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3416 Courses delivered Online

Advanced Diploma in Internet Marketing

4.3(43)

By John Academy

Description: Internet marketing is the process of advertising or promoting brand, products, or services online. It has been a prevalent marketing strategy since it is the easiest way to reach out to people worldwide. Learning how to do internet marketing will help to introduce your business to the public. If you want to know how to market effectively, then this is your chance to learn through this course. Learning through this is more efficient since we provide you everything you need about internet marketing so register now and start learning. Who is the course for? Employees of the business industry and other businessmen who want to learn how to advertise effectively with their customers and potential clients through internet marketing People who have an interest in internet marketing and how they can be effective marketers Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Advanced Diploma in Internet Marketing Course will be very beneficial and helpful, especially to: Businessmen Entrepreneur Marketing and Promotions Specialist Marketing Manager Sales Manager Sales and Promotions Specialist. Internet Marketing Basics What is Internet Marketing? 00:15:00 Creating an Internet Marketing Plan 00:15:00 Extending Your Influence 00:15:00 E-mail Marketing 00:15:00 Search Engine Optimization (SEO) 01:00:00 Advertising Online 00:15:00 Internet Marketing What Does Internet Marketing Really Mean and Who Can Do It? 00:30:00 Concepts of Web Traffic - Why Internet Marketing Cannot Do without It 00:30:00 Monetizing the Traffic 01:00:00 Concepts of E Commerce You Will Need 00:30:00 Blogging for Building Internet Marketing Traffic 01:00:00 Article Submissions to Bring in Internet Marketing Traffic 00:30:00 Internet Marketing and Social Networking 00:30:00 Making Your Internet Marketing Venture a Full-Fledged Home Business 00:30:00 Pros and Cons of Internet Marketing 00:30:00 Conclusion 00:15:00 Fundamentals of Internet Marketing Module One - Getting Started 01:30:00 Module Two - SWOT Analysis in Marketing 00:30:00 Module Three - Marketing Research 01:00:00 Module Four - Real Time Marketing 01:00:00 Module Five - Brand Management 01:00:00 Module Six - Social Media (I) 00:30:00 Module Seven - Social Media (II) 01:00:00 Module Eight - SEO Basics 01:00:00 Module Nine - Website Characteristics 01:00:00 Module Ten - Capturing Leads 01:00:00 Module Eleven - Campaign Characteristics 01:00:00 Module Twelve - Wrapping Up 00:30:00 Internet Marketing Fundamentals Course- Activities 00:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Instagram Marketing What is Instagram? 00:15:00 Instagram for Business 00:15:00 Instagram & Community 00:15:00 Internet Marketing Magnetism Alter Your Focal Point 01:00:00 Trust In Individuals 01:00:00 Celebrate Living 00:15:00 Jest At Yourself 00:30:00 Wrapping Up 00:30:00 Mock Exam Mock Exam - Advanced Diploma in Internet Marketing 00:20:00 Final Exam Final Exam - Advanced Diploma in Internet Marketing 00:20:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Advanced Diploma in Internet Marketing
Delivered Online On Demand35 hours
£22

Recruitment Consultant - Level 4

4.9(27)

By Apex Learning

Overview Gain insight into the recruitment industry and become a qualified recruitment consultant by attending the comprehensive Recruitment Consultant - Level 4 course.The advanced Recruitment Consultant - Level 4 course aims to equip you with all the required recruitment consultancy skills to enable you to effectively and efficiently manage the recruitment process. You'll gain an in-depth understanding of the selection process, setting goals, interview preparation and questions, measuring talent and growth, avoiding bias while making offers, and many more. You'll be thoroughly trained on every step by our expert-educators to ensure your skill development to the utmost extent.Grow your recruitment consultancy business by enrolling today! How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Recruitment Consultant - Level 4. It is available to all students, of all academic backgrounds. Requirements Our Recruitment Consultant - Level 4 is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management , Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 1 sections • 13 lectures • 07:09:00 total length •Module 01 - Introduction to Recruitment: Importance and Implications: 00:21:00 •Module 02 - An Overview of the Recruitment Industry: 00:36:00 •Module 03 - The UK Recruitment Legislation: 00:36:00 •Module 04 - Sales and Selling in the Recruitment Industry: 00:14:00 •Module 05 - The Recruitment Process: 00:43:00 •Module 06 - Key Performance Indicators for the Recruitment Industry: 00:30:00 •Module 07 - Candidate Attraction for Recruitment: 00:45:00 •Module 08 - Candidate Management: 00:27:00 •Module 09 - Candidate Interview Processes: 00:34:00 •Module 10 - Client Acquisition: 00:44:00 •Module 11 - Client Strategy in the Recruitment Sector: 00:32:00 •Module 12 - Client Management: 00:37:00 •Module 13 - Steps to Starting and Running a Successful Recruiting Service: 00:30:00

Recruitment Consultant - Level 4
Delivered Online On Demand7 hours 9 minutes
£12

HR and Recruitment Consultant Training

4.9(27)

By Apex Learning

Overview Make your dream come true. Get skilled in HR and Recruitment Consultancy and kickstart a rewarding career.This HR And Recruitment Consultant Training course will guide you to learn from scratch and take you to a higher level of professionalism. You'll learn essential HR and Recruitment skills which are important to establish trust and solid relationships in the workplace.Grab this exciting opportunity. Enrol today and stand out from the crowd to prospective employers. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this HR And Recruitment Consultant Training. It is available to all students, of all academic backgrounds. Requirements Our HR And Recruitment Consultant Training is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 4 sections • 16 lectures • 06:17:00 total length •Module 1 - Introduction to Recruitment: Importance and Implications: 00:17:00 •Module 2 - An Overview of the Recruitment Industry: 00:26:00 •Module 3 - The UK Recruitment Legislation: 00:19:00 •Module 4 - Sales and Selling in the Recruitment Industry: 00:11:00 •Module 5 - The Recruitment Process: 00:47:00 •Module 6 - Key Performance Indicators for the Recruitment Industry: 00:25:00 •Module 7 - Candidate Attraction for Recruitment: 00:35:00 •Module 8 - Candidate Management: 00:22:00 •Module 9 - Candidate Interview Processes: 00:24:00 •Module 10 - Client Acquisition: 00:36:00 •Module 11 - Client Strategy in the Recruitment Sector: 00:25:00 •Module 12 - Client Management: 00:27:00 •Module 13 - Steps to Starting and Running a Successful Recruiting Service: 00:23:00 •Mock Exam - HR And Recruitment Consultant Training: 00:20:00 •Final Exam - HR And Recruitment Consultant Training: 00:20:00 •Feedback Form: 00:00:00

HR and Recruitment Consultant Training
Delivered Online On Demand6 hours 17 minutes
£12

10 Mega Responsive Websites with HTML, CSS, and JavaScript

By Packt

Build 10 complete responsive websites using HTML, CSS, and JavaScript and customize your portfolio. By mastering just these core technologies of front-end web development, you can create awesome and modern themes.

10 Mega Responsive Websites with HTML, CSS, and JavaScript
Delivered Online On Demand22 hours 18 minutes
£29.99

The physics of happiness (In-House)

By The In House Training Company

Happiness? Are you serious? I'm struggling enough as it is! Not a nice feeling is it, when things aren't going well? But you push on regardless. Now you tell me, how's that strategy going? What are the consequences of that? Discover the hard facts about long-term success and resilience. This inspirational but hard-hitting presentation will give you the inside track on motivation, success and, yes, what it's got to do with happiness. No ten-point magazine-checklists to brighten your day, that change nothing. Just the straight physics of happiness.

The physics of happiness (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry

IT Asset Management

5.0(1)

By LearnDrive UK

Step into the world of IT Asset Management (ITAM) and elevate your skills. From establishing ITAM programs to mastering asset security and compliance, this course offers a comprehensive guide to managing IT assets effectively. Enhance your ITAM expertise today!

IT Asset Management
Delivered Online On Demand1 hour
£5

Step-by-Step Guide to Determining Your Target Market

By The Teachers Training

Overview Step-by-Step Guide to Determining Your Target Market Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Step-by-Step Guide to Determining Your Target Market Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Step-by-Step Guide to Determining Your Target Market Introduction Target Market Essentials 00:05:00 Importance of Your Target Market Why is Your Target Market So Important? 00:05:00 Target Market Framework Define Your Target Market 00:02:00 Step 1 - Define Standard Attributes - Demographics 00:06:00 Step 1 (continued) - Define Standard Attributes - More Demographics 00:05:00 Step 1 (continued) - Define Standard Attributes - Psychographics 00:06:00 Step 2 - Develop Custom Attributes 00:10:00 Step 3 - Validation 00:01:00 Step 4 - Adjust Your Strategy 00:02:00 Workshop Workshop - Developing Your Target Market 00:02:00 Support Materials Resource - Step-by-Step Guide to Determining Your Target Market 00:00:00

Step-by-Step Guide to Determining Your Target Market
Delivered Online On Demand44 minutes
£27.99

Digital Marketing, Social Media, SEO, Content marketing, Email Marketing, Google Ads

