Overview This Marketing Principles course will unlock your full potential and will show you how to excel in a career in Marketing Principles. So upskill now and reach your full potential. Everything you need to get started in Marketing Principles is available in this course. Learning and progressing are the hallmarks of personal development. This Marketing Principles will quickly teach you the must-have skills needed to start in the relevant industry. In This Marketing Principles Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Marketing Principles skills to help you advance your career. Acquire a comprehensive understanding of various Marketing Principles topics and tips from industry experts. Learn in-demand Marketing Principles skills that are in high demand among UK employers, which will help you to kickstart your career. This Marketing Principles course covers everything you must know to stand against the tough competition in the Marketing Principles field. The future is truly yours to seize with this Marketing Principles. Enrol today and complete the course to achieve a Marketing Principles certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Marketing Principles course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Marketing Principles course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate. Certificate of Achievement Upon successfully completing the Marketing Principles course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Marketing Principles is suitable for anyone aspiring to start a career in Marketing Principles; even if you are new to this and have no prior knowledge on Marketing Principles, this course is going to be very easy for you to understand. And if you are already working in the Marketing Principles field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. Taking this Marketing Principles course is a win-win for you in all aspects. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Marketing Principles course has no prerequisite. You don't need any educational qualification or experience to enrol in the Marketing Principles course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Marketing Principles course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Section 01: Marketing and the Firm Marketing and the Firm 00:01:00 Marketing Orientation and Context 00:01:00 Creating Value and Competitive Advantage #1 00:01:00 Creating Value and Competitive Advantage #2 00:01:00 Marketing Definition 00:01:00 Marketing Exchange 00:01:00 Marketing Interactions #1 00:01:00 Marketing Interactions #2 00:02:00 BCG's Advantage Matrix Model 00:01:00 Section 02: Situational Marketing Analysis External Environment - Analysis #1 00:01:00 External Environment - Analysis #2 00:01:00 External Environment - Analysis #3 00:01:00 External Forces Facing Marketing 00:01:00 Demographic Shift 00:01:00 Demographic Changes 00:02:00 Stakeholder Mapping #1 00:01:00 Stakeholder Mapping #2 00:01:00 Section 03: Microenvironments - Industry and Market Microenvironments - Industry and Market 00:01:00 Difference between an Industry and a Sector 00:02:00 Common Mistakes #1 00:02:00 Common Mistakes #2 00:01:00 Market Analysis #1 00:01:00 Market Analysis #2 00:01:00 Internal Firm Analysis and Environment Analysis 00:02:00 Enterprise Value Chain Analysis #1 00:01:00 Enterprise Value Chain Analysis #2 00:01:00 Enterprise Value Chain Analysis #3 00:01:00 Porter's Value Chain 00:01:00 Elements in Porter's Value Chain #1 00:01:00 Elements in Porter's Value Chain #2 00:01:00 SWOT - Gap Analysis 00:02:00 TOWS and Building Conversion Strategies 00:01:00 Section 04: Formulating a Marketing Plan - Building Components Formulating a Marketing Plan - Building Components #1 00:01:00 Formulating a Marketing Plan - Building Components #2 00:02:00 Formulating a Marketing Plan - Building Components #3 00:01:00 Product Life Cycle and Building a Product Strategy 00:01:00 Segmentation and Targeting- Geography, Consumer Behaviour and Cultures 00:01:00 Positioning Your Market Offering 00:01:00 Pricing Your Product for the Market 00:01:00 Channels and Distribution 00:01:00 Promotion and Brand Advertising 00:01:00 Business Development and Customer Relationship Marketing (CRM) 00:01:00 Hard-selling 00:01:00 Sales Funnel 00:01:00 Stages in the Sales Funnel 00:02:00 Section 05: Executing the Marketing Plan Action Planning, Roles and Responsibilities 00:01:00 Metrics and Measures 00:02:00 Marketing and Information Technology 00:01:00 Marketing Information (MIS) Systems: Sorting Data and Reporting 00:02:00 Marketing and Information Technology 00:01:00 The Marketing Profession and Building the Marketing Team 00:01:00
Ready to stop sending your resume into the void? It’s time to master a fundamental life skill for every ambitious administrative professional: crafting a resume that doesn’t just list your entire work history, but actually it gets you interviews. Join us for an intensive workshop where we reveal the industry secrets behind the art and science of standout resumes.
