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This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion Greater confidence, consistency and professionalism throughout the business development process Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions How to build value at all points in the customer's buying process through your knowledge, skills and structured approach Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity Overcome and avoid price-based objections, buying criteria and negotiation 1 Introduction and key principles of value-based selling Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles The main principles of value-based selling and how they benefit you and the customer How value-based selling differs from 'transactional' or 'price-based' selling The stages of the customer's buying cycle - how to identify and work through strategies for each stage The concept of structured and set-piece selling and proposing Presentation by participants: Personal sales improvement goals 2 Value-based selling strategies and skills What is value? How can one move away from a price-led agenda? How to survive and resist price pressure - six techniques A review of key competencies and skills needed for a value-based approach Strategies, case studies and examples with discussion and review Defining your initial value proposition and comparative advantage How best to established the right level of trust, rapport and credibility Planning and practice session: Strategy - mapping a value-based sales process. 3 Connecting skills Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call How to structure an effective first time sales call or meeting - the subtle differences that are important to master How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed Planning and practice session: Connecting - first meeting with a new contact 4 Consulting - building, developing and influencing client needs Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively Planning and practice session: Questioning skills 5 Convincing - presentation and persuading skills practice Substance and style - selecting the right tone and content to engage and enthuse your prospect Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition - by being convincing, compelling and credible when you present Professional and effective presentation skills - with personal coaching and practice sessions The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time Planning and practice session: Role-play in presenting your solution 6 Commitment Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) Key negotiation skills around the closing process - getting to 'yes' Planning and practice session: Role-play in closing and negotiation skills 7 Assessed role-play - Final practice session Live role-plays There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 Workshop summary and close Personal action plan and learning summary

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This How to Start a Photography Business will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The How to Start a Photography Business will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to How to Start a Photography Business and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited How to Start a Photography Business is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this How to Start a Photography Business. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The How to Start a Photography Business will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum How to Start a Photography Business Lesson 01: Photography 00:04:00 Lesson 02: Setting up Your Business 00:04:00 Lesson 03: Finding Your Niche 00:08:00 Lesson 04: Competition 00:08:00 Lesson 05: Pricing 00:14:00 Lesson 06: Website 00:17:00 Lesson 07: Blog Marketing 00:06:00 Lesson 08: Social Media Marketing 00:06:00 Lesson 09: Email Marketing 00:06:00 Lesson 10: Finding & Keeping Longterm Customers 00:06:00 Lesson 11: Closing Though 00:03:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

The aim of this programme is to help attendees create better quality technical documents in an organised and efficient manner. It will give those new to the topic an appreciation of how to approach the task professionally whilst those with more experience will be able to refresh and refine their skills. The programme comprises three complementary one-day modules: The programme presents a structured methodology for creating technical documents and provides a range of practical techniques that help delegates put principles into practice. Although not essential, it is strongly advised that delegates for modules 2 and 3 have already attended module 1, or another equivalent course. Note: the content of each module as shown here is purely indicative and can be adapted to suit your particular requirements. This course will: Explain the