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Description Adobe Photoshop is the world's leading image creating and editing application. It can be used to create and enhance photos, logos, 3D artwork, etc. Adobe Photoshop CS3 Complete course will give you an overall outlook and skillset necessary to master this application. This course starts off with the introductory aspects of this program. You will get accustomed with the features, interface, presents, basic editing tools, etc. which will build your foundation. After that, you will move to an intermediate stage where you will learn about layers, retouching tools, filters, etc. Advanced and Expert level modules learning of Adobe Bridge tasks, working with metadata, device central, plugins, smart objects, frame animations, slices, advanced photography and colour tools, etc. Learning Outcomes: Introduction to Photoshop CS3, new features, starting the program, workspace overview and exiting the program On screen options like the Menu Bar, Toolbox, Palettes, and The Status Bar Opening, creating, saving files, also find out about different file formats and how to view file info Customize the Toolbox and Palettes, choose a screen mode and save your workspace Using help menu, help, how to and online help Learn the toolbox through selection, crop and slice, retouching, painting and other types of tools Save, access and delete presets, along with using the preset palette Explore different palette options like navigator and info palettes and more View rulers, set up guides, view the grid, and set snap options Print your pictures through page setup, print command, print dialogue box, and printing single copies Understand pixels, bitmap and vector images, find out pixel information with info palette and basic anatomy of images Understand Image Resolution, change image size through pixels, image resampling, using auto resolution, dimension constraints, and changing the image document size Understand, flip and rotate canvas; and further work with canvas size, colour, and anchor point RGB and CMYK colours, colour setting and modes Using colour palette, ramp, picker and swatches Select complete images; use marquee, lasso, quick selection and refine edge tool; magic wand; and selection through colour range Add or subtract from selection, modify selections through moving, rotating, resizing, scaling, inverting, skewing and feathering options Save selected regions, cut, copy, paste, delete selections along with deselect and history palette Crop and trim images, adjust exposure, and convert to black and white Use basic editing tools like undo, redo, clear, duplicate and place Understanding Layers, using layers palette, hiding and displaying layers, changing layer opacity, and arranging layers Create, delete and rename layers; also create layers using cut or copy options Make adjustments with layers, use fill layers, layer style and effects, add colour stroke, and group layers Utilize Auto-Align and Auto- Blend options, link, duplicate, merge and export layers Understand retouching and use the blur, sharpen and smudge tools Best ways to work with Hue, saturation, lightness, brightness and contrast, and shadows and highlights Retouch photos with healing brush, patch tool, clone stamp, and pattern stamp tool Best practices to use paint bucket, brushes, custom brushes, airbrush, and pencil tool Working with horizontal, vertical, modifying type tools; while performing spell checks and using the character palette Working with lines, shapes, custom shapes, utilizing pens and freeform pens, adding or deleting anchor points and curves, converting path to a selection, and working with paths Understanding, using, undoing rasterize, and flatting image Using quick, layer, vector, and clipping mask options Types of channels, using channels palette, and creating alpha channel Changing images through the Photoshop filter gallery, and smart filters like sharpen, sharpen edges, and blur filters Using artistic, distort, pixelate, noise and other types of effects filters Liquifying an image, using pattern maker, and embedding watermarks in images Understand, record, play and edit actions Undo actions using history, saving and using actions, and clearing and resetting actions pallete Batch processing multiple images, understanding and utilizing droplets Layer scripts, exporting layers to files, and using scripts event manager Examine Adobe bridge, learn to open and close it, use the interface, filter and sort images Preview and open photos, set camera raw preferences, download photos from cameras, and search for specific photos Discover how to rotate images, customize the content pane, rate pictures, and change views Get an overview of the bridge workspace, saving, deleting and accessing custom workspaces Explore stacks, how to create them, expanding and collapsing options, ungrouping, moving photos to top of stacks and playing stacks Understand Metadata, and furthermore create, edit and apply Metadata template Rename batch, colour management using Bridge, preview files in device central, and purging the cache Merge to HDR, create PDF presentations and web photo gallery, and use the image processor Understanding device central, opening it and choosing a device