Overview Polish your knack for creative writing by enrolling in our Creative Writing Training Program for Writers course.This Creative Writing Training Program for Writers course will train you to develop your creative writing skills. It will teach you about various features of creative writing, exploring different genres. It will also introduce various techniques and sharpen your grammar and vocabulary. The completion of this innovative learning program will open a lot of pathways for you.Turn your passion for writing into a versatile career by enrolling today. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Creative Writing Training Program for Writers. It is available to all students, of all academic backgrounds. Requirements Our Creative Writing Training Program for Writers is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management , Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 22 sections • 104 lectures • 13:32:00 total length •Introduction to Children's Writing: 00:02:00 •Crucial Information: 00:02:00 •Keys to Success: 00:02:00 •A.I.M: 00:04:00 •Getting Ideas: 00:02:00 •Character Creation: 00:02:00 •Characters and Plotting: 00:04:00 •Planning Your Story: 00:03:00 •Storytelling: 00:03:00 •Point of View: 00:04:00 •Technical Writing Issues: 00:04:00 •Story Structure: 00:02:00 •Picture Books 1: 00:03:00 •Picture Books 2: 00:03:00 •Picture Books 3: 00:02:00 •Easy Readers: 00:03:00 •Transition Books: 00:01:00 •Chapter Books: 00:02:00 •Junior Novels: 00:02:00 •Young Adult Fiction: 00:04:00 •Dialogue: 00:05:00 •Show don't Tell: 00:05:00 •Conclusion: 00:02:00 •Introduction to Short Story Writing: 00:06:00 •Who Am I to Run This Course?: 00:07:00 •It's All About Mindset: 00:07:00 •What Tools Do You Need To Succeed?: 00:06:00 •Mental Preparation: 00:06:00 •Time Management: 00:06:00 •Self Belief: 00:03:00 •Goal Setting: 00:02:00 •Subject Matter: 00:04:00 •Genre: 00:07:00 •Scope: 00:03:00 •Getting Ideas: 00:03:00 •The 7-Step Story Generator: 00:02:00 •Characters & Character Creation: 00:04:00 •Creating Protagonists: 00:07:00 •Character Motivation & Interactions: 00:03:00 •Story & Setting: 00:03:00 •The 5-Point Story Structure: 00:02:00 •Style & Tone: 00:02:00 •Point of View & Tense: 00:03:00 •Plotting & The Twist: 00:05:00 •Building a Short Story Template: 00:03:00 •All Hail Scrivener!: 00:05:00 •The Opening Paragraph: 00:03:00 •Fast Writing: 00:05:00 •The Second Draft: 00:04:00 •Polishing: 00:05:00 •It's All About Presentation: 00:04:00 •Dealing With Rejection: 00:03:00 •Rights and Payment: 00:02:00 •Kindle Publishing: 00:04:00 •Conclusion Short Stories: 00:02:00 •Module 1 Part 1 - Getting Ideas and How to Develop Them: 00:30:00 •Module 1 Part 2 - Inspiration and Finding The Time: 00:30:00 •Module 2 - What It Means To Be A Writer: 00:30:00 •Module 3 - Characters: 00:30:00 •Module 4 - Plotting and Story Construction: 00:30:00 •Module 5 - Theme, Templates & Outlining: 00:30:00 •Module 6 - Show Don't Tell: 00:30:00 •Module 7 - Punctuation, Grammar and some Basic Writing Rules: 00:30:00 •Module 8 - Scene Structure, Exposition and Story Rules: 00:30:00 •Module 9 - Chapter Structure, Vision and Focus: 00:30:00 •Module 10 - Fast Writing Without Fear or Censure: 00:30:00 •Module 11 - Editing, Re-writing & Polishing: 00:30:00 •Module 12 - Finishing, Submission & Publication: 00:30:00 •Lesson One: The History of Horror: 01:00:00 •Lesson Two: Characters and Concepts: 01:00:00 •Lesson Three: Location and Backdrop: 01:00:00 •Lesson Four: Story and Plotting: 01:00:00 •Lesson Five: Writing Issues: 01:00:00 •Lesson Six: Horror Markets: 01:00:00 •Introduction to Writing Fantasy: 01:00:00 •Writing Fantasy - Lesson One - Imagining Fantasy: 01:00:00 •Writing Fantasy - Lesson Two - World Building, Maps and Visualization: 01:00:00 •Writing Fantasy - Lesson Three - Characters, Races and Societies: 01:00:00 •Writing Fantasy - Lesson Four - Plotting, Questing and Traveling: 01:00:00 •Writing Fantasy - Lesson Five - Point of View, Artifacts and Magic: 01:00:00 •Writing Fantasy - Lesson Six - Resolutions and Sequels: 01:00:00 •Amusing Article About Fantasy Writing (because it's true!): 01:00:00 •Fantasy: Recommended Author & Book List: 01:00:00 •Fantasy Societies Listing: 01:00:00 •Mythological Creature Listing: 01:00:00 •Introduction to Writing the Thriller: 00:30:00 •The Thriller: Form and Function: 00:30:00 •Writing the Thriller: Lesson One: 00:30:00 •Writing the Thriller: Lesson Two: 00:30:00 •Exercise 1 - Building Your Thriller: 00:30:00 •Writing the Thriller: Lesson Three: 00:30:00 •Exercise 2 - Building Your Thriller: 00:30:00 •Writing the Thriller: Lesson Four: 00:30:00 •Exercise 3 - Building Your Thriller: 00:30:00 •Writing the Thriller: Lesson Five: 00:30:00 •Exercise 4 - Building Your Thriller: 00:30:00 •Writing the Thriller: Lesson Six: 00:30:00 •Welcome to the Writer's Greatest Untapped Income Source: 00:15:00 •Introduction to Writing for TV, Cable and Satellite Networks: 01:00:00 •Your Ideas and How to Present Them: 01:00:00 •What's Different About TV Writing?: 01:00:00 •Scripting, Editing and the Story Bible: 00:30:00 •A Special Masterclass On Comedy Writing: 00:30:00 •The Money and How You Get Paid: 00:30:00
This course will help you get started with automation testing of web applications. You will cover the basic and advanced topics of Selenium and Python, along with unit tests, pytest, cross-browser testing, logging infrastructure, automation framework design, Jenkins, and a lot more.