qualities and benefits of well written technical documents Present a structured approach for producing technical documents Review the essential skills of effective technical writing Demonstrate practical methods to help create better documents Provide tools and techniques for specification and report writing Review how technical documents should be issued and controlled Note: the content of each module as shown here is purely indicative and can be adapted to suit your particular requirements. Module 1: Essential skills for technical writers 1 Introduction to the programme Aims and objectives of the module Introductions and interests of participants 2 Creating effective technical documents What is technical writing? how does it differ from other writing? Key qualities of an effective technical document Communication essentials and the challenges faced by technical writers The lessons of experience: how the best writers write The five key steps : prepare - organise - write - edit - release (POWER) 3 Preparing to write Defining the document aims and objectives; choosing the title Understanding technical readers and their needs Getting organised; planning and managing the process Integrating technical and commercial elements The role of intellectual property rights (IPR), eg, copyright 4 Organising the content The vital role of structure in technical documents Deciding what to include and how to organise the information Categorising information: introductory, key and supporting Tools and techniques for scoping and structuring the document Creating and using document templates - pro's and con's 5 Writing the document Avoiding 'blinding them with science': the qualities of clear writing Problem words and words that confuse; building and using a glossary Using sentence structure and punctuation to best effect Understanding the impact of style, format and appearance Avoiding common causes of ambiguity; being concise and ensuring clarity Using diagrams and other graphics; avoiding potential pitfalls 6 Editing and releasing the document Why editing is difficult; developing a personal editing strategy Some useful editing tools and techniques Key requirements for document issue and control Module 2: Creating better specifications 1 Introduction Aims and objectives of the day Introductions and interests of participants The 'POWER' writing process for specifications 2 Creating better specifications The role and characteristics of an effective specification Specifications and contracts; the legal role of specifications Deciding how to specify; understanding functional and design requirements Developing the specification design; applying the principles of BS 7373 Getting organised: the key stages in compiling an effective specification 3 Preparing to write a specification Defining the scope of the specification; deciding what to include and what not Scoping techniques: scope maps, check lists, structured brainstorming The why/what/how pyramid; establishing and understanding requirements Clarifying priorities; separating needs and desires: the MoSCoW method Useful quantitative techniques: cost benefit analysis, QFD, Pareto analysis Dealing with requirements that are difficult to quantify 4 Organising the content The role of structure in specifications Typical contents and layout for a specification What goes where: introductory, key and supporting sections Creating and using model forms: the sections and sub sections Detailed contents of each sub-section Exercise: applying the tools and techniques 5 Writing the specification Identifying and understanding the specification reader Key words: will, shall, must; building and using a glossary Writing performance targets that are clear and unambiguous Choosing and using graphics Exercise: writing a specification 6 Editing and releasing the document Key editing issues for specifications Issue and control of specifications Module 3: Writing better reports 1 Introduction Aims and objectives of the day Introductions and interests of participants The 'POWER' technical writing process for technical reports 2 Creating better reports What is a technical report? types and formats of report The role and characteristics of an effective technical report Understanding technical report readers and their needs The commercial role and impact of technical reports Getting organised: the key stages in compiling a technical report 3 Preparing to write reports Agreeing the terms of reference; defining aims and objectives Being clear about constraints; defining what is not to be included Legal aspects and intellectual property rights (IPR) for reports Preparing the ground; gathering information and reference documents Keeping track of information: note making, cataloguing and cross referencing Tools and techniques for developing a valid and convincing argument 4 Organising the content The role of structure reviewed; some