Understanding plug-ins, reviewing installed plug-ins, accessing more plug-ins and using them Opening and working with PDF documents in Photoshop, working with PDF documents, saving them, adding security controls and creating PDF presentation Setting up your preferences, using adobe presets, opening the preset manager, saving and loading presents Understanding smart objects, converting layers to smart objects, creating them via copying and from files Editing smart object contents, replacing the contents, resizing objects and exporting smart objects Saving for the Web, Optimizing JPEG and GIF Images, using zoomify options and creating rollovers Creating simple frame animations, playing the frames, managing them, enhancing animation with tweening and saving animations Utilizing slices in a variety of different ways Using photomerge, understanding HDR and creating HDR images Understanding Grayscale, converting images to grayscale, using spot colour, working with colour balance and variations Soft proofing images, printing colour separations, creating contact sheet and picture package Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Adobe Photoshop CS3 Complete Course is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Adobe Photoshop CS3 Complete Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Module: 1 Introduction 00:15:00 The Photoshop CS3 Screen 00:15:00 File Management Basics 00:30:00 Modifying Your Photoshop Layout 00:30:00 Getting Help 00:30:00 Introduction to the Photoshop Toolbox 01:00:00 Using Tool Presets 00:15:00 Introduction to the Photoshop Palettes 00:30:00 Getting Started 00:15:00 Printing your Image 00:15:00 Understanding Digital Images 00:30:00 Image Size and Resolution 01:00:00 Working with Your Canvas 00:30:00 Working with Color 01:00:00 Working with Color Tools 00:30:00 Making Selections 01:00:00 Manipulating Selections 01:00:00 Editing with Selections 00:15:00 Adjusting Your Image 00:30:00 Basic Editing Tools 00:15:00 Module: 2 Using Layers 00:30:00 Working with Layers 00:30:00 More on Layers 00:30:00 Advanced Layers 00:30:00 Working with Retouch Tools 00:30:00 More Retouching Tools 01:00:00 Working with Color, Brightness, and Contrast 00:30:00 Retouching With Stamps and Brushes 01:00:00 Working with Brushes 00:30:00 Using Type Tools 00:30:00 More Photoshop Drawing Tools 00:30:00 Rasterization 00:30:00 Using Masks 00:30:00 Working with Channels 00:30:00 Modifying Images with Filters 00:30:00 Using Effects Filters 00:30:00 Advanced Filter Tasks 00:30:00 Module: 3 Understanding Actions 01:00:00 Working with Actions 00:30:00 Using Actions with Multiple Images 00:30:00 Using Scripts compress 00:30:00 Basics of Adobe Bridge 01:00:00 Locating Photos in Bridge 00:30:00 Basic Bridge Tasks 01:00:00 Using Workspaces 00:30:00 Working with Stacks 00:30:00 Working with Metadata 01:00:00 Performing File Tasks Using Bridge 01:00:00 Performing Photoshop Tasks Using Bridge 01:00:00 Module: 4 Using Device Central 00:15:00 Working with Plug-ins 00:15:00 Photoshop and PDF Documents 00:30:00 Photoshop Options 00:15:00 Basics of Smart Objects 00:15:00 Editing Smart Objects 00:15:00 Creating Web Images 00:10:00 Creating Frame Animations 00:30:00 Using Slices 01:00:00 Advanced Photography Tools 00:15:00 Advanced Color Tools 00:30:00 Advanced Printing Features 00:30:00 Mock Exam Mock Exam- Adobe Photoshop CS3 Complete Course 00:30:00 Final Exam Final Exam- Adobe Photoshop CS3 Complete Course 00:30:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

The Microsoft Office Course is designed to provide you with essential skills in MS Office applications that are integral to virtually every workplace, from multinational companies to local schools. Whether you're looking to enhance your everyday work or boost your resume, this course covers everything from Excel to Word, PowerPoint, and Access. By enrolling in this training, you will develop the necessary expertise to manage data, and create documents, presentations, and databases, all while improving your overall proficiency in Microsoft Office tools.

Duration 5 Days 30 CPD hours This course is intended for This course is designed for the professional tasked with implementing, designing, architecting, installing, and configuring Symantec Client Management Suite (CMS) to manage the software and hardware in their company. Overview At the completion of the course, you will be able to: Identify the types of information you need to collect to help determine what type of CMS configuration to implement. Install Client Management Suite. Discover and import computer and user resources that you want to manage. Deploy the Symantec Management Agent and plug-ins. Create Organizational Views and Groups and assign resources to them. Create and configure policies, tasks, and jobs and assign them to targets. Troubleshoot common problems with installation and managing of Client Management Suite. Creating reports and installing and configuring IT Analytics. This course teaches students theory and concepts, and provides technical know-how on implementing Client Management Suite. Course Introduction Course objectives Course overview Lab environment introduction Understanding the Symantec Management Platform Introducing the Symantec Management Platform Symantec