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Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will elevate your digital marketing skills. Designed for advanced learners, this course dives deeper into strategic techniques and cutting edge trends of digital advertising. You will understand advanced ad targeting and the use of various digital platforms from this course. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Boost your career in digital advertising and marketing Deepen your knowledge and skills in your chosen field just in hours not years! Study a course that is easy to follow. Save money and time by studying at your convenient time Have access to a tutor whenever you are in need Why Digital Advertising and Marketing Course 301 right for you? Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this digital advertising and marketing 301 course will set you up with a solid foundation to become a confident digital marketer and develop more advanced skills. This comprehensive digital advertising and marketing 301 course is the perfect way to kickstart your career in the field of digital advertising and marketing. This course will give you a competitive advantage in your career, making you stand out from all other applicants and employees. Digital Advertising and Marketing Course 301 Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction Introduction to Digital Advertising and Marketing 301 - I Am Your Host Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data Location Targeting Part 1: How It Works, IP, Wifi, and Cell Tower Targeting Location Targeting Part 2 - GPS Targeting, + How to Find Lat/longs on Google Location Targeting Part 2 - GPS Targeting, + How to Find Lat/longs on Google Beacons - Beacon Target in Digital Marketing. Super Targeted Location Data Beacons - Beacon Target in Digital Marketing. Super Targeted Location Data Retargeting - Retargeting in Digital Marketing & Live Examples Retargeting - How Advertisers Run Digital Retargeting Advertising Campaign Bid Requests & CPM Breakdown Bid Request/Bid Response - The RTB buying process explained Cost Break Down - How is a Final CPM Calculated Research - Publisher, Competitor Spend, Trends, and Social Media Listening Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & More Research: Competitor & Spend Information, Find Where Competitors Are Spending Research: Trends, Emarketer, Google Keywords, Adweek/adage/digiday Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More Setting a Facebook Brand Page to use for Facebook Ad Campaign Social Media Marketing: Creating a paid Facebook Advertising Campaign DSP Demo Part 1 - Setting up a campaign in a Demand Side Platform DSP Demo Part 2 - Uploading Creative & Custom Audiences SSP Demo Part 1 - How to work with an SSP and Getting Setup SSP Demo Part 2 - Setting up a Mediation Group in Google's AdMob Mobile Banner Ad Best Practices - A Quick Guide from AdMob Contract Negotiations - Who's Involved in The Process and T&Cs Contract Negotiations - How to Review and Execute a Digital Media IO Adblocking - This History of Adblocking ,trends, and Industry Response Adblocking - This History of Adblocking ,trends, and Industry Response Social Listening Social Listening Part 1 - How to Find Out What People Say About Your Brand Social Listening Part 2 - Post-campaign Results & Social Media War Rooms Interviews With Industry Experts Interview Setup - What to expect from our industry experts Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF Final Course Recap Final 301 Course Recap & Thank You Who should take this course? This comprehensive digital advertising and marketing 301 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. Entry Requirements There are no academic entry requirements for this digital advertising and marketing 301 course, and it is open to students of all academic backgrounds. As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol. Assessment Method On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by CPD UK & Quality License Scheme Tutor Support Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime With 1 year access to the course materials Online Learning Learn from anywhere, whenever you want Our professional graphic design course is a comprehensive and hands-on training that equips you with the essential skills to become a professional graphic designer. From learning industry-standard software to exploring design principles and colour theory you will create visually stunning and impactful designs. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Have in-depth knowledge of logo design, print and editorial design, pattern design, package design and branding design Learn how to align layers, blend modes, and add layer styles for creative effects in Photoshop Gain knowledge in interface design, motion graphics, and editorial design Learn how to analyse and utilise design processes and strategy from ideation to execution Understand how to apply graphic design principles in the ideation, development, and production of visual messages Gain knowledge of creating communication solutions that meet the audience's expectations and contexts Learn how to create effective print and digital communications, user experience via the application of theories, tools, and best practices Why Professional Graphic Design Course right for you? This professional graphic design course online is suitable for those who want to master the working of Photoshop layers, the basics of Photoshop and graphics, and the process to make images stand out in Photoshop. This course will guide you in understanding photo editing, manipulation in Adobe Photoshop, and the basics of Adobe Photoshop. You will also learn the application of the elements and principles of visual design, information hierarchy, and much more. By the end of this course, you will have knowledge in creating shapes in Photoshop, how to add and use text in Adobe Photoshop and have a basic understanding of the process to create logos and branding packages. Professional Graphic Design Course Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction To Design and its Essence What is Design and Can I learn it? Don't Depend on Design Tools Business Side of Design Purpose and Goal of Design Overcoming Blank Canvas Fear Blank Canvas Fear - First thing you encounter Never Design without Content Examples of Desining without Content Expose yourself to Good Design Stealing Design Ideas Ways of Generating Ideas Examples of Generating Ideas Work on Details Later on Importance of Simple Designs The Elements of Design → with UI and Web Design Examples Focal Point of Every Design Lines, Shapes and Curves Using Colors and theme in your Design Examples → Colors and Themes in your Design Using Typography in Design - Tips and Tricks Examples of Typography Contrast in Design Using White Space effectively in Design BLOCK Design Technique Tone of your Design Scale of Importance in your Designs Principles of Design you must know Impact of Premium Images, Illustrations and Icons in your UI Design Principle of Proximity in Design Examples of Proximity in UI Design Alignment in Design Examples of Alignment in Design Using Contrast in Design Examples of Contrast in Design Repetition in Design Examples of Repetition in Design Balance in your Design - Symmetry and Asymmetry Case Study → Designing a Business Card by using Design Principles Grey Scale Design → Design a Business card using Photoshop Adding Colors and theme to our Grey Scale Design Advanced Visual Design Topics The Framing Effect - use in Web Design and UI Design effectively All about using Grids in Web Design Using Grids in Mobile App Design Mastering Subtle Differences in UI Design Who should take this course? This online graphic designing course is suitable for those who are interested in creating beautiful graphic designs in Photoshop, anyone who wants to expand their knowledge in graphic design tools, or anyone who wants to learn about logo design, branding techniques, and execution. Entry Requirements There are no academic entry requirements for this Graphic Designer course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This professional graphic design course online assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Thinking about learning Big Data? The Big Data for Business course teaches learners to understand how to manage Big Data and its use with Machine Learning. 93% off until August 31 2024.

Description: It is almost impossible to achieve anything in this world without proper training. You might be wondering of overnight success, but it does not work that way. With the help of this course, delve into the world of professional training and learn to understand the real value of training. In this course, you get to identify the most effective methods of training evaluation. More importantly, you can examine the most capable techniques to report the training outcomes, concerning a return on your investment. We want massive gratifications that comes from working with others to help them reach their potential as human beings. With myriad training methods taught in this course, it will help you reach that goal. Learning Outcomes: Exhibit your realisation of learning process and how to exploit all four learning methods in the classroom Exploit the major fundamentals of effective communication to launch a workshop. Apply different training methods to provoke participation Make a strategy and get ready for an productive training session Clarify the different stages of assessment and when to apply them Recognise upgraded improvement for tough circumstances Execute your eligibility to apply for a team presentation Relate the crucial contents for a training program Execute various techniques so as to program your design Examine competence for your preparation, research, as well as delivery of gorgeous contents Decode an instructive model Getting ready to launch a training program proposal At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Identify the most effective methods of training evaluation Recognise the most proficient strategies for training evaluation Relate the steps crucial for the necessary components of assessing the training results Learn tying the training measurements back to the original training objectives Examine the most proficient techniques so as to report the training results, involving a return on investment Narrate the way storyboarding switches on to better training results Execute storyboarding methods to generate a strong basis for training Plan designs for training applying storytelling so that it becomes memorable, persuasive, as well as rightly applicable for the audience Assess technology tools to help determine the steps that will produce the best learning experience required for ample training How training can include the use of humor and games Different types of games Methods to elicit participant buy-in How to apply humor principles in adult learning How to troubleshoot when games go badly How to develop their own games Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Complete Trainer Training Course is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Complete Trainer Training Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Module - 1 Course Overview 00:15:00 Defining a Successful Training Program 00:05:00 What Makes a Successful Trainer? 00:15:00 A Word About Adult Learning 00:05:00 The Learning Process 00:05:00 Principles of Adult Learning 00:15:00 What's Your Type? How About Mine? 01:00:00 Applying the Learning Cycle 00:15:00 Extroverts and Introverts 00:15:00 The Training Process 00:15:00 Planning Training 00:15:00 Choosing Training Methods 00:15:00 Adding Games 00:15:00 Presentation Skills 01:00:00 Dealing with Difficult Trainees 00:15:00 On-the-Job Training 00:15:00 Module - 2 Course Overview 00:15:00 Program Design 00:30:00 Identifying Needs 00:30:00 The Training Model 01:00:00 The Program's Basic Outline 01:00:00 Evaluation Strategies 01:00:00 Defining Your Approach 01:00:00 Researching and Developing Content 00:15:00 Choosing Openings and Energizers 00:30:00 Creating Supporting Materials 00:15:00 Testing the Program 00:15:00 Creating Proposals 00:30:00 Building Rapport 00:15:00 Module - 3 Course Overview 00:15:00 A Closer Look at the Training Needs Analysis 00:30:00 Collecting Data 00:30:00 Diving Deeper Into the Data 00:30:00 Creating the Report 00:15:00 Module - 4 Course Overview 00:15:00 Five Strategies for Stickiness! 00:15:00 Designing a Program That Will Stick 00:15:00 Teaching Tips and Tricks 00:15:00 What Method is the Stickiest? 00:05:00 Following Up 00:15:00 Strategies for Taking Training Further 00:15:00 Module - 5 Course Overview 00:15:00 Setting the Framework 00:30:00 Kirkpatrick's Evaluation Model 00:45:00 The Return on Investment 00:45:00 Presenting Training Results 00:30:00 Module - 6 Course Overview 00:05:00 How Storytelling Can Boost Your Training Power 00:30:00 The Elements of a Powerful Story 00:45:00 Storyboarding Techniques 00:30:00 Bringing the Story to Life 00:30:00 Tools and Technology 00:15:00 Module - 7 Course Overview 00:15:00 Let's Have Some Fun! 00:15:00 Getting Everyone on Board 00:15:00 Choosing the Right Game 00:30:00 When Games Go Badly 00:15:00 Using Humor in Training 00:15:00 Wavy Lines 00:15:00 Quick and Easy Games 00:30:00 Creating a Game 00:15:00 Mock Exam Mock Exam- Complete Trainer Training Course 00:30:00 Final Exam Final Exam- Complete Trainer Training Course 00:30:00 Order Your Certificates and Transcripts Order Your Certificates and Transcripts 00:00:00

Overview This comprehensive course on Fitness Business - Sell Products, Training & Coaching Online will deepen your understanding on this topic.After successful completion of this course you can acquire the required skills in this sector. This Fitness Business - Sell Products, Training & Coaching Online comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Fitness Business - Sell Products, Training & Coaching Online. It is available to all students, of all academic backgrounds. Requirements Our Fitness Business - Sell Products, Training & Coaching Online is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G.There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 9 sections • 44 lectures • 03:08:00 total length •Who this course is for: 00:02:00 •What you will learn: 00:03:00 •Fitness Business Models Overview: 00:02:00 •The Coaching Business Model: 00:04:00 •Selling Products Business Model: 00:06:00 •Affiliate Marketing Business Model: 00:06:00 •Fitness Sponsorships: 00:02:00 •The First Steps: 00:03:00 •Finding The Right Fitness Niche: 00:04:00 •How To Identify The Ideal Coaching Client: 00:05:00 •How To Identify Your Clients Pain Points: 00:03:00 •How To Become An Expert: 00:04:00 •Understand What You Are Selling: 00:01:00 •Creating Your First Fitness Information Product: 00:07:00 •MVP - Minimal Viable Product: 00:03:00 •Creating Your First Workout Routine / Diet Plan: 00:04:00 •Writing Your First Fitness eBook: 00:06:00 •Recording Your First Fitness Video Course: 00:06:00 •Creating A Coaching Offer: 00:03:00 •Overview: 00:02:00 •Most Common Fitness Marketing Mistakes: 00:04:00 •Setting SMART Marketing Goals: 00:07:00 •Crafting A Stong Marketing Message: 00:06:00 •Choosing The Right Marketing Channel: 00:08:00 •Email Marketing For Your Product: 00:03:00 •How To Build An Email List: 00:03:00 •Your First Autoresponder Series: 00:10:00 •How To Build The Perfect Lead Magnet: 00:05:00 •How To Use WordPress For Your Fitness Business: 00:08:00 •Installing WordPress: 00:05:00 •Building A Landing Page: 00:06:00 •Building A Thank You Page: 00:03:00 •Starting A Niche Youtube Channel: 00:05:00 •Keyword Research For Youtube: 00:04:00 •My Youtube Content Strategy: 00:04:00 •How To Set Up Your First Lead Ad In Facebook: 00:06:00 •Affiliate Marketing Overview: 00:01:00 •Writing Blog Posts With Affiliate Links: 00:04:00 •Making Affiliate Sales With Youtube Videos: 00:03:00 •Motivation Intro: 00:01:00 •How To Deal With Difficult Customers / Clients: 00:03:00 •How To Deal With Email Overload: 00:04:00 •How To Develop The Mindset Of An Entrepreneur: 00:04:00 •How To Not Lose Track Of Your Business Goals: 00:05:00

Google AdWords Beginner to Advanced Overview Ever dreamt of your business shining at the top of Google searches, attracting customers like moths to a flame? That's the magic of Google Ads, and this Google AdWords Beginner to Advanced course is your secret weapon to unlock it. Don't worry if you're new to the game. We'll take you by the hand, starting with the basics and gradually building you up to become a Google Ads mastermind. Whether you're a one-person show or a marketing pro, this Google AdWords Beginner to Advanced course equips you with the knowledge and skills to conquer the online advertising world. Imagine crafting ads that grab attention, target the right people, and bring in results like crazy. That's what you'll learn here. We'll show you how to use cool features like retargeting, automation, and even spy on your competitors. Plus, you'll learn to track your success and tweak your campaigns to get the most out of every penny. And the best part? This Google AdWords Beginner to Advanced course stays ahead of the curve, teaching you the latest tricks and trends in Google Ads. You'll be a marketing ninja, always one step ahead of the game. Ready to take your marketing to the next level and land that dream job? This Google AdWords Beginner to Advanced course is your golden ticket. Enrol now and watch your business skyrocket! Why You Should Choose Google AdWords Beginner to Advanced Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google AdWords Beginner to Advanced is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google AdWords Beginner to Advanced is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google AdWords Beginner to Advanced Introduction 01. Introduction 00:02:00 Testing to Ad Concepts 02. Introduction to Ad Concepts 00:02:00 03. Example Ad Concepts 00:04:00 04. Label Setup 00:04:00 05. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 06. Understanding the usefulness of this report 00:03:00 07. Linking Google Ads with Search Console 00:04:00 08. Excel Report Setup & Pivot 00:04:00 09. Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10. CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11. The theory behind the double campaign 00:04:00 12. A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13. Introduction to Drafts & Experiments 00:05:00 14. Example experiment Ideas for use 00:06:00 15. Draft & Experiment Setup 00:10:00 16. Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreadsheets template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26. GDN Remarketing 00:06:00 27. Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34. What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36. Dynamic Search Ads 00:03:00 37. Smart Bidding Strategies 00:07:00 38. Lookalike Audiences 00:02:00 39. Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40. Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42. Setting up the Business Data Feed 00:06:00 43. Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Description: Explore the role of the operations manager role with the comprehensive Operation Management Diploma course. The course teaches the role of an operation manager including inventory and quality management. Operation Management refers to the management of designing and controlling the process of production and redesigning business operations in the production of goods or services. An operation manager tries to create the highest level of efficiency for his organization by converting materials and labour into goods and services as efficiently as possible to maximize the profit. The course teaches you the basics of operation management, human resource management, assets management, supply chain management, and cost management. Finally, the course guides you to use information and manufacturing technology in your business organisation. Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Operation Management Diploma is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Operation Management Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Module 01 Designing Your Organizational Structure 00:30:00 Introduction to Operations Management 00:15:00 Understanding Financial Terms 00:30:00 Getting the Right People in Place 00:15:00 Getting Your Product Together 00:15:00 Building a Corporate Brand 00:30:00 Marketing Your Product 01:00:00 Selling Your Product 00:15:00 Planning for the Future 00:15:00 Goal Setting and Goal Getting 00:30:00 Succession Planning 101 00:15:00 Managing Your Money 00:15:00 Ethics 101 00:15:00 Building a Strong Customer Care Team 00:15:00 Training Employees for Success 00:15:00 Leadership Essentials 00:15:00 Module 02 The Fundamentals of Business Process Management 00:30:00 Defining Business Process Management 00:30:00 The Business Process Life Cycle 00:15:00 The Vision Phase 00:15:00 The Design Phase 01:00:00 The Modeling Phase 00:30:00 The Execution Phase 01:00:00 The Monitoring Phase 00:30:00 The Optimizing Phase 01:00:00 Module 03 What is Gap Analysis? 