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Are you ready to transform your hotel's profitability? Enroll in our comprehensive Hotel Revenue Management course and master the strategies that drive success in the hospitality industry. Designed for professionals eager to enhance their skills and boost their hotel's revenue, this course covers all critical aspects of revenue management. Key Features: CPD Certified Developed by Specialist Lifetime Access This Hotel Revenue Management course teaches you how to maximize a hotel's income by effectively managing its resources. You'll start by understanding the basics of revenue management and why it's crucial for a hotel's success. You'll learn how to track key performance indicators to measure a hotel's performance accurately. The course covers forecasting methods to predict future revenue, and you'll explore various pricing strategies to optimize profits. You'll also learn about overbooking tactics and how to balance customer satisfaction with revenue goals. Additionally, the course discusses important factors like customer behavior and market conditions. You'll discover how to develop profitable distribution strategies and effective promotion techniques to attract more guests. Finally, you'll look at the future trends of revenue management in the UK, preparing you for upcoming changes in the industry. By the end of the course, you'll be equipped with the skills to boost a hotel's revenue effectively. Course Curriculum Module 01: Fundamentals of Hotel Revenue Management Module 02: Importance of Revenue Management Module 03: Key Performance Indicator in Revenue Management Module 04: Forecasting of Hotel Revenue Management Module 05: Pricing of Hotel Revenue Management Module 06: Overbooking Practices in Hotel Revenue Management Module 07: Customer and Other Essential Factors Module 08: Profitable Distribution Strategy Module 09: How to Promote Your Hotel Module 10: The Future of Hotel Revenue Management in the UK Learning Outcomes Understand fundamentals of hotel revenue management principles and practices. Recognise the importance of effective revenue management strategies. Identify key performance indicators in revenue management. Develop accurate forecasting techniques for hotel revenue management. Apply effective pricing strategies in hotel revenue management. Implement profitable distribution strategies to enhance hotel revenue. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Hotel managers aiming to optimise revenue. Revenue management professionals seeking advanced skills. Hospitality students focusing on revenue management. Marketing professionals in the hotel industry. Entrepreneurs in the hospitality sector. Career path Revenue Manager Hotel General Manager Pricing Analyst Distribution Manager Marketing Director Hospitality Consultant Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.

Selling is a transferable essential skill, regardless of the position, product, or service you are involved in professionally.

"This course aims to comprehensively delve into the impact of the marketing mix, emerging technologies, organizational decision-making models, and marketing strategies on consumer behaviour. It also explores the correlations between consumer behaviour and marketing practices such as segmentation, targeting, and positioning, alongside topics covering the decision-making unit, perceived risk, and the evolution of buyer behaviour and media habits. Upon completion, you'll gain insights into: The marketing mix's impact on consumer decision-making Influence of new technologies on consumer behaviour Models for organizational decision-making Intersection of marketing practices and consumer behaviour Correlations between consumer behaviour and marketing segmentation, targeting, and positioning Understanding the decision-making unit (DMU) Perceived risk in consumer decisions Evolution of buyer behaviour and media habits"   This course aims to examine the impact of marketing mix, new technologies, and marketing practices on consumer decision making, as well as the various models and frameworks used to explain organizational and consumer decision making. Additionally, the course will explore the relationship between consumer behavior and marketing segment, targeting, and positioning, as well as the concept of the decision-making unit, perceived risk, and the evolution of buyer behavior and media habits. This course aims to provide a comprehensive understanding of how the marketing mix, new technologies, and organizational decision-making models influence consumer decision-making processes, as well as the relationships between consumer behaviour, marketing practices, segment targeting, positioning, DMU, perceived risk, and evolving media habits. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Consumer Decision Making Dynamics And Risks Self-paced pre-recorded learning content on this topic. Understanding Consumer Decision Making Dynamics and Risks Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Behaviour Analyst Decision Making Strategist Market Research Manager Risk Management Consultant Consumer Insights Specialist Behavioral Economist Market Intelligence Analyst Customer Experience Designer Consumer Psychology Researcher Marketing Strategy Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Manage your transport operations confidently and efficiently and become a Transport Management expert with our Transport Manager course. This thorough Transport Manager course includes everything you need to know about the UK's travel infrastructure in under 4 hours - road, rail, water, and air. This Diploma in Transport Manager at QLS Level 5 course is endorsed by The Quality Licence Scheme and accredited by CPDQS (with 150 CPD points) to make your skill development & career progression more accessible than ever! Depending on the size and type of the firm, their specific responsibilities may change. They may operate in a range of industries, including logistics, transportation, and warehousing. Generally, a transport manager coordinates, plans, and supervises the movement of products and people from one location to another. With this Transport Manager course, you may begin learning about the job of the transport manager in the road freight haulage sector, as well as their legal obligations. Also, the function of the transport manager in passenger rail will be examined in the course, from procurement to operation. You can start a career in transportation management using this information. At the end of this Transport Manager course, you will learn: Understand the abilities required to become a skilled transport manager Learn to create and manage a successful TMS Know the transport management techniques that are at your disposal Become familiar with scheduling road freight and the resulting traffic Recognise how to organise and use rail transportation methods Learn how to plan river and maritime transportation Make time for plane travel in your work routine Learn about the trends, challenges and best practices in transport management Learn about the requirements for drivers' and couriers' health and safety Begin your journey to join the ranks of successful transportation managers today. Enrol right away in our transport management programme. Why Prefer This Transport Manager at QLS Level 5 Course? Opportunity to earn a certificate endorsed by the Quality Licence Scheme & another accredited by CPDQS which is completely free. Get a free student ID card! (£10 postal charge will be applicable for international delivery) Innovative and engaging content. Free assessments 24/7 tutor support. Take a step toward a brighter future! *** Course Curriculum *** Here is the curriculum breakdown of the Transport Manager at QLS Level 5 course: Module 01: Introduction to Transport Management Module 02: Transport Management Systems (TMS) Module 03: Transportation Management Strategy Module 04: Road Freight Transport Laws and Permits Module 05: Rail and Transport Management Module 06: Transport Management for Ports and Inland Waters Module 07: Transport Management for Airlines Module 08: Trends, Challenges and Best Practice in Transport Management Module 09: Transport Management and Health and Safety Assessment Process After completing an online module, you will be given immediate access to a specially designed MCQ test. The results will be immediately analysed, and the score will be shown for your review. The passing score for each test will be set at 60%. You will be entitled to claim a certificate endorsed by the Quality Licence Scheme after you have completed all of the Diploma in Transport Manager at QLS Level 5 exams. CPD 150 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Transport Manager course is ideal for: Employees with a goal-oriented attitude in the logistics, supply chain management, transportation, sourcing, customs, and warehouse management fields Aspiring Supply Chain Managers seeking to enhance their operational expertise New Importers/ Exporters Ecommerce Entrepreneurs Owners of small businesses Requirements No prior background or expertise is required. Career path Career opportunities for individuals with a transport management skills may include roles such as Transport Planner Logistics Manager Supply Chain Manager Transportation Manager In the United Kingdom, a transport manager makes an average yearly income of £36500. Certificates CPDQS Accredited Certificate Digital certificate - Included Diploma in Transport Manager at QLS Level 5 Hard copy certificate - Included Show off Your New Skills with a Certificate of Completion After successfully completing the Diploma in Transport Manager at QLS Level 5, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme and also you can order CPDQSAccredited Certificate that is recognised all over the UK and also internationally. The certificates will be home-delivered, completely free of cost.

This award introduces the critical concepts associated with AI and explores its relationship with the systems and processes that make up the digital ecosystem. It explores how AI can empower organisations to utilise Big Data through the use of Business Analysis and Machine Learning, and encourages candidates to consider a future vision of the world that is powered by AI.

