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The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Whether you're currently looking for a job in social media marketing, or consider yourself to already be an expert, this Social Media Marketing Professional Diploma will teach you new skills and refresh any existing knowledge in the field. The course covers everything you need to know, including the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing and market analytics. After completing this course, you will become a certified digital marketing specialist in social media and gain exclusive access to our membership network designed to connect you with peers, experts and opportunities. And because we want as many people as possible to be able to study this important course, we've designed it for both part-time and full-time students, meaning you can study at your own pace. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certificate of Achievement Endorsed Certificate of Achievement from the Quality Licence Scheme Once the course has been completed and the assessment has been passed, all students are entitled to receive an endorsed certificate. This will provide proof that you have completed your training objectives, and each endorsed certificate can be ordered and delivered to your address for only £69. Please note that overseas students may be charged an additional £10 for postage. CPD Certificate of Achievement from Janets After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who is this course for? Social Media Marketing Professional Diploma is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. This is a great opportunity for all student from any academic backgrounds to learn more on this subject. Career path Training offered by the Social Media Marketing Professional Diploma could potentially benefit a range of roles, but would particularly enhance careers in Digital Marketing Social Media Management PR SEO Other social media marketing roles Course Content Social Media Marketing - Understanding Social Media Marketing Social Media Marketing-Marketing As A Business Priority Social Media Marketing-The Buyer Journey Bob's World View Social Media Marketing-Social Media Marketing And SEO Social Media Marketing-Social Media Marketing Platforms Social Media Marketing-Posting On Social Media Platforms Social Media Marketing-Social Media Posting Ideas Social Media Marketing-Creating A Social Media Marketing Post Social Media Marketing-Community Based Marketing Social Media Marketing - Building A Social Media And Content Marketing Plan Social Media Marketing - Cases Studies Creating Social Media Images Profile Image - Creating Your Social Media Profile Image Profile Image - Lighting And Posing Your Subject Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone Blogging - Copywriting For Blogs And Articles Blogging - Writing Your Copy Email Marketing - Building Your Email List Email Marketing - Using Your Email List Email Marketing - Email Copywriting Email Marketing - Email Analytics - Automations - Maintenance Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search Local SEO + SEO - Google Search And Your Position In Local Search Local SEO + SEO - Google My Business - A Strong Local SEO Factor Local SEO + SEO - Building Up Reviews - Including Google Local Reviews Local SEO + SEO - Backlinks - Understand How They Improve SEO Local SEO + SEO - On Site SEO - Improving Your Sites SEO Local SEO + SEO - Keyword Optimisation For Powerful SEO Local SEO + SEO - Local Business Online Marketing YouTube Marketing - YouTube Channel Setup And SEO YouTube Marketing - YouTube Video Launch Strategy Audio Production - Mastering Audio Production For Video And Podcasting Video Production - Mastering Video Lighting And Subject Composition Video Production - Green Screen Video Production Video Production - On Camera Presence - Getting Comfortable On Camera Video Production - Writing A Promotional Script For Your Video Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition Introduction To Vlogging Understanding Instagram Quora Marketing Pinterest Marketing Introduction To Podcasting Course Summary

Google AdWords Beginner to Advanced Overview Ever dreamt of your business shining at the top of Google searches, attracting customers like moths to a flame? That's the magic of Google Ads, and this Google AdWords Beginner to Advanced course is your secret weapon to unlock it. Don't worry if you're new to the game. We'll take you by the hand, starting with the basics and gradually building you up to become a Google Ads mastermind. Whether you're a one-person show or a marketing pro, this Google AdWords Beginner to Advanced course equips you with the knowledge and skills to conquer the online advertising world. Imagine crafting ads that grab attention, target the right people, and bring in results like crazy. That's what you'll learn here. We'll show you how to use cool features like retargeting, automation, and even spy on your competitors. Plus, you'll learn to track your success and tweak your campaigns to get the most out of every penny. And the best part? This Google AdWords Beginner to Advanced course stays ahead of the curve, teaching you the latest tricks and trends in Google Ads. You'll be a marketing ninja, always one step ahead of the game. Ready to take your marketing to the next level and land that dream job? This Google AdWords Beginner to Advanced course is your golden ticket. Enrol now and watch your business skyrocket! Why You Should Choose Google AdWords Beginner to Advanced Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google AdWords Beginner to Advanced is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google AdWords Beginner to Advanced is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google AdWords Beginner to Advanced Introduction 01. Introduction 00:02:00 Testing to Ad Concepts 02. Introduction to Ad Concepts 00:02:00 03. Example Ad Concepts 00:04:00 04. Label Setup 00:04:00 05. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 06. Understanding the usefulness of this report 00:03:00 07. Linking Google Ads with Search Console 00:04:00 08. Excel Report Setup & Pivot 00:04:00 09. Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10. CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11. The theory behind the double campaign 00:04:00 12. A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13. Introduction to Drafts & Experiments 00:05:00 14. Example experiment Ideas for use 00:06:00 15. Draft & Experiment Setup 00:10:00 16. Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreadsheets template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26. GDN Remarketing 00:06:00 27. Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34. What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36. Dynamic Search Ads 00:03:00 37. Smart Bidding Strategies 00:07:00 38. Lookalike Audiences 00:02:00 39. Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40. Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42. Setting up the Business Data Feed 00:06:00 43. Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Do you want to prepare for your dream job but strive hard to find the right courses? Then, stop worrying, for our strategically modified Marketing, Content and Sales Management bundle will keep you up to date with the relevant knowledge and most recent matters of this emerging field. So, invest your money and effort in our 33 course mega bundle that will exceed your expectations within your budget. The Marketing, Content and Sales Management related fields are thriving across the UK, and recruiters are hiring the most knowledgeable and proficient candidates. It's a demanding field with magnitudes of lucrative choices. If you need more guidance to specialise in this area and need help knowing where to start, then StudyHub proposes a preparatory bundle. This comprehensive Marketing, Content and Sales Management bundle will help you build a solid foundation to become a proficient worker in the sector. This Marketing, Content and Sales Management Bundle consists of the following 30 CPD Accredited Premium courses - Course 01:Affiliate Marketing Course 02:Digital Marketing - Growth Hacking Techniques Course 03:Digital Marketing and Advertising Level 3 Course 04:Lead Generation with Attraction Marketing for Business Course 05:Social Media Marketing Training Course 06:LinkedIn Marketing & Sales Lead Generation Blueprint Course 07:Telesales Executive Training Course 08:Customer Relationship Management Course 09:Personal and Networking Skills Course 10:Effective Communication Skills Diploma Course 11:Creativity and Problem Solving Skills Course 12:Negotiation Essential Skills - Level 3 Course 13:Marketing Online Course Course 14:Strategic Planning and Analysis for Marketing Course 15:Webinar Marketing Funnel Course 16:Sales & Selling Management Course Course 17:Secrets of Successful Sales Course 18:Sales Negotiation Training Course 19:Visual Merchandising Course 20:Content Management Course 21:Content Writing & Copy Writing For SEO and Sales Course 22:Email Content Writing Course 23:Professional