management Platform components used by Client Management Suite Symantec Management Platform concepts How Client Management Suite works Architecture of Client Management Suite Understanding Architecture Hardware Recommendations Installing and configuring Client Management Suite Installing and using the Symantec Installation Manager Installing the Notification Server, suite and solution software The Symantec Management Console Accessing the Symantec Management Console Getting to know the Symantec Management Console Configuring the Notification Server after installation Getting to know the ITMS Management views Discovering resources Introducing resource discovery methods Importing resources from Microsoft Active Directory Discovering computers using domain resource discovery Discovering network resources using Network Discovery Creating and Managing Organizational Views and Groups Learning about organizational views and groups Creating custom organizational views and groups Managing organizational views and groups Installing and Configuring the Agents and Plug-ins Managing computers with the Symantec Management Agent Installing the Symantec Management Agent Verifying the Symantec Management Agent installation Configuring the Symantec Management Agent settings Introducing solution plug-ins for the Symantec Management Agent Upgrading Client Management Suite Introducing agent, Notification Server and site server communications Introducing Notification Server event queues Resource Filters Introducing resource filters Managing and working with existing filters Creating and modifying filters Filters and Targets Introducing targets Working with targets in the computer management view Policies Getting to know policies Understanding user-based policies Understanding how the Symantec Management Agent receives policies Configuring automation policies Managing shared schedules Creating and Managing Tasks and Jobs Overview of task management Creating and scheduling tasks and jobs Task management communication and processing Security Learning about security Managing user accounts, security roles, and privileges Managing permissions Reporting Introducing reports Using and creating classic reports Configuring and using IT Analytics Site Management Introducing site management Managing sites, subnets and site servers Reviewing site server plug-ins to the Symantec Management Agent Configuring site services Cloud-enabled Management (CeM) Introducing Cloud-enabled Management (CeM) Understanding the cloud-enabled agent Preparing the Notification Server and agents for CeM Configuring site management for CeM Installing and Configuring the SMP Internet Gateway and configuring a CeM Settings policy Configuring the SMP Internet Gateway with the SMP IG Manager Configuring the CeM Settings policy Creating a cloud-enabled agent installation package Installing a cloud-enabled agent from a package Replication Understanding replication Setting up and configuring replication Running replication Hierarchy Understanding hierarchy Setting up a Notification Server hierarchy Configuring hierarchy replication Changing the hierarchy topology Migration Migrating Symantec Management Platform Agent registration (trust)Post installation checklist Readiness checklist for CMS Migration Post migration checklist for a CMS Migration Migrating from 6.x to 7.6 Migrating from 7.x to 7.6 Troubleshooting Learning about Symantec Management Platform troubleshooting tools Using NSConfigurator Using Remote Altiris Agent Diagnostics Introducing Notification Server event queues Troubleshooting Cloud-enabled Management (CeM) Backing up the server and database Symantec Management Platform components needed for recovery Backing up the IIS default web site virtual directories Backing up the Configuration Management Database Customizing the Console Customizing the Symantec Management Console Personalizing the Symantec Management Console SQL Basics Learning SQL basics Obtaining Technical Support from Symantec Using self-help resources Obtaining customer support Additional course details: Nexus Humans Symantec Management Suite 7.6 - Implementation training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Symantec Management Suite 7.6 - Implementation course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 3 Days 18 CPD hours This course is intended for This course is geared for attendees with solid Python skills who wish to learn and use basic machine learning algorithms and concepts Overview This 'skills-centric' course is about 50% hands-on lab and 50% lecture, with extensive practical exercises designed to reinforce fundamental skills, concepts and best practices taught throughout the course. Topics Covered: This is a high-level list of topics covered in this course. Please see the detailed Agenda below Getting Started & Optional Python Quick Refresher Statistics and Probability Refresher and Python Practice Probability Density Function; Probability Mass Function; Naive Bayes Predictive Models Machine Learning with Python Recommender Systems KNN and PCA Reinforcement Learning Dealing with Real-World Data Experimental Design / ML in the Real World Time Permitting: Deep Learning and Neural Networks Machine Learning Essentials with Python is