This comprehensive course dives into the intricacies of risk management, emphasizing its critical role in mitigating diverse risks. From understanding strategies to exploring organizational aspects and disaster response, you'll gain a holistic view of risk management. This course on risk management strategies and measures empowers participants to comprehend, analyze, and implement effective risk mitigation plans. Covering a range of topics from fundamental strategies to disaster response stages, the course ensures a comprehensive understanding of risk management, making participants adept at navigating uncertainties and contributing to organizational resilience. After successful completion of this course, you will be able to learn the following: Understand risk management strategy and its significance in mitigating risks. Analyze Risk Management Treatments for effective risk response. Identify different types of risk management strategies. Explore organizational risk management aspects. Learn business process management measures for efficiency and risk control. Examine stages of the disaster management cycle for effective response. Immerse yourself in effective risk management with our course, covering identification, assessment, and mitigation strategies. Navigate financial, cybersecurity, and supply chain risks, and emerge ready to apply robust measures in diverse professional contexts. Gain the skills to confidently steer through uncertainties and enhance organizational resilience. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Risk Management Strategies And Measures Self-paced pre-recorded learning content on this topic. Risk management strategies and measures Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. 1. Strategic Risk Management Expertise 2. Advanced Risk Mitigation Mastery 3. Resilient Business Navigator 4. Precision Risk Strategist 5. Dynamic Uncertainty Specialist 6. Strategic Resilience Architect 7. Master Risk Analyst 8. Executive Risk Navigator 9. Strategic Uncertainty Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Are you looking to improve your current abilities or make a career move? Our unique course might help you get there! Expand your expertise with high-quality training - study the Marketing Diploma for Life & Health Coaches and get an expertly designed, great value training experience. Learn from industry professionals and quickly equip yourself with the specific knowledge and skills you need to excel in your chosen career through the online training course. What will I learn from this course? How to create a winning social media marketing strategy Learn how to use WordPress as a coach to set up a business website or blog Create engaging and keyword-rich content that will draw your audience in Know how to utilise email marketing tools to promote your business online Define your niche target market and understand their needs and goals Develop your personal brand, from your website name to your business log This course is approved by CPD. You can study at your own pace and get accredited in just 3 hours. This course is designed for both part-time and full-time students. Tons of learners around the UK have taken this course to boost their knowledge and skill to work in the related field. This course is developed by industry experts and is packed with several information-rich modules to give you a proper understanding of this topic and accelerate your career. Expert tutor support and 24/7 customer support are what you're going to get with this premium quality course. You will get help and answers to all your queries throughout the comprehensive syllabus of this course. Why should you choose the course with Academy for Health & Fitness? • Opportunity to earn a certificate accredited by CPD QS after completing this course • Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery) • Globally accepted standard structured lesson planning • Innovative and engaging contents and activities • Assessments that measure higher-level thinking and skills • Complete the programme in your own time, at your own pace • Each of our students gets full tutor support on weekdays (Monday to Friday) Skills You Will Gain Digital marketing Social media Email marketing WordPress ****Course Curriculum**** Here is a curriculum breakdown of the course: Introduction Introduction Designing Your Coaching Offer & Finding Your Niche The Different Coaching Business Models Explained The Secret: You Are The Product Creating Your Ideal Coaching Persona How To Understand Your Client's Pain Points How To Find Your Coaching Niche Defining your coaching offer Describing your coaching offer Structuring & differentiating your coaching offer Your Game Plan Digital Marketing Game Plan How To Set Smart Goals How To Craft A Strong Message How To Choose The Right Channel Email Marketing For Coaches Introduction How To Build An Email List As A Coach Automated vs Manual Email Campaigns Your First Autoresponder Series The Best Subject Lines For Higher Open Rates How To Create An Effective Lead Magnet Wordpress For Coaches WordPress Introduction How To Use WordPress As A Coach How To Install WordPress How To Create Your First Landing Page How To Create A Thank You Page General Social Media Strategies Your Social Media Plan Create Content Your Audience Will Thank You For How To Create Content That Gets Shares More Ways To Get Shares & Likes 10 Tactics To Get More Followers Youtube Marketing As A Coach Starting A Youtube Channel As A Coach How To Do Keyword Research The Right Way My Youtube Content Strategy More Youtube Marketing Tips Facebook The Pros And Cons Of Facebook Ads How To Set Up Your Lead Ads In Facebook Setting Up Your Facebook Pixel Using Pixel Conversions For Cheaper Lead Ads Bonus: Personal Branding Personal Branding Intro Building A Personal Brand Why Authenticity Is Key Coming Up With A Website Name Your Value Proposition Designing A Logo Assessment Process Once you have completed all the modules in the course, your skills and knowledge will be tested with an automated multiple-choice assessment, after which you will receive instant results. Showcase Your Accomplishment of New Skills: Get a Certification of Completion The learners have to successfully complete the assessment of this course to achieve the CPD accredited certificate. Digital certificates can be ordered for only £10. The learner can purchase printed hard copies inside the UK for £29, and international students can purchase printed hard copies for £39. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This course is ideal for anyone who's interested in this topic and wants to learn more about it. This course will help you get a strong understanding of the core concepts and will allow you to gain in-depth knowledge of the subject matter. This course is suitable for everyone. There are no specific entry requirements and you can access the course materials from anywhere in the world. Career path This course will help you to take your career in the relevant sector to the next level. It will help you achieve a position of respect and dignity and you will be able to get ahead of the competition.

Elite EA/PA Forum We are delighted to announce the Elite EA/PA Forum for the UK & Ireland will be on the 30th of October 2025. Our workshop aims to: Enhance your influence and impact by mastering assertive communication, negotiation, and self-advocacy skills. Stay composed and solution-focused in high-pressure situations with practical tools for crisis management and clear decision-making. Embrace evolving technology by understanding how AI and automation can streamline your role and boost efficiency. Future-proof your career by building strategic value, resilience, and adaptability in an ever-changing professional landscape. Keynote Address with Q&A from the audience (1 of 2): What to expect from Sam's Keynote: With over 30 years supporting leaders at the highest levels, Sam Cohen brings a wealth of insight, experience, and stories (the kind she can share) to the stage. From 18 years serving within The Royal Household - including as Deputy Private Secretary and Press Secretary to Her late Majesty Queen Elizabeth II - to working with The Duke and Duchess of Sussex, running the Prime Minister’s Office at Downing Street, and serving as Chief of Staff to the global CEO of Rio Tinto, Sam’s career is a masterclass in discretion, diplomacy, and delivering at the top. In this exclusive keynote, Beyond the Role, Sam will explore how Executive Assistants don’t just support leaders - they shape leadership, drive strategy, and build legacy from behind the scenes. Join us for this rare opportunity to hear from someone who’s been at the epicentre of power - and bring your questions! The keynote will include a live Q&A, where you can ask Sam about her remarkable career, leadership insights, and how to truly excel in high-performance environments. (Don’t ask her what the Queen kept in her handbag - she’s not telling.) Sam Cohen Career Bio: Sam Cohen has spent the last 30 years working to support leaders in the public and private sectors. Sam spent 18 years serving The Royal Household, as Deputy Private Secretary to Her late Majesty Queen Elizabeth II and Press Secretary to The Queen. Sam also served as Private Secretary to The Duke and Duchess of Sussex. Following this time, Sam worked as Director of the Prime Minister’s Office at Downing Street under Boris Johnson and, most recently, was Chief of Staff to the global CEO at Rio Tinto. Source: ABC News - YouTube Channel. Facilitator AM - Monika Turner The Confident Assistant - Speak Up, Go After What You Want & Create The Future You Deserve: Develop practical strategies to negotiate workload, boundaries, and career growth with confidence. Learn assertive communication techniques to handle challenging conversations effectively. Build self-advocacy skills to articulate your value and influence outcomes in the workplace. Monika Turner Career Bio: Monika Anna Turner is an ICF-certified Leadership and Executive coach with over seven years of experience helping professionals unlock their confidence, elevate their voice, and lead with authenticity. Before stepping into coaching, she built a successful career as a Personal Assistant, Executive Assistant, and ultimately Chief Of Staff —giving her a deep understanding of the unique challenges and strengths of support roles. Originally from Poland, Monika knows firsthand what it’s like to question your voice and your value—especially in a second language. Her journey from self-doubt to self-assurance informs everything she does today. Through her coaching, she empowers assistants and leaders alike to move beyond fear, speak up and create fulfilling careers they’re proud of. Keynote Address with Q&A from the audience (2 of 2): What to expect from Monique's Keynote: This isn’t your typical “communication 101” talk. Monique Helstrom brings 27 years of real-world experience, high-level insight, and zero fluff. She’s coached leaders, built operational ecosystems, and even served as the “Chief of Simon Sinek” (yes, that Simon Sinek). Safe to say, she knows a thing or two about working with humans—especially when they’re brilliant, busy, and occasionally impossible. In this keynote, Monique will: Call out the silent killers of great communication (you will relate) Show you how to set clearer expectations without sounding like a robot Teach you how to be both direct and kind (it’s possible, promise) Arm you with practical strategies that work in real-world pressure-cooker moments Remind you why your voice and presence matter—no matter your title Expect sharp insight, a few laughs, and a lot of “why has no one told me this before?” Monique's Career Bio: With 27 years of experience building humans and operational ecosystems, Monique coaches, recruits, and speaks with one mission: To help people become who they were always meant to be — effective, self-aware, and unstoppable. Formerly the Executive Assistant and “Chief of Simon Sinek,” Monique was the force behind the scenes of a global thought leadership brand. She’s worked with top executives, entrepreneurs, assistants, creatives, and mission-driven organisations around the world and has seen the same issue repeat itself time and time again: communication breakdown, unclear expectations, and wasted potential. So she decided to fix it. As a speaker, coach, and specialised recruiter, Monique delivers real talk and real strategies. She teaches principals how to work with, not just have, high-performing assistants and shows assistants how to stand tall, communicate clearly, and own their worth. Her work is rooted in practical psychology, pattern recognition, and the simple the truth that people can change when they’re given the tools and support to do so. Monique’s areas of expertise include: Communication — Building trust, clarity, and accountability for everyone. Executive presence — Strategic thought, self-confidence, and influence. How to lead, leverage, and grow high-performing assistant partnerships. Goal setting, feedback, and performance coaching that drives personal growth and business results. Identifying operational inefficiencies and translating them into clear, people-powered solutions. Source: Monique Helstrom - YouTube Channel. Panel Session Crisis Mode: What to do when everything goes wrong Master a step-by-step approach to prioritising and problem-solving under pressure. Strengthen emotional resilience and calm decision-making during unexpected disruptions. Learn how to communicate clearly and lead from behind in high-stress situations. Leah Temena Leah is a Senior Executive Assistant at JPMorgan Chase with over a decade of experience supporting C-Suite leaders—and a passionate voice for the growth, visibility, and leadership of administrative professionals. Alongside her corporate role, Leah runs a career coaching business across the U.S. and Asia. She empowers administrative assistants and Asian immigrant professionals elevate their executive presence, communicate their business impact, and break past cultural and professional barriers. At JPMorgan Chase, Leah serves as the North America Lead for the Career and Skills Pillar of SAGE, the firm’s employee resource group for administrative professionals. In this role, she develops and delivers programming that supports the professional development and upward mobility of admins across the region. Her background spans compliance, HR, presentation strategy, and nonprofit partnerships, with additional experience at Deutsche Bank and in nonprofit sectors. Leah holds a degree in Human Resources Management and completed her Professional Coaching Certificate through New York University. Mary Curry Mary Curry is a seasoned Executive Assistant and Business Operations professional with over 15 years of experience supporting C-suite leaders across technology, finance, construction, and aerospace. Known for her adaptability, sharp judgment, and proactive mindset, she excels at creating structure, optimizing workflows, and anticipating needs in fast-paced, high-growth environments. Mary brings a strategic edge to executive support, managing complex calendars, high-profile events, and confidential communications with precision. Her work has driven cost savings, streamlined operations, and enhanced executive impact. She is a Master Certified Microsoft Office Specialist, fluent in Google Workspace, and an early adopter of AI tools to enhance productivity and decision-making. Beyond her professional life, Mary is a certified sommelier, avid reader, and fitness enthusiast who believes that wellness, curiosity, and clarity are essential to showing up as a strong partner and leader. She’s passionate about building trusted relationships and helping leadership teams thrive from behind the scenes. Joanne Gard Joanne is an experienced Senior Executive Assistant with over 20 years of experience in the EA role as well as 15 years as a meetings and events professional. She has been supporting a Senior Partner at McKinsey & Company for 10 years and was recently presented a firm award that recognizes an inspirational colleague who inspires and motivates others to do the right things for our clients, our Firm, and our people. She is passionate about sharing her knowledge and drive for the role to others as a mentor and trainer. Joanne is driven to helping other EAs understand the importance of their role, the partnership they can have and the strategic part they can play in a powerful collaboration. She hopes to continue to help others learn how much more they can contribute and be the architect of their future. Annemarie Smith Annemarie Smith, an architect of executive operations 30+ years of global leadership experience spanning aerospace, healthcare, finance, legal, and manufacturing sectors across Canada, Qatar, Saudi Arabia, and the United States. A trusted advisor to C-suite executives and senior management, she blends operational efficiency with people-first leadership to elevate every agile environment she supports. As a systems thinker, Annemarie serves as an executive situational awareness amplifier, translating strategic vision into actionable impact. She streamlines operations using lean principles, safeguards executive priorities with discretion, and anchors administrative excellence in agility, inclusivity, and continuous improvement. As an architect of order, and execution, she organizes critical business reviews, aligns strategic calendars, and designs and delivers hybrid events that reflect the evolving needs of diverse and neurodivergent workforces. She champions knowledge sharing across the organization to empower the workforce, enhance digital collaboration, and strengthen the connective fabric that enables hybrid and remote work to thrive. Her expertise also extends to people operations and workforce planning by delivering live trainings, leading system rollouts, and partnering on strategic hiring. With attention to travel and expense oversight, she ensures compliance, accountability, and a seamless executive experience from boardroom to boarding gate. Annemarie’s entrepreneurial spirit is at the heart of EA Insights, a consultancy she founded to elevate the role of the executive assistant as a central intelligence hub and strategic partner. Through her published work at https://eainsights.biz, she shares powerful insights drawn from decades of navigating complexity with grace, bending time to meet priorities, and championing excellence behind the walls of corporate America. Facilitator - PM: Justin Kabbani AI Is Not Here to Replace You. It's Here to Upgrade You. We'll explore Justin's proven 3P framework: Priming – How to set up AI like a strategic advisor by feeding it context, tone and mindset Prompting – How to craft clear, structured instructions to get consistently great results Producing – How to turn AI outputs into high-leverage work that makes you stand out Your session outcomes: Real examples from admin professionals already using AI to elevate their work Prompts you can copy, adapt, and test live Interactive exercises to build confidence fast A practical challenge to implement right after the session If you’ve been overwhelmed by AI, or underwhelmed by its impact, this session will change that. You'll leave with tools you can use today, and a mindset you’ll carry forward for the rest of your career. Justin Kabbani Career Bio: Justin Kabbani is one of Australia’s most in-demand AI trainers and keynote speakers, known for making AI feel simple, powerful, and immediately useful. He’s worked with brands like Uber, Treasury Wine Estates, and Udemy, helping their teams embed AI into daily workflows, strategic planning, and executive communication. Over the past two years, Justin has trained more than 2,000 professionals across Australia and beyond, consistently earning feedback like “mind-blowing,” and “game-changing”. His signature Prime, Prompt, Produce framework has transformed how business leaders, executive assistants, marketers, and teams think, work, and communicate with AI, without needing to be “tech people.” Justin believes AI isn’t here to replace people. It’s here to take the robotic work off our plate, so we can focus on what humans do best. LinkedIn: https://www.linkedin.com/in/justinkabbani/ Website: https://justinkabbani.com/ Who will attend this event? Executive Assistant (EA) Personal Assistant (PA) Virtual Assistant (VA) Legal Secretary Legal Executive Assistant Administrative Assistant Office Manager Health Care Office Manager Chief of Staff Additional roles may be relevant depending on role responsibilities along with development opportunities. This workshop is open to females, male including trans women/males and non-binary professionals. Group Rate Discounts To discuss our group rates in more detail, please email support@elite-forums.com and provide the following: Group Number (How many would like to attend) Event Date (If numerous dates, please advise if we are splitting attendees across multiple dates) Attendee Contact details (Or request our Group Rate Document. Complete and return - we'll sort the rest.) Group discounts are on request - see below group rate discount brackets: 🧩 You just need one piece to come together - to unlock your Elite Potential. 🔑 Media outlets/organisations will not be permitted to attend this event.

Elite EA/PA Forum We are delighted to announce the Elite EA/PA Forum for the UK & Ireland will be on the 30th of October 2025. Our workshop aims to: Enhance your influence and impact by mastering assertive communication, negotiation, and self-advocacy skills. Stay composed and solution-focused in high-pressure situations with practical tools for crisis management and clear decision-making. Embrace evolving technology by understanding how AI and automation can streamline your role and boost efficiency. Future-proof your career by building strategic value, resilience, and adaptability in an ever-changing professional landscape. Keynote Address with Q&A from the audience (1 of 2): What to expect from Sam's Keynote: With over 30 years supporting leaders at the highest levels, Sam Cohen brings a wealth of insight, experience, and stories (the kind she can share) to the stage. From 18 years serving within The Royal Household - including as Deputy Private Secretary and Press Secretary to Her late Majesty Queen Elizabeth II - to working with The Duke and Duchess of Sussex, running the Prime Minister’s Office at Downing Street, and serving as Chief of Staff to the global CEO of Rio Tinto, Sam’s career is a masterclass in discretion, diplomacy, and delivering at the top. In this exclusive keynote, Beyond the Role, Sam will explore how Executive Assistants don’t just support leaders - they shape leadership, drive strategy, and build legacy from behind the scenes. Join us for this rare opportunity to hear from someone who’s been at the epicentre of power - and bring your questions! The keynote will include a live Q&A, where you can ask Sam about her remarkable career, leadership insights, and how to truly excel in high-performance environments. (Don’t ask her what the Queen kept in her handbag - she’s not telling.) Sam Cohen Career Bio: Sam Cohen has spent the last 30 years working to support leaders in the public and private sectors. Sam spent 18 years serving The Royal Household, as Deputy Private Secretary to Her late Majesty Queen Elizabeth II and Press Secretary to The Queen. Sam also served as Private Secretary to The Duke and Duchess of Sussex. Following this time, Sam worked as Director of the Prime Minister’s Office at Downing Street under Boris Johnson and, most recently, was Chief of Staff to the global CEO at Rio Tinto. Source: ABC News - YouTube Channel. Facilitator AM - Monika Turner The Confident Assistant - Speak Up, Go After What You Want & Create The Future You Deserve: Develop practical strategies to negotiate workload, boundaries, and career growth with confidence. Learn assertive communication techniques to handle challenging conversations effectively. Build self-advocacy skills to articulate your value and influence outcomes in the workplace. Monika Turner Career Bio: Monika Anna Turner is an ICF-certified Leadership and Executive