This course is your one stop destination for everything you need to know about Agile Project Management. The course covers core concepts of Agile Scrum, Product ownership, Business analysis, Project delivery, Using User stories and Agile Kanban Productivity and Efficiency. All examples and facts are based on real industry experience and research.
Elevate Your Social Media Marketing with Personalized Coaching Our one-to-one coaching sessions offer practical and strategic social media support for small business owners, marketing managers, and social media managers. Let us inspire you with fresh ideas and help you enhance your social media marketing efforts. Before the session, we'll send you a brief questionnaire to gather essential details about your brand, social media objectives, and processes. This information will be formalized into a clear set of aims and objectives for the session. After the session, you'll receive tailored coaching notes summarizing key takeaways and providing clear next steps to implement right away. Topics Typically Covered: Aligning social media and business objectives Identifying and reaching your ideal target audience Competitor analysis and successful techniques Selecting the right social media platforms Content brainstorming and gathering, including hashtags, video, and photography Social media management: frequency, scheduling, and useful apps Overview of social media advertising Practical demonstrations of tactics
OVERVIEW DIAD is a one-day, hands-on workshop for business analysts, covering the breadth of Power BI capabilities. The course focuses on five practical Labs and at the end of the day, attendees will better understand how to: Connect and transform data from a variety of data sources. Define business rules and KPIs. Explore data with powerful interactive visuals. Build stunning reports. Share their dashboards with their team business partners and publish them to the web. The course content is managed by the Power BI engineering team at Microsoft. There is no exam associated with the course. COURSE BENEFITS: Learn how to clean, transform, and load data from various sources Create and manage a data model in Power BI consisting of multiple tables connected with relationships Build Measures and other calculations in the DAX language to plot in reports Manage and share report assets to the Power BI Service WHO IS THE COURSE FOR? Data Analysts and Management Consultants with little or no experience of Power BI who wish to upgrade their knowledge to include Business Intelligence Analysts looking for a quick introduction to Power BI who don’t have the time for the full three day PL-300 course Marketers in data-intensive organisations who need new tools to build visually appealing, dynamic charts for their stakeholders to use LAB OUTLINE Lab 1 Accessing & Preparing The Data Load data from Excel and CSV sources Manipulate the data to prepare it for reporting Prepare tables in Power Query and load them into the data model Lab 2 Data Modelling And Exploration Create a range of different charts Highlight and cross-filter Create new groups and hierarchies Add new measures to the model Lab 3 Data Visualization Add conditional formatting to a report Add logos to a filter Import a custom visual Apply a custom theme Add bookmarks to the report to tell a story Lab 4 Publishing A Report And Creating A Dashboard Create a Workspace in the Power BI Service Publish a report to the Service Create a Dashboard and pin visuals to it Generate and view insights Lab 5 Collaboration Share a Dashboard Access a Dashboard on a Mobile Device
OVERVIEW Prerequisites—DIAD training or equivalent working experience This one-day course will cover using Power BI Desktop to import and shape data from a variety of sources. It will also walk through Power BI capabilities you can use to enhance the data model for your business users. The course covers key aspects of how to create a great data model to meet your business needs, various features in Power BI used to enhance data models so you can build great reports, and an introduction to DAX to create calculations. After completing this training, the attendees should be able to import data from a variety of data sources into Power BI, shape the data, create the data model, and write DAX functions to the Power BI model. COURSE BENEFITS: Understand the Power BI Desktop data model, its components and most effective schemas Describe concepts of calculated columns and measures Create queries using M Create calculations with DAX Understand the use of functions Create and optimize a data model Understand the consequences of data model design decisions WHO IS THE COURSE FOR? Power BI report developers who wish to improve the structure of their data models Power BI report developers who wish to use advanced features like parameters and M coding in Power Query Power BI practitioners who wish to optimise their models more effectively Attendees wishing to prepare thoroughly for the DAX In A Day course COURSE OUTLINE Module 1 Getting And Shaping The Data Understand what is meant by data model in the context of Power BI Understand