a foundation-level, three-day hands-on course that teaches students core skills and concepts in modern machine learning practices. This course is geared for attendees experienced with Python, but new to machine learning, who need introductory level coverage of these topics, rather than a deep dive of the math and statistics behind Machine Learning. Students will learn basic algorithms from scratch. For each machine learning concept, students will first learn about and discuss the foundations, its applicability and limitations, and then explore the implementation and use, reviewing and working with specific use casesWorking in a hands-on learning environment, led by our Machine Learning expert instructor, students will learn about and explore:Popular machine learning algorithms, their applicability and limitationsPractical application of these methods in a machine learning environmentPractical use cases and limitations of algorithms Getting Started Installation: Getting Started and Overview LINUX jump start: Installing and Using Anaconda & Course Materials (or reference the default container) Python Refresher Introducing the Pandas, NumPy and Scikit-Learn Library Statistics and Probability Refresher and Python Practice Types of Data Mean, Median, Mode Using mean, median, and mode in Python Variation and Standard Deviation Probability Density Function; Probability Mass Function; Naive Bayes Common Data Distributions Percentiles and Moments A Crash Course in matplotlib Advanced Visualization with Seaborn Covariance and Correlation Conditional Probability Naive Bayes: Concepts Bayes? Theorem Naive Bayes Spam Classifier with Naive Bayes Predictive Models Linear Regression Polynomial Regression Multiple Regression, and Predicting Car Prices Logistic Regression Logistic Regression Machine Learning with Python Supervised vs. Unsupervised Learning, and Train/Test Using Train/Test to Prevent Overfitting Understanding a Confusion Matrix Measuring Classifiers (Precision, Recall, F1, AUC, ROC) K-Means Clustering K-Means: Clustering People Based on Age and Income Measuring Entropy LINUX: Installing GraphViz Decision Trees: Concepts Decision Trees: Predicting Hiring Decisions Ensemble Learning Support Vector Machines (SVM) Overview Using SVM to Cluster People using scikit-learn Recommender Systems User-Based Collaborative Filtering Item-Based Collaborative Filtering Finding Similar Movie Better Accuracy for Similar Movies Recommending movies to People Improving your recommendations KNN and PCA K-Nearest-Neighbors: Concepts Using KNN to Predict a Rating for a Movie Dimensionality Reduction; Principal Component Analysis (PCA) PCA with the Iris Data Set Reinforcement Learning Reinforcement Learning with Q-Learning and Gym Dealing with Real-World Data Bias / Variance Tradeoff K-Fold Cross-Validation Data Cleaning and Normalization Cleaning Web Log Data Normalizing Numerical Data Detecting Outliers Feature Engineering and the Curse of Dimensionality Imputation Techniques for Missing Data Handling Unbalanced Data: Oversampling, Undersampling, and SMOTE Binning, Transforming, Encoding, Scaling, and Shuffling Experimental Design / ML in the Real World Deploying Models to Real-Time Systems A/B Testing Concepts T-Tests and P-Values Hands-on With T-Tests Determining How Long to Run an Experiment A/B Test Gotchas Capstone Project Group Project & Presentation or Review Deep Learning and Neural Networks Deep Learning Prerequisites The History of Artificial Neural Networks Deep Learning in the TensorFlow Playground Deep Learning Details Introducing TensorFlow Using TensorFlow Introducing Keras Using Keras to Predict Political Affiliations Convolutional Neural Networks (CNN?s) Using CNN?s for Handwriting Recognition Recurrent Neural Networks (RNN?s) Using an RNN for Sentiment Analysis Transfer Learning Tuning Neural Networks: Learning Rate and Batch Size Hyperparameters Deep Learning Regularization with Dropout and Early Stopping The Ethics of Deep Learning Learning More about Deep Learning Additional course details: Nexus Humans Machine Learning Essentials with Python (TTML5506-P) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Machine Learning Essentials with Python (TTML5506-P) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 5 Days 30 CPD hours Overview By the end of the course, you should be able to meet the following objectives: List the operational challenges for rolling out and operating telco services including 5G. Identify the role of VMware Telco Cloud products in supporting telco services. Discuss the role of VMware technologies such as vSphere, NSX, and Tanzu etc. in implementing telco services. Outline the role of native tools and other VMware monitoring tools such as vRealize Operations and vRealize Log Insight in maintaining network services. Choose the VMware Telco Cloud products that meet your application requirements. Deploy a solution architecture that meet VMware best practices for delivering services using VMware Telco Cloud products. Implement and maintain VMware Telco Cloud products in a secure manner. Identify the tools and remediation pathways for maintaining the availability and performance of your applications and infrastructure using VMware Telco Cloud and vRealize Suite