Email Marketing Diploma Course 24:Marketing Fundamentals Course 25:TikTok Marketing for Business Course 26:Facebook Marketing Course 27:Instagram Marketing Course 28:Property Marketing Course 29:Pinterest Marketing Course 30:Youtube Marketing Diploma 3 Extraordinary Career Oriented courses that will assist you in reimagining your thriving techniques- Course 01: Career Development Plan Fundamentals Course 02: CV Writing and Job Searching Course 03: Interview Skills: Ace the Interview Learning Outcome This tailor-made Marketing, Content and Sales Management bundle will allow you to- Uncover your skills and aptitudes to break new ground in the related fields Deep dive into the fundamental knowledge Acquire some hard and soft skills in this area Gain some transferable skills to elevate your performance Maintain good report with your clients and staff Gain necessary office skills and be tech savvy utilising relevant software Keep records of your work and make a report Know the regulations around this area Reinforce your career with specific knowledge of this field Know your legal and ethical responsibility as a professional in the related field Course 01: Affiliate Marketing Understand the principles of affiliate marketing and its role in online business. Learn effective strategies for affiliate program selection and management. Explore techniques for building and nurturing relationships with affiliate partners. Analyze key performance indicators (KPIs) to evaluate the success of affiliate marketing campaigns. Develop practical skills for creating compelling affiliate content that resonates with target audiences. Course 02: Digital Marketing - Growth Hacking Techniques Master growth hacking techniques to accelerate digital marketing efforts. Explore innovative strategies for customer acquisition and retention. Learn how to leverage data analytics for informed decision-making in digital marketing. Implement A/B testing and other optimization methods to enhance campaign performance. Understand the ethical considerations and potential challenges associated with growth hacking in the digital landscape. Course 03: Digital Marketing and Advertising Level 3 Gain a comprehensive understanding of digital marketing and advertising concepts. Explore advanced targeting methods for digital advertising campaigns. Analyze case studies to understand successful digital marketing and advertising campaigns. Learn to create and execute effective digital advertising strategies across various platforms. Understand the legal and ethical considerations in digital marketing and advertising. Course 04: Lead Generation with Attraction Marketing for Business Develop proficiency in attraction marketing techniques for lead generation. Explore strategies to create engaging and valuable content to attract potential leads. Understand the psychology behind consumer attraction and decision-making. Learn to implement lead scoring systems for efficient lead management. Analyze and optimize attraction marketing campaigns for maximum lead conversion. Course 05: Social Media Marketing Training Gain a comprehensive understanding of social media platforms and their audiences. Develop strategies for creating engaging and shareable content on social media. Learn effective community management techniques to build a loyal online following. Utilize social media analytics to measure the impact and ROI of marketing efforts. Explore the latest trends and updates in social media marketing across different platforms. Course 06: LinkedIn Marketing & Sales Lead Generation Blueprint Optimise LinkedIn profiles for professional visibility. Utilise advanced lead generation strategies on the LinkedIn platform. Implement effective outreach tactics for B2B marketing and sales. Analyse LinkedIn analytics to measure campaign success. Create a comprehensive blueprint for LinkedIn marketing and sales lead generation. Course 07: Telesales Executive Training Develop effective communication skills for telesales. Learn proven techniques for building rapport and trust over the phone. Understand objection handling and negotiation in telesales. Explore compliance and ethical considerations in telesales practices. Master the art of closing deals through telesales. Course 08: Customer Relationship Management Understand the fundamentals and importance of customer relationship management (CRM). Implement CRM systems for efficient customer data management. Learn strategies for building and maintaining customer loyalty. Analyse customer behaviour data to enhance business strategies. Develop skills to handle customer feedback and resolve issues effectively. Course 09: Personal and Networking Skills Develop effective personal branding strategies. Enhance networking skills for professional and personal growth. Master the art of effective communication in networking settings. Learn to build and nurture professional relationships. Understand the role of emotional intelligence in personal and networking success. Course 10: Effective Communication Skills Diploma Develop clear and concise communication skills for various contexts. Improve listening skills for better understanding and response. Master written communication techniques for business and personal scenarios. Explore non-verbal communication and its impact on effective communication. Understand cultural sensitivity and diversity in communication. Course 11: Creativity and Problem Solving Skills Cultivate creative thinking techniques for problem-solving. Explore methods to overcome creative blocks and foster innovation. Understand the psychology of creativity and its application in various fields. Develop strategies for collaborative problem-solving in professional settings. Apply creative problem-solving skills to real-world scenarios. Course 12: Negotiation Essential Skills - Level 3 Master advanced negotiation techniques for business and personal situations. Understand the principles of principled negotiation and win-win outcomes. Explore the psychology of negotiation and persuasion. Develop strategies for effective conflict resolution through negotiation. Enhance skills in preparing, conducting, and concluding successful negotiations. Course 13: Marketing Online Course Gain a comprehensive understanding of online marketing fundamentals. Explore digital marketing channels, including SEO, SEM, and content marketing. Learn effective online advertising strategies and campaign management. Understand the role of analytics in measuring online marketing success. Develop a strategic online marketing plan for business growth. Course 14: Strategic Planning and Analysis for Marketing Understand the importance of strategic planning in marketing. Analyse market trends and conduct competitor analysis. Develop strategic marketing plans aligned with organisational goals. Implement SWOT analysis and other tools for effective planning. Learn to adapt marketing strategies in response to changing market conditions. Course 15: Webinar Marketing Funnel Master the art of creating and hosting effective webinars. Develop strategies to attract, engage, and convert webinar participants. Understand webinar analytics and measure the success of marketing funnels. Create compelling webinar content for different audience segments. Optimise webinar marketing funnels for lead generation and conversion. Course 16: Sales & Selling Management Course Understand the principles of effective sales management. Develop sales strategies for different market segments. Explore techniques for building and managing a successful sales team. Learn to analyse sales performance and implement improvements. Understand the ethical considerations in sales and selling management. Course 17: Secrets of Successful Sales Master the art of persuasive sales techniques. Develop effective closing strategies for different sales scenarios. Understand customer psychology and buying motivations. Learn objection handling and negotiation skills for successful sales. Apply ethical practices for long-term customer relationships. Course 18: Sales Negotiation Training Understand the dynamics of negotiation in sales. Develop advanced negotiation skills for complex sales scenarios. Learn to navigate objections and challenges during sales negotiations. Explore strategies for achieving win-win outcomes in sales. Apply negotiation tactics to enhance overall sales performance. CPD 330 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Course 19: Visual Merchandising Understand the principles of effective visual merchandising. Learn to create visually appealing and cohesive displays. Explore techniques to attract and engage customers through visual elements. Understand the role of visual merchandising in branding and marketing. Apply principles of colour, layout, and space in visual merchandising. Course 20: Content Management Gain proficiency in content management systems (CMS). Learn to create and organise digital content effectively. Explore strategies for content distribution and syndication. Understand the importance of content governance and compliance. Develop skills for maintaining and updating content for optimal performance. Course 21: Content Writing & Copywriting For SEO and Sales Develop writing skills for effective content creation and copywriting. Understand the principles of SEO writing to enhance online visibility. Learn persuasive copywriting techniques to drive sales and conversions. Explore content planning and strategy for different marketing goals. Apply best practices in writing content that resonates with target audiences. Course 22: Email Content Writing Master the art of writing compelling and engaging email content. Develop strategies for effective email copywriting and storytelling. Understand the psychology of email recipients for impactful communication. Learn to create personalised and targeted email campaigns. Analyse email metrics to improve the effectiveness of content. Course 23: Professional Email Marketing Diploma Gain comprehensive knowledge of email marketing fundamentals. Develop proficiency in email marketing strategy and campaign planning. Explore segmentation and automation for targeted email campaigns. Understand regulatory compliance and ethical considerations in email marketing. Analyse email marketing metrics for continuous improvement. Course 24: Marketing Fundamentals Understand the foundational concepts and principles of marketing. Explore the marketing mix: product, price, place, and promotion. Learn market segmentation and targeting strategies. Understand consumer behaviour and the decision-making process. Apply marketing fundamentals to create effective marketing plans. Course 25: TikTok Marketing for Business Gain insights into the TikTok platform and its audience. Develop strategies for creating engaging and shareable content on TikTok. Understand TikTok's advertising features and options. Learn to leverage TikTok influencers for business promotion. Analyse TikTok analytics to measure the success of marketing efforts. Course 26: Facebook Marketing Gain a comprehensive understanding of Facebook's marketing features. Develop strategies for creating engaging content on the Facebook platform. Explore Facebook advertising options and campaign management. Understand Facebook analytics for measuring campaign performance. Learn to leverage Facebook insights for audience targeting. Course 27: Instagram Marketing Understand Instagram's role in a comprehensive marketing strategy. Develop visually appealing content for Instagram marketing. Explore Instagram advertising features and sponsored content. Learn effective hashtag strategies and community engagement on Instagram. Analyse Instagram analytics for continuous improvement. Course 28: Property Marketing Gain insights into property marketing strategies for different markets. Explore online and offline channels for property promotion. Understand the legal and ethical considerations in property marketing. Learn to create visually appealing property listings and marketing materials. Develop strategies for effective communication with potential buyers and sellers. Course 29: Pinterest Marketing Understand the role of Pinterest in a visual marketing strategy. Develop strategies for creating pinnable and shareable content on Pinterest. Explore Pinterest advertising options for business promotion. Requirements Course 30: Youtube Marketing Diploma Gain a comprehensive understanding of YouTube as a marketing platform. Develop strategies for creating and optimising YouTube channel content. Explore YouTube advertising options and campaign management. Learn to analyse YouTube analytics for measuring video performance. Understand the role of storytelling and engagement in successful YouTube marketing. To participate in this course, all you need is - A smart device A secure internet connection And a keen interest in Marketing, Content and Sales Management Career path Upon completing this essential Bundle, you will discover a new world of endless possibilities. These courses will help you to get a cut above the rest and allow you to be more efficient in the relevant fields.

Duration 5 Days 30 CPD hours This course is intended for A Microsoft Power Platform Functional Consultant is responsible for creating and configuring apps, automations, and solutions. They act as the liaison between users and the implementation team. The functional consultant promotes utilization of solutions within an organization. The functional consultant may perform discovery, engage subject matter experts and stakeholders, capture requirements, and map requirements to features. They implement components of a solution including application enhancements, custom user experiences, system integrations, data conversions, custom process automation, and simple visualizations. This course will teach you to use Microsoft Power Platform solutions to simplify, automate, and empower business processes for organizations in the role of a Functional Consultant. A Microsoft Power Platform Functional Consultant is responsible for creating and configuring apps, automations, and solutions. They act as the liaison between users and the implementation team. The functional consultant promotes utilization of solutions within an organization. The functional consultant may perform discovery, engage subject matter experts and stakeholders, capture requirements, and map requirements to features. They implement components of a solution including application enhancements, custom user experiences, system integrations, data conversions, custom process automation, and simple visualizations. This course may contain a 1-day Applied Workshop. This workshop will allow you to practice your Functional Consultant skills by creating an end-to-end solution to solve a problem for a fictitious company. The solution will include a Microsoft Dataverse database, Power Apps canvas app, and Power Automate flows. Prerequisites Experience as an IT professional or student Working knowledge of Microsoft Power Platform and its key components Knowledge of Microsoft Dataverse (or general data modeling) and security concepts 1 - Describe the business value of the Microsoft Power Platform Explore Microsoft Power Platform Describe the business value of the Power Platform Explore connectors and Microsoft Dataverse Describe how Power Platform works with Microsoft 365 apps and services Explore how Power Platform works with Microsoft Teams Describe how Power Platform works with Microsoft Dynamics 365 apps Describe how Power Platform solutions consume Microsoft Azure services Explore how Microsoft Power Platform apps work together Use Artificial Intelligence to increase productivity 2 - Core components of Power Pages Get started with Power Pages Core tools and components of Power Pages Overview of Power Pages security Overview of Power Pages extensibility 3 - Explore Power Pages templates Site design templates Scenario-based templates Dynamics 365 Power Pages site templates 4 - Explore Power Pages design studio Work with pages Page components Site styling and templates 5 - Explore Power Pages design studio data and security features Data workspace in Power Pages design studio Power Pages security features 6 - Introduction to Power Pages administration Power Pages administrative tools Set up workspace in Power Pages design studio 7 - Get started building with Power BI Use Power BI Building blocks of Power BI Tour and use the Power BI service 8 - Get data with Power BI Desktop Overview of Power BI Desktop Explore Power BI Desktop Connect to data sources Get data from Excel Transform data to include in a report Combine data from multiple sources Clean data to include in a report 9 - Model data in Power BI How to manage your data relationships Create calculated columns Optimize data models Create measures Create calculated tables Explore time-based data 10 - Use visuals in Power BI Create and customize simple visualizations Create slicers Map visualizations Matrices and tables Create scatter, waterfall, and funnel charts Modify colors in charts and visuals Page layout and formatting 11 - Explore data in Power BI Quick insights in Power BI Create and configure a dashboard Ask questions of your data with natural language Create custom Q&A suggestions Share dashboards with your organization Display visuals and tiles in full screen Edit tile details and add widgets Get more space on your dashboard 12 - Publish and share in Power BI Publish Power BI Desktop reports Print and export dashboards and reports Introducing Power BI Mobile Create workspaces in Power BI Build apps Use apps Integrate OneDrive for Business with Power BI Publish to web 13 - Create and manage workspaces in Power BI Distribute a report or dashboard Monitor usage and performance Recommend a development life cycle strategy Troubleshoot data by viewing its lineage Configure data protection 14 - Manage semantic models in Power BI Use a Power BI gateway to connect to on-premises data sources Configure a semantic model scheduled refresh Configure incremental refresh settings Manage and promote semantic models Troubleshoot service connectivity Boost performance with query caching (Premium) 15 - Create dashboards in Power BI Configure data alerts Explore data by asking questions Review Quick insights Add a dashboard theme Pin a live report page to a dashboard Configure a real-time dashboard Set mobile view 16 - Implement row-level security Configure row-level security with the static method Configure row-level security with the dynamic method 17 - Create tables in Dataverse Table characteristics Table relationships Dataverse logic and security Dataverse auditing Dual-write vs. virtual tables 18 - Manage tables in Dataverse Identify tables and table types in Dataverse Create a custom table Enable attachments within a table Licensing requirements for each table type 19 - Create and manage columns within a table in Dataverse Define columns in Microsoft Dataverse Column types in Microsoft Dataverse Add a column to a table Create a primary name column Restrictions that apply to columns in a table Create an auto numbering column Create an alternate key 20 - Create a relationship between tables in Dataverse Relate one or more tables - Introduction Relationship types that are available in Microsoft Dataverse Create a one-to-many relationship between tables Create a many-to-many relationship between tables Edit or delete relationships 21 - Working with choices in Dataverse Define choice column Standard choices column 22 - Get started with security roles in Dataverse Understand environment roles Adding or disabling an environment user Understand security concepts in Dataverse Understand user security roles and security role defaults Check the roles that a user belongs to Configure Dataverse teams for security Configure Dataverse group teams for security 23 - Use administration options for Dataverse Use Microsoft Power Platform Admin Center portal Tenant storage capacity Advanced Customization options in Power Apps Portal Enable and disable auditing 24 - Manage Dynamics 365 model-driven app settings and security Configure role-based security Manage teams and business units Explore settings and customizations 25 - Introduction to Microsoft Power Platform security and governance Identify Microsoft Power Platform environments Data Loss Prevention policies Microsoft Power Platform Center of Excellence Starter Kit 26 - Get started with model-driven apps in Power Apps Introducing model-driven apps Components of model-driven apps Design model-driven apps Incorporate business process flows 27 - Configure forms, charts, and dashboards in model-driven apps Forms overview Form elements Configure multiple forms Use specialized form components Configure views overview Configure grids Create and edit views Configure charts overview Dashboards overview Use interactive streams and tiles 28 - Get started with Power Apps canvas apps Power Apps building blocks Ways to build Power Apps Power Apps related technologies Additional Power Apps related technologies Designing a Power Apps app 29 - Connect to other data in a Power Apps canvas app Overview of the different data sources Work with action-based data sources Power Automate is a companion to Power Apps 30 - How to build the UI in a canvas app in Power Apps Use themes to quickly change the appearance of your app Branding a control Icons Images Personalization Using the tablet or phone form factors 31 - Manage apps in Power Apps Power Apps review 32 - Build your first app with Power Apps and Dataverse for Teams Create your first app with the hero template Customize your app with Power Apps Studio Publish your app Install template apps 33 - Access Dataverse in Power Pages websites Use lists to display multiple Dataverse records Use forms to interact with Dataverse data 34 - Authentication and user management in Power Pages Power Pages authentication settings User registration in Power Pages Authentication management for Power Pages users Power Pages authentication providers 35 - Power Pages maintenance and troubleshooting Power Pages website maintenance Power Pages website troubleshooting 36 - Define and create business rules in Dataverse Define business rules - Introduction Define the components of a business rule Create a business rule 37 - Get started with Power Automate Introducing Power Automate Troubleshoot flows 38 - Use the Admin center to manage environments and data policies in Power Automate Administer flows Export and import flows Learn how to distribute button flows 39 - Use Dataverse triggers and actions in Power Automate Dataverse triggers Query data Create, update, delete, and relate actions 40 - Extend Dataverse with Power Automate Set up a flow and configure its trigger Email Dataverse record Add to-do items Test and run your flow 41 - Introduction to expressions in Power Automate Get started with expressions Notes make things easier Types of functions Write complex expressions 42 - Build your first Power Automate for desktop flow Set up the environment Explore Power Automate for desktop Create your first Power Automate for desktop flow Record Power Automate for desktop actions Edit and test recorded actions 43 - Run a Power Automate for desktop flow in unattended mode Set up an unattended desktop flow Create a new cloud flow that calls an existing flow in unattended mode Perform a test run Best practices 44 - Optimize your business process with process advisor Get familiar with process advisor Create your first recording Edit recordings and group actions Analyze recordings and interpret results Automation recommendations 45 - Get started with Microsoft Copilot Studio bots Get started working with environments Create bots and work with the Microsoft Copilot Studio interface Create topics Test bots Publish bots and analyze performance 46 - Enhance Microsoft Copilot Studio bots Use Power Automate to add actions Transfer conversations to agents by using Omnichannel for Customer Service Create topics for existing support content Analyze bot performance 47 - Manage topics in Microsoft Copilot Studio Work with bot topics Branch a topic Create topics for existing support content Work with system fallback topics Manage topics 48 - Manage Power Virtual Agents Environments in Microsoft Copilot Studio Bot topics permissions Bot entities and flow permissions Monitor and diagnose Administer and manage Export and import bots Authentication 49 - Get started building with Power BI Use Power BI Building blocks of Power BI Tour and use the Power BI service 50 - Get data with Power BI Desktop Overview of Power BI Desktop Explore Power BI Desktop Connect to data sources Get data from Excel Transform data to include in a report Combine data from multiple sources Clean data to include in a report 51 - Model data in Power BI How to manage your data relationships Create calculated columns Optimize data models Create measures Create calculated tables Explore time-based data 52 - Use visuals in Power BI Create and customize simple visualizations Create slicers Map visualizations Matrices and tables Create scatter, waterfall, and funnel charts Modify colors in charts and visuals Page layout and formatting 53 - Explore data in Power BI Quick insights in Power BI Create and configure a dashboard Ask questions of your data with natural language Create custom Q&A suggestions Share dashboards with your organization Display visuals and tiles in full screen Edit tile details and add widgets Get more space on your dashboard 54 - Publish and share in Power BI Publish Power BI Desktop reports Print and export dashboards and reports Introducing Power BI Mobile Create workspaces in Power BI Build apps Use apps Integrate OneDrive for Business with Power BI Publish to web 55 - Manage solutions in Power Apps and Power Automate Add and remove apps, flows, and entities in a solution Edit a solution-aware app, flow, and table Build and deploy a complex solution with flows, apps, and entities Automate solution management 56 - Load/export data and create data views in Dataverse View data in a table Create or edit views of data in a table Load data into a table Export data from a table Add, update, or delete data in a table by using Excel Import data using Power Query Generate a new dataflow from an Excel Template Dataflow and Azure integration 57 - Get started with AI Builder Choose an AI capability Create your first model Ways to use your models 58 - Manage models in AI Builder Model lifecycle Manage model versions Share your models 59 - Use AI Builder in Power Automate AI Builder in Power Automate saves time Advanced usage of AI Builder in Power Automate 60 - Functional Consultant skills Create entity relationship diagrams Create and document mock-ups Document functional requirements and artifacts Complete fit-gap analysis Discuss stakeholder management responsibilities Understand industry accelerators Define Application Lifecycle Management Participate in testing Evaluate options Define connectors Understand Power Apps component framework 61 - Solution Architect series: Plan application lifecycle management for Power Platform Key considerations for ALM Solutions Configuration and reference data Release process ALM with Azure DevOps

The misuse of these terms can lead to delays, penalties, problems with payment and more. This half day seminar will explain Incoterms® and their importance in international trade contracts.