typical report structures Who needs what: identifying the varied needs of the readership What goes where: introductory, key and supporting sections Creating and using model forms: the sections and sub sections Detailed contents of each sub-section Exercise: applying the tools and techniques 5 Writing the report Planning the storyline: the report as a journey in understanding Recognising assumptions about the reader; what they do and don't know Converting complex concepts into understandable statements Presenting technical data and its analysis; the role of graphics Presenting the case simply whilst maintaining technical integrity Exercise: writing a technical report 6 Editing and releasing the report Key editing issues for technical reports Issue and control of technical reports

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Investment Banking: Venture Capital Fundraising for Startups will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Investment Banking: Venture Capital Fundraising for Startups will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Investment Banking: Venture Capital Fundraising for Startups and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Investment Banking: Venture Capital Fundraising for Startups is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Investment Banking: Venture Capital Fundraising for Startups. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Investment Banking: Venture Capital Fundraising for Startups will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Welcome to the Course! Welcome to this Course on Capital Raising for Entrepreneurs 00:05:00 Section 02: Let's Get Started Right Away What types of investors are out there? 00:12:00 What is the difference between Venture Capital and Private Equity? 00:14:00 What stage is your business at? 00:14:00 How Much Money Should You Raise? 00:04:00 What is the Difference between a Pre Money and Post Money Valuation 00:01:00 Section 03: An introduction to Startups Startup Essentials - Markets 00:05:00 Startup Essentials - Profits 00:06:00 Startup Essentials - Business Plan 00:05:00 Startup Essentials - Capital 00:05:00 Startup Essentials - Value 00:06:00 Startup Essentials - Investors 00:05:00 Section Text Summary PDF for Download 00:16:00 Section 04: Do You Really Understand Venture Capitalists? Do You Really Understand Venture Capitalists? 00:14:00 Do You Match Their Criteria? 00:18:00 Four Key Questions to Ask? 00:03:00 Understanding the Investment Process 00:18:00 Section 05: How to Understand If You Are Talking to the Right Investor Introduction: Understanding Your VCs; A Case Study 00:02:00 What Type Of Investor Are You Talking To? 00:12:00 A Detailed Breakdown of Different Types of Private Equity Funds 00:05:00 What is their Ideal Investment Size? 00:06:00 What Stage Do They Invest At? 00:03:00 Stage of Business Financing from a VC Perspective 00:05:00 How Can You Define Venture Capitalists' Sector Interest? 00:03:00 What Part Does Geography Play? 00:06:00 What is meant by Style and Structure? 00:05:00 What is meant by Key Investment Criteria? 00:03:00 Section Summary: Do You Understand VCs? 00:14:00 Section 06: Looking at Things from the VC Point of View What Factors are important to VCs? 00:10:00 Considering Valuation from the VC Perspective 00:06:00 How do Investors value a Startup? 00:12:00 How do Investors Value a Series an Investment? 00:07:00 How do VCs look at your Market? 00:07:00 What do VCs think about your Product or Service? 00:09:00 How Do VCs Evaluate You and your Management Team? 00:10:00 Why is Exit Strategy important to VCs? 00:07:00 Why are Barriers to Entry important? 00:07:00 How do VCs consider your Competition? 00:04:00 What Financial Information is important to VCs? 00:03:00 What is the typical VC Decision Making Process? 00:09:00 Seed Stage VC's Decision Tree 00:05:00 Project: Evaluate Your Own Startup 00:02:00 Section 07: What Questions Should You Ask Venture Capital? 36 Questions to Ask a VC Overview 00:02:00 36 Questions to Ask a VC Part 1 - Fund Profile 00:03:00 36 Questions to Ask a VC Part 2 - Investment Style 00:02:00 36 Questions to Ask a VC Part 3 - Deal Flow 00:03:00 36 Questions to Ask a VC Part 4 - Process 00:03:00 36 Questions to Ask a VC Part 5 - Structure 00:03:00 36 Questions to Ask a VC Part 6 - Value Added 00:03:00 Key Questions That You Can Expect a VC to Ask You 00:06:00 Section 08: How to Email Venture Capital and Angel Investors How to Write an Introductory Email to an Investor 00:11:00 The Power of Forwardable Emails 00:02:00 How NOT to email investors 00:04:00 How to Find an Investors Email Address (if you don't have it) 00:09:00 Section 09: What You Need to Know to Present Your Business to Investors How to Deliver a 60 Second Pitch 00:08:00 The Sixteen Magic Words Investors Want to Hear from You 00:21:00 How to Write a One Pager for a VC 00:18:00 Top Tips on Preparing to Pitch Investors 00:12:00 How to prepare a Pitch Deck for an Investor 00:19:00 How to Prepare a Business Plan and Executive Summary 00:02:00 How to Prepare a Financing Strategy 00:02:00 Key Elements of the Financial Plan 00:11:00 Section 10: Startup Fundraising and Pitching Startup Fundraising - Getting Started 00:09:00 19 Reasons VCs May Say No 00:09:00 Communicating Your Vision 00:03:00 The Business Plan; Overview and Communication 00:07:00 Business Plan Core Contents 00:08:00 The Financial Plan 00:16:00 The Pitching Process and Investor Returns 00:08:00 Post Mortems 00:07:00 What are Investors looking for? 00:07:00 Section 11: How to Deliver Winning Presentation to Investors What do Investors Want? 00:13:00 Outline Presentation Checklist 00:19:00 What is TAM, SAM and SOM and why are they important? 00:15:00 AIDA - Why Pitching VCs Is Like Buying a Car! 00:11:00 Selling Your Pitch 00:13:00 Pitching to Win! 00:13:00 How to Run the Meeting 00:14:00 Outline Management Presentation 00:15:00 Defending Your Plan 00:17:00 ACTIVITY: Create Your Own Presentation 00:01:00 Section 12: Managing the Fundraising Process How do Venture Capitalists Source Deals? 00:06:00 How to find Angel Investors 00:08:00 How to Find Venture Capital Investors 00:02:00 BONUS: How to Find a Venture Capital Investor for Your Tech Company 00:09:00 What Happens Next? The Investment Process 00:08:00 How to Manage the Investment Process 00:08:00 Section 13: Venture Capital Term Sheets What is a Term Sheet Part 1 00:08:00 What is a Term Sheet Part 2 00:11:00 Key Concepts in Term Sheets 00:10:00 What is a Term Sheet Trying to Achieve? 00:10:00 26 Key Components in VC Term Sheets 1 -5 00:08:00 26 Key Components in VC Term Sheets 6 - 10 00:08:00 26 Key Components in VC Term Sheets 11 - 15 00:08:00 26 Key Components in VC Term Sheets 16 - 20 00:30:00 26 Key Components in VC Term Sheets 21 - 26 00:09:00 Negotiating Term Sheets: Entrepreneurs Perspective 00:09:00 Negotiating Term Sheets: VC Perspective 00:11:00 Negotiating Term Sheets: Mutual Issues of Concern 00:02:00 US Style VC Term Sheet Example 00:12:00 Section 14: Equity Crowdfunding for Entrepreneurs What is Crowdfunding? 00:03:00 The Advantages of Equity Crowdfunding for the Investor 00:14:00 The Disadvantages of Crowdfunding for the Investor 00:12:00 Section 15: How to Evaluate a Crowdfunding Opportunity? Introduction to How to Evaluate a Crowdfunding Opportunity 00:01:00 The Key Data You Need To Know For Any Opportunity 00:03:00 Let's take a look now at Management Skills 00:03:00 Management Experience is important as well 00:02:00 You must take a look at the Management's Commitment! 00:03:00 Product Market 00:03:00 So, how unique is this product? 00:03:00 What is the Competition like? 00:03:00 Does the Product have (all important) traction? 00:03:00 How profitable is the product and therefore the investment? 00:03:00 Let's take a look at the most critical factor, Cash Flow! 00:03:00 Finally, let's see what this all means for your Investment Returns 00:03:00 Discover how you can turn this information into a Methodology! 00:02:00 Let's Summarise this Section with the 10 Most Important Factors 00:02:00 Section 16: Introduction with Andrew Monk, CEO iolight about his Crowdfunding Experience Introduction 00:05:00 Why did you go for Equity Crowdfunding? 00:04:00 What did you do early on to ensure success? 00:03:00 How did you go about lining up your 25% 00:02:00 Did you set about trying to collect email addresses? 00:03:00 Let's have the Investor Conversation 00:06:00 Are there any mistakes looking back you may have made? 00:08:00 So what is it like by the end of week three? 00:07:00 How does Crowdcube get the money to you? 00:09:00 Are there any other tools you used that you can recommend? 00:04:00 Bonus: Discussion about Campaign Videos 00:04:00 Bonus: Detailed Notes on this Section to Download - PDF Attached 00:16:00 Section 17: Summary and Wrap Up Course Summary and Wrap Up 00:03:00 Section 18: Additional File Additional File 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Assessment Assessment - Google Ads Masterclass 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Overview In this competitive era no matter how much hard work and solid efforts are contributed still, too many projects end up creating unneeded and unsellable products. There is a significant risk that the outcome of the project may not be relevant to the client/user requirements or become outdated when needs change. Here is where Design Thinking and Agile Management play their role. The combination of Agile and Design Thinking should be used in order to achieve impactful outcomes. Agile and design thinking together works well and gives an effective approach to product development, one that results in efficient resolutions to significant problems. In this course, you'll learn how to define and determine what's important to a user primary in the process, to frontload value, by directing your team on testable narratives about the user and generating an effectively shared perspective. For more dates and Venue, Please email sales@gbacorporate.co.uk

