This very practical two-day workshop analyses the content and implications of key MoD terms and conditions of contract. The programme explains the principles and terminology of the contractual aspects of defence procurement as well as considering a number of relevant policies and initiatives. The course covers key components, constructs and methodologies associated with any commercial venture entered into with the UK MoD. Starting at the MoD organisational level the workshop sets the scene by looking at the acquisition process and organisation, detailing the various roles and responsibilities of MoD personnel. The workshop provides an in-depth examination of MoD DEFCONs and many narrative terms, setting them in the context of the organisation and its structures. The workshop helps participants to gain an understanding of the content and purpose of the range of MoD DEFCONs and narrative conditions commonly used throughout the acquisition lifecycle. It includes a review of Part 2 of the Defence Reform Act 2014 regarding Single Source Pricing, which comes into effect in 2015 and is already starting to be applied to significant contracts. On completion of this programme the participants will understand the terminology associated with the MoD terms and conditions of contract and will have an accurate view of their relevance, usage and their legal basis and how they can affect contractual and commercial decision-making. They will have gained an insight into defence acquisition contracting and they will be more commercially aware. DAY ONE 1 The commercial environment Key roles and responsibilities of the MoD organisations at the heart of the acquisition process 2 Tendering to MoD An appraisal of some of the obligations placed upon contractors when they are submitting a proposal to the MoD pre-contract 3 Standardised contracting MoD have introduced non-negotiable standardised contracts for certain levels of procurement. This section considers their use and relevance to defence contracting 4 Pricing, profit, post-costing and payment The parameters specific to a costing structure and the differences between competitive and non-competitive bidding The role of the QMAC, the profit formula, the requirements for equality of information and post-costing Different types of pricing and issues surrounding payment 5 Defence Reform Act - Single Source Pricing Single Source Pricing under Part 2 of the new Defence Reform Act Changes from the existing position, how contractors are affected and the compliance regime that accompanies the new requirements 6 Delivery and acceptance Specific requirements and the significance and impact of failing to meet them Acceptance plans Non-performance and the remedies that may be applied by the Customer - breach of contract, liquidated damages and force majeure DAY TWO 7 Protection of information and IPR Contractor's and MoD's rights to own and use information How to identify background and foreground intellectual property Technical information and copyright in documentation and software How to protect IPR at the various stages of the bidding and contracting process 8 Defence Transformation and Defence Commercial Directorate Widening and increasing roles and functions of the Defence Commercial Directorate Background to the Defence Reform Act 2014 9 Legal requirements Terms used in MoD contracts to reflect basic legal requirements Records and materials required for MOD contracts and therefore the obligations, responsibilities and liabilities that a company undertakes when it accepts these conditions Overseas activities 10 Subcontracting and flowdown Understanding the constructs required by the MoD for subcontracting Which terms must be flowed down to the subcontractor and which are discretionary 11 Termination Termination of a contract for default Termination for convenience How to optimise the company's position on termination 12 Warranties and liabilities Obligations and liabilities a company might incur and how they might be mitigated MoD policy on indemnities and limits of liability 13 Electronic contracting environment Electronic forms of contracting Progress toward a fully electronic contracting environment
Overview of Dialectical Behaviour Therapy (DBT) Dialectical Behaviour Therapy (DBT) Training offers a powerful way to help people with complex emotional needs. This course is designed to teach you how to use DBT effectively in various settings. You'll learn essential skills like mindfulness, emotion regulation, and distress tolerance. Each skill is crucial for helping clients manage their emotions and improve their lives. In this training, you'll cover all the core modules of DBT. From understanding its principles to applying it with different populations, you'll gain a thorough grasp of this approach. The course also highlights how to use DBT in clinical environments and addresses important ethical considerations. By completing this DBT Training, you’ll be well-equipped to make a real difference in mental health care. Enhance your skills and become a valued professional in the field. This course is a great step toward advancing your career and helping others. Become proficient in Dialectical Behaviour Therapy (DBT) Training by grasping all the essential knowledge from our top-quality course step by step. Enrol now to ensure that your Dialectical Behaviour Therapy (DBT) Training mastery is not limited to only conceptual frameworks! This Dialectical Behaviour Therapy (DBT) Training will assist you in standing out from the crowd and being more efficient in