Communication is the essence of Leadership. This programme is the premiere of our leadership courses focusing on creating a culture of positive interaction, clear and respectful exchanges, all the while keeping high-performance productivity, ownership, and innovation in the forefront. Before the start of the learning session, delegates complete the TruTalent™ Learning & Productivity (TTL & P), a 20-minute online survey of an individual’s productivity preferences and learning styles. The assessment identifies the individual’s work and learning preferences for 4 styles and 12 environmental and mindset preferences. These elements affect, positively or negatively, how each individual achieves and performs in work-based learning environments. They also affect the way in which individuals concentrate, make decisions, solve problems, process information, approach and complete tasks, retain new and complex information, develop new skills, and interact with others. DELEGATES WILL BE ABLE TO: Use the TruTalent™ Learning & Productivity assessment to increase productivity and maximise performance; Set meaningful professional goals and celebrate success for incremental progress toward achievement; Inspire innovation with teams to increase ownership and accountability; Empower employees and increase engagement with effective, positive feedback; Focus on positivity, setting an example for others that we are an organisation of “yes” and solutions; and Improve spoken and written communications, creating an authoritative image of expertise.   Online Format—Leadership & Management Development is a 4-hour interactive virtual class. Register for this class and you will be sent ONLINE login instructions prior to the class date. After a two-day seminar, our attendees remained in their seats wanting more from Dr Atkins. His direct, yet challenging approach to presenting topics seemed to mesmerize the participants. Many very lively discussions were part of our workshop’s context. Personally, I am very interested in re-booking this type of experience every year for new leaders to undergo! Michael J. Whitlock, Director of Fay Corey Union & Conferences | SUNY Cortland

PARTICIPANTS WILL ENGAGE IN A TRAINING SESSION TO IMPROVE AND REFINE THEIR RÉSUMÉS. OPPORTUNITIES TO ENGAGE IN ONE-ON-ONE RÉSUMÉ BUILDING & REVIEW SESSIONS CAN BE OFFERED AS WELL. It’s time to move on—or maybe you’ve been “in transition” for too long. Either way, you need some input so that you know what others see when they look at your résumé, and what they hear when they interview you. Participants will engage in a training session to improve and refine their résumés. Opportunities to engage in one-on-one Résumé Building & Review sessions can be offered as well. Part I Data Collection and Organization – assessing work/activities and IMPACT (results) Success Story Format (Situation, Action, Results) Writing With Impact – how to tie actions to results Choosing The Right Words – transferable skills and powerful words Sales 101 – How will these skills benefit the hiring person’s organization? Part II UB4I Writing (“YOU”/ “YOUR,” not “I,” “me,” “my”) Reference list Principles of networking Cover Letter and Résumé Formats – margins, font, type size, small caps, etc. Role Play – Mock Interviews Participants will be able to: Create a complete and correct résumé, a marketing device to attract attention, generate interest, describe accomplishments, and invite contact. Discover, correct, and improve self-marketing messages, leading to a systematic assessment of specific work-related skills. Examine transferable skills and increase personal alignment with prospective organizational mission and goals. Online Format—Résumé Writing, Networking, & Interviewing Workshop 4-hour interactive virtual class. Register for this class and you will be sent ONLINE login instructions prior to the class date. After a two-day seminar, our attendees remained in their seats wanting more from Dr Atkins. His direct, yet challenging approach to presenting topics seemed to mesmerize the participants. Many very lively discussions were part of our workshop’s context. Personally, I am very interested in re-booking this type of experience every year for new leaders to undergo! Michael J. Whitlock, Director of Fay Corey Union & ConferencesSUNY Cortland

[Updated: February 2024] ***Best Deal of the Market. Only for Today*** In today's interconnected world, over 95% of UK-based businesses recognise the paramount importance of online presence. Digital marketing isn't just the future - it's the beating heart of modern business strategies. The goal of our Digital Marketing Masterclass is to develop 'Ideas That Work' from advertising creative experts. To make your Digital Marketing learning journey easier, we are offering you the FIRST 3 LESSONS for FREE. Digital marketing has become exceptionally valuable as it has the potential to grow your business from scratch and make a profit in the process. The Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO) Diploma Level 7 course includes all the most up-to-date digital marketing strategies and helps you to promote your products or business using various digital platforms. Through this course, you will equip yourself with a solid foundation in the core concepts of digital marketing. It ensures you learn all the essential skills and knowledge needed to exceed as a digital marketing professional. Broaden your knowledge of the basics of digital marketing, including the elemental characteristics, and its various strategies that empower you to develop and implement digital marketing strategies and drive sales eventually. The Advanced Diploma in Digital Marketing at QLS Level 7 now comes to you, accompanied by the 10 Premium Courses Bundle. Courses Are: Course 01: Level 7 Advanced Diploma in Digital Marketing (Email Marketing, Copywriting, Blogging. YouTube, Twitter, Instagram, Video Marketing) Course 02: Strategic Marketing & Planning Course 03: Content Management Strategy Course 04: Creative Writing Course 05: Digital Marketing - Growth Hacking Course 06: Pay per Click (PPC) Marketing for Lead Generating Course 07: Mobile Marketing Course 08: Search Engine Optimisation (SEO) Course 09: Sales and Marketing Course 10: Communication Skills What You Learn From This Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO) Course: With the aid of this Digital Marketing course curriculum, you will gain a multitude of skills & knowledge, including - Familiarise yourself with the arena of digital marketing. Know what the target audience