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Learn touch typing efficiently and accurately with our comprehensive Touch Typing Course. Suitable for beginners and those looking to refine their skills, this course covers everything from basic setup to mastering the entire keyboard.

Take your career to new heights with our Diploma in Facilities Management. Gain in-depth knowledge of facility life cycles, operations, maintenance, and more. Perfect for beginners and professionals alike. Enrol now and unlock your potential in facilities management!

Unlock the therapeutic potential of water with our Certificate in Hydrotherapy course. Discover the healing benefits, treatment techniques, and practical applications of hydrotherapy. Ideal for both beginners and seasoned practitioners, this course covers everything from physiological effects to specialized treatments for various conditions.

Enrol in our comprehensive Nail Care Course to master the art of nail care, including manicure, pedicure, nail art, and acrylic nail application. Suitable for beginners and aspiring beauty professionals, this course offers CPD certification and valuable skills for a career in the beauty salon industry.

Enroll in our Basic Electricity & Electronics Course to gain a comprehensive understanding of fundamental electrical principles. Ideal for beginners, students, professionals, and hobbyists, this course covers essential topics such as electric current, voltage, electromagnetism, and more. Start your journey toward a career as an Electrical Technician, Electronics Technician, or further specialization in the field of electrical engineering and electronics.

Master essential and advanced video editing techniques with our comprehensive Video Editing Tips & Tricks course. Learn to cut, sequence, and polish raw footage, apply creative effects, and enhance your editing skills. Ideal for beginners and experienced editors alike, this course prepares you for diverse career paths in video editing and multimedia production. Enroll today to start creating professional-quality videos!

Our goal is to teach cybersecurity to beginners who want a deeper understanding of the topic.

FREE Welcome class, introduction to the Foundation and Diploma in Clinical Hypnotherapy and to your journey into the study and practice of Clinical Hypnotherapy. This induction session will give you a Course Overview and show you where to find all you need to support your learning experience. 

Master C++ Programming with our comprehensive masterclass! From basics to advanced concepts like pointers, structures, and file handling, this course equips you to write efficient C++ code. Perfect for beginners and those looking to refresh their skills.

About Course Learn the Fundamental Principles of Copywriting and Start Writing Effective Promotional Pieces In this practical course, you will learn the fundamental principles of copywriting, including: Features versus benefits: How to turn product features into benefits that resonate with your target audience Headlines and leads: How to write strong headlines and leads that capture attention and make people want to read more Dramatization of differences: How to use language to emphasize the unique selling points of your product or service Credibility builders: How to establish your expertise and credibility as a writer Social proof: How to use testimonials and other forms of social proof to persuade people to buy Offers and tone: How to craft irresistible offers and write in a tone that appeals to your target audience You will also get the opportunity to complete three real-life writing assignments and compare your work to that of others. This will give you valuable feedback and help you improve your copywriting skills. By the end of this course, you will be able to: Write effective promotional pieces that generate leads and sales Communicate the unique selling points of your product or service Persuade people to take action Write in a tone that What Will You Learn? Through hands-on practice, know how to turn words into money Analyze any persuasion challenge so as to identify the factors that will move readers to action Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones Differentiate an offering from the competition Capture a reader's attention, explain what's on offer and clinch the deal Gain confidence from a start-to-finish overview of effective copywriting Course Content Introduction Introduction The What and The So What The Importance of 'What' 6 Ways to Clarify the 'What' Benefits - the 'So What' Capture Attention The Top 8 Types of Headlines 8 Leads That Set the Hook Differentiate and Dramatize Differentiate from the Competition 10 Ways to Dramatize Differences Now You Try #1 Credibility and Proof Credibility Builders The Top 5 Types of Social Proof Credibility Killers Offers What Is an Offer? Elements of Offers Now You Try #2 Putting it All Together Tone Formatting Copy Now You Try #3 Conclusion Conclusion A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsSuitable for absolute beginnersGood review and practice for those with some experience Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire