Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback
Business Marketing Strategy Training Course Overview Are you looking to begin your business marketing strategy career or want to develop more advanced skills in business marketing strategy? Then this business marketing strategy online training course will set you up with a solid foundation to become a confident business manager and help you to develop your expertise in business marketing strategy. This business marketing strategy online training course is accredited by the CPD UK & IPHM. CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this business marketing strategy online training course will set you up with a solid foundation to become a confident business manager and develop more advanced skills. Gain the essential skills and knowledge you need to propel your career forward as a business manager. The business marketing strategy online training course will set you up with the appropriate skills and experience needed for the job and is ideal for both beginners and those currently working as a business manager. This comprehensive business marketing strategy online training course is the perfect way to kickstart your career in the field of business marketing strategy. This business marketing strategy online training course will give you a competitive advantage in your career, making you stand out from all other applicants and employees. If you're interested in working as a business manager or want to learn more skills on business marketing strategy but unsure of where to start, then this business marketing strategy online training course will set you up with a solid foundation to become a confident business manager and develop more advanced skills. As one of the leading course providers and most renowned e-learning specialists online, we're dedicated to giving you the best educational experience possible. This business marketing strategy online training course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience. Who should take this course? This comprehensive business marketing strategy online training course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of business marketing strategy. Entry Requirement There are no academic entry requirements for this business marketing strategy online training course, and it is open to students of all academic backgrounds. As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol. Career path This business marketing strategy online training course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry. Course Curriculum Introduction Marketing Plan Objectives Explained Marketing Plan Objectives Aligning Your Marketing Objectives Guidelines for Creating Marketing Objectives Types of Objectives Introduction to Marketing Programs Marketing Programs Explained Marketing Programs What Types of Marketing Programs Are Best for Your Business Your Website SEO Advertising Online Print Advertising Press Relations Social Media Content Marketing Trade Shows Retention Marketing Additional Marketing Programs Introduction to Thought Leadership Thought Leadership Explained Be a Thought Leader Stand Out with Thought Leadership Why Thought Leadership Matters Thought Leadership Programs Workshop Workshop Create Your Thought Leadership Strategy Introduction to Creating a Marketing Plan Strategic Marketing Plan Explained Build a Strategic Marketing Plan Choosing a Marketing Program Case Study Product and Services Businesses Evaluate Your Marketing Mix Objectives, Tactics, and Assumptions About Your Marketing Program Common Mistakes Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
This workshop helps you understand the neuroscience behind why working ‘harder’ isn’t the answer to being effective at work. You'll get to recognise your default behaviour and helpful alternatives to managing competing requests on your time.
One-on-one Breathwork Coaching and Guided Breathwork journeys, online and in person
🌟 Hypnotherapists’ Workshop Day: The Eazzy Slim System & The Hypnotic Gastric Band 🌟 Date: 21st of June | Location: Online (Zoom) | Time: 10 am till 4 pm Are you ready to expand your weight-loss toolkit with powerful, non-invasive techniques that create real and lasting change? Join us for an immersive one-day workshop where we’ll explore the full potential of the Eazzy Slim Programme — a structured, proven system designed specifically for hypnotherapists to help clients achieve sustainable weight loss without the need for medication or surgery. 🔍 What You'll Learn: The Hypno-No-Jab Approach: Discover how to offer clients a highly effective hypnotic alternative to pharmaceutical weight-loss injections like Mounjaro or Ozempic especially important given rising concerns over side effects, long-term use, and the controversial decision to make these drugs available to children. Hypnotic Gastric Band: Learn how to safely and ethically guide clients through a hypnotic gastric band process, mimicking the physical sensation and psychological impact of surgery without any of the risks. The Psychology of Sustainable Change: Explore how to leverage hypnotherapy to reshape beliefs, habits, and identity around eating, self-worth, and health. 🧠 Why It Matters: While medications like Mounjaro can offer temporary results, they often come with side effects, dependency risks, and rebound weight gain once stopped. Likewise, gastric band surgery, once a popular bariatric option, has seen a sharp decline due to its high rate of complications, reoperations, and limited long-term success. Our clients are looking for something different. Something safe. Natural. Sustainable. Empowering. That’s where you come in. 💼 Leave with a Complete Toolkit: Whether you’re working in-person, online, or offering remote packages, this workshop will give you everything you need to start delivering Eazzy Slim straight away, including: Session structure & protocols Client scripts and resources Marketing guidance for positioning your service as a credible alternative to jabs and surgery Q&A and practitioner support 👥 Who This Is For: Qualified hypnotherapists looking to specialise in weight management Practitioners concerned about the long-term health impact of pharmacological weight loss Therapists passionate about offering clients empowering mind-body solutions 🎟️ Secure your place today and become part of the solution. Places are limited to ensure an interactive, high-value experience.