coach with over seven years of experience helping professionals unlock their confidence, elevate their voice, and lead with authenticity. Before stepping into coaching, she built a successful career as a Personal Assistant, Executive Assistant, and ultimately Chief Of Staff —giving her a deep understanding of the unique challenges and strengths of support roles. Originally from Poland, Monika knows firsthand what it’s like to question your voice and your value—especially in a second language. Her journey from self-doubt to self-assurance informs everything she does today. Through her coaching, she empowers assistants and leaders alike to move beyond fear, speak up and create fulfilling careers they’re proud of. Keynote Address with Q&A from the audience (2 of 2): What to expect from Monique's Keynote: This isn’t your typical “communication 101” talk. Monique Helstrom brings 27 years of real-world experience, high-level insight, and zero fluff. She’s coached leaders, built operational ecosystems, and even served as the “Chief of Simon Sinek” (yes, that Simon Sinek). Safe to say, she knows a thing or two about working with humans—especially when they’re brilliant, busy, and occasionally impossible. In this keynote, Monique will: Call out the silent killers of great communication (you will relate) Show you how to set clearer expectations without sounding like a robot Teach you how to be both direct and kind (it’s possible, promise) Arm you with practical strategies that work in real-world pressure-cooker moments Remind you why your voice and presence matter—no matter your title Expect sharp insight, a few laughs, and a lot of “why has no one told me this before?” Monique's Career Bio: With 27 years of experience building humans and operational ecosystems, Monique coaches, recruits, and speaks with one mission: To help people become who they were always meant to be — effective, self-aware, and unstoppable. Formerly the Executive Assistant and “Chief of Simon Sinek,” Monique was the force behind the scenes of a global thought leadership brand. She’s worked with top executives, entrepreneurs, assistants, creatives, and mission-driven organisations around the world and has seen the same issue repeat itself time and time again: communication breakdown, unclear expectations, and wasted potential. So she decided to fix it. As a speaker, coach, and specialised recruiter, Monique delivers real talk and real strategies. She teaches principals how to work with, not just have, high-performing assistants and shows assistants how to stand tall, communicate clearly, and own their worth. Her work is rooted in practical psychology, pattern recognition, and the simple the truth that people can change when they’re given the tools and support to do so. Monique’s areas of expertise include: Communication — Building trust, clarity, and accountability for everyone. Executive presence — Strategic thought, self-confidence, and influence. How to lead, leverage, and grow high-performing assistant partnerships. Goal setting, feedback, and performance coaching that drives personal growth and business results. Identifying operational inefficiencies and translating them into clear, people-powered solutions. Source: Monique Helstrom - YouTube Channel. Panel Session Crisis Mode: What to do when everything goes wrong Master a step-by-step approach to prioritising and problem-solving under pressure. Strengthen emotional resilience and calm decision-making during unexpected disruptions. Learn how to communicate clearly and lead from behind in high-stress situations. Leah Temena Leah is a Senior Executive Assistant at JPMorgan Chase with over a decade of experience supporting C-Suite leaders—and a passionate voice for the growth, visibility, and leadership of administrative professionals. Alongside her corporate role, Leah runs a career coaching business across the U.S. and Asia. She empowers administrative assistants and Asian immigrant professionals elevate their executive presence, communicate their business impact, and break past cultural and professional barriers. At JPMorgan Chase, Leah serves as the North America Lead for the Career and Skills Pillar of SAGE, the firm’s employee resource group for administrative professionals. In this role, she develops and delivers programming that supports the professional development and upward mobility of admins across the region. Her background spans compliance, HR, presentation strategy, and nonprofit partnerships, with additional experience at Deutsche Bank and in nonprofit sectors. Leah holds a degree in Human Resources Management and completed her Professional Coaching Certificate through New York University. Mary Curry Mary Curry is a seasoned Executive Assistant and Business Operations professional with over 15 years of experience supporting C-suite leaders across technology, finance, construction, and aerospace. Known for her adaptability, sharp judgment, and proactive mindset, she excels at creating structure, optimizing workflows, and anticipating needs in fast-paced, high-growth environments. Mary brings a strategic edge to executive support, managing complex calendars, high-profile events, and confidential communications with precision. Her work has driven cost savings, streamlined operations, and enhanced executive impact. She is a Master Certified Microsoft Office Specialist, fluent in Google Workspace, and an early adopter of AI tools to enhance productivity and decision-making. Beyond her professional life, Mary is a certified sommelier, avid reader, and fitness enthusiast who believes that wellness, curiosity, and clarity are essential to showing up as a strong partner and leader. She’s passionate