is & how to find your audience. Delve into the basics of brand identity & brand identity tools. Understand the importance of websites & email marketing. Have a clear knowledge of copywriting, blogging & SEO. Career Progression of Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO): After completing this Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO) course, you can progress towards- Professional Diploma in Digital Marketing Digital Marketing Professional Diploma CIM Diploma in Professional Digital Marketing COB Certified Digital Marketing Manager Student Testimonials - What Our Students Say! ''Extremely good delivery and very educational!!!'' Reviewed by Benampeta Lukuna ''Hi, I hope you are well my name is Rukhsar this is my first time starting an online course it's very very amazing and interesting'' Reviewed by Rukhsar Hanif ''Excellent content. Very well explained. Certainly recommended.'' Reviewed by Denis Jackson So enrol now in this Digital Marketing course today to Advance your career! The relevance & intricacy of digital marketing roles has grown over time. Course Curriculum of Level 7 Advanced Diploma in Digital Marketing Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups Facebook Pages Facebook Ads Facebook Retargeting Facebook For Local Business (SMM) Google AdWords Twitter Instagram Pinterest LinkedIn Periscope Social Media Live Streaming Podcasting Quora Google Analytics Conclusion CPD 300 CPD hours / points Accredited by CPD Quality Standards Module 01: Introduction to Digital Marketing 14:35 1: Introduction Video Preview 01:19 2: Digital Marketing Preview 02:16 3: DMM Intro Preview 01:33 4: Digital Marketing Strategy in 10 Minutes Preview 09:27 Module 02: Define Your Business & Target Audience 44:53 5: Define your Purpose 04:03 6: Case Studies 05:26 7: Positioning Your Brand 04:06 8: Case studies - Positioning 03:06 9: Unique Selling Proposition 06:01 10: Personality 01:50 11: Case Study - Personality 06:54 12: Find Your Audience 04:57 13: Validate Your Business 08:30 Module 03: Brand Identity 51:37 14: Intro Brand Identity 02:27 15: Case Study - 3 Company Styles 04:44 16: Free Branding Tools 07:40 17: Learn Canva in 10 Minutes 10:35 18: Learn Photoshop in 30 Minutes 26:11 Module 04: Websites 3:03:56 19: Intro to Websites 03:40 20: Choose a Domain Name 05:29 21: Intro to WordPress Lessons 01:15 22: Purchase Hosting and Install WordPress 06:00 23: Navigating WordPress 06:07 24: Install and Activate Themes 06:34 25: Add a Static Home Page 04:09 26: Editing a Page & Change the Site Title 17:06 27: Add and Edit a Menu 05:42 28: Publishing website 01:41 29: Writing a New Post & Organizing Your Blog 09:13 30: Blog Page Design - Excerpts vs Full Content 01:01 31: YouTube Videos 03:44 32: Customise the Sidebar 04:47 33: Add Site Icon with a Plugin 02:26 34: Make Your Website Responsive and Mobile Friendly 03:28 35: Customise Footer Information 03:28 36: Find, Install, and Activate Plugins 07:19 37: Backing Up Your Website 04:48 38: Securing Your Site from Attackers 04:52 39: Make Your Site SEO Friendly 05:37 40: Make Your Website Faster 04:34 41: See your Google Analytics in WordPress 05:06 42: Block Spam with Akismet 03:14 43: Pretty Link Redirects & Link Shortener 02:59 44: WordPress Commenting Systems & Plugins 05:08 45: Secure Contact Forms in WordPress 07:08 46: Free Email Marketing in WordPress 10:59 47: Add Social Sharing Buttons 06:51 48: What Pages Do You Need- 08:42 49: Design a Home Page that Works 08:54 50: The Start Here and About Page 06:15 51: The Resource Page 05:40 Module 05: Email Marketing 58:54 52: Email Marketing 06:52 53: Email Marketing Tools 04:10 54: Lead Magnets 07:27 55: Where to put opt-in forms 05:35 56: Segmenting and Tagging Your Subscribers 05:11 57: Email Sequences 13:06 58: Better Email Subject Lines 03:54 59: Using Analytics to Improve Emails 07:06 60: Case Study - 100 Subscribers in Less Than 1 Week 05:33 Module 06: Copywriting, Blogging & SEO 39:51 61: Copywriting Basics 02:20 62: A.I.D.A- 05:31 63: Case Study of a Sales Page 08:15 64: 10 Commandments of Copywriting 06:42 65: Write Better Headlines 05:21 66: Write Quality Articles 06:18 67: Optimize Your Website SEO 05:24 Module 07: YouTube 1:36:12 68: Digital Marketing - Intro to YouTube 06:39 69: Digital Marketing - Case Study - YouTube Sales Funnel 04:43 70: YouTube SEO - Watch Time vs. Views 03:34 71: Keyword Research for YouTube Videos 05:39 72: Start Your New Channel 03:00 73: Channel Art and Icon 07:23 74: Channel Description 02:42 75: Customise Your Channel Design 04:27 76: Add a Channel Trailer 02:29 77: YouTube Channel Settings and Verification 06:35 78: Upload Defaults, Featured Content, and Channel Branding 06:02 79: Uploading Videos + Titles, Tags, Description 11:41 80: Cards and End Screens 07:53 81: Use YouTube Analytics to Grow Your Channel 06:09 82: Quickly Respond to Fans with the Community Tab 02:18 83: Live Streaming with YouTube Live 04:07 84: Free Music on YouTube Live 01:38 85: Create a YouTube Ad. 05:10 86: Spy on Competition with Social Blade 04:03 Module 08: Video Marketing 2:05:26 87: Digital Marketing - Intro to Video 03:36 88: Video Equipment for Beginners 08:29 89: Tools to Make Your Videos More Professional 04:02 90: Structure a Video that Sells 04:19 91: Intro to Video Production Bootcamp 01:04 92: What Makes a Great Video? 03:18 93: What Type of Video Should You Make? 02:48 94: Great Video Ideas 05:05 95: Plan Your Video 03:31 96: The Pre-Production Checklist 04:04 97: Introduction 01:35 98: Camera Options 06:00 99: Microphone Options 04:37 100: Lighting Options 01:56 101: Editing Tools 02:11 102: Exposing Your Shot 05:26 103: Compose Your Shots 04:26 104: Filming Yourself 01:09 105: Getting the Right Shot 03:43 106: Choose a Background 02:32 107: My Office Video Setup 02:55 108: Exposing with DSLR and Mirrorless Cameras 06:31 109: Focus with DSLR and Mirrorless Cameras 02:36 110: Know Your Lenses 03:36 111: Shoot with Your Webcam 05:50 112: Stabilise Your Shots 02:58 113: Record Great Screencast Videos 04:21 114: Choose the Right Microphone 03:21 115: Record Better Audio in Any Environment 01:27 116: Lavalier Microphones 02:48 117: Shotgun Microphones 00:55 118: Recording Audio with Your Computer 01:33 119: Lighting for Video 01:04 120: Use Natural Light 04:14 121: Three-Point Lighting 07:26 Module 09: Facebook Groups (Social Media Marketing) 25:44 122: Digital Marketing - 9.1 Intro to FB Groups 02:20 123: Create Your Group - Walk Through 11:26 124: Tips for a More Engaged Facebook Group 08:24 125: Scheduling Posts, Live