Workshop is designed to support participants in using the Six Stages Framework in Board development and Diversity, Equity and Inclusion
All of us experience times in our life when we feel stressed and out of control. By building resilience to manage stressful times more calmly through changing perception and attitude as well as getting adequate sleep, eating a nutrient rich diet and taking fresh air and exercise you will build your resilience and feel more in control. This course will provide you with guidelines to identify your stressors and ways of dealing with them so that you respond positively and calmly to what life throws at you.
How do your customers see you? Market positioning is at the intersection of your offering and your customers – in the form of both the promise you make in the form of messaging, and customer perceptions of how well you deliver on that promise. Your goal is to uniquely claim a niche in the marketplace that encapsulates the value you deliver to your audience. To help define your claim, this learning stream provides a six-step framework for honing your positioning. You’ll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria. Multiple examples from product, technology, and service companies are discussed throughout – including how poor repositioning of one of American’s best-known brands damaged the company. Workshop exercises will guide you through creation of positioning statements that will form the basis of your marketing and messaging strategy at launch and beyond.
This highly practical course is unusual because it considers emotional intelligence as a fundamental part of selling. The course doesn't cover prospecting and ways to get a sales appointment, these require the use of emotional intelligence in other ways! The course covers the way that you engage with customers before, during and after a sales meeting through the application of emotional intelligence to make authentic decisions and build quality relationships. The course provides a step-by-step approach to applying emotional intelligence principles to your sales process focusing on working with the emotions of your customer and how these influence their social interactions.