products. Follow specific steps to resolve application performance and availability problems Scale your VMware Telco Cloud products to meet operational requirements in line with VMware best practices. Optimize the operation of VMware Telco Cloud products to ensure SLAs are met. This five-day, hands-on training course provides the knowledge to operate and scale VMware Telco Cloud version 2.x products in a Telco cloud provider environment. In this course, you are exposed to the entire VMware Telco Cloud portfolio, and the tools and methodologies available to ensure they operate effectively. In addition, you are presented with various scenarios where you will be guided through the process of identifying, analyzing, and formulating solutions to performance and other problems. Course Introduction Introductions and course logistics Course objectives Overview of Network Transformation Reviews the technologies that enable modern networks Lists the components of modern service provider networks Outlines characteristics of modern service provider networks in meeting customer application needs Service Delivery with VMware Telco Cloud Outlines the components of the VMware Telco Cloud portfolio Reviews the role each VMware Telco Cloud product plays in delivering telco services Specifies the dependencies each product has on underlying technologies Supporting VMware Telco Cloud Service Delivery Reviews the products that implements the virtualization, management, platform, and orchestration layers Outlines the role played by other VMware products such as NSX in delivering cloud services Outline opensource integration options with VMware Telco Cloud products Securing VMware Telco Cloud Reviews security threats that affect telco services Identifies the critical telco assets that are prone to attack Outlines best practice for securing VMware Telco Cloud products and underlying technology Provides overview of appropriate security controls for VMware Telco Cloud products Assessing Service Provision Reviews tools and methodologies used to gather requirements Outlines how to assess cloud-native capabilities Documenting findings Identifying security vulnerabilities with Helm. Reviews VMware?s Customer Engagement process Capturing infrastructure requirements from TCA Designing a VMware Telco Cloud Solution Selecting appropriate deployment topology Pros and cons of design choices How a design choice might be affected by other factors such as NSX and TKG deployment, or data center architecture Outlines typical scenarios where specific products align with identified requirements Documenting a design Designing for availability Ensuring a design aligns with best practice Specifying monitoring options Implementing VMware Telco Cloud Products Review deployment options for VMware products Integrating new products with existing ones Outline post-installation tasks Adding the new products as data sources in monitoring tools such as vRealize Operations and vRealize Operations Network Insight Ensuring products meet security requirements Configuring monitoring software Outlines the xNF onboarding process in TCA Maintaining Telco Services Outlines typical administrative tasks in ensuring services are maintained Use of native and other VMware performance monitoring tools Reviewing performance data Role of SLAs in service maintenance Reviews scenarios where known behaviors indicate problems Troubleshooting Deployed Telco Services Reviews the troubleshooting tools available Using tools to gather useful data Outlines how event correlation can be used to isolate problems Using a methodology to determine the root cause of a problem Steps to identify and resolve a problem Reviews scenarios where known problems are isolated and resolution steps identified Scaling VMware Telco Cloud Products Assessing if operations are impacted by lack of resources now or will be in the future Reviews performance optimization options Identifies implications for other products if you scale VMware Telco Cloud products Reviews VMware sizing guidelines Additional course details:Notes Delivery by TDSynex, Exit Certified and New Horizons an VMware Authorised Training Centre (VATC) Nexus Humans VMware Telco Cloud: Day 2 Operate and Scale [V2.x] training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the VMware Telco Cloud: Day 2 Operate and Scale [V2.x] course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

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Course Overview Direct messenger communication is more effective than Facebook posts. The faster you can answer the questions of your customers, the better response you'll get. And messenger chatbot makes you available for your customers 24/7. Learn how you can use messenger communication effectively and create your own chatbot from this Facebook Marketing and Building Messenger Chatbots course and boost your Facebook marketing skill today. In this Facebook Marketing and Building Messenger Chatbots course, you will learn how you can create a Facebook Messenger chatbot and turn your messenger inbox into a marketing platform. This course will teach you how you can create your chatbot with personalized text message conversation. You will also understand the settings of able to get an automatic