the consequences of data model design decisions Understand consequences of Power BI’s data type handling Understand data connection options Module 2 Basic Data Modelling Understand basic data modelling Understand basic data model types Explore dimension tables and fact tables Explore data connections Module 3 Getting Started With M (Power Query Language) Get introduced to M Understand key components and syntax Module 4 Understanding Logic Operators Understand Transformations Understand Join operation Module 5 Introduction To DAX Get introduced to DAX and how can it be used Understand working with parameters and DAX (lab combining the previous module) Module 6 Working With Functions - DAX CALCULATE And More Understand working with functions Understand the basics of the CALCULATE formula Module 7 Modelling With Power BI & DAX Best Practice Gain familiarity with basic data modelling for business scenarios Learn some best practices for working with Power BI
OVERVIEW Prerequisites—this is a day of supervised revision for anyone who wishes to take the PL-300 exam so we expect you to have attended a PL-300 course, either taught or on your own, before attending this day of revision. We are happy for attendees to join the course if you have taken the PL-300 with us or with another provider. In the morning we look at questions from the PL-300 exam, grouped by subject area. For each question we show you the correct answer and then explain why that is the correct answer. After lunch everyone tries a practice exam under exam conditions and we finish the day with clarification on the subjects or specific questions that the class is finding hard. The cost of the course includes a free voucher to take the exam, so please don’t buy your own separately. If you do so we cannot reimburse you with the cost of the exam. COURSE BENEFITS: Discover the parts of the course on which to focus most attention Become familiar with the styles and formats of the exam questions Alert yourself to some of the particularly tricky questions Familiarise yourself with the style of the 'case study' question Practice an exam under real exam conditions Get a feel for the time you need to devote to the normal questions and to the case study WHO IS THE COURSE FOR? Power BI report developers who need PL-300 Certification to apply for a job Business Intelligence specialists who wish to enhance their career prospects with a PL-300 Certification Anyone who wishes to maximise their chances of passing the PL-300 Power BI Data Analyst exam COURSE OUTLINE Module 1 Structure Of The Exam Registration for the exam and setup of your workspace The percentage of marks devoted to each subject area Types of questions used in the exam Advised timing for the normal questions and for the case study question Module 2 Individual Exam Question Practice The exam questions are divided into subject areas and for each question… We consider the question and try to answer it We view the answer Where necessary, we look at an in-depth explanation of why that is the correct answer Examine case study questions and how to treat these differently from the normal questions Module 3 Practice Exam Under Exam Conditions Attendees take a practice exam Attendees receive a mark, broken down into subject areas Module 4 Exam Question Practice Focussed On Tricky Areas Together, based on the results of attendees’ exam results we decide which areas on which to focus More practice on individual exam questions using the same style as in Module 2
OVERVIEW Prerequisites—DIAD training or equivalent working experience This one-day course will cover Power BI report layouts and structure the agile process to creating Power BI data visualizations. It will help attendees to understand the art behind visualizations, the implications behind choosing the right charts, the impact of color, shape, and size, and finally the use of Power BI custom visuals. The course includes various design patterns of dashboards and reports, as well as best practices for authoring great reports and dashboards for business users. The course content is managed by the Power BI engineering team at Microsoft. There is no exam associated with the course. COURSE BENEFITS: Understand the need for storytelling with data Understand the agile process to creating Power BI data visualizations Understand the art behind visualizations Gain familiarity with Power BI report layouts and structure Understand implications behind choosing the right charts Gain familiarity with using Power BI custom visuals WHO IS THE COURSE FOR? Power BI report developers who wish to improve the aesthetic quality of their reports Power BI and other BI practitioners who would like to understand more about the theory of data visualization BI practitioners who wish to create reports that communicate the meaning behind the data more clearly Power BI users who would like to explore the types of chart and visual available that answer different types of business question COURSE OUTLINE Module 1 What Is Storytelling With Data? Volume, Velocity and Variety The importance of business questions What is a story in this context? Module 