As the awareness of ADHD increases, more and more people are being diagnosed, or suspect they have ADHD. This workshop provides educators with an overview of what ADHD is, the challenges that people with ADHD face and strategies to help with learning and work.
Online Course now available via Teachable Platform – How do People Learn? Learn at your own pace… with text and videos to support your learning experience. Inclusive Education: Neurodiversity Course Presented by Inclusive Solutions About This Course: Designed for educators, psychologists, and teachers, this course offers an immersive experience in inclusive education strategies specifically for neurodivergent children. Two leading experts—Dennis Rollins MBE, celebrated trombonist and teacher, and Colin Newton, an experienced inclusive educational psychologist—will guide you through practical approaches and proven techniques to improve inclusive education. Key Benefits of the Course: Understand learning processes tailored to neurodivergent students with learning differences. Explore dominant psychological models of learning and their practical, real-world applications. Participate in engaging, hands-on activities to reinforce inclusive teaching strategies. Gain strategies to foster motivation, confidence, and a sense of autonomy in learners Meet the Instructors: Dennis Rollins MBE Dennis Rollins MBE is a renowned trombone player and award-winning educator with over three decades of experience. Known for his unique approach, Dennis has collaborated with top artists worldwide and has received prestigious awards for both performance and jazz education. Some of Dennis’ recognised lifetime achievements are as follows: Worked with artists such as Jamiroquai, Courtney Pine, Maceo Parker, The Brand New Heavies, Blur, US3 and Monty Alexander. Won BBC Best Band with Badbone & Co, 2006. Trombonist of the Year, British Jazz Awards and Ronnie Scott’s Jazz Awards, 2007. X2 nominated in the 2008 Parliamentary Jazz Awards: Musician of the Year and Jazz Education, winning the latter category. JazzYorkshire Award Best Band for his band Velocity Trio, 2012. British Trombone Society (BTS) Player of the year Award, 2013. Honorary Fellowship from the Royal Welsh College of Music and Drama, 2022. Recently honoured with an MBE, Dennis brings a creative, real-world perspective to teaching music, particularly for learners with complex needs. Learn more about Dennis Rollins: Dennis Rollins Website Colin Newton Colin Newton is a seasoned educational psychologist and passionate advocate for inclusive education. With over 40 years in the field, working across the UK and internationally. Colin is known for his passion for promoting the inclusion of all children in mainstream schools, and for his practical applied work around person-centred planning, restorative justice and in-depth problem-solving. His work has inspired a shift toward inclusive practices across the UK, as he brings both experience and innovative thinking to the world of education. Colin says: ‘Instinctively from an early age I was against children being sent away to boarding schools and later to special schools and settings. Later I was inspired by disabled activists and Canadian and North American inclusionists who were working to change the world of education with radical innovative thinking and approaches - the work was political, social and spiritual - I was in and never looked back!’ Colin’s career has been values-driven, but also practical using applied psychology in training and real-life problem-solving with schools, families and individual children and young people. Learning Objectives: By participating in this course, you’ll be able to: Gain a deeper understanding of inclusive learning processes for all children and adults Differentiate approaches to address the emotional complexities of teaching and learning Master techniques to support effective teaching and meaningful learning Explore the role of relationships and engagement in successful learning Analyse psychological models and identify their real-world applications in education Reflect on the practices of outstanding teachers to inspire deeper learning Course Topics: Learning Through Imitation Learn how social learning theory (Bandura) highlights the power of imitation. Discover how learners naturally gravitate toward peers and key adults as role models, absorbing skills and behaviours. Contextual Learning Explore Jerome Bruner’s view on context in learning. Understand how learning is always connected to a broader context, which makes it meaningful and applicable. Motivation and Structured Steps Discover techniques to ignite motivation in learners. We’ll discuss how structured, step-by-step support and person-centred encouragement can make a profound difference, particularly for those with learning barriers. Building Self-Efficacy in Learners Understand how educators can nurture self-efficacy, encouraging learners to set their own goals and take charge of their learning journey. Who Should Attend? This course is ideal for: Educators and psychologists aiming to enhance their understanding of learning processes Teachers who want to develop inclusive teaching strategies for neurodivergent and learning-different students Format A dynamic, hands-on workshop blending lectures, real-world insights, and practical exercises.