notification for any emergency queries. This will also help you with messenger promotions, ad campaigns and increase sales through the chat platform. Learning Outcomes Understand how Facebook marketing works Be able to create an effective messenger chatbot Learn the functions of messenger chatbot Connect chatbot with webinars, Google sheets and other files Be able to create a highly successful or messenger ad campaign Learn how to set up SMS notifications from Facebook Messenger Develop chatbot drip campaign and attract new customers through Messenger Who is this course for? This course is for anyone who wants to learn about Facebook marketing and promote their business through Facebook. You will learn to build a messenger chatbot and be able to communicate with your customers more effectively. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Facebook Marketing and Building Messenger Chatbots is a useful qualification to possess and would be beneficial for any related profession or industry such as: Social Media Marketers Digital Marketers Social Media Influencers Small Business Owners Marketing Professionals Module 01: Introduction to Facebook Messenger Marketing Course Slides 01:40:00 MobileMonkey Support 00:05:00 Welcome to Facebook Messenger Chatbot Masterclass 00:08:00 What is messenger marketing? 00:10:00 Advantages of using Facebook messenger marketing 00:15:00 How is chatbot marketing different than other marketing channels? 00:07:00 Who can use messenger bots to their advantage? 00:05:00 Module 02: Example Use Cases For Facebook Messenger Chatbots Ecommerce chatbot strategies 00:10:00 Webinar/event registrations using chatbots 00:04:00 Lea-gen chatbot strategies 00:09:00 Using chatbots to promote educational resources 00:10:00 Using chatbots to stay in touch with your customers 00:08:00 Calculating LTV and CAC to formulate incentive plans 00:11:00 Ideas for incentive structures to promote through Facebook chatbots 00:09:00 Module 03: Psychological Principles of Persuasion in Effective Bot Design Commitment and Consistency in chatbot design 00:15:00 Increasing customer value with reciprocity 00:14:00 Using social proof to build trust and identity 00:12:00 Likability - your secret weapon to successful bot marketing 00:11:00 Using scarcity to drive your customers to convert faster 00:09:00 Understanding the Fogg Behavior Model and how to use it to your advantage 00:16:00 Module 04: Building Killer Chatbots With MobileMonkey What is MobileMonkey? 00:05:00 Creating a MobileMonkey account and connecting your Facebook page 00:06:00 Viewing active bots and adding users 00:03:00 Create your first chatbot! 00:03:00 Module 05: Learning All About The MobileMonkey Chatbot Builder Widgets, Page Flow and Organisation 00:08:00 Effective Ways of Media relation & Public Relation 01:00:00 Adding Q&A items in MobileMonkey 00:06:00 Understanding unanswered questions 00:04:00 Configuring and editing bot builder settings 00:04:00 All about the text widget 00:07:00 All about the image widget 00:01:00 All about the form widget 00:10:00 All about the quick question widget 00:07:00 All about the gif widget 00:03:00 All about the attachment widget 00:02:00 All about the attribute widget 00:02:00 All about the connection widget 00:03:00 All about the email widget 00:03:00 All about the gallery widget 00:06:00 All about the list widget 00:03:00 All about the navigate widget 00:03:00 All about the typing widget 00:03:00 All about the video widget 00:03:00 Module 06: How to wield the Mobile Monkey Chat Blaster like a Jedi Master What's a chat blast anyway? 00:03:00 A few useful chat blaster use cases 00:06:00 Chat blasting vs. drip campaigns 00:06:00 Planning four chat blast ideas (Part 1) 00:10:00 Planning four chat blast ideas (Part 2) 00:12:00 Organising our chat blast pages in the Mobile Monkey page builder 00:05:00 Building our coupon chat blast 00:11:00 Testing our chat blast before blasting 00:05:00 Launching our first chat blast: Naming, audience, page and purpose 00:09:00 Building a chat blast to drive phone calls 00:14:00 Building our new product line chat blast 00:16:00 Building our competitive advantage/awareness chat blast 00:19:00 Analysing chat blast results 00:02:00 Module 07: Understanding Lead Magnets and Using Lead Magnets To Build Your Contact List Why are lead magnets important? 00:05:00 Installing your chat widget on a WordPress site 00:06:00 Installing your chat widget on a Shopify site 00:01:00 Installing your chat widget through Google Tag Manager 00:05:00 Link to the messenger and adding it to emails and blogs 00:10:00 Adding the checkbox plugin to your web forms 00:03:00 How to use Facebook Comment Guards 00:17:00 Creating Facebook messenger landing pages 00:13:00 Module 08: Facebook Messenger Ad Campaigns Using Your MobileMonkey Chatbots! What are Facebook Messenger Ads? 00:06:00 Messenger ads best practices and sample strategies 00:12:00 Creating a new messenger ad campaign on Facebook 00:09:00 Designing a messenger ad 00:14:00 Completing messenger campaign creation in Facebook ads manager 00:07:00 Drafting our mobile monkey messaging campaign blueprint 00:07:00 Creating and naming all our pages in MobileMonkey 00:04:00 Building our messenger landing page in Mobile Monkey 00:04:00 Finishing all the other Facebook messenger bot pages 00:14:00 Duplicating your ad groups to try different targeting settings 00:08:00 Setting up MobileMonkey Q&A and other loose ends 00:07:00 Module 09: Understanding Audiences in MobileMonkey and Using Them to Your Advantage What are audiences in MobileMonkey 00:08:00 Creating an all contacts and gender-based audience 00:04:00 Timezone and last active based audiences in mobile monkey 00:07:00 Creating an audience based on a custom variable 00:07:00 Module 10: Building Our First MobileMonkey Drip Campaign! What are the drip campaigns and drip campaign best practices? 