to provide more information, but to provide the right information to the right person at the right time using the correct media and in a cost effective manner. This is certainly a challenge. As computer technology has grown, so has the ease by which information can be generated and presented to management and stakeholders. Today, everyone seems concerned about information overload. Unfortunately, the real issue is non-information overload. In other words, there are too many useless reports which cannot easily be read and which provide readers with too much information, much of which may have no relevance. We are now struggling to find better ways of communicating. Our focus today is on the unique needs of the receiver of the information. The need to make faster and better decisions mandates better information. Humans have a variety of ways by which they can absorb information. We must address all of these ways in the selection of the metrics and the design of the dashboards. The three most important words in a stakeholder's vocabulary are, 'Making informed decisions.' This is usually the intent of effective stakeholder relations management. Unfortunately, this cannot be accomplished without an effective information system based upon meaningful and informative metrics and key performance indicators (KPIs). For decades we believed that the only information that needed to be passed on to the client and the stakeholders were information related to time and cost. Today, we realize that true project status cannot be determined from time and cost alone. Each project may require its own unique metrics and key performance indicators. The future of project management may very well be metric-driven project management. Information design has finally come of age. Effective communications is the essence of information design. Today, we have many small companies that are specialists in information design. Larger companies may maintain their own specialist team and call these people graphic designers, information architects or interaction designers. These people maintain expertise in the visual display of both quantitative and qualitative information necessary for informed decision-making. Traditional communications and information flow has always been based upon tables, charts and indexes that were hopefully organized properly by the designer. Today, information or data graphics combines points, lines, charts, symbols, images, words, numbers, shades and a symphony of colors to convey the right message easily. What we know with certainty is that dashboards and metrics are never an end in themselves. They go through continuous improvement and are constantly updated. In a project management environment, each receiver of information can have different requirements and may request different information during the life cycle of the project. What You Will Learn Gain a better understanding of why metrics management has grown Develop a deeper understanding that there are different types of metrics and KPIs, and that not all metrics should be reported to the client or stakeholders Understand how effective metrics, when combined with dashboards, can facilitate the decision-making process Understand the complexities with dashboard design Be able to identify how many metrics are necessary and how too many metrics can create communication Understand the need for value-based metrics Understand the critical issues with the implementation of a metrics management program Understanding Value-Based Metrics Targets and Measurements Graphical Displays of Metrics and KPIs Understanding Key Performance Indicators (KPIs) Understanding Metrics The Driving Forces for Better Metrics Changing Times: The Growth of PM 2.0 Understanding Dashboards Metric Management Systems Metric Management Systems Benefits of a Metric Management Program
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Explore the diverse realm of Big Data Analytics, delving into data mining, machine learning, and natural language processing. Uncover the ethical and legal dimensions, and gain practical insights through real-world case studies. Discover types of Big Data analytics, delve into the data mining process, and apply machine learning techniques. Learn about natural language processing principles, assess the impact across industries, and navigate ethical considerations. After the successful completion of this course, you will be able to: Identify the types of Big Data analytics, such as descriptive, predictive, and prescriptive analytics. Understand the data mining process and its role in Big Data analytics. Apply machine learning techniques like classification, regression, and clustering to analyse Big Data. Describe the principles and applications of natural language processing in Big Data analytics. Recognize the benefits and limitations of Big Data analytics in different industries, such as healthcare, finance, and marketing. Evaluate the accuracy and reliability of Big Data analytics results. Understand Big Data analytics's ethical and legal considerations, such as data privacy and intellectual property rights. Analyze case studies and examples of successful implementation of Big Data analytics in different industries, such as predicting customer churn, fraud detection, and personalized medicine. Immerse yourself in Big Data Analytics, mastering techniques to extract valuable insights. From predictive modelling to ethical considerations, this course empowers you with the skills to excel in a data-driven landscape, with applications ranging from healthcare to finance. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Big Data Analytics, Techniques and Models Self-paced pre-recorded learning content on this topic. Big Data Analytics Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Big Data Analyst Data Scientist Machine Learning Engineer Business Intelligence Analyst Predictive Analytics Expert Information Architect Data Engineer AI Solutions Architect Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.