your chosen area of expertise. Furthermore, if you require assistance with the Dialectical Behaviour Therapy (DBT) Training, we will provide experts who will support and guide you. So, add this Dialectical Behaviour Therapy (DBT) Training to your cart and boost your personal and career development. In this Dialectical Behaviour Therapy (DBT) Training, you will: Sharpen your skills to help you advance your career. Acquire a comprehensive understanding of various related topics and tips from industry experts. Learn in-demand knowledge and skills in high demand among UK employers, which will help to kickstart your Dialectical Behaviour Therapy (DBT) Training career. Enrolling in the Dialectical Behaviour Therapy (DBT) Training can assist you in getting into your desired career faster than you ever imagined. So, without further ado, start now! Details Perks of Learning with IOMH One-To-One Support from a Dedicated Tutor Throughout Your Course. Study Online - Whenever and Wherever You Want. Instant Digital/ PDF Certificate. 100% Money Back Guarantee. 12 Months Access. Process of Evaluation After studying the course, an MCQ exam or assignment will test your skills and knowledge. You have to get a score of 60% to pass the test and get your certificate. Certificate of Achievement Certificate of Completion - Digital / PDF Certificate After completing the Dialectical Behaviour Therapy (DBT) course, you can order your CPD Accredited Digital / PDF Certificate for £5.99. Certificate of Completion - Hard copy Certificate You can get the CPD Accredited Hard Copy Certificate for £12.99. Shipping Charges: Inside the UK: £3.99 International: £10.99 Who Is This Course for? This Dialectical Behaviour Therapy (DBT) is suitable for anyone aspiring to start a career in relevant field; even if you are new to this and have no prior knowledge, this course is going to be very easy for you to understand. On the other hand, if you are already working in this sector, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements There is no prerequisite to enrol in this course. You don't need any educational qualification or experience to enrol in the Dialectical Behaviour Therapy (DBT) course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online course. Career Path The certification and skills you get from this Dialectical Behaviour Therapy (DBT) Course can help you advance your career and gain expertise in several fields, allowing you to apply for high-paying jobs in related sectors. Course Curriculum Module 1: Introduction to DBT Introduction to DBT 00:19:00 Module 2: Mindfulness Skills Training Mindfulness Skills Training 00:20:00 Module 3: Emotion Regulation Skills Emotion Regulation Skills 00:19:00 Module 4: Interpersonal Effectiveness Skills Interpersonal Effectiveness Skills 00:16:00 Module 5: Distress Tolerance Skills Distress Tolerance Skills 00:26:00 Module 6: Application of DBT in Specific Populations Application of DBT in Specific Populations 00:29:00 Module 7: Implementation of DBT in Clinical Settings Implementation of DBT in Clinical Settings 00:28:00 Module 8: Ethical and Professional Considerations in DBT Practice Ethical and Professional Considerations in DBT Practice 00:19:00
Overview of Financial Analysis Join our Financial Analysis course and discover your hidden skills, setting you on a path to success in this area. Get ready to improve your skills and achieve your biggest goals. The Financial Analysis course has everything you need to get a great start in this sector. Improving and moving forward is key to getting ahead personally. The Financial Analysis course is designed to teach you the important stuff quickly and well, helping you to get off to a great start in the field. So, what are you looking for? Enrol now! Get a Quick Look at The Course Content: This Financial Analysis Course will help you to learn: Learn strategies to boost your workplace efficiency. Hone your skills to help you advance your career. Acquire a comprehensive understanding of various topics and tips. Learn in-demand skills that are in high demand among UK employers This course covers the topic you must know to stand against the tough competition. The future is truly yours to seize with this Financial Analysis. Enrol today and complete the course to achieve a certificate that can change your career forever. Details Perks of Learning with IOMH One-To-One Support from a Dedicated Tutor Throughout Your Course. Study Online - Whenever and Wherever You Want. Instant Digital/ PDF Certificate. 100% Money Back Guarantee. 12 Months Access. Process of Evaluation After studying the course, an MCQ exam or assignment will test your skills and knowledge. You have to get a score of 60% to pass the test and get your certificate. Certificate of Achievement Certificate of Completion - Digital / PDF Certificate After completing the Financial Analysis course, you can order your CPD Accredited Digital / PDF Certificate for £5.99. Certificate of Completion - Hard copy Certificate You can get the CPD Accredited Hard Copy Certificate for £12.99. Shipping Charges: Inside the UK: £3.99 International: £10.99 Who Is This Course for? This Financial Analysis is suitable for anyone aspiring to start a career in relevant field; even if you are new to this and have no prior knowledge, this course is going to be very easy for you to understand. On the other hand, if you are already working in this sector, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements You don't need any educational qualification or experience to enrol in the Financial Analysis course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online course. Career Path The certification and skills you get from this Financial Analysis Course can help you advance your career and gain expertise in several fields, allowing you to apply for high-paying jobs in related sectors. Course Curriculum Module 01: Introduction to Financial Analysis Introduction to Financial Analysis 00:16:00 Module 02: The Balance Sheet The Balance Sheet 00:28:00 Module 03: The Income Statement The Income Statement 00:24:00 Module 04: The Cash Flow Statement The Cash Flow Statement 00:24:00 Module 05: Financial Reporting Financial Reporting 00:25:00 Module 06: Analysing Profitability Analysing Profitability 00:21:00 Module 07: The Applications and Limitations of EBITDA The Applications and Limitations of EBITDA 00:26:00 Module 08: Credit Analysis Credit Analysis 00:30:00 Module 09: Equity Analysis Equity Analysis 00:16:00 Module 10: Ratio Analysis Ratio Analysis 00:27:00 Mock Exam Mock Exam - Financial Analysis 00:20:00 Final Exam Final Exam - Financial Analysis 00:20:00
Designed for professional B2B salespeople to develop a modern approach to winning business
Living a healthy lifestyle is the new craze, especially in recent years. Diet is an important aspect of one's health and overall well-being, and it is becoming more common for people to require assistance in making the right choices. Dietary nutrition is a key factor in minimizing the risk of health problems for everyone, from individuals to the entire population. The purpose of this Level 3 Nutrition qualification is to teach students about nutrition and how to put together diet plans to suit a variety of needs. You will learn more about preparing meals for individuals of various ages, including fitness enthusiasts and those with special dietary needs. Explore important topics such as additives, healthy eating, and maintaining a healthy weight. Learning Outcomes After completing this course, the learner will be able to: Understand the fundamentals of nutrition. Gain in-depth knowledge about dietary nutrition. Gain a thorough understanding of a balanced diet. Know the dietary requirements. Recognise eating disorders. Understand weight control and its benefits. Understand the concept of weight loss. Why Choose This Level 3 Nutrition Bundle Course from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing the course. >>Courses are included in this Bundle Course << Course 01: Nutrition Course (Level 3 Certificate) Course 02: Level 5 Diploma in Nutrition Course Course 03: Level 1 Diet and Nutrition Course >>Other Benefits of This Bundle Course << Free 3 PDF Certificate Access to Content - Lifetime Exam Fee - Totally Free Free Retake Exam [ Note: Free PDF certificate as soon as completing the Level 3 Nutrition Course] Course Curriculum of- *** Level 3 Nutrition Course *** Module 1: Introduction to Nutrition Defining Nutrition Describing Nutrients What are the Units of Energy? Daily Energy Requirements What is Basal Metabolic Rate? The Whole Food Nutrition Additional Things Module 2: Nutrition Concerning Your Diet What are Macronutrients? Different Types of Carbs Protein Intake in the Diet What are Antioxidants and Preservatives? Food Labeling Checking the Label for Fat/Saturated Fat Additional Things Module 3: The Balanced Diet Context for a Balanced Diet Defining Balanced Diet Counting Calories in Food How to Maintain a Healthy, Balanced Diet Additional Things Module 4: Dietary Requirements During Pregnancy and Lactation What are Stages of Weaning? Low-Calorie Diet and High-Fibre Diet Child Nutrition Why Is Healthy Diet Important? Nutrition for Generally Fit and Healthy Older Adults Factors Affecting Nutrition Problems Associated with Nutrition Additional Things Module 5: Nutritional Sources Dietary Intakes for a Healthy Balanced Diet How to Choose the Right Food Different Sources of Protein Caffeinated Drinks Water/ Fluid Different Cooking Methods Additional Things Module 6: Weight Loss What are the Benefits of Weight Loss? Motivation for Losing Weight Factors Affecting the Speed of Metabolism/BMR Weight Gain Other Causes What is Healthy Eating? Healthy Weight Loss Diet How to Maintain a Healthy Weight Additional Things Module 7: Controlling Weight Maintaining Energy Balance How to Count Calories Balanced Diet and Weight Control How to Embrace Active Lifestyles Benefits of Exercise in a Weight Control Programme Calorie Requirement Additional Things -------------------- Assessment Method After completing each module of the Level 3 Nutrition Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification After completing the MCQ/Assignment assessment for this Level 3 Nutrition course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? This Level 3 Nutrition is ideal for anyone looking to transform a lifelong interest in diet and human health into a rewarding career. It was designed with total flexibility and accessibility in mind, and it is suitable for both newcomers to the subject and existing members of the workforce. Requirements There are no specific requirements for this course because it does not require any advanced knowledge or skills. Certificates Certificate of completion Digital certificate - Included
In today's interconnected world, a Diploma in Marine Biology holds immense significance. Understanding the complexities of the oceanic ecosystem is paramount for addressing contemporary environmental challenges. With modules ranging from the intricacies of Marine Microbes to the conservation efforts highlighted in Marine Conservation, this Marine Biology course equips individuals with the knowledge essential for safeguarding marine life. In the UK, where marine industries play a pivotal role in the economy, skilled professionals proficient in Marine Biology are highly sought after. Job opportunities span across research institutions, conservation organizations, and governmental bodies. With an average salary ranging from £25,000 to £40,000 per annum, the financial prospects are promising. Moreover, as concerns about marine biodiversity escalate globally, the demand for expertise in this field continues to surge. According to recent data, job openings in the marine sector have seen a steady increase of 8-10% annually, indicating a flourishing career trajectory for Marine Biology enthusiasts. This diploma not only opens doors to fulfilling careers but also enables individuals to contribute meaningfully to the preservation of our marine ecosystems. Key Features: CPD Certified Marine Biology Course Free Certificate from Reed CIQ Approved Marine Biology Course Developed by Specialist Lifetime Access Course Curriculum: Module 01: Introduction to Marine Biology Module 02: The Ocean Module 03: The Ocean as a Habitat Module 04: Characteristics of the Marine Environment Module 05: Marine Life Module 06: Marine Microbes Module 07: Marine Invertebrates Module 08: Marine Vertebrates Module 09: Marine Populations and Communities Module 10: Marine Ecology Module 11: Food Chains and Food Webs Module 12: Damaging Impact of Human Activities on Marine Life Module 13: Marine Conservation Learning Outcomes: Identify diverse marine habitats and their unique characteristics for analysis. Understand the intricate relationships within marine ecosystems and food webs. Analyze the impact of human activities on marine populations and communities. Recognize the importance of marine conservation and sustainable practices. Apply knowledge of marine biology to assess and mitigate environmental damage. Demonstrate comprehension of marine microbes, invertebrates, and vertebrates. CPD 10 CPD hours / points Accredited by CPD Quality Standards Diploma on Marine Biology 3:33:05 1: Module 01: Introduction to Marine Biology Preview 17:39 2: Module 02: The Ocean 22:43 3: Module 03: The Ocean as a Habitat 16:52 4: Module 04: Characteristics of the Marine Environment 15:28 5: Module 05: Marine Life 14:05 6: Module 06: Marine Microbes 16:44 7: Module 07: Marine Invertebrates 17:42 8: Module 08: Marine Vertebrates 14:52 9: Module 09: Marine Populations and Communities 17:58 10: Module 10: Marine Ecology 12:42 11: Module 11: Food Chains and Food Webs 08:25 12: Module 12: Damaging Impact of Human Activities on Marine Life 18:50 13: Module 13: Marine Conservation 17:05 14: CPD Certificate - Free 01:00 15: Leave A Review 01:00 Who is this course for? This Diploma on Marine Biology course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of Diploma on Marine Biology. Moreover, this course is ideal for: Environmental enthusiasts passionate about marine life preservation. Biology undergraduates seeking specialized knowledge in marine ecosystems. Ecologists aiming to broaden their understanding of marine habitats. Conservationists dedicated to safeguarding the oceans and marine biodiversity. Students interested in pursuing careers in marine research or conservation. Requirements There are no requirements needed to enrol into this Diploma on Marine Biology course. We welcome individuals from all backgrounds and levels of experience to enrol into this Diploma on Marine Biology course. Career path After finishing this Diploma on Marine Biology course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Marine Biology are: Marine Biologist - £25K to £40K/year. Marine Conservationist - £20K to £35K/year. Marine Ecologist - £25K to £40K/year. Marine Research Scientist - £30K to £50K/year. Marine Environmental Consultant - £25K to £45K/year. Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
Business Writing Training Online Do you have a passion for Business Writing? This Business Writing UK Online course teaches you the fundamentals of Writing for Business. The Business Writing course covers all of the most popular topics, bringing you up to speed with job market advancements and preparing you for your chosen career. This Business Writing UK Training course promotes professionalism and trust in the workplace. With this Business Writing course, all learners have access to dedicated learning assistance and 24/7 support. So, if you want to boost your career, enroll in our Business Writing course today! Main Course: Business Writing Free Courses: Course 01: Level 5 Proofreading & Copy Editing Course 02: Level 5 Report Writing Course 03: Level 4 Copywriting Business Writing Online Industry Experts Designed this Business Writing course into 11 detailed modules. Assessment Method of Business Writing After completing each module of Business Writing, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification of Business Writing After completing the MCQ/Assignment assessment for this Business Writing UK course, you will be entitled to a Certificate of Completion from Training Tale. Who is this course for? Business Writing Training This Business Writing course is ideal for all. Requirements Business Writing Training There is no specific requirement to enrol for this Business Writing course. Career path Business Writing Training Certificates Certificate of completion Digital certificate - Included
Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.