Additional specialist online training for anyone working with couples or helping with relationship issues… Accredited CPD: 4 hours Length: 8.45am–1.00pm (GMT) Live training delivered online – Join Jennifer Broadley on Tuesday 9th July 24 for another jam-packed session live online via Zoom. You will have plenty of opportunities to ask questions. Simply book your place and we will send you email confirmation – your Zoom link will be sent the day before the event. BONUS RECORDING – the training is recorded, in case anyone experiences technical difficulties, so you will also get a recording for 2 weeks afterwards to maximise your learning. Can’t make this date, then please register your interest and we’ll let you know as soon as another date is available. This additional online training session gives us time to look in more depth at narcissism and what a relationship with a narcissist might look like In most cases, applying the skills and techniques learned in the Couples Therapy Online Masterclass is all that’s needed to help a couple move forward in their relationship. But sometimes additional knowledge is needed, as in the case of relationships where narcissism is a suspected factor, to help a therapist assess more quickly and meaningfully the relationship dynamic and specific challenges involved, thus allowing them to help the couple more effectively to find a constructive and compassionate way forward and out of their current difficulties. Why take this course The term ‘narcissist’ is often bandied about and narcissism is frequently covered in the media – but is this language over-used or misused? It’s great that awareness is being raised generally about narcissism and the impacts it can have on a relationship, but it’s important to be well informed. As a result of this increased awareness, more people are seeking information and answers to their own experiences, as well as about the causes of their own relationship difficulties and what they can do about them. As part of that process they may well seek some counselling or therapy so it’s important that, as therapists, our knowledge, skillset and stories are as up-to-date and relevant as possible to best serve our clients. If you already work with couples, in your private practice or employed role, and you want some more detailed insight into narcissism and how to spot it, as well as some of the additional relationship challenges it brings, this live online training is for you.. Jennifer gave a very informative response to my specific request for information relating to narcissismPAULINE, THERAPIST ATTENDING JENNIFER'S 'COUPLES THERAPY' COURSE What will you learn What is a narcissistic personality disorder (NPD) – and what are the criteria for clinical diagnosis What specific unkind or manipulative behaviours in relationships can be classed as narcissism – and when should we really not use that term Why the reports of narcissistic emotional abuse in relationships are significantly on the increase – and how (or whether) this parallels family, relationship and societal changes If it’s not narcissism, what else could be causing the dysfunctional relationship pattern? The truths and myths of the nature vs nurture debate in relation to NPD How to spot narcissism when both partners are in your therapy room How to spot NPD when only one partner is in your therapy room Why it’s usually the co-dependant partner, rather than the one with narcissistic personality traits, that instigates therapy How to support an abused partner to exit a narcissistic relationship – OR to remain in it if he/she won’t or can’t leave How to identify which needs are not being met for one or both partners of a couple – and strategies to quickly change that Tools and checklists to keep your clients emotionally and physically safe as you support a rise in their self-esteem, self-compassion and emotional needs being met more healthily The common language (media and social media) for NPD-related behaviours How to raise children (separately or together) when one parent has NPD – the critical Do’s and Don’ts Additional resources to steer your clients towards – plus recommended reading for you as a therapist And more… You will also have plenty of opportunities to ask questions and benefit from those asked by other people. Who is this course suitable for? Anyone who has previously attended our Couples masterclass 1-day workshop (live or in person). Anyone working with couples, perhaps as a relationship counsellor or through couples therapy, who would like a better understanding of narcissism and NPD, and ideas for helping couples deal with the challenges these bring. Please Note This course is not a substitute for therapy.