By Compliance Central

Get ready for an exceptional online learning experience with the Digital Marketing, Social Media, SEO, Content marketing, Email Marketing, Google Ads bundle! This carefully curated collection of 20 premium courses is designed to cater to a variety of interests and disciplines. Dive into a sea of knowledge and skills, tailoring your learning journey to suit your unique aspirations. The Digital Marketing & SEO package is dynamic, blending the expertise of industry professionals with the flexibility of digital learning. It offers the perfect balance of foundational understanding and advanced insights. Whether you're looking to break into a new field or deepen your existing knowledge, the Digital Marketing & SEO package has something for everyone. As part of the Digital Marketing & SEO, you will receive complimentary PDF certificates for all courses in this bundle at no extra cost. Equip yourself with the Digital Marketing, Social Media, SEO, Content marketing, Email Marketing, Google Ads bundle to confidently navigate your career path or personal development journey. Enrol today and start your career growth! This Bundle Comprises the Following Digital Marketing, Social Media, SEO, Content marketing, Email Marketing, Google Ads CPD-accredited courses: Course 01: Digital Marketing: The Ultimate Guide to Strategic Marketing Course 02: Digital Marketing - Growth Hacking Techniques - Online Course Course 03: Learn to Drive Traffic into Sales through Digital Marketing Course 04: SEO - Master Search Engine Optimisation Course 05: Social Media Marketing Course -The Step-by-Step Guide Course 06: Affiliate Marketing Passive Income Made Easy Course 07: Instagram Marketing Course 08: Facebook Marketing Strategy for Business Course 09: LinkedIn Marketing for Business Course 10: Lead Generation with Attraction Marketing for Business Course 11: Online Multi-Business Master Plan Course 12: Complete Online Marketing & Advertising Course Course 13: Sales Skills Course 14: How To Build Sales Funnels With ClickFunnels Course 15: Creating Highly Profitable Sales Funnels Course 16: Content Management Course 17: Content Writing & Copy Writing For SEO and Sales Course 18: Complete Email Marketing Course Course 19: Google Ads Training: Turn Profit with PPC Course 20: Diploma in Customer Relationship Management (CRM) What will make you stand out? Upon completion of this online Digital Marketing, Social Media, SEO, Content marketing, Email Marketing, Google Ads bundle, you will gain the following: CPD QS Accredited Proficiency with this Digital Marketing & SEO bundle After successfully completing the Digital Marketing & SEO bundle, you will receive a FREE PDF Certificate from REED as evidence of your newly acquired abilities. Lifetime access to the whole collection of learning materials in this Digital Marketing & SEO bundle The online test with immediate results You can study and complete the Digital Marketing & SEO bundle at your own pace. Study for the Digital Marketing & SEO bundle using any internet-connected device, such as a computer, tablet, or mobile device. Each course in this Digital Marketing, Social Media, SEO, Content marketing, Email Marketing, Google Ads bundle holds a prestigious CPD accreditation, symbolising exceptional quality. The materials, brimming with knowledge, are regularly updated, ensuring their relevance. This Digital Marketing & SEO bundle promises not just education but an evolving learning experience. Engage with this extraordinary collection, and prepare to enrich your personal and professional development. Embrace the future of learning with Digital Marketing, Social Media, SEO, Content marketing, Email Marketing, Google Ads, a rich anthology of 30 diverse courses. Our experts handpick each course in the Digital Marketing & SEO bundle to ensure a wide spectrum of learning opportunities. This Digital Marketing & SEO bundle will take you on a unique and enriching educational journey. The Digital Marketing, Social Media, SEO, Content marketing, Email Marketing, Google Ads bundle encapsulates our mission to provide quality, accessible education for all. Whether you are just starting your career, looking to switch industries, or hoping to enhance your professional skill set, the Digital Marketing & SEO bundle offers you the flexibility and convenience to learn at your own pace. Make the Digital Marketing & SEO package your trusted companion in your lifelong learning journey. CPD 200 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Digital Marketing, Social Media, SEO, Content marketing, Email Marketing, Google Ads bundle is perfect for: Marketing Professionals: Individuals already working in marketing who wish to update their skills in digital channels and techniques. Small Business Owners: Entrepreneurs needing to enhance their online presence and digital marketing strategies to boost business growth. Career Changers: Those looking to transition into a dynamic and rapidly growing field with opportunities in various industries. Recent Graduates: Graduates from marketing, business, or communication degrees seeking practical, applied knowledge to complement their theoretical background. Freelancers: Content creators, freelance marketers, and consultants aiming to expand their service offerings and effectiveness in digital campaigns. Requirements You are warmly invited to register for this Digital Marketing, Social Media, SEO, Content marketing, Email Marketing, Google Ads bundle. Please be aware that no formal entry requirements or qualifications are necessary. This curriculum has been crafted to be open to everyone, regardless of previous experience or educational attainment. Career path Upon Digital Marketing, Social Media, SEO, Content marketing, Email Marketing, Google Ads course completion, you can expect to: Digital Marketing Manager SEO Specialist Social Media Manager Content Marketing Specialist Email Marketing Manager Google Ads Specialist Digital Marketing Consultant E-commerce Specialist Brand Manager Analytics Manager Certificates CPD Certificates Digital certificate - Included

Digital Marketing, Social Media, SEO, Content marketing, Email Marketing, Google Ads
Delivered Online On Demand3 days
£115

LinkedIn for Business Growth: Maximizing Opportunities

By Compete High

🚀 Unlock the Power of LinkedIn for Explosive Business Growth! 🚀   Are you ready to take your business to new heights? Dive into the world of professional networking and leverage the full potential of LinkedIn with our exclusive online course: 'LinkedIn for Business Growth: Maximizing Opportunities.'   🌐 Why LinkedIn? Because it's not just a platform; it's your gateway to a world of untapped opportunities!   📈 Maximize Your Reach: Discover the secrets to expanding your network and connecting with key decision-makers. Learn proven strategies to boost your visibility and turn connections into valuable business relationships.   🚀 Optimize Your Profile: Transform your LinkedIn profile into a magnetic, attention-grabbing asset. Craft a compelling headline, showcase your expertise, and create a powerful summary that speaks directly to your target audience.   💼 Generate Leads Like Never Before: Uncover the strategies that successful businesses use to generate high-quality leads on LinkedIn. From content creation to advanced search techniques, we've got you covered.   🔍 Master Advanced Features: Navigate LinkedIn's advanced features with ease. Whether it's utilizing Sales Navigator, creating engaging content, or leveraging LinkedIn Ads, this course empowers you to harness the platform's full potential.   📱 Mobile Mastery: Learn how to optimize your LinkedIn strategy for mobile users. With an increasing number of professionals accessing LinkedIn on the go, this course ensures you stay relevant and accessible.   📊 Data-Driven Success: Understand the analytics behind your LinkedIn efforts. Dive into metrics that matter and make informed decisions to continually refine and improve your business growth strategy.   🤝 Community Support: Join a vibrant community of like-minded business professionals. Share insights, seek advice, and collaborate with peers who are on the same journey towards LinkedIn mastery and business growth.   🔒 Don't miss out on this opportunity to propel your business forward! Enroll now in 'LinkedIn for Business Growth: Maximizing Opportunities' and position yourself for success in the ever-evolving landscape of professional networking.   🎁 Limited-Time Offer: Sign up today to receive exclusive bonuses and resources that will turbocharge your LinkedIn journey.   Ready to revolutionize your business growth on LinkedIn? Click 'Enroll Now' and embark on a transformative journey towards unprecedented success!   🚀 Your business growth starts with LinkedIn! 🚀 Course Curriculum Basic Overview 00:00 Pricing 00:00 LInkedIn As A Search Engine 00:00 Your LinkedIn Profile - Part 1 00:00 Your LinkedIn Profile - Part 2 00:00 Your LinkedIn Settings - Part 1 00:00 Your Linked In Settings - Part 2 00:00 Your Personalized LinkedIn URL 00:00 Your Company Page 00:00 Your Newsfeed 00:00 Importing Your Contacts 00:00 Making New Connections 00:00 Accepting Invitations 00:00 Managing Notifications 00:00 Posting Written Content 00:00 Posting Audio and Video 00:00 Your SSI Ranking 00:00 Participation in Groups 00:00 Creating Groups 00:00 Conclusion 00:00 Advanced Overview 00:00 Deciding On A Target Market 00:00 Upgrades and Categories - Part 1 00:00 Upgrades adn Categories - Part 2 00:00 Understanding and Using In-Mail 00:00 Attraction Vs. Cold Messaging 00:00 Who Viewed Your Profile 00:00 Optimizing Your Posts 00:00 Optimizing Your Engagement 00:00 Accepting New Requests - Part 1 00:00 Accepting New Requests - Part 2 00:00 Using Sales Navigator - Part 1 00:00 Using Sales Navigator - Part 2 00:00 Inviting New Connections - Part 1 00:00 Inviting New Connections - Part 2 00:00 Posting Company Branded Content 00:00 Posting Your Company's Job 00:00 How to Look for A Job On LinkedIn 00:00 How to Look for a Client On Linkedin 00:00 Conclusion 00:00

LinkedIn for Business Growth: Maximizing Opportunities
Delivered Online On Demand1 hour 8 minutes
£4.99

Advanced Google Ads / AdWords Training - Updated for 2019

By iStudy UK

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Advanced Google Ads / AdWords Training - Updated for 2019
Delivered Online On Demand5 hours 44 minutes
£25