00:07:00 Practical and useful drip campaign ideas 00:07:00 Building and reviewing our drip pages in MobileMonkey 00:08:00 Creating and launching our first MobileMonkey drip campaign 00:09:00 Module 11: Using the RSS Blaster in MobileMonkey RSS feed step by step and best practices 00:10:00 Module 12: Becoming a MobileMonkey Power User With Advanced Integrations and Connections SECTION 13 Becoming a Mobile Monkey power user with connections Chapter 01 What are connections and when would you use them_1 00:03:00 Creating a connection to Google Sheets 00:14:00 Creating a connection to GoToWebinar 00:10:00 Send new leads to your CRM (Hubspot) 00:08:00 Send an SMS to your sales team when a contact requests a callback 00:10:00 Module 13: Understanding Your MobileMonkey Audience Insights Contacts - searching, exporting and deleting 00:03:00 Audiences in MobileMonkey 00:02:00 Forms - what they are and how to use them 00:02:00 Bot analytics - how to find useful information using Mobile Monkey analytics 00:03:00 Module 14: Staying on Facebook's Good Side: Chatbot Compliance What you need to know about staying compliant with Facebook 00:04:00 Getting approved for subscription messaging 00:09:00 Module 15: Conclusion ... Goodbye for now but stay in touch! Thank you, getting help, final thoughts 00:05:00

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Overview This comprehensive course on Business Strategy Planning will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Strategy Planning comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Strategy Planning. It is available to all students, of all academic backgrounds. Requirements Our Business Strategy Planning is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 24 sections • 163 lectures • 14:21:00 total length •Learn Business Fundamentals and Create Your Own Business Plan Today!: 00:02:00 •Quickfire Strategy Quiz How much do you know about your business strategy?: 00:02:00 •Quickfire Strategy Quiz - My 'Answers': 00:10:00 •How to get the most from this Course: 00:09:00 •Using the Course Map Matrix: 00:06:00 •Guide to the Course Assignments: 00:04:00 •Download All Course Materials Here: 00:03:00 •Section Introduction: Connecting Business Strategy to the Business Plan: 00:02:00 •Business Strategy to Business Plan: 00:04:00 •What do we mean by Business Strategy?: 00:02:00 •What is a Business Plan?: 00:06:00 •What do we mean by Corporate Strategy?: 00:07:00 •Should You Be Creating Shareholder Value?: 00:07:00 •Introduction to Strategic Management: 00:06:00 •Section Introduction: The Value of Strategic Analysis: 00:01:00 •Strategic Analysis - The First Step: 00:02:00 •What is Strategic Analysis?: 00:05:00 •Frameworks for Strategic Analysis: 00:10:00 •Strategic Analysis Frameworks Case Study: Apple: 00:11:00 •Section Introduction: Frameworks and Theories Business Strategists Must Know: 00:02:00 •Why are these Business Models important?: 00:02:00 •The Story of the Hedgehog and the Fox: 00:03:00 •Why are Management Theories Useful in Business Strategy?: 00:09:00 •SWOT Analysis: 00:05:00 •Introduction to Michael Porter's Five Forces Model: 00:06:00 •Lafley and Martin Five Step Strategy Model: 00:06:00 •The 5Cs Model: 00:06:00 •What is PEST or Broad Factors Analysis?: 00:05:00 •PESTEL Analysis: 00:05:00 •Ansoff Matrix: 00:07:00 •Value Chain: 00:05:00 •Business Model Synthesis: 00:08:00 •Black Swan Events - Coronavirus: 00:05:00 •Section Introduction: Critical Evaluation of Leadership: 00:01:00 •Vision and Leadership - Starting at the Top: 00:06:00 •What Skills Are We Looking For In Management?: 00:07:00 •What is the Purpose of a Vision Statement?: 00:03:00 •Section Introduction: Products Services and Competitive Advantage: 00:02:00 •What do we mean by Products and Services: 00:03:00 •Why Product Differentiation is Critical: 00:05:00 •Product Diversification in Business Strategy: 00:06:00 •How Does Quality Management fit into your Business Strategy?: 00:04:00 •What do we mean by Competitive Advantage?: 00:06:00 •Bowman's Strategic Clock - Strategic Positioning: 00:09:00 •Products, Services and Technology in the Business Plan: 00:06:00 •Section Introduction: Competition - Know Your Enemy: 00:02:00 •Competitor Analysis: 00:05:00 •BCG Matrix: 00:06:00 •Competitors and Competitive Forces: 00:10:00 •Competitive Intensity: 00:09:00 •Industry Life Cycle: 00:05:00 •Competition - Business Plan Tie In: 00:02:00 •Section Introduction: Industry, Markets and Competition: 00:02:00 •What do we mean by External Strategic Analysis: 00:09:00 •How Does Industry Analysis Help?: 00:05:00 •Conducting PEST or Broad Factors External Analysis: 00:11:00 •What are the Business and Funding Life Cycles?: 00:10:00 •Value Chains: Connecting Companies to their External Environment: 00:08:00 •Addressing the Total Addressable Market (TAM): 00:05:00 •Market Segmentation: Choosing Customers: 00:07:00 •Bargaining Power of Suppliers: 00:06:00 •Bargaining Power of Customers/Buyers: 00:06:00 •Business Plan: Industry, Markets and Competition: 00:04:00 •Section Introduction - Operations and Customer Management: 00:02:00 •What are Business Operations?: 00:03:00 •Strategic Analysis with the Business Model Canvas: 00:14:00 •How can Corporate Structure impact Strategy?: 00:07:00 •Organisational Development: 00:04:00 •Reviewing the Operations of the Firm: 00:03:00 •Click and Mortar - Online meets Offline: 00:05:00 •eCommerce Business Models: 00:06:00 •Internal Strategic Analysis - Business Plan Tie In: 00:05:00 •Section Introduction: Six Minute Strategist SWOT Assignment: 00:02:00 •Section Introduction: Customer Value Proposition: 00:02:00 •Understanding the Customer Value Proposition: 00:03:00 •Positioning Your Firm in the Market: 00:04:00 •What do we mean by a Profit Model?: 00:05:00 •Hax's Delta Model: 00:09:00 •Switching Costs and Customer Strategy: 00:03:00 •Managing the Customer Experience: 00:05:00 •What is the Customer Journey?: 00:06:00 •Customers, Customer Value and the Business Plan: 00:03:00 •Section Introduction: Sales and Marketing: 00:02:00 •The 5 Ps of Marketing: 00:06:00 •How Can You Plan Your Marketing?: 00:11:00 •Push Marketing Strategy: 00:03:00 •Pull Marketing Strategy: 00:04:00 •Understanding AIDA: 00:07:00 •Progressive Sequence of 9 Agreements: 00:07:00 •Pricing Strategies: 00:11:00 •Sales and Marketing in the Business Plan: 00:06:00 •Section Introduction: Digital Business Strategy Transformation: 00:02:00 •Why Do You Need A Digital Strategy Blueprint?: 00:07:00 •What Skills and Assets do you need to be a Digital Entrepreneur?: 00:07:00 •Digital Strategy Blueprint Overview: 00:18:00 •Digital Strategy - Customer Centric Transformation: 00:07:00 •Digital Strategy - Customer Experience Transformation: 00:05:00 •Digital Strategy - Customer Channel Transformation: 00:06:00 •Digital Strategy - Customer Engagement Transformation: 00:19:00 •Digital Strategy - Digital Skills Transformation: 00:04:00 •Digital Strategy - Tools and Resources: 00:02:00 •Section Introduction: Understanding Financial Statements: 00:02:00 •Overview of Financial Statements: 00:03:00 •GAAP: Accruals vs Cash Accounting: 00:06:00 •Income Statement or Profit and Loss Account: 00:08:00 •Introduction to the Balance Sheet: 00:11:00 •Cash Flow Statement: 00:06:00 •Cash Flow Metrics Explained: 00:09:00 •Case Study - Apple Financial Statements: 00:04:00 •Financial Statements in the Business Plan: 00:06:00 •Section Introduction: Strategic Financial Analysis: 00:01:00 •What is Financial Analysis?: 00:11:00 •Income Statement Profitability Ratios: 00:04:00 •Balance Sheet Ratio Analysis: 00:12:00 •Cash Flow Statement Analysis: 00:05:00 •Valuation Ratios: 00:04:00 •Section Introduction: Financial Analysis - Case Study and Assignment: 00:01:00 •Apple Inc Financial Analysis - Solution: 00:03:00 •Discussion of Measurements of Growth Analysis: 00:05:00 •Discussion of Measures of Profitability Analysis: 00:07:00 •Discussion of Trading Performance Analysis: 00:03:00 •Discussion of Working Capital (Liquidity and Efficiency) Analysis: 00:12:00 •Section Introduction: Future Business Strategy Analyser Assignment: 00:01:00 •Section Introduction: Goal Setting and Performance Management: 00:02:00 •Introduction to Goal Setting: 00:03:00 •What do we mean by SMART Goals?: 00:04:00 •Key Performance Indicators: 00:04:00 •Strategic Dashboards: 00:07:00 •Corporate Performance Management: 00:04:00 •Objectives and Key Results: 00:04:00 •Year over Year Performance: 00:04:00 •Section Introduction: Growth Strategies: 00:02:00 •Organic vs Inorganic: 00:03:00 •The Advantage of First Mover Advantage: 00:05:00 •The Importance of Scalability: 00:04:00 •Merger and Acquisitions Growth Strategies: 00:10:00 •Buy and Build Growth Strategy: 00:08:00 •Negative Growth- Company Recovery Strategies: 00:09:00 •Post Coronavirus Strategies: 00:06:00 •Growth Strategies Business Plan Tie In: 00:03:00 •Section Introduction: Valuation, Funding, Exits and Returns: 00:02:00 •Valuation and Funding - A Consequence of our Business Strategy: 00:04:00 •How to Value a Company: 00:11:00 •Sources of Equity Funding: 00:08:00 •What is a Pre-Money Valuation?: 00:06:00 •How to Create a Pitch Deck for Investors: 00:06:00 •Sources and Uses of Funds in the Business Plan: 00:02:00 •What is a Cap Table?: 00:05:00 •Exit Strategies and Returns: 00:09:00 •Transaction Cost Management: 00:02:00 •Section Introduction: Risk Assessment: 00:01:00 •Risk Assessment - Strategic Plan Summary: 00:02:00 •Section Introduction: Business Plan Synthesis: 00:03:00 •Business Plan Synthesis: 00:03:00 •Business Plan - Executive Summary: 00:02:00 •Business Plan - History and Background: 00:02:00 •Business Plan - Management Summary: 00:04:00 •Business Plan Appendicies: 00:04:00 •Key Questions Check List: 00:01:00 •Business Plan - Audience Targeting: 00:03:00 •Business Plan Refinement: Types of Businesses: 00:02:00 •Summary and Wrap Up: 00:05:00 •Additional File: 00:00:00