Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered. Stage 2 - Design the Bespoke 2 x day Course nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers. Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence. Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme. Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme Sample Exercise – Red & White There is a specific time managed agenda and itinerary, which puts the group under pressure. The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines Sample Exercise –Back to Back Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.
Did you know that understanding the intricate anatomy of the ankle and foot can significantly enhance your ability to treat common injuries and conditions? Deepening your knowledge in this area can lead to more effective patient outcomes and a more rewarding clinical practice. Discover the Secrets of Ankle and Foot Anatomy! Unlock the secrets to effective treatment and rehabilitation of ankle and foot conditions with our comprehensive webinar designed specifically for physiotherapists and related professionals. Creating the Course Module Our "Therapeutic Guide to Ankle and Foot Anatomy" webinar is structured to ensure a deep and practical understanding of the topic. Here's how we create an impactful learning experience: Foundational Overview: Anatomy of the Ankle and Foot: Detailed exploration of bones, joints, ligaments, muscles, and nerves. Biomechanics: Insight into the function of each structure and their role in stability and mobility. Common Injuries and Conditions: Identification and Diagnosis: Recognizing and diagnosing issues such as sprains, strains, fractures, and plantar fasciitis. Treatment Techniques: Developing and applying effective physiotherapy treatment plans. Biomechanical Considerations: Gait Analysis: Understanding gait abnormalities and their impact. Muscle Imbalances and Footwear: Addressing contributing factors to prevent injuries. Interactive Learning: Q&A Sessions: Engage with expert physiotherapists and peers. Practical Demonstrations: Hands-on learning to reinforce concepts. Additional Resources: Lifetime Access: Continuous learning with access to resources. Downloadable Materials: Keep handy references and notes. CPD Certificate: Earn credit hours and bolster your professional development. Benefits of the Course Enhanced Clinical Skills: Gain a comprehensive understanding of the ankle and foot, enabling better diagnosis and treatment. Effective Treatment Plans: Learn to develop and apply evidence-based treatment strategies. Prevent Future Injuries: Understand and address biomechanical issues to prevent recurrences. Professional Growth: Earn CPD credit hours and enhance your qualifications. Resource Access: Lifetime access to valuable learning materials and practical exercises.
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Whetstone Communications and comms2point0 are pleased to bring you the Data Bites series of free webinars. Our aim is to boost interest and levels of data literacy among not-for-profit communicators.
Whetstone Communications and comms2point0 are pleased to bring you the Data Bites series of free webinars. Our aim is to boost interest and levels of data literacy among not-for-profit communicators.
Whetstone Communications and comms2point0 are pleased to bring you the Data Bites series of free webinars. Our aim is to boost interest and levels of data literacy among not-for-profit communicators.
Whetstone Communications and comms2point0 are pleased to bring you the Data Bites series of free webinars. Our aim is to boost interest and levels of data literacy among not-for-profit communicators.
The Heartfulness Diploma Course is a comprehensive program designed to deepen one’s understanding and practice of Heartfulness living. This course is open to anyone interested in cultivating inner peace, balance, and well-being through Heartfelt connection.
Learn the key skills to become a Manager in an organisation. How can you get the best from your new team. Course overview Duration: 2 days (13 hours) This workshop is suitable for those who have recently started their first direct line management role. This is a practical workshop and focusses on understanding the role of a people manager in managing workloads amongst the team, the individuals within their team and getting the best out of the team. Objectives State the key roles and responsibilities of a people manager Use your time effectively to plan and prioritise your own and the work of others for expedient results Set objectives that engage those reporting to you Delegate tasks effectively that motivate the individuals you delegate to Appreciate how to deal with both good and under-performance Adopt the most appropriate leadership style Manage the team through its natural development and through times of change Add value to meetings you attend and chair Content Roles and Responsibilities Understanding your roles and responsibilities for people management Management vs Leadership Action Centred Leadership Managing Workloads How to prioritise the management of tasks, the individuals and the team Objective setting – how to set objectives and how to engage individuals in their objectives Practical application on prioritisation and objective setting Managing Individuals Delegating tasks and work effectively Understanding motivation and how best to motivate individuals Managing performance – the Skill/Will matrix How to manage good performers Dealing with under-performance Goleman’s 6 Leadership styles Choosing the appropriate leadership style for the right person and situation Managing the Team Understanding team roles and dynamics How to manage the team as it develops Team learning and development Managing teams through times of change Tips and techniques for focused meetings