2 The Science Behind Data Visualization Basic problems to avoid Memory and visualization Ways to spark iconic, short-term and long-term memory Module 3 The Process Behind Data Visualization Using an agile approach to report development Data structure and data grain Converting the story to a data model Module 4 Dashboards And Reports Terminology and definitions Dashboard layout and structure Report layout and structure Storyboarding Drill-through, bookmarks, toggles and tooltips Module 5 Chart Selection Charts for comparison Time series Proportions Constructing effective tables, cards and slicers Scatterplots Module 6 Accessibility And Custom Visuals Report accessibility checklists Custom visuals Creating a custom R visual Charticulator Module 7 Publishing And Formatting Colour schemes Making a Power BI theme Use of fonts, icons and symbols Sizing dashboard and report tiles Sparklines, hyperlinks and images Module 8 Report Authoring - Best Practices Design thought process The audience Defining the platform environment The user experience Visualization Implementation and testing Optimization Module 9 Dashboard And Goals Design Tips and tricks Best practices for dashboard design Tracking business metrics with goals
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Career path The SEO Content Writing & Copy Writing will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Introduction Introduction 00:05:00 How to Navigate This Course - Watch This Video 00:03:00 Section 02: Free Taster 13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00 Copywriting to Sell 10 Steps you must know 00:06:00 14 Step Formula to Writing Great Sales Copy 00:06:00 Section 03: BASICS: 12 Essential Steps to Great Copy Writing AIDA is not just an Opera! 00:02:00 Have you any idea who you are talking to? 00:02:00 Who cares what format you use? 00:03:00 Hurting? Want someone to heal your pain? 00:02:00 I haven't got time or money for Objections! 00:02:00 Don't worry, there's always plenty of Scarcity to go round! 00:02:00 So, why are YOU reading my Headlines? 00:02:00 Why do you always want to know whats in it for you? 00:02:00 Endorsements? Pah! Prove it to me! 00:03:00 I Guarantee to you that I love Risk! Or do I? 00:02:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Keep it Simple S. and throw away your Theasaurus 00:02:00 Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks Introduction to Copywriting Formulation 00:02:00 Starting with AIDA 00:06:00 PAS - Problem, Agitation, Solution 00:04:00 The 4 Ps 00:03:00 QUEST 00:04:00 Section 05: BASICS: How to Write Headline What You Need to Know to Write Great Headlines 00:06:00 Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy Writing Editing: Can You Write Better Copy? 00:06:00 Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00 Editing Writing: Seven Guidelines for Editing Writing 00:06:00 Section 07: PSYCHOLOGY: The Psychology behind Copywriting Get Your Copywriting Psychology Right! 00:06:00 What are the Eight Universal Motivators? 00:07:00 100 Motivations 00:05:00 Overcoming Objections 00:08:00 Section 08: COPYWRITING FOR Blogging - Web Posts Copywriting for Blogs 00:09:00 A Simple Formula for Blog Posts 00:04:00 Blog Post Copywriting Formula 00:09:00 Blog Post Editing Checklist 00:08:00 Section 09: COPYWRITING FOR Landing Pages Copywriting for Landing Pages 00:04:00 Copywriting for Testimonials 00:06:00 Copywriting for Bullet Points 00:05:00 Section 10: COPYWRITING FOR Sales Letters Five Formulations for Sales Letters 00:03:00 The Five Point Sales Letter Formula 00:03:00 The Seven Step Copywriting Formula for Sales Letters 00:05:00 The Nine Point Formula 00:05:00 The 18 Step Sales Letter 00:06:00 The 21 Part Sales Letter Formula 00:08:00 Bonus: 32 Step Power Copywriting Formula 00:08:00 Section 11: COPYWRITING FOR Video Sales Letters What is a Video Sales Letter 00:03:00 How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00 Video Sales Letter Basics - Some Simple Guidance for Better VSLs 00:04:00 Video Sales Letter Outline - with Downloadable Templates 00:07:00 Section 12: COPYWRITING FOR Email Copywriting for Email 00:07:00 How to Write Effective Welcome Emails 00:10:00 ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 Email Copywriting Analysis 1 00:05:00 Copywriting Formulas for Email Sequences 00:06:00 Section 13: COPYWRITING FOR Advertisements Copywriting for Advertisements 00:04:00 Section 14: COPYWRITING FOR Twitter Copywriting for Twitter - Engage, Entertain, Be Brief! 00:07:00 Section 15: COPYWRITING FOR Promotional Videos How to Create a High Converting Promotional Video 00:06:00 The Promotional Video for This Course Following the Script 00:02:00 The Promotional Video - Version 2 00:02:00 Promotional Video SlideDeck 00:20:00 Promotional Video Script Checklist 00:04:00 2018 Update: The Formula for an Effective Promotional Video 00:04:00 2018 New Copywriting Course Promo Video 00:03:00 Section 16: Conclusion and Course Wrap Up Conclusion and Course Wrap Up 00:03:00 Additional File Additional File 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
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