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Certificates CPD Certificates Digital certificate - Included
Tableau is an intuitive and simple tool to learn. This Tableau training course is a jumpstart to getting report writers and analysts who are self-taught or have no previous knowledge to being productive. It covers everything from connecting to data, through to creating interactive dashboards with a range of visualisations in three days. Having a quick turnaround from starting to use Tableau, to getting real, actionable insights means that you get a swift return on your investment. At the end of this course, you will be able to communicate insights more effectively, enabling your organisation to make better decisions, quickly. This accelerated approach is key to getting engagement from within your organisation so everyone can immediately see and feel the impact of the data and insights you create. Our Tableau Desktop Fast Track course combines all of our Foundation (Fundamentals) and Analyst (Intermediate) content into a 3 day live online course with added access to online bonus content of 3 additional modules. Gathering Requirements, Bring Your Own Data and Engaging Users. What do you get? This course is delivered live virtually and has all material provided through our online portal, together with email support and live coaching sessions. The full program includes all of the following elements: 3 days of live and interactive instructor-led sessions delivered by an expert Tableau Trainer 6 weeks access to our live coaching program delivered by expert Tableau coaches 50+ practical exercises to practice what you learn 12 months access to video’s that walk you through the theory and exercise solutions Practical advice, tools and resources for using Tableau in the real world The three additional online modules provide:Clarity on the approach to gathering dashboard requirements in a way that can be translated into dashboard designs.An agile and iterative development process that delivers products that meet user needs more quickly and effectively.An understanding of how end users will interact with dashboards to ensure that designers deliver actionable results. 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Delegates are also provided 6 weeks access to our Tableau Coaching. We run Live Q&A sessions from 4pm-5pm on a Monday (Connecting to Data and Calculated Fields), 2pm-3pm Friday (Creating Charts) & 4pm-5pm Friday (Dashboard Design). The coaching helps delegates to transition from the theory of using Tableau to its practical use. We’d be expecting them to apply the exercises you’ll be doing during the course, onto your own data after the course. In our experience, this is the best way to increase both understanding and long term memory retention. The live coaching also acts as a troubleshooting platform for any practical issues that delegates need to overcome in the real world. Delegates also have 12 months access to all of the training material covered in the course in the form of an online portal (this includes theory videos, exercise solution videos, exercise materials and even quizzes). We have a growing LinkedIn community that delegates are encouraged to join and participate in. We regularly post useful blog posts and additional training that will enhance the Tableau journey and understanding. We help teams using Tableau to transform in the following ways : From a disjointed understanding of Tableau – To being familiar with Tableau terminology and capability From ad-hoc data uploads and error prone calculations – To reusable data connections and robust metrics From disjointed stakeholder questions – To clear and concise requirements that lead to decision making From being unsure how difficult Tableau will be to learn – To being able to develop standard charts and tables in Tableau with dynamic reporting capabilities From manually combining data for each analytical task – To dynamically combining data from multiple tables for analysis From being unsure how to answer analytical questions and what options there are – To being equipped with multiple actionable, dynamic, analytical use cases From not knowing Why, When and How to create Dashboards or Story’s – To being able to combine analysis to answer complex questions and tell data driven stories From using demo data theory – To Delivering value [Answering questions] on their own data From spending lots of time answering colleagues ad-hoc (data) questions – To empowering stakeholders in answering ad-hoc queries and reducing the time to analyse and steer the business
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3 QLS Endorsed Diploma | QLS Hard Copy Certificate Included | 10 CPD Courses | Lifetime Access | 24/7 Tutor Support
This course will enable you as a professional to execute secure coding practices, identify vulnerabilities in the code, remediate identified weaknesses, design with security in mind, and build effective security controls to protect against breaches and malicious hackers.