Video, and More 03:34 Module 10: Facebook Pages (Social Media Marketing) 2:23:58 126: Why Facebook Pages are Important for your Business 06:27 127: Creating a Stunning Facebook page for your business 08:57 128: Adding Essential Information to your Facebook Page 10:39 129: Selecting your Profile Image 04:30 130: Creating Professional Facebook Cover Image for your Pages 12:04 131: Creating a Captivating Facebook Page Description Using The Ads. 02:43 132: Getting Your Facebook Page Username 02:46 133: Facebook Page Apps to Increase Fans Engagement 08:05 134: Top 9 Ways to Monetise Your Facebook Page 11:59 135: Exploring Publishing Tools 10:12 136: Scheduling Facebook Posts 04:43 137: Follow Your Competitors on Facebook 11:01 138: How to guarantee your fans see all your posts 09:33 139: Facebook Insights 12:19 140: Promoting your Facebook Page 10:34 141: Four Unlimited Sources of Royalty Free Image 12:19 142: Turn Any Image Into a Clickable Facebook Post 05:07 Module 11: Facebook Ads (Social Media Marketing) 1:01:29 143: Introduction to Facebook Ads 01:13 144: Introduction to the Facebook Ads Manager 05:54 145: Setting up your Facebook payment account 01:54 146: Defining your Facebook Target Audience 12:14 147: Level 1 - Creating the Ad 05:24 148: Level 1 - Boosting Your Post 08:37 149: Level 2 - Creating Your Ad in the Ads Manager 11:24 150: Tips to Have Your Ad Approved 03:25 151: Analysing Results 11:24 Module 12: Facebook Retargeting (Social Media Marketing) 51:08 152: The Importance of Facebook Retargetting 04:51 153: Creating a Facebook Pixel 05:29 154: Installing Pixel In WordPress 04:32 155: Installing Pixel In A Non-WordPress Website 02:27 156: Pixel Testing 03:53 157: Creating Your First Audience With Pixel 03:41 158: Facebook Pixel Advanced Audience Creation 13:46 159: Message - Your Audience Is Too Small 01:50 160: Creating Your Optimised Fb Ad With The Pixel 10:39 Module 13: Facebook For Local Business (SMM) 34:48 161: How Facebook Ads Can Help Your Local Business 06:24 162: The Plan For Your Local Business 07:33 163: Reaching People Around Your Business 10:23 164: Creating Your Local Business Ad 10:28 Module 14: Google AdWords 1:10:12 165: Digital Marketing - Google AdWords For Your Business 01:47 166: How AdWords Works 02:54 167: Example Of Ads That We Are Creating 04:28 168: Setting Up Your Adwords Account 06:51 169: Exploring The AdWords Interface 05:14 170: Discovering The Best Keywords 11:15 171: Creating A Google AdWords Search Campaign 06:10 172: Creating An Ad Group And Adding Keywords 03:43 173: Selecting Your Audience 03:33 174: Choosing Your Bid Setting For Google AdWords 04:21 175: Finalising Your Google AdWords Ad 06:15 176: Managing Your Google Ads Campaigns And Analytics 03:02 177: Creating A YouTube Ad With Google AdWords 09:57 178: Your Next Steps 00:42 Module 15: Twitter (Social Media Marketing) 1:37:45 179: Digital Marketing - The Way Twitter Can Help Your Business Growth 01:47 180: Choosing The Best Username Or Twitter Handle 06:27 181: 4 Tips For Choosing Your Twitter Handle 02:01 182: Creating A Twitter Account 04:53 183: Creating An Outstanding Twitter Profile Page 03:46 184: Adding Your Profile And Header Photo 09:33 185: Writing An Optimised Bio 10:43 186: Pin The Most Important Tweet For Your Bio 06:18 187: Connecting With Other Influencers 05:37 188: Twitter Hashtags 05:42 189: Growing Your Twitter Presence With Jooicer 09:04 190: Add Twitter Buttons To Your Website 09:58 191: Add Twitter Widgets To Your Website 06:51 192: Twitter Ads - Creating Your Ads Account and Campaign 09:32 193: Twitter Ads - Adding your Payment Method 01:21 194: Twitter Ads - Creating other Twitter ads 02:20 195: Twitter Ads - Promoting a Tweet 01:52 Module 16: Instagram (Social Media Marketing) 1:15:38 196: Instagram for Business: Defining The Strategy 04:21 197: Create an Instagram for Business profile 03:52 198: Building a Killer Instagram Profile 02:42 199: Building a Killer Instagram Profile - 2 03:57 200: Building a Killer Instagram Profile - 3 05:04 201: Building a Killer Instagram Profile - 4 01:33 202: Accessing the Ads Manager 02:37 203: Creating your First Instagram Ad 03:58 204: Creating Your Instagram Ad 07:45 205: Important Tips to Have a Successful Ad on Instagram 04:47 206: Mistake 1 02:19 207: Mistake 2 01:14 208: Mistake 3 02:01 209: Mistake 4 00:52 210: Mistake 5 01:04 211: Mistake 6 00:51 212: Tools To Create Instagram Photos 04:22 213: Creating Viral Instagram Photos 13:20 214: Adding Your Logo or Website to your Instagram Post 04:51 215: Instagram Live and Instagram Stories 04:08 Module 17: Pinterest (Social Media Marketing) 1:15:02 216: Why Pinterest And How It Can Your Business Grow 03:16 217: Opening A Pinterest Business Account 03:15 218: Linking Pinterest With Your Website 04:56 219: Linking Pinterest With Other Social Media Platforms 02:04 220: Optimising Your Pinterest Profile 08:52 221: Creating Boards 09:22 222: Using Secret Boards 03:00 223: The Powerful Pinterest Notification 01:18 224: Adding Pinterest Chrome Extension 03:22 225: Adding Pinterest To Your Website 13:37 226: Pinterest Ads - Getting started 03:03 227: Pinterest Ads Pinterest Ads Panel Overview 02:46 228: Creating a Pinterest Ad 13:06 229: Creating Pinterest Ads Fast 03:05 Module 18: LinkedIn (Social Media Marketing) 1:27:54 230: Digital Marketing - Welcome to LinkedIn Marketing 01:40 231: Setting Up a LinkedIn Account 06:26 232: Adding Experience & Skills to Your LinkedIn Account 03:21 233: Adding A Professional Background Photo 04:07 234: Adding Media To Your LinkedIn URL 06:00 235: Changing Your LinkedIn URL 03:30 236: Adding Your Website To LinkedIn 06:23 237: Creating Shareable Content On LinkedIn 04:08 238: LinkedIn Company Pages Examples 05:29 239: Creating a LinkedIn Company Page 02:22 240: Managing Your LinkedIn Company Page 07:08 241: Getting $50 in LinkedIn Ads Credits 02:40 242: LinkedIn Ads Introduction 02:57 243: Creating a LinkedIn Sponsored Content Ad. 11:47 244: Waiting for LinkedIn Ad Approval 00:46 245: Creating a LinkedIn Text Ads Campaign 06:52 246: Creating a LinkedIn Sponsored In Mail Campaign 09:09 247: LinkedIn Campaign Manager 03:09 Module 19: Periscope (Social Media Marketing) 06:18 248: What is Periscope 01:07 249: Optional Equipment 05:11 Module 20: Social Media Live Streaming 1:55:04 250: Basic Equipment for Social Media Streaming 08:42 251: Planning An Irresistible Live Streaming Session 09:43 252: Facebook Live Basics 05:03 253: Facebook Live Session From Your Smartphone 06:47 254: Sharing Your Facebook Live Sessions 02:43 255: Three Ways To Reuse Your Facebook Live Sessions 05:27 256: YouTube Live Basics 02:18 257: Running A YouTube Live From Your Smartphone 04:40 258: Instagram Live 04:08 259: Periscope Live 03:17 260: Introduction to OBS Broadcaster Software 03:19 261: Setting up your OBS Software 10:57 262: Using OBS Studio Mode 04:52 263: Facebook Live Streaming with OBS 12:24 264: YouTube Live Streaming with OBS 06:59 265: Simultaneous Streaming to Facebook, YouTube and Periscope 15:41 266: Other Awesome Software For Live Streaming 08:04 Module 21: Podcasting 22:53 267: Podcasting Intro 03:11 268: Podcasting Tools 06:41 269: Hosting Your Podcast with Libsyn 07:28 270: Submitting Podcast to iTunes 02:18 271: Validate Your Podcast Work 00:57 272: Outsourcing Your Podcast Work 02:18 Module 22: Quora 06:17 273: Quora Basics 02:57 274: Finding the Right Questions, and Optimize Your Answer 03:20 Module 23: Google Analytics 42:51 275: Setting Up Google Analytics 05:33 276: Navigating the Google Analytics Dashboard 06:34 277: Know Your Audience with Analytics 05:35 278: User Acquisition and Behavior Flow 13:18 279: See Where Visitors Click with Page Analytics 04:41 280: User Behavior and Site Speed 04:00 281: Setting Up Goals 03:10 Module 24: Conclusion 02:46 282: Conclusion 01:46 283: Final Words. 01:00 Assessment - Digital Marketing (Optional) 02:00 284: Assignment On - Advanced Diploma in Digital Marketing at QLS Level 7 02:00 Order Your Certificate 02:00 285: Order Your CPD Certificate 01:00 286: Order Your QLS Endorsed Certificate 01:00 Additional Resources 01: Strategic Marketing & Planning 1:55:03 287: Module 1: An Introduction to Strategic Planning 08:25 288: Module 2: Development of a Strategic Plan 15:12 289: Module 3: Strategic Planning for Marketing 08:01 290: Module 4: Strategic and Marketing Analysis 09:25 291: Module 5: Internal Analysis 15:54 292: Module 6: External Analysis 15:03 293: Module 7: Market Segmentation, Targeting and Positioning 11:55 294: Module 8: Approaches to Customer Analysis 15:09 295: Module 9: Approaches to Competitor Analysis 15:59 Additional Resources 02: Content Management Strategy 1:49:59 296: Module 01: Introduction to Content Management 08:32 297: Module 2: Content Management System (CMS) 17:14 298: Module 03: Basics of Content Management Systems 17:52 299: Module 04: Content Strategy 17:37 300: Module 05: Content Marketing 15:30 301: Module 06: Content Marketing Tools and Tactics 16:49 302: Module 07: Content Marketing Strategy 16:25 Additional Resources 03: Digital Marketing - Growth Hacking 12:35 303: Growth Hacking 12:35 Additional Resources 04: Pay per Click (PPC) Marketing for Lead Generating 17:43 304: Lead Generation using PPC Campaigns 03:19 305: Purpose of PPC Marketing 03:15 306: Benefits of PPC Marketing 03:43 307: Use of 20+ PPC & Lead Generations Tools 02:53 308: Planning of Cost & Budgeting of PPC & Google Ads 04:33 Additional Resources 05: Search Engine Optimisation (SEO) 15:46 309: Search Engine Optimization 15:46 Additional Resources 06: Mobile Marketing 13:55 310: Mobile Marketing 13:55 Additional Resources 07: Sales and Marketing 16:44 311: Sales & Marketing 16:44 Additional Resources 08: Communication Skills 13:13 312: Communication Skills 13:13 Who is this course for? This bundle is ideal for: Students seeking mastery in this field Professionals seeking to enhance their skills Anyone who is passionate about this topic Requirements A stable internet or data connection for your learning device is needed to enrol in this Course. Career path Digital Marketing course will help you to bloom as- Content Strategist/Copywriter: £25,000 - £45,000 Per Year Digital Marketer: £25,000 - £50,000+ Email Marketer: £25,000 - £45,000 SEO & SEM Expert: £30,000 - £60,000+ Social Media Manager: £25,000 - £50,000+ Certificates Certificate Accredited by CPDQS Digital certificate - Included After completing all gift courses you are enable to order your Free PDF Certificates from us. Advanced Diploma at QLS Level 7 Hard copy certificate - £139 Show off Your New Skills with a Certificate of Completion After successfully completing the course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 139 GBP inside the UK 149 GBP (including postal fees) for International Delivery Certificate Accredited by CPDQS Upon finishing the course, you need to order to receive a Certificate Accredited by CPDQS that is accepted all over the UK and also internationally. The pricing schemes are: 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (International Delivery)

WE WORK HARD TO BE MORE PRODUCTIVE AND AVOID WASTING TIME. THEREFORE, THE MEETINGS WE HAVE SHOULD BE IMPORTANT. In order to make the best use of our time, we need to be efficient. Our main goal is to increase productivity and avoid wasting time. Therefore, it is important that the meetings we have are meaningful and necessary. Unlike the story of “The Boy Who Cried Wolf,” we want our meeting attendees to understand the value of our work. We show them by setting a good example. Over time, they realize that our meetings are held for important reasons. When attendees know that our meetings are productive, respectful (in terms of length and content relevance), and serve a purpose, they are happy to attend and contribute their best. This class will help participants organize their ideas and communicate clearly. As facilitators, you will learn to be concise and communicate with confidence. By running more productive sessions, you will increase satisfaction and open up dialogue with your audience. FORGE AHEAD – THE REWARDS AWAIT.THROUGH THE IMPROVING COMMUNICATIONS RUNNING EFFECTIVE MEETINGS CLASS, YOU WILL: Gain new perspective and methods to create better, more productive sessions; Have a clear purpose to keep focus and engage with interest; Inspire facilitator-audience dialogue, ensuring a genuine exchange of ideas; Manage distractions and disruptions appropriately, keeping efficiency; and Probe for information, getting the most useful level of detail for improvement.   Online Format—Running Effective Meetings is a 4-hour interactive online class for up to six people. Register for this class and you will be sent ONLINE login instructions prior to the class date. As a trainer and human resources professional, I truly believe in the value that Dr. Atkins can add to any organization. The seminar he provided was easy to follow and thought provoking. His personable demeanor along with his humble spirit and obvious expertise make his sessions gems that you cannot afford to pass up. Deirdre Cash, PHRPaco Group, NYC