about building trusted relationships and helping leadership teams thrive from behind the scenes. Joanne Gard Joanne is an experienced Senior Executive Assistant with over 20 years of experience in the EA role as well as 15 years as a meetings and events professional. She has been supporting a Senior Partner at McKinsey & Company for 10 years and was recently presented a firm award that recognizes an inspirational colleague who inspires and motivates others to do the right things for our clients, our Firm, and our people. She is passionate about sharing her knowledge and drive for the role to others as a mentor and trainer. Joanne is driven to helping other EAs understand the importance of their role, the partnership they can have and the strategic part they can play in a powerful collaboration. She hopes to continue to help others learn how much more they can contribute and be the architect of their future. Annemarie Smith Annemarie Smith, an architect of executive operations 30+ years of global leadership experience spanning aerospace, healthcare, finance, legal, and manufacturing sectors across Canada, Qatar, Saudi Arabia, and the United States. A trusted advisor to C-suite executives and senior management, she blends operational efficiency with people-first leadership to elevate every agile environment she supports. As a systems thinker, Annemarie serves as an executive situational awareness amplifier, translating strategic vision into actionable impact. She streamlines operations using lean principles, safeguards executive priorities with discretion, and anchors administrative excellence in agility, inclusivity, and continuous improvement. As an architect of order, and execution, she organizes critical business reviews, aligns strategic calendars, and designs and delivers hybrid events that reflect the evolving needs of diverse and neurodivergent workforces. She champions knowledge sharing across the organization to empower the workforce, enhance digital collaboration, and strengthen the connective fabric that enables hybrid and remote work to thrive. Her expertise also extends to people operations and workforce planning by delivering live trainings, leading system rollouts, and partnering on strategic hiring. With attention to travel and expense oversight, she ensures compliance, accountability, and a seamless executive experience from boardroom to boarding gate. Annemarie’s entrepreneurial spirit is at the heart of EA Insights, a consultancy she founded to elevate the role of the executive assistant as a central intelligence hub and strategic partner. Through her published work at https://eainsights.biz, she shares powerful insights drawn from decades of navigating complexity with grace, bending time to meet priorities, and championing excellence behind the walls of corporate America. Facilitator - PM: Justin Kabbani AI Is Not Here to Replace You. It's Here to Upgrade You. We'll explore Justin's proven 3P framework: Priming – How to set up AI like a strategic advisor by feeding it context, tone and mindset Prompting – How to craft clear, structured instructions to get consistently great results Producing – How to turn AI outputs into high-leverage work that makes you stand out Your session outcomes: Real examples from admin professionals already using AI to elevate their work Prompts you can copy, adapt, and test live Interactive exercises to build confidence fast A practical challenge to implement right after the session If you’ve been overwhelmed by AI, or underwhelmed by its impact, this session will change that. You'll leave with tools you can use today, and a mindset you’ll carry forward for the rest of your career. Justin Kabbani Career Bio: Justin Kabbani is one of Australia’s most in-demand AI trainers and keynote speakers, known for making AI feel simple, powerful, and immediately useful. He’s worked with brands like Uber, Treasury Wine Estates, and Udemy, helping their teams embed AI into daily workflows, strategic planning, and executive communication. Over the past two years, Justin has trained more than 2,000 professionals across Australia and beyond, consistently earning feedback like “mind-blowing,” and “game-changing”. His signature Prime, Prompt, Produce framework has transformed how business leaders, executive assistants, marketers, and teams think, work, and communicate with AI, without needing to be “tech people.” Justin believes AI isn’t here to replace people. It’s here to take the robotic work off our plate, so we can focus on what humans do best. LinkedIn: https://www.linkedin.com/in/justinkabbani/ Website: https://justinkabbani.com/ Who will attend this event? Executive Assistant (EA) Personal Assistant (PA) Virtual Assistant (VA) Legal Secretary Legal Executive Assistant Administrative Assistant Office Manager Health Care Office Manager Chief of Staff Additional roles may be relevant depending on role responsibilities along with development opportunities. This workshop is open to females, male including trans women/males and non-binary professionals. Group Rate Discounts To discuss our group rates in more detail, please email support@elite-forums.com and provide the following: Group Number (How many would like to attend) Event Date (If numerous dates, please advise if we are splitting attendees across multiple dates) Attendee Contact details (Or request our Group Rate Document. Complete and return - we'll sort the rest.) Group discounts are on request - see below group rate discount brackets: 🧩 You just need one piece to come together - to unlock your Elite Potential. 🔑 Media outlets/organisations will not be permitted to attend this event.

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