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The 'ESG and Impact Investing' course provides a comprehensive understanding of Environmental, Social, and Governance (ESG) principles and their role in impact investing. Learners will explore the modules covering ESG fundamentals, environmental, social, and governance considerations, the distinction between ESG and Corporate Social Responsibility (CSR), ESG integration in portfolio construction, impact measurement and evaluation, regulatory frameworks, and future trends and opportunities in the field of impact investing. Learning Outcomes: Comprehend the core concepts and significance of ESG and impact investing. Analyze environmental factors and their influence on investment decisions. Evaluate social considerations and their impact on ESG investments. Understand governance principles and their role in sustainable investing. Differentiate between ESG and CSR, recognizing their distinct approaches. Apply ESG integration techniques in portfolio construction. Measure and evaluate the impact of investments on ESG criteria. Navigate the regulatory landscape and policy frameworks governing impact investing. Why buy this ESG and Impact Investing? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the ESG and Impact Investing there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This ESG and Impact Investing does not require you to have any prior qualifications or experience. You can just enrol and start learning.  Finance and investment professionals seeking expertise in ESG and impact investing. Sustainable finance enthusiasts looking to align investments with ESG principles. ESG analysts and consultants interested in enhancing their skills. Students pursuing careers in finance, sustainability, or impact investing. Prerequisites This ESG and Impact Investing was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path ESG Analyst - Median earning of £30,000 - £60,000 per year. Sustainable Investment Manager - Potential earning of £50,000 - £100,000+ per year. Portfolio Manager (ESG Focus) - Median earning of £40,000 - £90,000 per year. Impact Investment Officer - Potential earning of £40,000 - £80,000+ per year. Corporate Sustainability Manager - Median earning of £35,000 - £70,000 per year. Course Curriculum Module 01: Introduction to ESG and Impact Investing Introduction to ESG and Impact Investing 00:07:00 Module 02: Environmental Considerations in ESG and Impact Investing Environmental Considerations in ESG and Impact Investing 00:07:00 Module 03: Social Considerations in ESG and Impact Investing Social Considerations in ESG and Impact Investing 00:09:00 Module 04: Governance Considerations in ESG and Impact Investing Governance Considerations in ESG and Impact Investing 00:07:00 Module 05: ESG Vs CSR ESG Vs CSR 00:09:00 Module 06: ESG Integration and Portfolio Construction ESG Integration and Portfolio Construction 00:07:00 Module 07: Impact Measurement and Evaluation Impact Measurement and Evaluation 00:08:00 Module 08: Regulatory Landscape and Policy Frameworks Regulatory Landscape and Policy Frameworks 00:08:00 Module 09: Future Trends and Opportunities Future Trends and Opportunities 00:07:00

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Course Curriculum Human Resources Assistant Introduction Human Resources Assistant 00:10:00 Potential Careers 00:05:00 Attracting and Retaining Employees HRM Overview 00:13:00 Forecasting Demand 00:10:00 Cultural Diversity 00:11:00 Diversity Survey 00:09:00 Recruiting, Selection, and Orientation Job Analysis 00:10:00 Application 00:20:00 Bad Resume 00:05:00 Good Resume 00:12:00 Cover Letter 00:10:00 Selection 00:11:00 Form I-9 00:17:00 Form W-9 00:07:00 Form W-4 00:10:00 Form 1095-B 00:07:00 Compensation and Benefits 00:17:00 Training and Development Personal and Professional Development 00:14:00 Training Evaluation Form 00:12:00 Performance Appraisal Performance Appraisal 00:19:00 Appraisal 00:14:00 Legal Environment of HRM National Labor Relations Act 00:12:00 Labor-Management Relations Act 00:14:00 Occupational Safety and Health Act 00:13:00 Motivating Employees Motivation 00:17:00 Physiological Needs 00:16:00 Motivation-Hygiene Theory 00:12:00 Firm Characteristics 00:22:00 Contemporary Motivation Theory Weakness of Maslow and Herzberg's Theories 00:18:00 Expectancy Theory 00:13:00 Motivation Techniques Management by Objectives 00:17:00 Behavior Modification 00:19:00 Telecommuting 00:20:00 Teams and Teamwork What is a Team? 00:09:00 Stages of Development 00:06:00 Team Cohesiveness 00:09:00 Mock Exam Mock Exam- Certified Diploma in HR Assistant 00:20:00 Final Exam Final Exam- Certified Diploma in HR Assistant 00:20:00