00:30:00 The Gap Analysis Process 00:30:00 Supporting Tools 00:30:00 Creating a Gap Analysis Report 00:15:00 Understanding Lean 00:30:00 The Toyota Production System 00:30:00 The Toyota Production System House 00:15:00 The Five Critical Improvement Concepts 00:15:00 Understanding Value with the Kano Model 00:15:00 Types of Waste 00:15:00 Creating a Lean Enterprise 00:15:00 The Plan, Do, Study, Act (PDSA) Cycle 00:15:00 Using the R-DMAIC-S Model 00:15:00 Lean Thinking Tools 00:15:00 Kaizen Events 00:00:00 Data Gathering and Mapping 00:30:00 A Plan to Take Home 00:15:00 Defining Continuous Improvement 00:15:00 Stage One - Identify Areas For Improvement 00:15:00 Stage Two - Create a Plan for Improvement 00:15:00 Stage Three - Implement the Changes 00:15:00 Stage Four - Review the Impact 00:15:00 Test Driving 00:15:00 Module 04 Six Sigma Basics 00:15:00 Improvement Tools 00:30:00 Management Tools for Generating Ideas 00:15:00 Continuous Improvement 00:30:00 Customer Relationships 00:30:00 Module 05 The Evolution of the Supply Chain 00:15:00 The Basic Supply Chain Structure 00:15:00 Supply Chain Drivers 00:15:00 Aligning Your Supply Chain with Business Strategy 00:15:00 Managing Supply Chain Risks 00:15:00 Tracking and Evaluating Supply Chain Data 00:30:00 Troubleshooting Supply Chain Problems 00:15:00 Sharing Supply Chain Activities 00:15:00 Sustainable Supply Chain Strategies 00:15:00 Applying Lean Techniques to the Supply Chain 00:15:00 The Future of Supply Chain Management 00:15:00 Supply Chain Management Basics 00:30:00 The Purchasing Cycle 00:45:00 Purchasing Toolkit 01:00:00 Managing Competitive Bids 00:45:00 Improving Efficiency and Accuracy 00:30:00 Analyzing and Reducing Risk in the Supply Chain 00:30:00 Managing Internal Relationships 00:30:00 Tools of the Trade 00:30:00 Module 06 What is Inventory? 00:30:00 Types of Inventory 00:15:00 Key Players 00:30:00 Setting up the Warehouse 00:15:00 What Makes a Good Inventory Management System? 00:15:00 The Warehouse Inventory Cycle 00:15:00 Identifying Demand 00:15:00 The Receiving Process 00:15:00 Validating Inventory 00:15:00 The Put-Away Process 00:15:00 Maintaining Inventory Accuracy 00:30:00 The Outbound Process 00:30:00 Industry Trends 00:15:00 Module 07 Concept of Quality FREE 00:19:00 Key Terms 00:23:00 Categories 00:21:00 Customer Input 00:11:00 Plan Quality 00:08:00 Design of Experiments 00:07:00 Quality Control 00:11:00 Control Charts 00:11:00 Sampling 00:11:00 Six Sigma 00:08:00 The Steps 00:10:00 The 6 Six Sigma Challenges 00:05:00 Mock Exam Mock Exam- Operation Management Diploma 00:30:00 Final Exam Final Exam- Operation Management Diploma 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Description:  Digital marketing is promoting that makes utilisation of electronic gadgets, for example, PCs, cell phones, tablets and game consoles to connect with stakeholders. If you want to manage advertising and marketing campaign on that scale effectively, you have to comprehend the ever changing advertising Eco-system. This course will show you all that you have to know to land a position in advertising, run a successful campaign, develop your present business and find better approaches to build your value at your current place of employment. Who is the course for? This course would be ideal for people who want to learn about advertising and marketing. Entrepreneurs. Business owners. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: This Diploma in Advertising and Marketing is a useful qualification to possess, and would be beneficial for the following careers: Account Manager Business Development Executive Producers Group Account Director Marketing Manager Sales Specialists Strategist And Much More! Marketing Basics Module One - Getting Started 00:30:00 Module Two - What is Marketing 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 00:20:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Level 3 Diploma in Marketing- Activities 00:00:00 Mastering Digital Marketing Introduction to Internet Marketing and Reputation Management 00:30:00 How to Optimise Your Site for Every Stage of the Buy Cycle 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Internet Advertising Techniques INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00 WHY AFFILIATE MARKETING IS AWESOME 00:30:00 FINDING A PROFITABLE NICHE 01:00:00 CHOOSING AN AFFILIATE PRODUCT 00:15:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 01:00:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 00:30:00 POSTING TO YOUR BLOG 00:15:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 01:00:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:15:00 CREATING YOUR OWN WEBSITE 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Mock Exam Mock Exam- Diploma in Advertising and Marketing 00:30:00 Final Exam Final Exam- Diploma in Advertising and Marketing 00:30:00 Refer A Friend Refer A Friend 00:00:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

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